#724 ChannelCon-Cassie Jeppson:From Farm to Frontline: How Cassie Jeppson Powers Lenovo’s MSP Strategy
🥄 From peach jam and artisan mustard to building one of the most partner-centric MSP programs in tech—Cassie Jeppson brings flavor, passion, and discipline to everything she does. In this episode, Joey Pinz sits down with Lenovo’s North America MSP lead to unpack how her rural roots influence her relationship-driven approach to the channel.
Cassie shares how Lenovo developed its MSP Boost incentive program, the importance of listening over assuming, and why flexible engagement models are key to MSP success. They discuss cybersecurity, staffing challenges, and how vendors can truly show up for partners. Plus, a conversation on pigs, fruit-loving farm animals, and discipline as a daily practice.
👩🌾 Why yellow mustard is controversial
🧑💻 What makes Lenovo different for MSPs
🔐 The company’s surprising cybersecurity pedigree
📈 How Lenovo supports organic MSP growth
🧠 And why discipline starts with knowing your “why”
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Join us for enlightening discussions that spark growth and exploration.
Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.
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