In this episode, I sit down with former YouTube exec, David Sherman-Presser, to uncover 3 powerful strategies fitness coaches can use to grow and monetize their channels. Learn how to stand out in a crowded fitness niche, create thumbnails that actually get clicks, and use YouTube like the gym — with consistency and purpose.

David Sherman-Presser is a YouTube monetization and growth strategist with nearly seven years of insider experience building monetization products at YouTube. As the founder of Structure Creation Consulting, he helps creators and media brands turn content into scalable, high-revenue businesses by leveraging deep platform expertise. A lifelong fitness and wellness enthusiast, David brings both strategic precision and personal passion to every client engagement.



💡 Don’t miss this if you’re serious about building your brand and business on YouTube!

🎧 Subscribe for more fitness business growth tips: https://www.youtube.com/@TheFarSideofFitness



David's Links:

Website - https://structurecreation.com/

Linkedin - https://www.linkedin.com/in/david-sherman-presser/



Learn More about Dr. Darian:

Website: https://doctordarianparker.com/

LinkedIn: https://www.linkedin.com/in/darianparker/



Dr. Darian's Affiliates:

Stick Mobility

Get your flexibility back and prevent injuries with Stick Mobility. Training Sticks improve range of motion, muscle activation, coordination, and body awareness to build a strong foundation for better movement. Go to this Link [https://stickmobility.com/darian-parker] or copy to your browser https://stickmobility.com/darian-parker and use the discount code: 1CEC828F154 to get 10% off of your purchase.



Hyperice

Grab your Hyperice gear and get 10% off using my affiliate link: https://tidd.ly/4noSOfW
From percussion to compression, elevate your recovery like a pro.Discount applies at checkout.



Riverside

I use Riverside to record my podcast in studio-quality audio and video—right from my browser or phone. Whether you're remote or in-person, it's the easiest way to get crisp, professional results every time. Use my link to sign up for this awesome podcasting platform: https://riverside.sjv.io/QjEWnx



The Fitness Mentor Network

Looking to elevate your fitness career to the next level? Use the code MENTORFALL15 to get 15% off The Fitness Mentor Network's 6 week mentorship cohorts or 1:1 mentorship programs. Click here [https://www.ideafit.com/idea-mentorship-program/] to learn more about the Fitness Mentor Network



36. Top 3 YouTube Channel Growth Strategies for Fit Pros

Dr. Clayton Skaggs is the founder and CEO of the Central Institute for Human Performance and the founder of the Karel Lewit Clinic and Curious Gap Labs. In addition to his clinical career, Skaggs has been on post-doctoral and research faculties of eight national and international universities including leading a National Institute of Health (NIH) randomized trial that resulted in a publication of one of the largest studies of low back pain in pregnant women. He has worked with thousands of elite athletes, military professionals, and executives and consults individuals from around the world for unresolved pain or injury. Dr. Skaggs is also the author of The Power of Doing What Matters, a book dedicated to helping people build mind-body resilience for life.



Connect with Clayton:

Website: powerofdoingwhatmatters.com

LinkedIn: linkedin.com/in/clayton-skaggs



Connect with the Central Institute for Human Performance

Website: cihp.com



Connect with Curious Gap Website: Curiousgap.com



Learn More about Dr. Darian:

Website: https://doctordarianparker.com/

LinkedIn: https://www.linkedin.com/in/darianparker/



Dr. Darian's Affiliates:

Stick Mobility

Get your flexibility back and prevent injuries with Stick Mobility. Training Sticks improve range of motion, muscle activation, coordination, and body awareness to build a strong foundation for better movement. Go to this Link [https://stickmobility.com/darian-parker] or copy to your browser https://stickmobility.com/darian-parker and use the discount code: 1CEC828F154 to get 10% off of your purchase.

Hyperice

Grab your Hyperice gear and get 10% off using my affiliate link: https://tidd.ly/4noSOfW
From percussion to compression, elevate your recovery like a pro.Discount applies at checkout.

Riverside

I use Riverside to record my podcast in studio-quality audio and video—right from my browser or phone. Whether you're remote or in-person, it's the easiest way to get crisp, professional results every time. Use my link to sign up for this awesome podcasting platform: https://riverside.sjv.io/QjEWnx

The Fitness Mentor Network

Looking to elevate your fitness career to the next level? Use the code MENTORFALL15 to get 15% off The Fitness Mentor Network's 6 week mentorship cohorts or 1:1 mentorship programs. Click here [https://www.ideafit.com/idea-mentorship-program/] to learn more about the Fitness Mentor Network



35. What Really Matters After 40: Rethinking Health, Pain, and Longevity w/ Dr. Clayton Skaggs

Dr. Erin Nitschke, NFPT-CPT, NSCA-CPT, ACE Health Coach, ACE-CPT, Fitness Nutrition Specialist, Therapeutic Exercise Specialist, Pn1, FNMS, and DSWI Master Health Coach, is a seasoned college professor in health and human performance. She is a nationally recognized presenter, industry writer for IDEA, NFPT, Fitness Education Online, and Youate.com, and an active member of the ACE Scientific Advisory Panel as well as a program administrator for the IDEA Fitness Mentor Network.



Learn More about Dr. Erin:

IG - @nitschkeerin

LinkedIn: www.linkedin.com/in/belivestaywell

Email: Erinmd03@gmail.com



Learn More about Dr. Darian:

Website: https://doctordarianparker.com/

LinkedIn: https://www.linkedin.com/in/darianparker/



Dr. Darian's Affiliates:

Stick Mobility

Get your flexibility back and prevent injuries with Stick Mobility. Training Sticks improve range of motion, muscle activation, coordination, and body awareness to build a strong foundation for better movement. Go to this Link [https://stickmobility.com/darian-parker] or copy to your browser https://stickmobility.com/darian-parker and use the discount code: 1CEC828F154 to get 10% off of your purchase.



Hyperice

Grab your Hyperice gear and get 10% off using my affiliate link: https://tidd.ly/4noSOfW
From percussion to compression, elevate your recovery like a pro.Discount applies at checkout.



Riverside

I use Riverside to record my podcast in studio-quality audio and video—right from my browser or phone. Whether you're remote or in-person, it's the easiest way to get crisp, professional results every time. Use my link to sign up for this awesome podcasting platform: https://riverside.sjv.io/QjEWnx



The Fitness Mentor Network

Looking to elevate your fitness career to the next level? Use the code MENTORFALL15 to get 15% off The Fitness Mentor Network's 6 week mentorship cohorts or 1:1 mentorship programs. Click here [https://www.ideafit.com/idea-mentorship-program/] to learn more about the Fitness Mentor Network

34. The Dark Side of the Fitness Industry: Supportive or Exploitative

Andres Ayesta is a Registered Dietitian, Sports Nutritionist, and founder of Planos Nutrition, where he helps men over 30 and busy professionals lose fat, improve energy, and build sustainable habits without restrictive diets or gimmicks. With over 12 years of experience and features in outlets like Forbes, CNN, and Men’s Health, Andres combines science-based strategies with real-world coaching to help people create results they can actually maintain.



Learn More About Andres:

Instagram: https://www.instagram.com/andresayesta

YouTube: https://www.youtube.com/@andresayesta

TikTok: https://www.tiktok.com/@andresthedietitian

LinkedIn: https://www.linkedin.com/in/andresayestaU

Website: https://planosnutrition.com/



Learn More About Dr. Darian

Website: https://doctordarianparker.com/

LinkedIn: https://www.linkedin.com/in/darianparker/



Dr. Darian's Affiliates:

Stick Mobility

Get your flexibility back and prevent injuries with Stick Mobility. Training Sticks improve range of motion, muscle activation, coordination, and body awareness to build a strong foundation for better movement. Go to this Link [https://stickmobility.com/darian-parker] or copy to your browser https://stickmobility.com/darian-parker and use the discount code: 1CEC828F154 to get 10% off of your purchase.



Hyperice

Grab your Hyperice gear and get 10% off using my affiliate link: https://tidd.ly/4noSOfW
From percussion to compression, elevate your recovery like a pro. Discount applies at checkout.



Riverside

I use Riverside to record my podcast in studio-quality audio and video—right from my browser or phone. Whether you're remote or in-person, it's the easiest way to get crisp, professional results every time. Use my link to sign up for this awesome podcasting platform: https://riverside.sjv.io/QjEWnx



The Fitness Mentor Network

Looking to elevate your fitness career to the next level? Use the code MENTORFALL15 to get 15% off The Fitness Mentor Network's 6 week mentorship cohorts or 1:1 mentorship programs. Click here [https://www.ideafit.com/idea-mentorship-program/] to learn more about the Fitness Mentor Network





33. The Ethics and Legal Limits of Nutrition Coaching for Fitness Pros w/ Andres Ayesta

In this conversation, Dr. Darian Parker shares essential insights on building a successful online personal training business. He emphasizes the importance of having in-person training experience before transitioning to online formats. Dr. Parker discusses various online training formats, the significance of defining a unique point of view, and the critical need for building trust and connection with clients in the virtual space. He advocates for a focus on human relationships over technical perfection in exercise correction, highlighting that safety and connection are paramount in online training.



Dr. D's Links:

Website: https://doctordarianparker.com/



Dr. D's Affiliates:



Stick Mobility

Get your flexibility back and prevent injuries with Stick Mobility. Training Sticks improve range of motion, muscle activation, coordination, and body awareness to build a strong foundation for better movement. Go to this Link [https://stickmobility.com/darian-parker] or copy to your browser https://stickmobility.com/darian-parker and use the discount code: 1CEC828F154 to get 10% off of your purchase.



The Fitness Mentor Network

Looking to elevate your fitness career to the next level? Use the code MENTORFALL15 to get 15% off The Fitness Mentor Network's 6 week mentorship cohorts or 1:1 mentorship programs. Click here [https://www.ideafit.com/idea-mentorship-program/] to learn more about the Fitness Mentor Network



32. 4 Things You Should Do Before Starting Your Online Personal Training Business

Jen Gerasimas has over 20 years of experience in the health and fitness industry. She began her journey as a registered nurse before transitioning into teaching group exercise, then personal training. She worked in several different gym settings, including managing at a high-end fitness club. Over 8 years ago, Jen left the gym world to start her own independent personal training business 7Core Wellness. Witnessing firsthand the joys, struggles, and impact of independent training, she co-founded The Solo Trainer to equip other aspiring trainers with the tools needed to take the leap from gym employee to independent business owner. Jen resides outside of DC in Northern Virginia with her business partner husband and teenage daughter.



Jen's Links:

Homepage - https://thesolotrainer.com/

The Solo Trainer Action Plan - https://thesolotrainer.com/actionplan/ (

YouTube: https://www.youtube.com/@thesolotrainer

FB: https://www.facebook.com/thesolotrainer

IG: https://www.instagram.com/thesolotrainer/

LinkedIn TST: https://www.linkedin.com/company/thesolotrainer

LinkedIn Jen: https://www.linkedin.com/in/jennifer-gerasimas-b6636375/



Dr. D's Links:

Website: ⁠⁠https://doctordarianparker.com/⁠⁠ [https://doctordarianparker.com/]



Dr. D's Affiliate: Stick Mobility

Get your flexibility back and prevent injuries with Stick Mobility. Training Sticks improve range of motion, muscle activation, coordination, and body awareness to build a strong foundation for better movement. Go to this ⁠⁠Link⁠⁠ [https://stickmobility.com/darian-parker] or copy to your browser ⁠⁠https://stickmobility.com/darian-parker⁠⁠ [https://stickmobility.com/darian-parker] and use the discount code: 1CEC828F154 to get 10% off of your purchase.

Time Stamps:



00:00 Introduction: Launching a Fitness Business

00:53 Personal Journey in the Fitness Industry

01:56 Challenges and Realizations

03:51 Understanding Business Attrition

06:08 Six Pillars of a Successful Fitness Business

07:21 Pillar 1: Own and Thrive

14:40 Pillar 2: Establish and Protect

22:25 Pillar 3: Price and Earn

24:15 Understanding Business Costs and Pricing

25:39 Financial Management and Payment Systems

27:05 The Importance of Budgeting

29:12 Attracting and Converting Clients

35:30 Building and Growing Your Business

39:23 Systemizing and Sustaining Your Business

43:40 Free Resources and Final Thoughts



The 6 Fitness Inspired Pillars of Business Growth for Personal Trainers w/ Jen Gerasimas

In this episode, fitness professional, Kayla Johnson, delves into an unconventional and vital conversation about GLP-1 peptides, not just in the context of weight loss but also focusing on their role in perimenopause.

Kayla Johnson is a nationally recognized fitness expert, entrepreneur, and passionate women’s wellness advocate with over 30 years of experience in the industry. As the co-owner of StarCycle Santa Barbara and a two-time Lululemon Athletica ambassador, Kayla has become a trusted leader in the fitness space—known for her dynamic coaching style and sustainable, no-shame approach to wellness.



Kayla's Links:

Website: https://kaylajohnsonfitness.com

IG: https://www.instagram.com/kaylajohnsonfitness


Dr. D's Links:

Website: https://doctordarianparker.com/

LinkedIn: https://www.linkedin.com/in/darianparker/



Dr. D's Affiliate: Stick Mobility

Get your flexibility back and prevent injuries with Stick Mobility. Training Sticks improve range of motion, muscle activation, coordination, and body awareness to build a strong foundation for better movement. Go to this Link [https://stickmobility.com/darian-parker] or copy to your browser https://stickmobility.com/darian-parker and use the discount code: 1CEC828F154 to get 10% off of your purchase.



Time Stamps:

00:00 Introduction to GLP Ones and Perimenopause

00:59 Personal Journey with Perimenopause

03:24 Discovering GLP Ones for Perimenopause

07:58 Understanding Perimenopause Symptoms

12:52 Addressing Stigma in the Fitness Community

18:52 The Evolution of Fitness: From Physical to Mental Health

19:56 The Role of Peptides in Modern Health

20:45 Personal Experiences with Peptides

22:11 The Importance of Proper Dosing

23:05 Holistic Approach to Client Health

28:43 The Future of Fitness and Health

30. GLP-1s, Perimenopause & Power: What Every Woman Needs to Know Beyond Weight Loss w/ Kayla Johnson

In this episode, Dr. Parker chats with Kira Shishkin, CEO of informed, about the importance of reliable information in an age of misinformation and information overload. Kira traces the history of news media, examining how it became both overwhelming and unreliable. He emphasizes how modern news media hijacks readers' attention and holds it hostage against their will. Kira highlights three influences that make news media noisy: Dominance of advertisement revenue, adaptation to social media, and growing adoption of AI for content generation. Kira introduces his company called informed, which pioneers a new way of consuming critical news without losing time and focus. informed is a news concierge service that researches and texts you "must know" issues every morning so you can be ahead of both your friends and coworkers without being overwhelmed.To upgrade your information diet, simply text "fit" to 844-406-INFO (4636)

Connect with Kira Shishkin directly: https://844406.info/kira [https://l.gourl.es/l/a87b071be08b7db94c0c60623d459a12ccbd2beb?url=https%3A%2F%2F844406.info%2Fkira&u=6522551&signature=1b81e96dfeaf771f]

informed's website: https://844406.info/fit [https://l.gourl.es/l/15a04484472b1d1d9fafa70747677a4f04130011?url=https%3A%2F%2F844406.info%2Ffit&u=6522551&signature=ab26ddf1c9ac8d58]

informed's LinkedIn: https://844406.info/linkedin [https://l.gourl.es/l/53f3a6116dc15e941690beed7349a880bda7fb78?url=https%3A%2F%2F844406.info%2Flinkedin&u=6522551&signature=c95c1ea0245cd871]


Dr. Darian's Links:



LinkedIn: https://www.linkedin.com/in/darianparker/

Website: https://doctordarianparker.com/



Time Stamps

00:00 Introduction: The Information Overload Dilemma

01:10 The Impact of Information Overload on Mental Health

04:06 The Erosion of Trust in Media

06:00 The Three Horsemen of Media Apocalypse

08:56 The Rise of AI and Synthetic Content

12:53 Informed's Mission: De-noising the Media Landscape

24:27 How Informed Works: A New Approach to News Consumption

32:47 Conclusion: A Healthier Information Diet

29. Why Your Information Diet Matters as Much as Your Workouts w/ Kira Shishkin (CEO of informed)

In this thought-provoking episode, Dr. Darian Parker speaks with Dr. Alexander Hutchison, author of An Unfair Advantage: In Sports the Body Matters, to explore one of the most contentious debates in modern athletics: the participation of trans women in women’s sports. The conversation dives deep into the biological differences between men and women, the role of hormone replacement therapy, and the science behind physical performance disparities.

Alexander shares why he begins his book with an inclusive and empathetic tone, aiming to disarm and engage readers in a meaningful dialogue. Together, they unpack why biological women face significant disadvantages when competing against trans women, and why the creation of separate competitive divisions could protect fairness while still promoting dignity and inclusion.

This episode also addresses the emotional, political, and cultural weight of the issue, highlighting the importance of open, respectful, and science-based discussions in finding common ground.



Alexander's Links:

The Unfair Advantage: https://www.amazon.com/Unfair-Advantage-Sports-Body-Matters/dp/B0F389446G



Dr. D's Links:

Website: https://doctordarianparker.com/



Affiliates:

Stick Mobility - Get your flexibility back and prevent injuries with Stick Mobility. Training Sticks improve range of motion, muscle activation, coordination, and body awareness to build a strong foundation for better movement. Go to this Link [https://stickmobility.com/darian-parker]
or copy to your browser https://stickmobility.com/darian-parker and use the discount code: 1CEC828F154 to get 10% off of your purchase.



Time Stamps:

00:58 Personal Background and Cultural Experiences

02:32 Meeting Adrian Shepherd

03:05 Trans Women in Sports

04:22 Scientific Basis of Gender Differences in Sports

05:19 Case Studies and Real-World Examples

12:31 Physiological Differences: Heart and Muscle

18:26 Challenges in Fair Competition

19:56 The Debate on Inclusion and Fairness

23:26 Emotional and Societal Impacts

28:33 The Need for Compromise in Athletics

29:12 Trusting Science and Personal Experience

29:33 The Role of Emotions in Decision Making

29:44 The Importance of Truth in Advocacy

32:04 Defining Women's Sports

32:32 Challenges Faced by Trans Athletes

36:37 The Impact of Political Decisions

39:27 Empathy and Understanding in Sports

43:45 Advice for Fitness Professionals

49:27 The Importance of Open Conversations



28. Trans Women vs. Biological Women in Sports: Examining the Science of the Competitive Imbalance w/ Dr. Alexander Hutchison

In this eye-opening episode of The Far Side of Fitness, Dr. Darian Parker chats with Dr. Elliot Justin, an Emergency Medicine (EM) specialist and healthcare technology consultant in erectile neuromodulation, cardiovascular disease, and diabetes. Dr. Justin explores the emerging science of erectile fitness—a vital yet often overlooked indicator of men’s overall health. Far beyond the clichés, we discuss how sexual performance, nocturnal erections, and testosterone levels intersect with cardiovascular health, metabolic fitness, and emotional well-being.



Dr. Justin is an Emergency Medicine (EM) specialist and healthcare technology consultant in erectile neuromodulation, cardiovascular disease, and diabetes. He spent 25 years practicing EM and directing ERs. In 2004, Dr. Justin started the second oldest telemedicine company, SwiftMD. In 2008, he established Pegasus Emergency Group, an EM company that staffed more than 30 ERs nationwide and won awards for its customer service. Dr. Justin has founded six healthcare companies and exited four of them, as well advising as several service, telemedicine, and tech startups.



Check out the accompanying episode blog: https://doctordarianparker.com/the-pod-blog/



Dr. Justin's Links:



Website: myfirmtech.com

https://www.instagram.com/myfirmtech/



Thank you for supporting my affiliates:

FirmTech Ring

Get your Firm Tech Ring and get 15% off using the code: FarSideFitness. Go to https://myfirmtech.com/darianparker to order.



Get your flexibility back and prevent injuries with Stick Mobility. Training Sticks improve range of motion, muscle activation, coordination, and body awareness to build a strong foundation for better movement. Go to this Link [https://stickmobility.com/darian-parker] or copy to your browser https://stickmobility.com/darian-parker and use the discount code: 1CEC828F154 to get 10% off of your purchase.



Time Stamps:

00:00 Introduction to Dr. Justin's Journey

00:27 From Emergency Medicine to Telehealth

01:28 The Horse Accident and Sexual Function Research

03:02 Exploring Nocturnal Erections and Cardiovascular Health

04:27 The Development of the Ring

06:26 The Importance of Sexual Health Data

08:55 How the Smart Ring Works

12:18 Testosterone and Sexual Health

14:14 Resistance and Acceptance in the Medical Community

15:27 The Male Desire for Better Sexual Performance

16:04 Mainstream Medicine and Sexual Health

16:41 The Role of Data in Men's Sexual Health

17:34 Common Misconceptions in Urology

19:28 The Importance of Retaining Blood in the Penis

20:02 The Power of the Ring

26:04 Integrating Sexual Health Vitals into Fitness Training Consultations



27. Sexual Health as a Vital Sign: Tracking Arousal States, Testosterone, and Heart Risk

Dr. Darian Parker covers an incredible amount of topics with a variety of guests from all over the world. He created this podcast as a different way to educate himself and expand his mind because being closed minded is a dangerous thing. Feel free to come on this journey with Dr. D and if you do...your horizons will be expanded.

Darian Parker

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