What is performance marketing?

How can one get the best deal?

Why does it come cheaper at times and not so cheap at other times?

In this episode, Vani speaks with Shankar Prasad, Shashank Mehta and Shubho Sengupta, on the science behind Performance Marketing.

Can performance marketing perform all the way? (Pt 1) | Shankar Prasad, Shashank Mehta and Shubho Sengupta [#8]

Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.