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Episode 51: Shunta Grant - Finding Your Focus
142 Plays5 years ago
Today we are chatting with Shunta Grant, the founder of Because of Zoe, a company that makes handcrafted bow ties and headbands. Shunta also coaches other businesses on how to find their focus using her Peace, Pace, Progress program.
And that’s what we’re chatting about in this episode: As Shunta puts it—getting on the other side of busy so you make meaningful progress in your business. We chat about how the problems we perceive in business sometimes aren’t truly the problem—but rather, it’s a mindset issue that needs to be fixed.
Shunta Grant is a business educator helping women build business and life on the OTHER side of busy through teaching her signature 4-step Peace Pace Progress™ Framework. The Peace Pace Progress™ Framework teaches women how to STOP doing #AllTheThings in their business so they can focus on what will get them to their one desired destination. Shunta is also the creator of Because of Zoe Designs, a hair bow company specializing in celebrating the joy of childhood and host of the Business, Life & Joy podcast.
When Shunta isn’t helping women journey to the other side of busy, you can find her building blocks with her son, Liam, or walking the aisles of Target and TJMaxx with her daughter, Zoe. If you want to build a business and life on the other side of busy, join Shunta at shuntagrant.com to get the journey started!
For additional resources, check out the show notes at https://daveyandkrista.com/btb-shunta-grant-episode-51.
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Transcript
Mindset vs. Perceived Business Problems
00:00:05
Speaker
A lot of times the thing that we think is the problem actually isn't. And so one of the things I love when I work with other people is listening to what they think their problem is, because it helps me to help them see that that's actually not the thing that's in your way.
Introduction to Brands at Book Show with Davy Jones
00:00:22
Speaker
Welcome to the Brands at Book Show, where we help creative service-based businesses build their brands and find more clients. I'm your host, Davy Jones.
Guest Introduction: Shante Grant and Her Journey
00:00:35
Speaker
Today we are chatting with Shante Grant, the founder of Because of Zoe, a company that makes handcrafted bow ties and headbands. Shante also coaches other businesses on how to find their focus using her Peace Pace Progress Program.
Mindset as the Real Business Obstacle
00:00:48
Speaker
And that's what we're chatting about in this episode as Shante puts it, getting on the other side of busy so you are making meaningful progress in your business. We chat about how the problems we perceive in business sometimes aren't truly the problem, but rather it's a mindset issue that needs to be fixed.
Listener Engagement and Feedback
00:01:05
Speaker
Be sure to check out the show notes at DavianChrista.com for the resources we mentioned during the episode, and I'd like to hear from you about what kind of content you'd like to see on the Brands of Book Podcast as we move forward. I'd also like to know what episodes you've enjoyed most so far and why. To leave your feedback, head on over to the Davian Christa Facebook page and send us a message.
Shante's Transition from Law to Business
00:01:24
Speaker
Now, on to the episode.
00:01:28
Speaker
All right, Shantae, welcome to the Brands and Books show. Thank you so much for taking time to join me this morning. I know that you have a busy schedule, and I feel like we got to see each other a bunch. I guess late last year, early this year, we saw each other at Creative of Heart. We were both speaking there, and then we were both speaking at the school styling earlier this year. So I'm happy to have another opportunity to connect with you. Same. Likewise, thank you so much for having me. I'm very excited. And yeah, I feel like we've gotten to see each other's babies.
00:01:57
Speaker
a lot in the last few months. Yeah, that's right. It's crazy how much they grow in just a year. I feel like Jack is totally different than he was even a couple months ago in January. Yeah, same. So you are, like so many of our guests, multi-talented. You have, it seems like, so many different things going on. I want to talk a little bit about how you got started with Because of Zoe and then pivot into talking a little bit about
00:02:25
Speaker
our topic today, which is really trying to find your focus, right? It's really trying to cut
Mindset Shift for Business Growth
00:02:31
Speaker
through these tasks where we feel like we're busy, but we're not actually moving our business forward. And you're the perfect person to talk about that because you started multiple businesses, you have so much going on, and yet you always seem like you're taking large strides forward. So can't wait to dive into that a little bit, but can you tell us just how you got started, what your entrepreneurial journey looks like?
00:02:55
Speaker
Yeah, so it actually started with not being an entrepreneur. I guess, how many years ago now? Four years ago, I was practicing law as a litigator at a law firm here in Greenville,
Growth of Because of Zoe from Hobby to Business
00:03:07
Speaker
South Carolina. And at random, started hair bows for my daughter when I couldn't find what I wanted. On Etsy, I was looking at all her bows, they looked alike. So I just thought, you know, I'm gonna find fabric I like and make products, make something for her. And it was just gonna be for her
00:03:24
Speaker
But I bought a yard of fabric and realized you can get more than one hair bow out of a yard of fabric. This is how little I knew. So I taught myself how to make hair bows. And I said, I'm going to sell the remainder on Instagram. And I did that. And that day, I had like a quote unquote, my first Instagram sale.
00:03:40
Speaker
All the bows sold out. People were like, we missed it or I want more. And when is the next one? And I thought, okay, I guess I can do this every time I make Zoey bows, I'll make some more for other people. And that just grew beyond my belief in less than a year's time from that date. That was April of 2014. By April of 2015, we had come up with a name. We had two stores who had reached out to us and I had to give it a name because I was tired of sending PayPal invoices. I needed a website.
00:04:10
Speaker
And so I realized, well, I started making these bows because of my daughter Zoe. So because of Zoe and the rest really, it just has been a crazy ride, a really great ride ever since. But it really started out with me making hair bows for my daughter, then making them from other people's children on Instagram and growing into stores, seeing our products on Instagram and asking to put them in there and be realizing that this was something I really love to do.
00:04:34
Speaker
That's incredible. I mean, and just the fact that it only started four years ago. I mean, four years is a long time and all, but when I look at your business and just how mature it seems, I just think, oh man, she's been doing this for a decade, at least. But it's only been four years. Also, the whole attorney background thing, I feel like there's so many entrepreneurs out there.
00:04:55
Speaker
who, you know, start as attorneys and then figure out, oh, wait, I want to start a business. And then it turns into this big, successful thing. Can you talk a little bit about that transition?
Challenges in Business: Mindset and Management
00:05:04
Speaker
Like, when did you know I'm going to step away from practicing law and into because Zoe full time?
00:05:10
Speaker
You know, so even when I created the website, I just thought I created the website for logistics because I was spending a lot of my time like one to three in the morning just sending invoices. So even when I made the website and even when stores started reaching out to me, I didn't fully think this could be a business. It wasn't until
00:05:28
Speaker
At that time, we had two stores that I realized this is actually bringing money that I actually could, and I really liked doing it, and it was when work started to really not be fun anymore, and I did enjoy it. I had one particular situation where I was traveling to Orlando to visit my family, and I worked just as much on that trip as if I had been to the office, and I had done everything within my power to prevent that from happening, but I just saw my time, and me as a human wasn't respected, and that's when I kind of said to myself,
00:05:58
Speaker
Why am I doing this? Particularly when I have something else over here that's doing really well that I actually enjoy. And I think it was that really bad experience that helped me to see, I have this good thing over here. And I told my husband on that drive home from Orlando back to Greenville, South Carolina. So it was a long drive. I said, I'm not gonna make it to the end of the year. I can't keep doing this and I'm not going to. And so that September of 2015 is when I left.
00:06:26
Speaker
Awesome. So what were some of the biggest challenges that you faced as you built? Because Zoe, I would say the first one was mindset, the way I thought about money, the way that I thought about time, the misunderstanding that more time in order to have more money, you need more time. So keep working, keep working, keep working. And that's how you grow your business and grow your income. All those are wrong. That is not true. More does not equal more. And I think that mindset
00:06:55
Speaker
was something that I really, that limited me a lot early on and something I had to overcome. And once I did, man, the results, it's just mind blowing. But those are lessons I had to learn that less actually leads to more. I think poor use of my time was a huge challenge. I had so much time when I first left because
00:07:14
Speaker
My daughter was in a school where my husband picked her up and I dropped her off. So I had like a 10 hour work day before they actually got home. And all I had was because of Zoe, but I was not utilizing that. I mean, what I could get done in two hours now, three hours now is like nothing. Like it's so much better than what I was doing in those 10 hours early on. And I think the other challenge was I was
00:07:36
Speaker
working like a hobbyist versus someone who was actually building a business. I was just like, I really love making these bows, so I'm just gonna make the bows. I wasn't thinking about pricing. I wasn't in the pricing in a way that actually allowed me to grow a business. I really needed more structure and I needed to act like a business owner and not someone who just got to sell things she really liked making.
00:07:56
Speaker
Sure, sure. It's really interesting to me that you bring up mindset as one of the biggest challenges that you faced early on. And I think that's a challenge that every one of us faces as we start a business. But as I ask people about the challenges they face in their business, that doesn't come up a lot. I mean, the stuff around marketing,
00:08:15
Speaker
you know, things like that when really, I think maybe a lot of this comes back to mindset, you know, and just being confident in in what you're selling. I mean, a lot of us are confident in our craft, you know, but then it's a whole different ballgame, I think being confident as business people and in selling. Is that something that you experienced as well? Absolutely. Usually when I when I used to do one on one calls,
00:08:39
Speaker
People would say they talk about all those things you're talking about. I want to talk about my email list. I want to talk about my Instagram. I want to talk about all these things. I want to talk about my
Overcoming Mindset Barriers
00:08:46
Speaker
logo, my website. Should I incorporate? And 0% of the time was that the actual thing that was in their way. But that's what so many business owners see on the forefront. It's because it's what you see when you're looking at other people who you think are successful. You think, oh, it's this one thing. I call it the if only syndrome. If only I had $10,000 and I can get the swipe up.
00:09:08
Speaker
That's why business will take off. If only I could get XYZ, you know, if only I could get a Kardashian to wear my product. Then, you know, and it's like there will always be another if only if and that in itself is a mindset problem. And so I would definitely agree that a lot of times the thing that we think is the problem actually isn't. And so one of the things I love when I work with other people is listening to what they think their problem is because it helps me to help them see
00:09:33
Speaker
That's actually not the thing that's in your way. It's a foundational issue when it comes to your business most of the time. And if we could just pause and really think about that, like why do we think this is the thing that is like the end all, be all the most important thing, that'll really lead to some really great self-awareness and self-work. And I have found, because self-awareness has been something I've really been focusing on in 2019. And just from studying it, I've seen, I've even read articles that say self-awareness is the number one indicator for success.
00:10:02
Speaker
for multi-million and billion dollar business owners. Like self-awareness has to be so high. And I can see that because your business will never grow beyond where your personal development has grown. So I tell a lot of people when their business is stagnant, like, oh, that means you must have hit a plateau personally. And you have to grow because your business is not going to exceed where you are in your level of way of thinking and being.
00:10:23
Speaker
Yeah, and I think that's such a challenging concept for people to wrap their heads around, though. How do they remove these mental roadblocks, so to speak, so that they can continue growing themselves, realize maybe some of the things internally that are holding them back so that they can grow their business? What are some things that you did in your business, especially here in 2019, since it seems to be one of your big focuses? But also, going back to the beginning of Because of Zoe, when you had to make some of these mindset shifts,
00:10:52
Speaker
in order to grow that business. What are some of the things that you did in order to become more self aware, you know, and just I guess tackle your mindset? Yeah, one of the things is I question my intentions. So I did like a three y test. So let's say I said, you know, I thought, okay, Instagram is really important. I need more followers. Why? Why do you? Well, I guess I need more followers because if more people are following me,
00:11:18
Speaker
Then that's what people who can buy for me. Why like is that actually true? Which it actually isn't so I just did a kind of a really trying to get down to the matter of why is it really? I want this thing and a lot of time it comes back to vanity it comes back to a Misunderstanding about what actually brings in dollars in a company and I had to understand that and accept that and then I had to say okay well then I need to find out what actually matters right and then when I looked at
00:11:44
Speaker
the numbers because I was making great money, but I was undercharging once I went down and looked at, okay, I need to hire a team. I need to hire a seamstresses. It was going to be really hard to do that at the price point we were at. So I had to, we tripled our prices in some areas and that meant understanding that I'm going to have to find a different type of audience. I'm going to lose a lot of people with this transition and this shift, but I have to operate not thinking about what is Susie or Sally going to think, but thinking about the one, the customer I want to speak to and then two,
00:12:14
Speaker
I can't grow this business if I don't think about moving my hands out of the doing and the making. And I had to realize that. And just thinking through all those different things helped me to see my shortcomings that I was not thinking about building something that last. I was thinking about, I get to make stuff I really like in sale, which I think a lot of people think, whether it's services or products, like you're excited. You love what you do. Someone's paying you for it. Yay.
00:12:40
Speaker
That's not it, right? That's not building a foundation in your business. That's just almost being a hobby. It's almost like the lemonade stand outside. Yeah, you may have a quote unquote profit at the end, but like, can you continue to grow and sustain that and then bring other people on to really have some impact? And that's what I wanted. I wanted something that wasn't just existing, but something that was going to grow and could have impact and could live without me being there every day with my hands in, which is another thing I'm working on heavily.
00:13:08
Speaker
and my education business is building a team that allows me just to do what I'm good at and also to step away and the business still keep moving and breathing and making lots of money.
00:13:18
Speaker
Yeah,
Efficiency and Prioritization for Growth
00:13:19
Speaker
we've seen that in our own business, even in the course of last year, being able to hire a team and really freeing up Krista from being so inundated with one-on-one client work. And it allows her to step back, have a bigger picture view, still get involved very heavily on the client side. But in a way that allows her to deliver, I think, better work because she has more mental space to do so.
00:13:44
Speaker
But then also, it frees up opportunity for her to join me in the bigger picture of our business, whether it's creating new products for the Palm Shop, new website designs, whatever it might be. And we've seen incredible growth over the last, I'd say, 8 to 12 months. And it makes me think why we didn't.
00:14:02
Speaker
Why do we do this sooner? And I love the question your intentions point that you were making, what actually leads to dollar signs. I know you used Instagram as an example and reading an article recently about an Instagram influencer who struggled to sell. She has, I think, over a million followers, but she struggled to sell something like 30 t-shirts.
00:14:23
Speaker
And so you just think to yourself like, I mean, and I think that's the truth. We're told that all of these things matter. Having 10,000 followers on Instagram or whatever marketing channel it may be, but does it really matter? I think questioning those kind of things is a really good practice so that you don't get stuck in that if only mindset. So you don't become like one of those people who just think, oh, I need to buy course after course after course and think that once I have this one then,
00:14:53
Speaker
I'll be successful. So I think all of that's incredible. One thing I know about you though is that you've been able to actually cut your workday down. So you've actually been able to reduce the amount of hours that you're putting into your business, but at the same time, grow your business. I'm sure some of that might be related to hiring a team, but what does that look like for you? How have you been able to do that? Because I know that there's people out there that say that, but it's unclear exactly how does that work.
00:15:22
Speaker
Yeah. And let me say that I made all those changes before I hired a team. So even at the party of one, anyone can do this. Like I said, so when I started out, I had a 10 hour work day and then the next year in 2016, so that was 2016 when I had the 10 hour work day, 2017 Zoe changed schools.
00:15:40
Speaker
And I was picking her up at carpool at two 30 every day. So immediately I went from a 10 hour work day to a five hour work day. And then that was around the time where I was starting my own podcast and starting business education. And so now I went from one business with 10 hours to two business and a weekly podcast, uh, with five hours, but I was doing more in those five hours than I was in the 10 hours. And at that time it was still me in both businesses, like, so just me. And so one of the first things I realized was, okay,
00:16:10
Speaker
Every single day when I wake up, I just start going. It's almost like you take a lid off of a rat cage and the thing just starts running until the end of the day when you put the lid back on. That was me. Like, okay, what am I going to do today? I'm going to post over here. I'm pitching stores. I'm researching stores. I'm going to make products. I'm going to package products. I'm going to sell products. I'm going to ship. I'm going to make sure I go live over here. Every day, the list will just do a little bit of everything.
00:16:34
Speaker
And I realized because I loved it, it's hard to recognize that that's not healthy and that's not going to actually get you anywhere outside of being exhausted. Um, but it took, um, having my daughter mimic me one day and she put her, um, put up a phone and she was like, look, I'm mommy to realize this is how she sees me on the weekends. If we're in the car on our way somewhere, I can find some way to bring in work. And because I loved it, which was a very,
00:17:02
Speaker
different experience from where I had just come from, I thought that was okay. And because we were making money, I thought, well, I must be doing things right. So that's another lesson I had to learn. Just because you're making money doesn't mean your business is actually set up the best way. You can make way more, which is what I've learned because
00:17:19
Speaker
Now, I mean, what we've made in the first six months of 2019 is more than I made the entire year of that first year, that second year in business. And I'm doing, now I have like a work when he naps type schedule. So it could be our day.
00:17:35
Speaker
Did you have any fear around that, like making that transition mentally, going down hours, thinking, okay, because you were making money and you were successful, thinking, okay, I guess just that struggle, should I rock the boat? Yeah. I'm
Focusing on Core Business Strengths
00:17:51
Speaker
going to tell you, there was so much fear around it, which I'm grateful for because now it helps me to relate to other women who I'm trying to talk to and help.
00:17:59
Speaker
There was this fear, even, okay, so I say I was doing what I call team too much. One, I was doing too much because every day I woke up and I was doing, I was just existing, I was just doing. I wasn't working from a well-defined singular goal. This is the finish line and everything I do today is leading me to this one finish line. It was just do everything. But I was also team too much because I offered so many products that, you know, because it's always started as hair bows, but we had grown and started making shirts, bow ties, suspenders,
00:18:26
Speaker
scarves, blankets, so many things. And I was like, this isn't what I want to be known for. I want this company, when people here because of Zoe, to resonate with,
00:18:36
Speaker
hair bows, and I've gotten away from that. But making the decision, I remember the day I could see it clearly, I went into Shopify and just deleted everything. I went into my office and just started pulling leather. Like, I hate it making leather bows, but people are like, you should make leather bows. They're so cool. And I'm like, okay. And it just didn't make sense. But there was really fear to pull wholesale out. Last year I had my son and I knew we got to redo something. And so I just said, we're not going to pitch any stores. And
00:19:06
Speaker
Initially, that was very fearful. It almost was like saying, I'm going to just take my arm off, right? I'm getting rid of a limb. But what that allowed me to see was that you can remove something. And when you focus just on one thing, just like when you're growing a pumpkin,
00:19:19
Speaker
You have to cut off all the seeds except for one. That's the only way to get a really, really big pumpkin. Otherwise, it's going to kill everything and you have nothing. That's why pumpkins never grow. We've tried pumpkins, but I think you've just solved my issue. Yes, you have to literally go in and cut off every other seed on the vine and just leave one and pour everything into one.
00:19:41
Speaker
And I learned that from our friend Laura Casey, who is a gardener. And she grew this huge pumpkin last year. And she realized it was because I needed to clip off all the other things. And I was like, well, that's a business analogy, which I find is pretty much everything. But I realized that the fear that was what I should have been feeling more is like, what is my life? And what is this business really going to look like if I stay exactly how I am today? And that's the question I want everyone to ask themselves. Like that to me is something to be more concerned about than like, what if I stop doing this? Because here's the thing, it's not permanent.
00:20:11
Speaker
No decision typically that you make in your business is permanent. You can always go back and bring it back, pick it up, but just try and say, ask yourself like, what do I want my company to be known for? And is that the one message I'm putting out? Or am I talking about five different things and no one's ever gonna say, I have this problem and someone's gonna overhear them and say, oh, you should go directly to her. She does exactly that thing, right? That is where I came to that realization
00:20:38
Speaker
But it did take overcoming those fears of this one thing brings in this amount of money. What's gonna happen? Guess what? We made even more taking it out. Number two, thinking, what am I gonna do by taking these products out? We made even more and it was a lot easier to bring on a seamstress team, teaching them how to make one product than 17 products. We then therefore were able to grow and make more money. So all those things that I thought were gonna hold me back were actually the things that were like stopping those things I thought was gonna be the hindrance, but it actually is what allowed me to grow. And that's been true in both of my businesses.
00:21:07
Speaker
really niching down over here and focusing on helping women get on the other side of busy, that's what I want to do as opposed to just say, I'll help you grow your business generically. What does that mean? Right? And so I had to just overcome those fears of what's going to happen if I stop doing this and think about what's going to happen if I keep running things exactly as I am right now.
00:21:29
Speaker
So one issue that I've mentioned on this podcast before that I've struggled with is having a great big to-do list full of all the things. And I feel like, okay, I put every single task on there and I just like crossing things off. And I'm putting things on there really just for the sake of, I guess the pleasure of being able to cross those items off the list. And so I feel really productive.
00:21:56
Speaker
But the question is, am I really moving my business forward? And I think I've made a lot of progress in that regard over the course of the last year. But I think if you were to talk to me a year ago even, I don't even know if I'd realize I have an issue.
00:22:11
Speaker
Do you know what I'm saying? I'm not sure. So what would you say, what are some of the things that people should go through to kind of realize that maybe they're not making the most out of their time or maybe they're not being as productive or focusing on really the one thing that they should be focusing on?
Signs of Overworking in Business
00:22:27
Speaker
Yeah. So I actually just started a series helping people identify that. And so one of the first parts of that series is just here are 10 signs that you're doing too much in your business. And I won't go into all 10, but some of those look like
00:22:41
Speaker
A lot of what I just described, you wake up and every day you're working on multiple aspects of your business every day or even every week. You don't know what to prioritize. You don't know what's the most important thing on your business. If you have a team, you don't have your team rallied around a central focus and you guys don't know what's the next best thing to work on. Um, if you're just working every day, but when you look at your business and you look at the numbers, they're in the same place or you see progress, but it's coming at a cost of things that are more important, like your health.
00:23:11
Speaker
your own time with yourself, with your spouse, with your children, with your family, with your friends. Those are signs that you're doing too much, what I call your hashtag team too much. If you're just exhausted, like when you get to the end of the work week or the work day and you just literally feel exhausted, that is a sign. Like that's not normal. That's not healthy. If you are easily distracted, if you have this feeling of treading water, which is just moving, moving, moving and not getting anywhere,
00:23:37
Speaker
Another thing I've seen is you're falling out of love with your business, which I've seen a lot of people do. And I love when my students say, once I actually started working with you, I realized it wasn't my business I wasn't in love with. It was the way I was doing it. Those are things, and those are signs. If you're always forgetting something, you're like, where's that sticky note over here in the tab? I put it on a notepad. Has anyone seen my notepad? I thought, did I put it in notepad? You need a framework. You need a system in place. Those are some signs that
00:24:06
Speaker
You may be getting by but you're not going to get anywhere and there's a difference. We don't want to just show up and survive. We want to build things that last and have impact and where you are can be so much better if you just take the time. I always say slow down to speed up and that's really been what 2019 has been all about for me and my businesses.
00:24:27
Speaker
That's awesome. I love that. We've been making some of those transitions in our own business even. I guess by the time this episode goes live, we'll have relaunched our website and part of that was simplifying.
Simplifying Business Offerings
00:24:39
Speaker
We've taken away and even as we approach the website project itself, but one of the things that we talked about at a team retreat earlier this year was how can we simplify our business? What are people coming to us for and how can we do more of that?
00:24:51
Speaker
And so that's reflected even just in the top of the navigation of our website and we're hoping that, you know, I'm excited, I'm anxious to see, you know, how all of that works. But I do think that it's going to be better for us because we're going to be able to focus really on the things, one that we like to do. But then also I think the things that make the biggest impact.
00:25:13
Speaker
And so I encourage people that if you're listening really to think about the things that you're doing on a daily basis and if you feel spread thin, start thinking maybe it's because you need to focus a little bit more on one thing. As far as these 10 signs go, people can find those in a free video series, right? Yes. And it's just at shuntagrant.com forward slash unbusy. So U-N-B-U-S-Y.
00:25:40
Speaker
Awesome. I'm going to write that down just so we have those for the show notes. Perfect. But I do want to talk a little bit about turning the corner. So we've kind of talked about some of the signs. We've talked about both the before and after, a little bit in both of our businesses from going from trying to do everything and the things that people are telling us that we should do to having less time, just also inherently by kind of our growing families.
00:26:04
Speaker
I always joke around, how am I not just this crazy billionaire with all the time I used to have before Jack came, right? What did I do with all of that time? But anyway, so how do people start turning the corner? I know that you have a program called the Peace Pace Progress Program. Can you talk a little bit about the things that you teach people so that they can get, as you put it, on the other side of busy? Yes. So what I had to do was
00:26:33
Speaker
when I went from that 10 hours to five hours and starting to want to do more things is realize I need a framework in place. I need something that, because what can happen is I get this idea, Oh, I have these great ideas and then I implement it. And then like one month, two months, three months, I'm going to go back to status quo. I'm going to go back to what's familiar and that's doing all the things I needed to put something in place that was a structure and a plan to help me. And so when I did that and I started to see it worked,
00:27:00
Speaker
I thought to myself, okay, I'm gonna teach this to, at that time I took one-on-one calls, I'm gonna teach this to other people, and then they would start doing it. And I would hear feedback like, oh, my husband noticed a difference in me when I started doing the thing you told me, or my children said, mom, you seem something different about you today. And I realized that this thing doesn't just affect our businesses, but it affects our lives and really allows us to have that
Framework for Business Efficiency: Peace Pace Progress
00:27:25
Speaker
peace. That's why the first word of the framework is peace.
00:27:27
Speaker
So it's a four-step framework that I teach in my program called Peace Paste Progress. And it's release, visualize, focus, and execute. Those are the four tiers of the framework. And so that first one is release. And the first thing you have to do is accept where you are, right? But we also have to accept that we have to release some old mindsets, some old emotions that really have gotten us to where we are. And it might have been beneficial to get you to where you are today, but it's not going to get you to the next level, to the place you want to go.
00:27:56
Speaker
And so within the release module, I teach a method I call my cleaning house method. And that teaches you how to actually keep things out of your mind and how to also kind of get away from the sticky tap syndrome. I call it when you have sticky notes all over the place, whether that's.
00:28:13
Speaker
physically or mentally, but it just really teaches you kind of to release a lot of the practices you've been using. And then I teach you a new practice that's going to help you stay organized, really starting with your mind. So that's kind of a lot of mind work that's in the release tier. And then we go to visualize. One of the things I realized, like I said, I was getting up just doing all this work is successful business owners work from a place of purpose and vision.
00:28:38
Speaker
And so many people aren't taking the time to do that. I wasn't taking the time to do that. I was just, like I said, getting up and making things and selling them, right? But I didn't, I realized you have to be able to have a vision in place and make sure that everything you do is coming from that place. So tier two visualized is really helping you understand about purpose and vision. And then I give you a system to set up with either you or your team to get your team to rally behind
00:29:03
Speaker
What the purpose is of your company is and what's that vision? You guys are working toward the vision by this time next year and three years and five years Like what does that look like and I teach you how to kind of really break that down and understand why it's so important And then the third tier is focus and that is really key so many people Come to me because they're like I need to focus and I think that's the number one thing I hear back from my students is you taught me how to actually focus and
00:29:29
Speaker
and how to build your business around a singular focus. And then in step four, tier four is execute, how to actually go from then that focus goal, that focus idea from execution, because that sometimes is hard. It's like, okay, I know where I want to get to. I don't have that roadmap. I don't know how to get there.
00:29:46
Speaker
It keeps you from taking on too much because of the systems that we have in place and the worksheets and the workbooks and the way I teach people how to do it. But those four tiers make up the Peace Base Progress Framework. And what I love is I get to teach it to people who are a party of one or small businesses who have anywhere from 10 to 50 people. And I come in and can teach it to that small company about how to teach their company to work around this framework to get everybody on board with this coming from the same place. And so what I love about the framework
00:30:15
Speaker
is that it will work for like it did for me when it's just you by yourself, but it also will help you if you have a team, if you have a small business, no matter what your business looks like, you need this framework in place because it's so foundational. It's kind of where we start. And so even in my
Engaging with Shante's Program and Community
00:30:30
Speaker
company, when we do our quarter planning, we start with the piece pace progress method. So I still use it to this day, but it really is what helped me. And so I just packaged it because I thought, what if I can keep someone from going through all the randomness that I had to go through
00:30:45
Speaker
to figure out what business and life really looks like on this side, where I'm able to work less, spend more time with my son. I make more money when I'm not in this office than when I am. And it's because of the things I've set in place. And it started with that framework.
00:31:01
Speaker
I really appreciate that the framework starts with mindset too, because like we said at the very beginning of this episode, I think that a lot of what we think is the problem actually isn't the problem. You know, and really if we can get through some of these mindset barriers and obstacles, you know, just based on poor habits or really
00:31:19
Speaker
You know again a lot of us just get get into business because we really like what we do you know and so it just makes sense to think okay well if we do if we do more of that then we'll get more result and that's just not necessarily the case so just to recap.
00:31:34
Speaker
you can go through a free three-day video series where Shante starts with talking about some of these signs that maybe you can use a little bit more focus in your life and business. And you should also check out if you feel like she was speaking to you during this interview and a lot of these things resonated, especially with issues around focus and just feeling like you're on that hamster wheel.
00:32:00
Speaker
you're doing a ton of work, but you don't necessarily feel like you're growing your business, then you definitely need to check out the Peace Pace Progress Program. And where can people find out more about that? So I actually have a training that talks more about the four tiers, and that's at shuntakerint.com forward slash training. So you could go in, watch that training, ask your questions,
00:32:19
Speaker
And then it is and tells you how you can enroll in Peace Pace Progress at that time, if enrollment is open and if not, it'll tell you what to do. But yeah, that training, I think it's really helpful because it walks you, like I said, through those four frames, through the four tiers a little bit more than I just talked about. And that's at shuntagrant.com forward slash training.
00:32:35
Speaker
Awesome. And I'll include both the link to that and the three-day video series in the show notes. So be sure to check out the show notes for all episodes because there's generally some awesome bonuses like that. Shante, thank you so much for your time. Yeah. Where can people follow along with you? And because of Zoe, I really appreciate the fact that I've got to see you, you know, every couple of months for the last couple of months. I know. So hopefully we'll continue this trend.
00:32:58
Speaker
I know that'll be fun. We got to see each other again. I'm on Instagram at shuntagrant, it's s h u n t a g r a n t, because it's kind of my jam right now. I really love that. Because of Zoe is at because of Zoe on Instagram, and it's Zoe without a Y so because of ZOE.
00:33:17
Speaker
And then those are probably the two best places to get started. I also have a free Facebook group for women who want to build business on the other side of busy and that's shantaygrant.com forward slash insider. And we have a lot of fun in there and talk about pretty much the things like we talked about today, like how can we truly get on the other side of busy and then stay there. Awesome. And I'll include links to all of that in the show notes. Shante, thank you so much for your time today. Thank you.
00:33:43
Speaker
Thanks for tuning into the Brands That Book Show. If you enjoyed this episode, please consider subscribing and leaving a review in iTunes. For show notes and other resources, head on over to dvandchrista.com.