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Living Your Purpose Through Intuition ~ From Low TO FLOW! With Katie Eales from Sabbia Co
3.6k Plays2 years ago
In this inspiring episode with Sabbia Co’s founder, Katie Eales, we discuss all things from blocks and obstacles within life/business, jealousy, competition, leading with intuition and one of my favourite topics… doing less and attracting more!
There was a time where the pressures that surround owning your own business overwhelmed Katie’s mindset so much that she thought she may have to stop running Sabbia Co completely. Katie pulled the ‘change’ card at one of my events and for months afterward, kept pulling it again and again! The Universe was trying to tell her that change was coming, but she feared it was the change she didn’t want. When she stopped resisting and began to turn inward, everything ‘changed’ but for the better. Sabbia Co is now thriving in more ways than she could have ever imagined. But the funny thing is, she’s doing less… I hope this chat inspires you to chase your dreams and live a life on your terms.
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The Pass Around the Smile podcast is recorded on Bundjalung Country, in South East Queensland, Australia. We acknowledge the Yugambeh people of the Bundjalung Nation, the traditional owners of this land. We pay our respects to Elders past, present and emerging.
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Transcript
Introduction to Podcast and Guest
00:00:00
Speaker
Pass Around the Smile is like your go-to friend, the one that lifts you up and backs you to the end. She's there to guide and inspire, challenge and teach, and remind you that your best self isn't out of reach. Self-development, manifestation, self-love and more, it's time to trust the process more than ever before. Welcome to Pass Around the Smile, the podcast. I'm your host, Cleo Massey, and I am so glad you're here. Let the magic begin.
00:00:28
Speaker
Katie Eels is a friend of mine who I'm absolutely delighted to have on the podcast today. Katie is a mum, a wife, the creator and owner of Sabia Co and all round legend. Sabia Co was born after Katie and her husband Dave found themselves on a remote beach in Sri Lanka. They were devastated over the amount of single use personal items they were surrounded
Environmental Impact of Sabia Co.
00:00:49
Speaker
by.
00:00:49
Speaker
Sabia Co. have since stopped 40 plus million single-use wipes from going into landfill and reduced their carbon emissions by 75% since introducing their refill and recycle program. Not only does Katie own this beautiful business that is quite literally helping the world as well as helping people feel comfortable in their own skin,
00:01:10
Speaker
I think you'll really enjoy Katie's insight on how her spiritual and self-development journey has got her to where she is today and continues to shape her reality and take her business from one success to the next. Let's get into the conversation.
00:01:24
Speaker
Welcome, Katie, to the Pass Around the Smile podcast. Thank you. I feel like this just does every day. Literally, I feel like we should have Rosé. I mean, obviously, I can't drink at the moment. I could. You could. It is eight in the morning, but I feel like you still could. I probably should have provided some. This would be rude. For the listeners, when Katie and I first met, we kind of, we went on like a little date. It was my first blind date. Well, we had met before, kind of.
00:01:54
Speaker
At an event. Yes, but like this was yeah, it was like a date like I remember being a little bit nervous And I was like, oh my god, are we gonna get along? And then we ended up having the best night. Oh my god. I was telling someone about that night the other day. It was so random It was so random. It was I think it was a beautiful full moon. It was a full moon. The sunset was gorgeous It was summer. Yeah, and this time last year
00:02:18
Speaker
Oh, and look at us now. We've grown up. We've grown. Not really. And I think we manifested a free bottle of wine that night. Yes, we did. And a free dinner. We did too. We got it all for free. And I can't remember what was said, but I'm pretty sure we were obviously talking about manifestation because that's what we like to do.
00:02:38
Speaker
And then yeah, all of a sudden we got this free bottle of rose at the burly pad, which is like unheard of and a free dinner because he gave us a free bottle and felt bad that we might drink drive home. That's right. That's right. And it was something to do with didn't he feel bad because he was like, Oh, don't break the chair. Yes. And I was being very cheeky. And I'm like, are you trying to say that? I just had a baby. That's right. And he's like, Oh, I didn't mean it like that. And we're like, we would,
00:03:05
Speaker
I really like some conversation. No, we didn't say that. We just got given the free ball of wine, guys. Okay. Well, let's, let's get started.
Overcoming Business Challenges
00:03:12
Speaker
Okay. I know this because I'm your friend, but if you don't mind for the listeners, there was a time, and it wasn't too long ago, correct me if I'm wrong, where everything with Sabieko, your beautiful business, got too much. It was like, you didn't know how you could move forward. You didn't know with the rising costs and the pressures, how you could make it work.
00:03:33
Speaker
your mindset was kind of all over the place with it and you kind of thought that you might stop. So what happened from then to now? Because I mean from outside looking in now Sabiako is succeeding in more ways than it ever has. So talk us through that mindset change and what happened there.
00:03:51
Speaker
Yeah, so I think I had my baby in July and obviously your priorities shift. We had a great team in place and I thought that that was more than enough and I was deserving to have a break, which I was deserving to have a break. But I guess one big thing that I've learned about business and it correlates really well with manifesting is the energy that we put in is the energy we get out. And I was giving it 2%.
00:04:21
Speaker
And then I started to get 2% and I was like, what the fuck? I've spent four years building this business, finding the team, doing all of the work to have six months with my newborn. Why is the universe not supporting me? And I guess I flipped into that lack mindset and then you just start to spiral and you start to focus on the lack and it gets harder to focus on the good things.
00:04:49
Speaker
And then you just start creating more lack because you're in that low vibration and that's all the universe is getting from you. So it's all it can give you. And then in March at the start of the year, I just got to a point where I said today, like, I think I need to get a real job. This just doesn't seem worth it. The sleepless nights or the, the time before bed, I was sleeping fine, but it was that time when I would get to bed and I would be like,
00:05:19
Speaker
running thoughts of like everything is costing more. We're not getting the engagement we used to, you know, I'm doing all of the right things and everything that we've done in the past that's gotten us to here isn't working anymore. And I don't know, like, are we just not the business of 2023? Like does it, is it just no longer what we're doing is an interesting people and that's fine. And we went through a really tough couple of
00:05:49
Speaker
months, I think, of bouncing around this idea of, you know, we've put so much in money, time, energy, love. We've sacrificed buying a house and going on holidays and doing the things that we wanted to do to build this dream. And it's, it is my dream business. Like I get to make skincare help people feel good and help the planet, my ideal dream business. And there's no job that offers me that either. So that was kind of where I got to this point where I was like, what job do I
00:06:19
Speaker
get to do if I shut Sabia Co. and there's not many. I'm not old enough to be a lead chemist in a skincare brand. Also definitely not qualified enough either. I don't want to work in marketing. It just got to this point where I was like, I just don't know what to do next. I don't want to be a stay-at-home mum.
00:06:41
Speaker
I don't want my business and I don't want to work for someone else. And I started to do a lot of internal work instead. At the beginning of the year, I was lucky enough to come to your event. And I always say that it was very pivotal for me because I pulled this change card and I always thought that change meant leaving the business and
00:07:04
Speaker
For so long, I held onto that card and I was pissed off at your deck. I was like, this is my dream. I've worked so hard for it. Like I can't give up. And then I did your guide to happiness and those same feelings. I pulled that card every fucking month for six months. I thought your deck was broken. It was telling you exactly what you needed to know. And then I got to this point and I said, all right,
00:07:32
Speaker
Like it's one or the other, just fucking tell me what to do. And it was keep the business. And that day I went to work, I got hundreds of messages from customers. It just happened that everyone felt like telling me how good my skincare was that day. And I went home to Dave and I was like, all right.
00:07:52
Speaker
I'm giving it my one last shot. I know that our products are making the difference. I know that all our business needs is my love and my guidance. And we were fortunate enough that, well, it's not fortunate. It's the fucking universe doing its thing. Our beautiful staff member decided to leave and it pushed me into the role I have to do.
00:08:14
Speaker
And that is to be in front of the camera and to educate our customers and our community. I only work three days a week. So it's not like I'm putting in so much time. I'm not hustling. I'm not exhausted, but I'm just leading with intuition and with that core feeling of why I do what I do every day. And it's to make people feel good in their skin. And like mentally, we talk a lot about, you know, mental health as well without channel and self-love and all the things that
00:08:42
Speaker
make Sabiako what it is.
Mindset and Personal Growth
00:08:44
Speaker
But as soon as I flipped into just remembering why I started that business and that core feeling, and every day I would just focus on, I call it my warm fuzzy feeling. And whenever I do my manifesting or my journaling, I always just say,
00:09:00
Speaker
I just want to feel my warm, fuzzy feeling every day. And now I feel that every single day. And the more that I lent into that feeling and honoring it, like if it was just one fucking second out of a 24 hour day, I was like, oh, I got it. That's cool. We'll move on to the next. And then maybe it was two seconds the next day. And then all of a sudden here I am and it's 99% of my day is that warm, fuzzy feeling with the couple of, you know,
00:09:25
Speaker
as you do know in business like it's not rainbows but I think it was just focusing on what I expected you know you can it's so easy to look at other businesses and be like oh they launched at the same time like for me it's bangin body like we launched at the same time very different brands very different capital rays and you know we're a completely bootstrapped business but I still can't help
00:09:50
Speaker
that sliver of comparison when I look at where they are compared to where we are. And when I get caught in that mindset, that's when I start to negatively spiral and think I'm doing all the work. Why am I not there? And then as soon as I just tap back into that feeling of I've got 20,000 returning customers that I know I'm helping every day, then it's just like the next day, it's just effortless.
00:10:14
Speaker
Yeah, and I feel like it does just come back to your why. And every time you would talk about your why, like just then, you were like, it's the warm and fuzzy feelings. It's the people that I'm helping. Why did I start this in the first place? I'm helping the world. I'm helping people feel more comfortable in their skin. And I like to encourage my community when they are manifesting or when they're, you know, working towards something to always think about the why in the way that, like, how can it help?
00:10:43
Speaker
the world or how can it help others. But I'm not saying you have to go and start a charity or you have to go and start a skincare brand that literally is helping save the world and making people feel comfortable. No, but just find your why. And even though you had a brand for a very long time that was ticking all the boxes that was helping the world and helping other people, you were still facing blocks and obstacles. And it wasn't until you turned inward and started
00:11:10
Speaker
kind of to me listening to all of that it was like you really started honoring yourself as well and what you can do and I guess you had you know your staff members and maybe some of that was you thinking that you couldn't do it alone like you weren't good enough to speak in front of camera or you no one wanted to hear from you and then that energy comes across but as soon as you were like no I am the right person for this
00:11:36
Speaker
It's like you honor yourself and you say to the universe, like, okay, yes, I'm accepting of the gift that you've given me, which is like the idea and the creative, you know, power for this business. I couldn't agree more. And I think I've been doing a lot of shamanic healing just out of pure curiosity. I love getting deeper into my being and what I'm here to do. And the one thing that she always says to me is why are you hiding from yourself? You have such a gift.
00:12:03
Speaker
And you have such an ability to deliver that gift. Why are you hiding? And it's, you know, the more that I'm digging deeper, it is that, um, for me, it's not particularly fear of failure. It's fear of people trying to drag me down from where I am because in past friendships throughout high school, like that's a feeling I've experienced a couple of times.
00:12:25
Speaker
So it's so interesting now that I'm doing the work and I can reflect on this crazy year and motherhood is like a whole nother level of learning to back myself. Like I really believe for me that has been like the core motivator of you can fucking do anything. So this business is a walk in the park. Just get to it basically. But I started to really like realize some of my core feelings and where they're coming from and what holds me back. And now that I'm aware of them, like,
00:12:55
Speaker
Literally in the car, I love you. I could talk to you for hours and hours and hours and not nervous about it. But when I got in the car, like got out of the car here, I have this new little habit and being like, you fucking got this, Katie. Like, I'm so proud of you. And looking at the, like for me, looking at the sky and just saying, thank you, universe, more of this, please. Like when I start to implement these little tiny snippets that at the start feel really silly, like they feel really silly. I just can't describe the change. And I know when you're in that deep
00:13:25
Speaker
dark spiral and you hear things like this you're like bullshit it feels too far it feels far too far and i've been there i listened to your podcast i was in these places where i was like i'm thinking all the fucking things like i'm journaling i'm doing all visualizing nothing's happening like little pity party and then as i just started to like almost fake it until you make it like just the tiny little wins being like
00:13:50
Speaker
it's meant for you or you're worth receiving this. Like those little affirmations have just now become like, it's just a snowball.
00:13:59
Speaker
Yeah and they're so powerful those little affirmations and the little reminders that you know you are powerful and you can do this Katie when the obstacles big or small come because I feel like very often even when we're on purpose we still get obstacles and we still get blocks and I know personally for me sometimes we pass around the smile if a block comes or if an obstacle comes
00:14:22
Speaker
I think pass around the smiles doomed. Like I'm not supposed to do this. I'm not on purpose. Why are these obstacles coming? Then I've learned enough lessons. I've, I know the redirection, but no, it doesn't mean you're not on purpose. Like you're always going to have these little things, but it's coming up with ways like you have to combat it and to look at it in different ways. So you were saying before at the start too, like in business, like you have had your kind of fair share.
00:14:48
Speaker
all of the obstacles every day. And I think this is going to be really inspiring for my community who are listening, who are in that kind of dark place where they feel like they can't move forward and they're blocked. So what's your kind of take on that? Because you were obviously on your right path, but things just weren't quite aligned on that right path just yet.
00:15:08
Speaker
Yeah, I think for me, something I started to notice was I've always, I mean, we all do it. We are all effortless manifestors. But when you start to learn about manifesting, you get a little too obsessed, I think, and you get a bit demanding with the universe. And the universe probably was teaching me a lesson to be like, no, Katie, you can't just demand at me what you want.
00:15:33
Speaker
you are deserving and it will come, but you need to, you know, be in the flow and you need to receive some little lessons that for me, like I always say, two of the most negative experiences in my life have just been now reflecting the most positive. And that almost losing the business has taught me how resilient I am, but also so many internal like financial tips and all of these like things that I learned how to scale a business
00:16:03
Speaker
with minimal expenses. Like all of those hard lessons when we're in them, we just need to focus on learning the lesson and accepting it. Otherwise it's going to keep showing up until you've learned it. Yes, it will. But for me, it was just like as hard as it is being like, what can I take out of this? Whether I keep this business or not, this skill I'm learning right now is going to make me the most incredible CEO of someone else's business.
00:16:31
Speaker
managing director, like whatever job I want basically, this skill I'm about to learn and to problem solve is going to, and it might not even be in my business, it's that learning the resilience, it's learning to be able to back yourself to know that you can pull yourself out of any shit.
00:16:49
Speaker
Oh, I loved all of that so much. That was so inspiring. I've got like goosebumps. It's yeah, it's it's all so true though. And to me, what you did as well is you stopped resisting. And you did just let go and start to go with the flow because you're right, we can get a bit demanding with the universe. And when we're getting demanding,
00:17:09
Speaker
we're needy, and we're putting a needy energy out there, and the universe is not gonna respond to a needy energy, or it will respond, but with something that sits at a needy frequency, which is not what we're asking for. And that was something I learned in your course was about, is it the hierarchy of something? Or the emotional scale? Yes, and I was like, be honest with yourself, Katie, where are you sitting? And I was in that jealousy, envy, down the bottom, and I was like, okay.
00:17:37
Speaker
That's, you're feeling more of that every fucking day, so get out of it. Like just find a little snippet to get to the higher one, to the higher one, to the higher one. And something that we did implement, I'm very grateful that my partner, whether he's into it or not, he'll just do it for me. Yeah, he's a good man. Before bed, we started a three things that went well for you because, you know,
00:17:56
Speaker
And now it's three things that are grateful. It just depends on how we're feeling. But sometimes in your day there is, sometimes there's nothing to be grateful for and that's okay because we all have those days.
Maintaining Positivity and Authenticity
00:18:07
Speaker
But if you focus on three things that went well for you, it could be, I had clean water come out of my sink today. Because there might be a day that your sink might break and you might not have that. So focusing on those like tiny little wins before bed for me was really important because it puts you in a positive mindset
00:18:24
Speaker
And then your body gets to receive all of that while you're sleeping. Your subconscious mind is receiving all of that. And then you wake in the morning with like one level up on the scale, you know? And that's, I think that was one really great thing that was helpful for me in that time of just.
00:18:42
Speaker
despair, feeling like I don't know what to do and how am I gonna get out of this dark, it's a dark feeling feeling like you're about to lose your dream business, it's awful. And something that you've worked so hard for and thought it was everything for you. And when you are in those times of despair and darkness too, there is so much pressure out there to jump to positivity. And it's just too far to reach. So that little exercise that you and Dave do before bed,
00:19:09
Speaker
that is so doable and it can just take you to that next level and then that next level might give you that warm and fuzzy feeling you want for two seconds and that warm and fuzzy feeling might spark an idea like you've just you can be reasonable with yourself like realistic I should say um and
00:19:27
Speaker
What about kind of touching on you were saying that you were kind of sat in that jealousy mindset? I have been there too. I've been very open on my podcast about that, especially in the film and TV world. But with business, it is so hard to not get stuck in comparison and feel jealous. And I think what I had only just realised in the last couple of years was that
00:19:51
Speaker
I think I used to think that if I'm feeling jealous and competitive, I'll just use that to drive me to do better. And I'll still manifest. And I will say my positive mantras, let's say I'm wanting to manifest, I don't know, a hundred orders. I'm not gonna manifest a hundred orders if I'm feeling jealous. Like the energies, the frequencies, they don't match up. Like it will not work. So the first step is to let go of that jealousy, but take us through kind of how you felt.
00:20:19
Speaker
how you kind of combat that jealousy. I guess for me, the first time I felt that in my business was around the two year mark. When I started my podcast and I was interviewing other business owners, I was lucky enough to speak to the girls from My Glow 2. They were like a body product that blew up on TikTok. I reckon the first business that blew up on TikTok. And after that interview, I was like, okay, I'm dedicated
00:20:46
Speaker
to figuring out TikTok. I'm going to give it a go. Obviously I'd watch their videos every day for inspiration. I would never like replicate what they did, but I was like, why is it working? I'm a very analytical thinker. I was like, what can I be doing? And I would see the amount of orders that they were packing every day. And I would look at the maybe 20 orders that I got that day and be like,
00:21:09
Speaker
This sucks. My business sucks compared to theirs. And I think that that was the slight tip of the scale for before that period, everything in our business was just skyrocketing week to week. We were like, Oh my God, where's all this coming from? Like so oblivious, not trying hard, like obviously working hard, but just receiving like ridiculous. And then it was when I started to get on that like tick tock algorithm of business and
00:21:37
Speaker
I just started to feel really shit and wondering why my product wasn't getting out there and almost being angry with the universe because I was like, my product's helping the planet and it's helping people. So I'm, you know, I'm really fucking deserving of success because I'm doing something good for the planet. And then I started to get like frustration, jealousy. And to be honest, I still experience that today. And I think I always will because we're always
00:22:06
Speaker
Unfortunately, in our world, we're constantly showing the highlight reel of other people, but then I just started to focus on, yeah, almost not using it to fuel your passion, but taking it as like an inspiration to where I could be. Looking at those orders or whatever it is, whether it's the holiday or the thing that I want the most, the baby, whatever it is, I would look at it and be like,
00:22:34
Speaker
What are the feelings that I will feel when I'm there and focusing on that instead of the lack just being like Those girls have worked hard. They deserve that success and I can't wait to be there. Yeah instead of that lack and it is hard I still go through the Faces of being like oh, it's not working it will I I don't think it will ever stop and I think that that is wise in itself
00:22:59
Speaker
to actually just accept that jealousy and that feeling of comparison, it will actually never go away. We can't eradicate it completely because we're human beings, but we can come up with tools to kind of combat it a little bit and, you know, fuel it in different ways, like you said. But everything you said, I was just like, she's a wise owl.
00:23:19
Speaker
I could just listen to you all day. Oh likewise. One thing I wanted to touch on with what you said was I think the thing that I dislike the most about jealousy is how it can take away from how well you're doing actually. Like you said, you were getting 20 orders a day.
00:23:44
Speaker
which is absolutely incredible. Second year of business, that's huge. Huge. However, that feeling of jealousy and the minute you open your phone has the power to take that proud feeling away from you. And I've experienced that as well. I've had an incredible week where I've been really proud of the content I'm putting on my podcast or the orders I've done or the videos I've made, whatever. And I can open Instagram
00:24:11
Speaker
and being on there for three seconds and all of that is ripped away from me. I'm like, this is not okay. So to that level, we've got to do something. Like I am working on it, but yeah, it's crazy how it can just take that away from you. And I feel that feeling too, like we just had, and so did you, like our biggest months ever in business, which is something so fucking incredible. Like in the, you know, the situation that we are in, lots of people are losing their businesses at the moment. And for us to have the biggest months ever,
00:24:40
Speaker
is like so incredible but to then hop on whatever social platform or whatever you get to receive from other people and see something bigger than what you've done it immediately takes it away and something that I have done since actually March when I started to make a lot of like serious changes about okay I need to no one's gonna fix my internal feelings except for me so
00:25:05
Speaker
I have muted that many people on my Instagram and I don't even really go on there. I go on there to post, look for recipes, and then I leave. I really have gotten strict with my energy. I've cut out so many friendships that make me feel shit because I don't need that. And it is hard and it's lonely and it is really daunting having to make serious changes in your life.
00:25:32
Speaker
But if you are serious about the life that you want, what are you choosing? Are you choosing to just stay in it where you are forever because you're too scared to cut the shit out to get to where you need to be? And I think when I...
00:25:47
Speaker
started to make all of those changes is when I started to really realize like, okay, I know that certain TikToks will make me feel like shit, so why am I wasting time? I could be talking to Dave, I could be journaling, I could be fucking just doing nothing, breathing, just looking out the window. Like when was the last time we looked out the window and admired the sky? Like not many people would do that. They're always on their phone.
00:26:13
Speaker
And I, like, as a business owner, I'm like, be on the phone to order my products, you know? We're encouraging it. But it's hard because it is, like, a vicious loophole. And that's why both you and I spend a lot of time creating motivating content. Like, obviously we're here to sell products. That's our business. But we're not here to sell a product and get a money exchange. We're here to, like, have an energetical exchange. For me,
00:26:39
Speaker
I'm so invested in knowing that my customers are going to feel good in their skin because not feeling good in your skin is an awful feeling. I've been there, we've all been there and knowing that
00:26:48
Speaker
you sharing tips and tools on mindset is going to literally change people's life like that's what we start to focus on and when you if you are a business owner and you're struggling with that really try and focus on creating content that is instigating the feeling that you're hoping to achieve because then people are going to watch it more because they feel good yes if you're constantly being like i don't know making content that makes people feel
00:27:12
Speaker
Oh, Cleo's just like printing money with her affirmation cards. You're not going to get lots of views either. If you're explaining the feeling of why you do what you do and you're instigating it, it's just going to attract more of the right people. Yeah. And I think you and me had this conversation recently where you do kind of being a business owner, get stuck in that like financial side of things where you're like, Oh, I, I, at the end of the day, like I am trying to survive. I'm trying to pay my bills, but
00:27:41
Speaker
As soon as I get into that mindset of like, I'm trying to make money to survive, I will make nothing. But as soon as I go, oh my God, today I sold, you know, seven decks and they're going all over the world to create difference, to make these people feel good, to bring them out of the funk they're in, more orders come in.
00:28:01
Speaker
And it's just about you changing your focus, really looking at your why and remembering too that like you said before, the energy that you put out is the energy that you get back. Like there's literally machines that photograph energy leaving the body. Our energy is so precious and like you were saying before, good on you for setting these boundaries that I'm sure would have been very uncomfortable and hard for you to set.
Setting Boundaries and Celebrating Success
00:28:24
Speaker
but you're setting your future self up for success, for happiness, for clarity, for peace. Yeah. And that's what so many of us don't do because it's like saying no to that person or having that boundary now is going to be really uncomfortable and hard. So I just won't do it. Yeah. Oh, and I waited a long time to do it because of that exact feeling. But now like after seeing the change, I'm like,
00:28:50
Speaker
quite like frugal I don't know if that's like the right word but when I meet people it's like a yes or no immediately yeah and I almost feel like a bit guilty when people reach out and go I'd love to like do this and I'm like yeah I'm just even not going yeah we're all entitled to
00:29:07
Speaker
To say yes or no. I think you've started honoring yourself. Yeah, like and you did throughout that part of your life when Sabia Ko was like, is it gonna happen? Is it not gonna happen? You started honoring accepting who you are, why you're here and
00:29:22
Speaker
who your energy is deserving with and of and when yeah and that is important because so many of us like in my episode with Maddie we talked about like people pleasing and actually giving too much yeah which I definitely do sometimes we pass around the smile as well and you feel it you feel drained you feel emotionally exhausted so it's okay to put those boundaries in place like it's your life yeah exactly and we all like
00:29:47
Speaker
We all owe it to ourselves to do that because when we start to give like it's the classic you can't pour from an empty cup. But when I became a mum.
00:29:56
Speaker
I felt to my core pouring from an empty cup. And I was like, no, no, no. My most important thing to me is my baby, Dave, my business, my family, my friends. And that's the order it is. And for some people it might be family first or friends first, but for me, that's my order. And I'm okay with that. I fucking love that. And that's how I really think about things. And obviously myself has to come in there somewhere. And if I don't put myself somewhere at the top,
00:30:25
Speaker
The rest just doesn't flow. And then I start to be like an un-present mother. I start to not want to be on socials. Start to bicker with Dave about things that don't matter. And I'm like, oh, hang on a minute. I've lost the hierarchy of needs for myself. And I need to go back in and check in and be like, no, no, no. What am I saying yes to that? I actually don't really want to say yes to.
00:30:45
Speaker
I think what inspires me and excites me the most about your story is the way that when you did make these decisions and these changes and when you started working on your mindset and honoring yourself, how quickly
00:30:59
Speaker
everything changed like it's this reminder that I actually just did a podcast I think it was last week and one of the quotes in my flip book is something like don't be surprised at how quickly the universe moves or like works with you when you decide or when you let go you know and you did that and you are proof and I hope this is so inspiring for my community you are proof that things can literally change
00:31:23
Speaker
in a matter of seconds and like just open up and flow and not just with the business, with family, with friendships, with everything. It was like so exciting for me to watch you just thrive, thrive, thrive, thrive and continue to thrive. It is. I literally say to Dave, like, you know, that three thing that we say before bed, it's like 300 now. I'm like, I can't believe like the quality of friends I have in my life is just like blows me away. And it was literally in March.
00:31:53
Speaker
I like fucking clean slated my life. I was like, actually, no, I don't, I just don't care anymore. Like you're coming to me, you're sucking my energy. It's just not worth it right now. And I've got a baby. So it's a perfect excuse. And then I did feel really lonely. I'm someone that thrives on connection and community. And I'm lucky that my business gives me a lot of that too. But I just like gave it this space of being like, I know my perfect friendship group will come to me in time.
00:32:22
Speaker
I went to like some weird business thing and I met my girlfriend Jo who's just like a mirror of me and someone who inspires me so much and there is not a sliver of jealousy in that friendship that's open like to so many more friends that I've met through her I've met you and all of the girlfriends that have come with that there's so many and then like friendships that I had
00:32:43
Speaker
almost forgotten about that have like re flourished. Like my, my best friend I traveled the world with, we just got busy and like fell out of touch, but now we FaceTime every week and I'm like, Oh my God, I've got too many friends now. Like going from this place of like, I can't find friends that make me feel good. And that something for me, and I think it's a really hard thing to say out loud is I want friends that celebrate me and it is,
00:33:10
Speaker
can come across very selfish. But if you are my friend, you know I celebrate you tenfold. And I found it really hard to share my wins. And I think that's also like a catalyst of the negative flow of the business is I started to be ungrateful for my success. I was hiding it. Friends would be like, Oh my God, it looks like you and David killing it. Like with a little sliver of negativity. And I'd be like, Oh no, it's like,
00:33:34
Speaker
It's fine. You should see the bills that come out. And I fucking manifested that flop in the business because I was starting to hide my success and to feel guilty for it. Oh my god. I honestly couldn't relate more. I talked about it on the podcast as well. There was a time where I started feeling so guilty that my manifestations were coming really easily and well and I was manifesting a new house when I had just got a new house.
00:33:59
Speaker
And there were a couple of lessons in that, like I did just need a sit and be grateful. Yeah, have a minute. Like not always want more, but there was more to the lesson where it was like, I stopped talking about things going well because it made other people feel uncomfortable. And yeah, you need those people around you that celebrate you. And it's not selfish to say that and to want that because you know that you're gonna give that back. Yeah, for sure. And I think that's something really important when things do start to go well.
00:34:28
Speaker
If you don't have that community that you can share it with and talk about it with, something that I've started to do, which sounds really, really lame, but I voice record my own meditations for like when I want to do like some serious work. And there's the one that I made in March that is like, it's 10 minutes and it's so detailed, driving my hybrid car, having like a effortless linen clothes that are sustainably sourced, wearing my BB cream.
00:34:57
Speaker
buying coffee for the team when I get there, like down to so many little details, having a break after lunch to be able to do acupuncture or healing. And that's what I do once a week now. And I got on the bed for like my shamanic healing last week and I cried and I was like, I'm living my dream life. And she's like, what Katie? Like, no, no, I made this recording like six months ago and this is, I'm doing it. Like I'm doing it. Thank you for sharing that because I bet so many people will go and do this now. It is.
00:35:27
Speaker
life changing. I've read a study. I can't remember what it was or where it was, but it was something about your own voice. And I think there's an app that might help you do it as well. And I mean, personally, I listened to my own meditations. So when you're saying you probably think I'm crazy, I'm like, dude, I do. I listened to my own meditations daily.
00:35:46
Speaker
It's meant to be something about your own voice talking to you, especially when you're falling asleep. Like if you let it play, it can be so powerful. And I really love how you said it was down to the finer details, buying coffee for your team, like driving your hybrid car, wearing the linen clothes, like everything you are like creating this movie of your life. And now you're living
00:36:09
Speaker
that you're like acting not acting in the movie of your life and it's it is that is one tool that i can't recommend enough because it is like for me actually your walking meditation is the only meditation that i can't pick a bit that i don't like out of but i really struggle to listen to other people's meditations because i'm like
00:36:29
Speaker
I wish she didn't say that. And then I get like stuck on her thought and be like, that's kind of annoying or she's breathing too heavy. Like I'm a thinker and I'm like, there's always something that I don't really froth. And then I was like, fuck it. I'll just make my own. And in mine, one thing that I did leave in there is like, I studied on a word or I,
00:36:47
Speaker
And at the start, I was like redoing it, redoing it. It became like really like challenging. And I was like, actually Katie, you will always be like imperfect. So just fucking embrace it. And now when I hear those little stutters, I'm like, that's funny. But it keeps that like vibe a bit higher. Cause like, I'm like, oops. Like when I'm in the meditation, I'm listening to it and I, my old me goes, oops. Like it's just, yeah, that's for you.
00:37:13
Speaker
because you don't want to pretend to be someone that you're not and you're right, like none of us perfect. Yeah. That has been a really big tool that I don't really think about it much. It's just a daily, I don't listen to it daily anymore because I felt like every day when I drove to work, I listened to it for like months. And then all of a sudden I was driving my hybrid car, looking at my hybrid car, listening to it being like, you are fucking doing it, looking at the sky, thank you universe. Oh my God. I have shivers.
00:37:41
Speaker
I bet I'm going to get so many messages from pass around the smile as being like, oh my God, I'm doing what Katie said because that is like. Down to, I really incorporated the feelings that you get, like how it made me feel.
00:37:54
Speaker
I bring coffee to the team because I love giving. It's the words that I say. Because that is something that I love doing and it makes me feel good and in the meditation I'm like, oh yeah, I know that feeling because I like giving. That's the thing and we have to focus always on the feeling. And then if the universe at the end of the day, you know, bringing the coffee to your team isn't right for you, the universe will give you something else that still makes you feel like you are giving. But in your circumstance, getting coffee for your team was right for you.
00:38:22
Speaker
And that's what I've learned too. It's like, we can get really specific on things that we're manifesting. It's fine to be specific, but then you do have to let it go and accept that there might be something better out there for you. All right, we're back. We had a little break that ended up going through. Oh my gosh. A little cup of tea. Yeah, we broke for a while, but we're back. So Katie, I want to ask you a question that I know that my community are just going to love and it's,
00:38:48
Speaker
all about doing less and attracting more because it's something that you are absolutely thriving at at the moment. And just like tell us about it because it's so inspiring. We all want to do less and attract more. So how do you do it? Well, I think I obviously keep going back to that pivotal time in my life where
00:39:05
Speaker
I was doing everything and nothing was working. And then I just started to get back into the feeling I have a baby and something that makes me feel warm and fuzzy is him. So I was like, OK, I'm just going to prioritize as many good feelings as I can in a day. And as I started to do that, also losing our staff member and running a business as a new mom is a fucking lot. I'm not going to lie to anyone. It's a lot on your plate. It's very stressful. And you don't know what your baby's going to do every day. Yeah.
00:39:35
Speaker
that's like hard thinking you've got a two-hour nap window to do a podcast and then they don't nap today for some reason. I just started to get into this like literally it's intuition and when I know that things are going right in my life it's when I am with my intuition but in my birth I lost my intuition and it's something I've been really working hard to get back to and something that I don't know if other people feel but for me sometimes I can't differentiate
00:40:03
Speaker
anxiety or fear or if it's my intuition and for such a long time in that really tricky time I was like is it my intuition telling me to close a business or is it my anxiety or fear or whatever it is
00:40:17
Speaker
And as I just started to like uncover, as we do journaling, writing, all the things, I just got to that place where I was like, it actually doesn't need to, I don't need to spend hours crafting an email. Like I know what works best for my business and that's me educating on video.
00:40:38
Speaker
So I'll just do that. I recycle emails all the time. If you're a business owner and you've got 10 emails that do well, send them every other month. People don't know. People aren't saving your emails and being like, oops, Sabia sent me that two months ago. It's about getting smarter with your time management. I was forced into that because of becoming a mum. And yeah, I've just been really focusing on the doing less, attracting more, but it's more of a
00:41:06
Speaker
moving with intention and attracting more of that. So that warm and fuzzy feeling, being more in that place so I can attract more of that instead of being in the frantic, I've got 400, I don't write to do lists because that's something that makes me feel like I've got a lot to do. And I've got like the doing less attracting more method for me is going into the warehouse. I have to start my day by looking at the emails because your customer service is
00:41:33
Speaker
It navigates your day. Do that. I don't pack orders anymore, which I'm grateful for. But then I kind of eat the frog, as one of our staff members always calls it. And I do like the hardest thing first. And then it just flows on. And I really do feel like I'm working three days a week from eight to three.
00:41:53
Speaker
attracting more than you ever have. Attracting more than I ever have. And I think there's so many elements in there of trust and faith as well, like you're actually doing the
00:42:04
Speaker
the kind of physical is that what you say like physical steps like real life steps productive steps to do less yes like the emails you're recycling or you know the eating the frog first they are all such good tips and i love that but what you're doing by doing those things i guess is you are honoring yourself and your time when you honoring when you honor yourself and your time you're saying to the universe i deserve
00:42:28
Speaker
time and then the universe responds with like here have more and yeah like we get stuck in that we gotta hustle we gotta work hard we gotta be so productive we gotta be so tired at the end of every day and not stop but and that's something like with that whole tick tock comparison thing we both have like a couple of accounts that
00:42:46
Speaker
we follow and it makes you feel fucking anxious.
Co-Creation and Intuition in Business
00:42:48
Speaker
Like their productivity accounts and you're like, that's not healthy. It's just this world we're living in is telling us to do more constantly, but we're not here to do, we're here to feel like our whole life purpose is to like love and to have fun. That's what we're here for. And when we get stuck in these like fucking regimented protocols, there's no room for fun. When you know what you're doing from,
00:43:15
Speaker
9am to 4pm with your diary entries and your alarms. Yeah, you're gonna get a lot done but you're probably gonna have a really shit day and then you're gonna attract more of these really busy
00:43:25
Speaker
but feeling shit days. And you're like, sorry to interrupt. So I was just gonna say like, you're controlling every element of your day and you're not leaving any space and time for the universe to have a say. Because very often we don't know what's right. We don't know what's best for us, even though we think we do. But when we actually leave time for the universe to co-create with us, that's when everything changes and flows. And that's how I feel like in those first few months of like the changing, all the things that were changing in me,
00:43:54
Speaker
I did have like structured days because I had so much shit to get done and I needed to be structured.
00:43:59
Speaker
But then I got like that burnt out, yucky feeling resentment towards the business. Like, I just want to hang out with Louie. And then I was like, actually, no, I don't need to do that today. That can wait until tomorrow. And when I started to make room, I told the universe, I want room in my days. I want time to be able to come see you and have a podcast and not have to be here for two hours and leave straight away. I want time to chat and to like get inspiration. And that's when those videos
00:44:25
Speaker
pop into our minds and we're like, Oh, I might do this or the product. Like for me, the sunscreen has been really hard to make, but it has been the most intuition led. It even gives me goosebumps thinking about this whole product launch. I just left the universe to do the work. I've been struggling for three years to do it. And then in September I had a meeting with our manufacturer and he was like,
00:44:47
Speaker
we can't do it I'm so sorry like it's just not gonna work and I was like oh that's so fucking annoying and then he was like but this guy in Brisbane might be able to help you literally like called him on the Friday afternoon had a sample on the Monday like went into like it has been so quick
00:45:05
Speaker
ridiculously quick. I was there yesterday feeling our first ever bottle and I just looked at the guy and I was like, how are we here? And he's like, I don't know, but you just get shit done. Oh, but I didn't get shit done. I just left it. You let it happen. And I guess like you were saying, you were trying to make it happen for three years, but that was not the way that it was meant to happen. No. When you finally let go, the universe was like, here's this guy. Like here's this guy right down the road.
00:45:28
Speaker
And this is, I can't wait to see how this launch goes. I know how this launch will go very well, but I'm excited to watch the journey because when something is led by your intuition, it is always going to work. And I know that might frustrate some of my listeners because
00:45:45
Speaker
if you're in that time of your life where you're like, but I don't know what I want. I don't know what will make me happy. We've both been there. And we go there regularly. You don't get to a point where it doesn't keep happening. We go there all the time. We're regulars, but yeah, like it really is getting in touch with your intuition, focusing on the feelings, allowing, letting go. Tell us more about your sun cream. Cause it's about to come out. I'm so excited. It's coming out this Thursday.
00:46:13
Speaker
it is the world's first refillable sunscreen which is just
00:46:18
Speaker
How has no one done it is my question. It was supposed to be you. It's something I'm very passionate about and I have started to something if you're on camera for your business and unfortunately you have to be like it's that's how it is now. But for so long I was trying to be correct. I didn't want to upset anyone. We never discuss politics or like nothing because that's not my place. Yeah, but I do try to be very neutral and
00:46:49
Speaker
A few months ago, a particular influencer launched a brand, skin care brand, because there's no education. They're just getting really cheap products that are going to give people skin irritation. They come in plastic and it just made my blood boil. And for some reason the universe was like, Katie, you should talk about that on your stories today. And I did. And the amount of
00:47:09
Speaker
new customers. They became new customers that were like, thank you for fucking talking about this because everyone is too scared to like, we love our influences. We love this. They're doing the best they can. And I've started to like, I call her my Italian alter ego because that's who she is. And she comes out regularly, like at home, but I never like get to show that side on my community because I was worried that people might be like, Oh, I thought Katie was like the sweet, innocent mom. That's really kind. I am really kind.
00:47:39
Speaker
But I'm still like vicious about my morals and what I think is right. And I don't think that that type of stuff is right. So anyway, that was a little thing about just owning like you don't need to be rude and I never do it in a rude way. I like make it a little bit funny, but.
00:47:55
Speaker
Owning what you think is right is going to attract your audience that also think it's right. Yeah. Um, so yeah, world's first sunscreen certified organic vegan reef safe. It's literally a mouthful. I sent out a press release yesterday. And another thing that I'm adapting is like owning my personality. I'm cheeky and a press release is not a place to be cheeky, but in my press release, I'm explaining what the product is. And I was like,
00:48:20
Speaker
Yeah, it's a mouthful. And trust me, it took three years to get that mouthful together. And I like put a bit of humor in it. And our friend who works at Channel 9 was like, Katie. And he was like, but I love it because it made me have a break in the reading and be like, that that's a fun person. And you're shining through. Yeah. Yeah. But yeah, it's I just can't believe that it's launched. Like I'm in disbelief and I'm very nervous about how well it's going to go.
00:48:48
Speaker
I really do think that we're going to sell out, which is like crazy, but it's because I've, yeah, like everything that we do is about authenticity, the whole doing less and attracting more. I've shared the process with our customers and I've involved them in the sampling process. And I think when we get to create, like everyone wants customers to buy their product, but you need to build a community that feels like
00:49:14
Speaker
they're a part, they own a little snippet of your brand. And when I interact our customers in trialing phases and all of the things, they're like so proud of the product themselves. Like we're getting customers messaging us being like, can I just buy it now? Like when is it coming? I've been telling my friends about it or like random messaging us being like, I know the sunscreen is coming. Can I pre-order it? And I'm like, yeah, no, you don't. But yeah, I,
00:49:40
Speaker
It's really hard to say in my line of work, and I do get asked this lots in like interviews, like how do you formulate? And truly I do lead with intuition. And that's, people don't like that because it's fluffy. But I know what, it's gonna help people's skin. It's a knowing, and it's because this is my sole purpose. I'm not forcing to have a multi-million dollar skincare brand,
00:50:07
Speaker
I know that I'm put here to create good products. And when I just lean into it and say to the big 50 year old guy that doesn't believe in intuition, no, no, no, no, it's.
00:50:19
Speaker
I formulate with intuition because I know it works. And it gives me the funny look. I just go, oh, you wouldn't get it. Yeah, yeah. And this is why your brand has gone so well. And because you're open about that. And because it is led by intuition, you're not forcing anything. And when I do force, that's when I lose it all. And I feel like this past year, I know we're about to go into like a really exciting phase of business. But this last year had to happen as hard as it was for me to realign and remember
00:50:50
Speaker
to always lead with intuition. I think that's been the key learning, like having meeting with distributors and like all these crazy big conversations that I can't believe are happening to me.
00:51:00
Speaker
but going into those meetings as myself, like, I don't need to wear a fucking suit, I don't wear a suit. I'm coming in my flowy little fun dress and I'm gonna bring my son with me because I'm a mother in business. And this is who I am. And if you want the product, you want the whole package. And when I show up like that, people are so taken aback, but they love it because they're like, yeah. Why does it have to be a certain way? We love that you're leading by example.
00:51:29
Speaker
Our target market is women and lots of women do become mothers. It's inspiring to see a woman leading, like there's no women that own skincare businesses. Well, there's not many that own skincare businesses that are completely founder led and formulated and bootstrapped.
00:51:48
Speaker
So to be able to lead in that space, I feel like it's almost like my duty to show that I can do it, to show that other women can do it too. Yeah, it's so inspiring. You are very inspiring. I'm so excited for everyone to hear this episode. And now I haven't prepared you for this, so if you don't have one, it doesn't matter. But do you have like a nice little quote or something that you've been leaning on lately that is kind of inspiring you or making you feel good?
00:52:17
Speaker
I think it's just like well the one thing I've been saying so much is thank you universe more of this please um that really helps me in every aspect but also like leaning with leading with my intuition is something I'm saying a lot because I did lose it for a period and I've been working really fucking hard to find it again and I think all mothers
00:52:45
Speaker
will experience this push and pull of you make this baby, whether you get to birth the baby or not, how you want. There's so much being told how to do. Yeah. But no one just takes a step back and lets the mother become a mother. Like the whole journey of becoming a mother is to experience this crazy transition
00:53:08
Speaker
But it's taken away from us and it's instilled with a lot of rules and fear. And I felt that and now I'm just so grateful to have like done the full circle and to be able to feel my intuition and to know like it's not just with parenting, it's with business, it's with friendships. It's like cemented this.
00:53:29
Speaker
absolute knowing in me. And I'm so glad to have it back. Yes. Oh, thank you. That's like, yeah, very wise advice to share because when we do lead with our intuition, everything flows. Everything makes sense, becomes connected again. So yeah, it should be a goal that we're all working towards.
00:53:47
Speaker
Thank you so much, Katie, for coming on. You are amazing. You're amazing. We get to turn the fan back on now. It's so hot, guys. It's so hot in this studio. All right. Amazing you so much. You'll find all of Katie and Sabia Ko's info in the show notes. Definitely check out her sun cream, which by the time this episode comes out, the sun cream will be out as well. So yay.