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00:00:01
Content Creation
271 Plays3 years ago
In this episode, Fraser (Satsunami) and Craig discuss the world of content creation. From it's high points to the challenges that come with being a content creator in 2021, no stone is left unturned.
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Transcript
Episode Introduction with Craig
00:00:05
Speaker
Welcome to Chatsunami.
00:00:17
Speaker
Hello everybody, and welcome to another episode of Chat Tsunami. I'm Sad Tsunami, and joining me for some rather awesome content creation is my very good friend Craig, who you might know from the Beer and Chill Podcast. Craig, welcome back to Chat Tsunami. Yeah, hello. It has been a while. It has been a long time. And it's been a long time since I've been on any kind of airwaves, so I'm very much looking forward to this.
00:00:43
Speaker
Yeah, how are you? Yeah, I am good, thanks. I'm actually just wondering, when was the last time you were on here? Was it the Pokimania episode? I think it must have been. That must have been the last time, basically. I was so good on that episode that I thought, I don't need to come back. That's me, Pete.
00:01:01
Speaker
Oh, I forgot, I banned you from chat tsunami after that episode. Right, okay, hold on guys. I'll be, I'll be, let me get a different guest. I'll be back in a second. Why is it saying you've hung up on the scores? Um, Alexa, who do you ban someone from chat tsunami? Nobody's good to hear though. But you're doing well up until that drop in.
00:01:24
Speaker
was doing so good yes he tried so hard and got so far but in the end yeah in the end this is a dated reference i apologize that album came out in like 1999 or something did it? no way at Lincoln Park oh what it was like peak on you metal so it was like 99 or something if any of the chat knows exactly when uh Lincoln Park's hybrid theater came out let me know
00:01:52
Speaker
I'm not gonna lie, like half the references I do make are pretty dated. I feel as if there would be a whole compilation of me just, like, sitting and they dated references.
Content Creation Journeys
00:02:02
Speaker
So yeah, as you can tell by the title of this podcast episode, today we are going to be talking about something that, quite frankly, we have really thrown ourselves into, especially during last year with the pandemic going on, and really continued it into about 2021. I don't know why I paused there.
00:02:24
Speaker
Honestly, see with the pandemic and being inside, you're like, is it 2021? You know where 2022 is in four months?
00:02:35
Speaker
Do you know, I was actually thinking that because I was actually talking to you about this off the stream, but yeah, it's been nine months, nearly. It's coming up to the nine month anniversary of Chatsunami. And honestly, that just, that is terrifying. Can't believe that Chatsunami's been going on for nine months. Crazy business.
00:02:53
Speaker
Unbelievable. It really is. And yeah, speaking of losing all time, today we are going to be talking about basically our experiences with content creation. And yeah, just really our, as I said, our experiences, the kind of good stuff that came out of it, the bad stuff.
00:03:14
Speaker
And I must admit, to be honest, the reason I got into it was partially because of you. And I'm not saying that, nah, I blame you for it. That's really good. Is that good news or bad news? Yeah. I will let the chat decide and I'll lovely listeners.
00:03:30
Speaker
But yeah, part of the reason was because you'd suggested, oh why don't you, you know, go on to Twitch and... I think you went on Twitch first, didn't you? And then, yeah, they just spiralled out of control from there. But yeah, what kind of inspired you to get into content creation, initially? I don't really know what kind of kicked it off, I think. Ask you a question.
00:03:51
Speaker
Obviously we started with Twitch, but even by that point I think I'd started to notice especially things like YouTube, how much that had kicked off in terms of obviously saying YouTube kicked off, but it's always been huge, especially as we've grown up, we've seen it crush all competition. Social media in general has not really interested me that much.
00:04:10
Speaker
It's like things like Facebook, Twitter, I'm not interested in sharing my own personal stuff. But then once YouTube started kicking off and started doing live stuff, I kind of realised the power of Twitch and how amazing it is in terms of getting to talk to people and get to play games with people, especially during the pandemic times, getting the chance to hang out with people. And from there I guess, man, this is it.
00:04:31
Speaker
really interesting that you see like all these streamers on YouTube like yourself now where you've got all this content uploaded but people are going live on YouTube there's so many different formats for how things work. At the time Instagram was having its sort of big boom I think or like its second big boom from where that was as well and like all that kind of stuff I really like.
00:04:49
Speaker
I'm a really visual person. I think I've probably said that in this podcast before, like, I'm terrible for reading. I can't read. So things like Instagram is all flashing colors and, like, lots of pictures and then, like, Twitch, which is lots of lovely voices and lots of flashing images are, like, really good for me. I understand what's going on in my YouTube and, yeah, kind of that stuff. And then sort of out of that between my sort of wrestling career, which kind of took off long after that, but I'll kind of look back on that, but I was creating content for that.
00:05:17
Speaker
creating content for twitch and my own kind of thing and then being chill podcast starts up so obviously i've been helping you quite uh you know not helping but you know the discussion with you quite a bit about various things and like i just started getting really into it into like the i don't want to call it the science of um of content creation but certainly like the um the technical aspects of it all like so many people take it for granted how how easy it must be but like these these people who are who are doing it really well are effectively playing the game in such a specific way that i found that really fascinating
00:05:47
Speaker
To give it a more real world example, a lot of people don't know that you're a local supermarket set up in a really specific way to make you spend the most money. And when you start learning about that, it's quite interesting. That was the same thing for me. I just really like to unpack that. So same with content creation when I was like, creation of content is really interesting, but also like the perception of it is super interesting as well to me. So that's kind of like,
00:06:09
Speaker
a whole bunch for me. That's kind of what really interested me into
Influences and Motivations
00:06:12
Speaker
it. And I've lasted this long without mentioning them, so I'll have to mention them now. Take a shot everyone and take them whenever I mention them. The Instagram social media content creator Gary Vee, motivational speaker guy. He has such a huge inspiration for me. Between concentration knows just how I love my life and jokes are that I mention them all the time.
00:06:32
Speaker
I had to get him out ready. But yeah, his kind of stuff, he's quite huge, but it's like the informative with like the scientific and can I try to explain why certain things work and so she can know what it doesn't. So yeah, that was kind of what really interested me and it all self wrote back to you. Obviously you started on Twitch, but what kind of drew you to that? And then why have you kept expanding that? What's kind of inspired that as well?
00:06:52
Speaker
Well, before I answer that, just when he said about the drinking game for main tune in Gary Vee, first of all, yeah, I do agree. Like, really interesting content creator as well, and just very motivational. The other thing is, I do have, like, a huge cup of water here, so I've got it in standby just in case. I thought you were going to say Chatsunami does not condone any drinking game suggested by him! He'll be right on his bit of luck, yes, at any time.
00:07:18
Speaker
yeah because although we make those jokes it's like it's bound to happen it's like what's that joke it's 9 pm somewhere or something but yeah sorry going back to your question i have to admit even before twitch i have kind of jumped from various sites to try and do like content creation because i've always been fascinated especially when i was younger because growing up i used to watch like a lot of youtube and
00:07:45
Speaker
especially there was a lot of gaming content not so much let's plays i think when i was younger i was kind of in that camp of oh why would you watch somebody play a game and now years later hello past me hypocrite but basically i would watch those like you know machinimas and you know basically this creative outlet because i used to really be into my creative writing and i used to do a lot of that
00:08:10
Speaker
After that, I got into, you know, I tried getting into YouTube, really couldn't find my niche in it. And then it was like one thing after the other. I was just like throwing, you know, what at the wall and just seeing what stuck. And then it wasn't until obviously the lockdown
00:08:26
Speaker
the pandemic had. Can I cut you off? Because I actually have a little interesting fact about your content creation history. Oh, go ahead. Oh, you missed a pretty important gap there. I think I know what you're going to talk about, but go ahead. For those that don't know this, me and Mr. Satsu actually had a Doctor Who blog for a short time. Oh, is that that?
00:08:48
Speaker
yeah well you were thinking i'm okay it's now what you thought i was gonna talk about no i thought you were gonna go sorry i thought you were gonna go further back and talk about the gaming thing that we used to have that was years ago that was when we're still in high school together yeah yeah wow back in the good because yeah what what can really tick off when we were in school like that was kind of the earlier version of the content creation you were you what was it called yeah i almost called it tinder there which is the type of content creation
00:09:16
Speaker
No, no, it wasn't Tumblr, was it not Beebel? Oh, Beebel, yeah, but I was thinking, oh yeah, we had a blog on Beebel. Yeah. Oh my goodness. Oh, God. That's one fucking way back there. Yeah, chat tsunami would like to officially stay. We have never been on time.
00:09:32
Speaker
If you see any right pandas on there, it's not us, okay? But anyway, sorry, go on. But you actually had a blog on One Doctor Who where we reviewed the last of the Matt Smith episodes and it's the start of the period. You're creating a writing period. You know, don't play it down, you did more than you, you're giving yourself credit for, but sorry. So 2020 hits and you were going to start from where 2020 kicked you off.
00:10:00
Speaker
I have to admit it's been quite spotty up until that and when I got to 2020 I did try like other things like I'm very like big in and maybe not recently because I haven't had as much time but I used to like learning you know languages and things and reading into that and I started doing the YouTube channel and that hahaha you will never find it
00:10:22
Speaker
If anybody does, I will be severely impressed. But anyway, I made things like that and it wasn't really taking off and honestly, I wasn't really enjoying it. Again, it wasn't until you came into the scene and you were like, oh, hey kids, check out this new thing called Twitch. And it's like, oh boy, what's Twitch?
00:10:42
Speaker
I have to admit, I think I brought this up in past Chatsunami episodes, but genuinely, I... Honestly, I didn't know what to think of Twitch, because whenever I saw Twitch, it was always like, you know you get those very clickbaity videos, where it's like the thumbnail, like, Twitch Dreamer does this on camera, you won't believe your eyes! And you're like...
00:11:03
Speaker
It just seemed like a weird kind of place. You wouldn't guess it, you know, like 35 episodes into Chatsunami. Or 35 plus technically, but anyway. You know, you wouldn't expect that, but I'm quite a shy person in real life. Obviously gotten a lot better compared to my school days, but considering I've went from that to
00:11:24
Speaker
you know like taking the plunge and actually putting myself out there because that was terrifying to me because I always remember like whenever I streamed I always had the expectation that was always going to be people I knew people were saying oh by the way I'm live and they go okay we'll come by and usually it was like the same like two to three people maybe four
00:11:43
Speaker
so i'm not like indirectly calling out friends here by the way like one two three
Challenges in Content Creation
00:11:49
Speaker
four for the rest of you you know who you are you didn't tune in every time how do you it was it was quite nerve-racking and after a minute i've gotten better at it i feel and i'm not saying that to brag i genuinely feel as if you have to like dive into it to yeah
00:12:06
Speaker
you know kind of jump in and try it and then as i kept going with it like as much as i love it i'm kind of terrified that something happens to twitch like i'm not saying like one day i wake up and it's like twitch is you know going to the moon or something i thought you were gonna say like you woke up it's uh you woke up in a world and everyone's like what's twitch what are you talking about you just woke up in a world where this never happened what is this like the film yesterday when i have to reinvent twitch
00:12:35
Speaker
yeah just like i wouldn't even know where to begin with that anyway sorry i'll come back to that now but yeah like i thought i might as well try and start branching out like rather than just because i think that was one of the mistakes i made at the very beginning like i didn't expand a lot do you ever feel like that did you ever stick to like one social media when you started out with your content creation or
00:12:59
Speaker
I think it's tricky because you don't want to like go too far out of your sort of lane, so to speak. I don't want to get too technical to say, but there is a thing about, I always go on about it to you, the content of the pyramid, the pyramid of content, the content of the pyramid.
00:13:14
Speaker
Yeah. But basically, the idea is that you can do things that are easy to throw away, which is totally off brand. So things like Instagram stories and your fleets on Twitter and stuff like that, that can be complete nonsense. But as you go up the chain, sort of the things that are more permanent. So things like if you're a blogger, your blog websites for you would be like your YouTube channel, like the original content on the ATB. That has to be on brand. It's always enough I find that niche in there.
00:13:39
Speaker
See I certainly, certainly for me tried a wee bit on Twitch and I couldn't get the consistency that you managed which was pretty incredible how much you've managed but I could just could not nail that consistency down. I've kind of kept more to like the lower levels of that pyramid so things like Instagram, Twitter and Facebook tend to be the things that I stick to at the moment but I'm hoping what's been quite difficult for me is one of my big things is my Mark McAllister page as the rest of them but obviously there's not been any.
00:14:06
Speaker
because of COVID, so like the main source of my content doesn't exist. So I've got all these amazing ideas once it starts coming, like once it starts happening again. So things like a YouTube bit of more permanent things. You need to keep that branching out to keep it interesting. It's very easy to get quite stuck, quite static. Just as an example for one of mine, one of my big things when I first became a wrestler was my physical transformation that I've made. So for people that
00:14:35
Speaker
don't know that about three years ago i was about uh 115 kilograms i don't know what that is in old money i think it's like 250 pounds i don't know what wait what's that in stone uh it's like 18 stone uh that's getting the wrong guy i'm gonna get a calculator uh buy it on the switch also switch sponsors
00:14:54
Speaker
I'm sure there's a switch calculating a switcher back as well as one of the sliders. Get rid of those out for us. And then I lost all that weight and that was like one of the big sort of things about me as a wrestler. But then you realise over time people people have seen it. Like sort of the shock kind of decreases. You have to find new ways of like getting across the same information or getting across new information. £250. Thank you. So there you go. So I can't even lift that now.
00:15:25
Speaker
It's just trying to get across new information and stuff in different ways. The whole point of this was you do have to expand to get that information across in different ways and you've done a really good job of that I think personally.
00:15:39
Speaker
because you started very heavily on Twitter but you managed to expand, you've produced different content on Instagram, you've produced different content on different platforms. So I'll kind of throw this back to you, like what was kind of the driving factors for that? Like how did you, how do you manage it as well from like a inspiration point of view? Like how do you keep it different? Also Discord, just to plug that. You see Discord, you're also creating content and pushing it over that as well. So there you go, that's a big old question for you. A lot of prayer, lots of sleep.
00:16:07
Speaker
Now, in all seriousness, initially, as I said, I started out as a nervous wreck when I started streaming on Twitch. It was as soon as I started gaining momentum because, and I'm probably going to touch on it later again, but one of the things that they really don't warn you about Twitch is experiences may vary, you know.
00:16:29
Speaker
asterisks there because some people go into Twitch expecting like you know they'll go in the first stream and all of a sudden you know all they've got thousands of followers and you know they're rich overnight and things and sometimes that happens maybe because they're bringing followers from you know maybe another social media and that they're very popular on for me personally I really struggled at the beginning of Twitch having to do that upward climb of hashtag notice me
00:16:57
Speaker
and trying to boost myself on Twitch. There were hardware issues as well. There were loads of things that I had to battle with, but as soon as I kind of found my footing, because initially I was kind of on the verge of thinking maybe I should give up, maybe I shouldn't. And I don't want to sound like a cheesy after-school special being like, and I didn't give up, Kate.
00:17:23
Speaker
You know, I think it was just trying to find that community. Because, and again, this is gonna get very sappy very quickly, so I apologise. But I did meet a lot of amazing people on Twitch. I think two things actually. First of all, I'm gonna admit it. Thanks to both your support and everyone else, all my friend support.
00:17:42
Speaker
that was like very encouraging because I feel as if if I was just like Joe blogs who went on secretly and I got nothing then I would have just quit it but the fact that people were coming in regularly and saying oh what time you streaming or what time you doing this and I was like oh you know like wanting to do it just for them initially and then getting into other communities meeting people honestly even just like
00:18:07
Speaker
Like, there's been a couple of episodes, so if you haven't checked out the streamer spotlight episodes of Chat Tsunami, that's basically... It basically sums up, really, like, a couple of the streamers that I've met during my time on Twitch, like, over a year now, which is crazy. I'm getting old, Craig. I'm getting old.
00:18:26
Speaker
But yeah, from that, I kind of thought, right, OK, I'm gaining momentum and I was seeing all of these, basically all of these other streamers saying, oh, you should advertise here, you should advertise there. I'm going to be honest, I personally don't know how you feel, but I think there is a great like difficulty curve in each social media. Like Twitch, I felt as if it was easy because I was spamming myself and like a lot of threads in Twitter.
00:18:54
Speaker
and then I was going into other people's streams I was getting to know them and it was sustainable back then because that's what I was just focusing on but maybe it isn't as sustainable now because like a lot of people are dropping out of streaming or they're not as active so you have to try and find the right places on Twitter Instagram I had no idea
00:19:14
Speaker
like I know you have had like fantastic success on Instagram I'm getting a bit better with it but again it's like I'm just trying to find you know the niche there to try and promote YouTube is hell I'm not gonna lie
00:19:29
Speaker
YouTube is really hellish.
Social Media Strategies
00:19:32
Speaker
Like, I look at, and again, this isn't a humble brag by any means, this isn't me going, oh look at how many followers, because that doesn't matter, and I will touch on that, but last year I managed to get like 1,000 followers on Twitch. Thanks to obviously the support and everything and, you know, like going into people's streams, really working my butt off trying to promote myself. YouTube, I think, at the time of this recording is about 210, I think.
00:19:56
Speaker
subscribers and I'm not saying that in a way to say oh that's terrible it's not like it's fantastic the 210 people think you know oh fantastic you know that's we want to see your content but at the same time it's so hard to try and promote things like YouTube and I think that is something that could discourage a lot of people because I know a lot of people do start on YouTube and honestly it's like night and day because I feel as if Twitch is a lot easier to promote
00:20:24
Speaker
And something is well, and I don't think you've gotten on the TikTok train, have you? Not yet, but I have been experimenting with the other half of that, which is the Instagram Reels, which is the rip-off of it.
00:20:39
Speaker
But I'll let you go on TikTok first before I talk about real roulette. It's my favourite game to play, but we'll check that out afterwards. Yeah, just very quickly. Initially when I was using TikTok, I mean don't get me wrong, I still use it like a boomer, but I came using it and I was like, I have absolutely no idea what I'm doing on here. You know, I was posting videos and clips and things. Things I thought personally were funny and they weren't.
00:21:04
Speaker
And what I started doing is, and this is quite a good tip that I would recommend people to do, is try and find other streamers out there and then just follow them and if they follow you back, send them a message and just say thanks to the follow and try and get that engagement going.
00:21:23
Speaker
Because obviously not everyone's gonna say, you know, not everyone's gonna talk to you. But there have been actually quite a lot of people that I've met on TikTok recently. Like over the past couple of months I've met like a really amazing bunch of people. Yeah, it's just, it's amazing how it's worked out.
00:21:41
Speaker
Yeah, so I want to touch on something you mentioned next that you talk about, like, the message to other people and go into people's Twitch streams and stuff. And I think one of the most important things is if people, I guess it's a wee tip from my point of view, but see when you do stuff, I'd be genuine, though. Oh, yeah. Like that, I think. So I do a lot of social media for being chill podcast. And I've met people that message me like a long paragraph that's almost just been copied and pasted. And it's like, yeah, you know, if you just said, hi, guys, light your cover up.
00:22:09
Speaker
Oh you know what I know, hi guys, that's a funny idea. Oh you know what I mean, that kind of stuff's like a lot more engaging than you know a genetic message. So like especially when you see people coming to your Twitch just now. Yeah coming to your Twitch chat and like oh hey and talk about a shared experience, talk about something like that. If you're trying to engage other people and trying to reach out
00:22:27
Speaker
I think you wouldn't just any any form of real life you know either like you want to try and make friends try and engage with them like don't just expect you know people just to appear if you just spam them and stuff so that's just something I want to throw out there
00:22:42
Speaker
have you ever had the bamboozle of that with the reverse, you know, card of that where it's like you try to engage with someone and initially they're very receptive and then it turns out it's a trap and I was just like haha, you know, because I used to and again I'm not gonna name names or anything but there was someone in my community when I was starting out who I had messaged and you know we were getting along really well and
00:23:07
Speaker
you know it was like oh I've got you know Discord I've got this you know oh why don't you try and engage honestly like the person in question did nothing but just spam their own content which which is fine like it's fine if they want to just use the self-promotion thing because I've got a self-promotion section set up because I don't want to be one of those people that's like
00:23:31
Speaker
okay everyone gather in one place just just bask in my brilliance because talk about me exactly because i mean i've even got a zone for that where i just keep my stuff like quarantine as relevant as it is in 2021
00:23:44
Speaker
Yeah, yeah, it's trying to be genuine. I think there's really any content you put out, so like people, I would just take your Twitch as an example. Yeah. If you're on Twitch and you're making up stories, like completely, completely made up when you're streaming, people will find out, or people will figure out, like, wait, hang on a second. Last time you said, last time you said that all of the allows was to come straight over your kitchen, but today it's your living room. You know what I mean? So people, people will figure these things out. You know, it's always good to be genuinely genuine.
00:24:12
Speaker
People can tell, so always be genuine, and I need someone to meet you, particularly if you're reaching out to someone for the first time. Play cool, but also be you, be nice. That once I have been, and I have to admit, so this is the thing, sometimes I used to put my, sometimes I still do, but
00:24:32
Speaker
only for, you know you get those threads on Twitter where it's like promote your stream or whatever. I'm starting to, because there's some channels that are just like oh just promote your stream here with no like expectation for like a follow back or anything and that is a huge thing of Twitch culture where it's like the follow for follow culture is very prevalent
00:24:53
Speaker
initially you know like people will be tempted to do it to be like oh i'll just spam a link in here and you know if i follow back the person you know it's like it's that kind of downward spiral of you follow people and then immediately as soon as you follow them they'll unfollow you and it's going back to what you were saying there's no genuine connection but the amount of people that have gone into those kind of threads and someone just randomly puts underneath hey i'm a streamer too i stream this and that can't wait to drop you like the copy and paste thing again as you wish
00:25:23
Speaker
and it gets really annoying like I think I kind of remember what it was but there was a like completely unrelated but it was a tweet that sent out and I don't know whether it was a thank you one or it was just a random tweet and then someone was like haha oh by the way here's here's a clip of me like I don't know doing something stupid on Twitch and I was like dude what the hell
00:25:45
Speaker
No, like, there's a time and a place, I think. Like, to sum up, there is definitely a time and a place for that kind of thing. But sorry, you were going to say about the real roulette. Oh, so it was. Yes, real roulette. I love to talk about this. That's not me. I was getting sidetracked. Real roulette. So Instagram came up with a thing called Reels, which is TikTok's TikToks? Is that what they just called TikToks, honey? Like Lego. Yeah, Lego's Lego.
Viral Content and Trends
00:26:14
Speaker
Well, we have a way of saying it. I'm going to get signed to it. You will let. It's a great game. So the way that for people that don't know the way that things like TikTok and videos on Instagram work is it's just a continuous feed of videos. So you watch a video, the video finishes, you can then swipe or I think it also plays out. I don't really use TikTok and stuff that often, but.
00:26:34
Speaker
You can swipe or it will also play onto the next video, onto the next video, onto the next video. And there's clever algorithms in it that help figure out how you react to certain videos and it will try to show you videos like the ones you watch. So when you upload stuff, you can put hashtags in, et cetera, et cetera. And basically what happens is with real roulette, and this is the Instagram version of it, it's really hard to tell what video is going to be successful and what video is not. It's not like the place gave you real roulette.
00:27:00
Speaker
I've actually got my reels open just now, I'm looking at them. To give you an example, I made a video talking about my entire life in wrestling and stuff like that. I spent quite a long time on it. No, like a long, long time. I think about a good hour or two editing this video. I'm terrible at video editing. This is the 60 second clip and it took me ages. And I put all this stuff and I gather all these photos and little videos and stuff. And it got 400 views, which is not bad. And I can't see how many likes it got from here.
00:27:28
Speaker
You get the idea. On the other hand, my most successful video was something that I took when I was at a trampoline park. It was a five second clip and I think it looks terrible and it has close to 5,000 views of us right now. And I was like, why is one of these things not like the other? Like, what is the roulette on here?
00:27:45
Speaker
And even a couple of days ago, it's been up for about three months now, and even a couple of days ago I got another leak on it. I was like, how is this happening? I just do not understand how the algorithm works behind the scenes that pulls across content for people to watch. So that's going to another top tip coming out of me for people that are maybe starting out on things like, probably part of the reason that I think you use TikTok so often as well. If you are starting out on things like a real or a TikTok, they're really good ways of meeting
00:28:13
Speaker
new people or get an engagement from new people because they don't rely on hashtags, they don't rely on people who just happen to follow you or to see you on Newsfeed. Like these videos can come out of nowhere and completely surprise people. As I said 5,000 people have seen this, almost 5,000 people have seen this real of mine. I've got about 300 followers so...
00:28:31
Speaker
You can see the reach on that. It's incredible. So if you can think of something funny that can sum up what you do like trailers and little funny clips like Twitch is amazing for just a little clips and I know you do a lot of your sort of cut down the little bits from your videos and put them on to TikTok like that kind of thing's fantastic to get out there because it just people like the way the tech talking and reels and is it short on YouTube?
00:28:53
Speaker
Yeah, it's hard to get along. The way they all work is completely random, or not completely random, but apparently random, so that's really cool. So yeah, that's another top tip for me. I will ask you, so what kind of stuff do you tend to put on TikTok, and what kind of tips did you give people starting out with it? Because you did kind of mention you struggled when you started with it, so I'm just kind of curious how you started getting into the zone of it.
00:29:15
Speaker
And that's what I was going to lie there and be like, oh, I do all my funny dances and show my face on TikTok. But that's a lie. Like a good conscience.
00:29:27
Speaker
Because initially, a lot of people who use Twitch as well, there's a lot of cross stuff where it's like they'll do a video of them saying, hey guys, I'm going live on Twitch, or hey guys, I'm doing this or that. But I have seen those videos and then it's posted three days ago. And I'm like, oh no, I missed it. Well, no, no. I missed stream three days ago. What was I even doing?
00:29:52
Speaker
It's like, thank you YodaFan32. But yeah, what I've started to do, so I've kind of started cheating in the way with TikTok. So what I do is, usually I download the video that I made for YouTube. So for anyone who doesn't know, I do basically a weekly
00:30:14
Speaker
series called Tea Posing with my very good friends Adam and Green Shield and basically we put out three episodes a week on Tuesdays Thursdays and Saturdays and what I usually do is I've started like uploading them and then kind of
00:30:32
Speaker
downloading the episodes onto my phone and then kind of just cutting the episode or just like uploading the full video onto TikTok and then cutting it on there because you can like edit the video. I think you're only like three minutes worth of video and I wouldn't want to put like the three full minutes because it's like what's the you know like what's the point of putting three minutes up because people aren't gonna sit down and watch the full thing probably which makes me cry but that's beside the point.
00:30:59
Speaker
But it's like, what I've started to do is I've done that. So as you said, like I chop like bits, either from my streams, like clips, or yeah, just like YouTube videos. But what I've also started doing in Green Shield, my friend, he'll be able to back me up on this.
00:31:15
Speaker
Basically, there is a thing built into my, I think it's in video, and it's like this thing that captures certain plays in your game. So because I play a lot of Warzone with them, whenever I get a
00:31:29
Speaker
or I get you know like a victory or something like that it will auto record that clip and tap there to second clip and that is fantastic because it means I can get it to my phone and then upload it onto TikTok and surprisingly like obviously because it's like Call of Duty and Warzone but honestly like they seem to be the ones that get the most views. Bar a couple and start playing Fortnite and that would be good.
00:31:54
Speaker
You know, I have been tempted, but on the other hand, I feel as if I'm genuinely too old to play. I'm not even kidding. Like, I'm not getting any younger here. You know, it's like that stereotype of the guy breathing down the mic going, let's play some Fortnite. I was like, yeah, no. Then again, it's like a couple of weeks later. Hey, guys, welcome to my first Fortnite stream.
00:32:18
Speaker
gonna say like this this is the clip they they cut out like when you do your first fortnite stream and it's like i'm never gonna do fortnite and it's like it's just gonna span on your twitter for the rest of your life i can't wait for someone like in the youtube like commentary community to be like said tsunami 42 said he wouldn't play fortnite and look at him now he's playing fortnite i sure hope someone's gonna get fired for that
00:32:44
Speaker
I mean I am open to playing like different games and things but I genuinely I look at other people playing it and I'm like how the hell what the hell where the hell you know all the hells I'm like what is going on like there was a funny video I saw and again I always bring this series up but it's that online gamer and if you've seen that
00:33:02
Speaker
I don't think I have now. It used to be out like when we were still in high school and it's about a guy who is just like very rude. He's like basically a stereotypical Call of Duty player and that's the way he acts. So like the way he talks is just basically phrases from the game like saying oh I'm gonna shove an RPG down your throat and things like that. You're like basically a lovely guy and then they took a hiatus for a while and the way the series ended spoilers for everyone.
00:33:29
Speaker
it's falling. And it ended like where he became like a successful streamer and then like they show you like years later when they actually restarted the series it's like homeless in a tent and you were like why is he in a tent and it turns out because he was playing like warzone for a while and then they stopped and they decided and he was told by whatever company he was with to play fortnite and you just see like a montage of him raging just yelling things like why are they dancing
00:33:59
Speaker
and they refuse to actually play it and oh god honestly if it was like that would be my reaction if I'm just like why is everyone dancing but why are they teabagging me please stop teabagging me why is Rick from Rick and Morty teabagging me why is the guy from Fortnite master teeth here you know like yes jokes jokes for legal reasons this is a joke
00:34:26
Speaker
I could hear you firing up the software.
The Role of Community Support
00:34:32
Speaker
www.satsunamiblackmailer.com Is it like that Simpsons episode with Mr Black is like
00:34:49
Speaker
Now I want you, Sat Tsunami, to play Fortnite. Oh please no, I don't want to play Fortnite. But yeah, maybe one day, maybe. Maybe like, see this is the thing, I have a very bad habit, and especially back then, of talking myself into playing bad games. Like I've said, oh if I reached like, I think it was a hundred or three hundred, no I think it was three hundred followers, I was like, oh if I reach three hundred followers by this week I'll play Outlast. Ha ha ha, I'll never get that.
00:35:19
Speaker
And then I did. And I played out last and I created a compilation video for it. You're welcome. It's 15 minutes. Please go. All I'm saying is please go watch it. Please let my like screams not be in vain. Although speaking of like going back to the real relay.
00:35:36
Speaker
I, as you said, with the YouTube Shorts, I actually have been getting into that a lot more, so I've basically been cross-posting, and TikTok's amazing for that, by the way, huge tip here. TikTok videos are, of course, three minutes maximum long, but I think YouTube Shorts are only a minute max. Anyway, you can basically cross-post TikToks to Instagram, Facebook,
00:36:01
Speaker
you know, even Twitter and especially YouTube Shorts. So it's really good for that, you know, and that's something I would recommend people do, like the cross posting because it is very, it makes things easier on you so you're not like creating unique, well I'm not saying be 100% lazy but it's just like an easier way to get content out there. Now the issue I have with it
00:36:22
Speaker
like sometimes I'll get like really good views or it'll be like a video I find really funny on TikTok and then when I post it to Instagram or like YouTube it gets like nothing it gets like two or three views and I'm like oh man how?
00:36:39
Speaker
my masterpiece but like one of the videos that actually got really popular was um it was one of the tea posing clips where we were playing heavy rain and it's the scene you know when i had to saw my finger off i don't know if you've seen that episode yeah i've seen i've actually seen your your short of it though oh yeah that got like over 400 views and i thought how it even got i don't know it even got one dislike and i was like oh my god i'm famous
00:37:09
Speaker
I'm still doing it. I hate people hating on me. I know. I've got my first hater. Yes. I'm just like yes. But the weird thing is before that happened my most watched video and I can't remember if it was like over 200 views or something.
00:37:26
Speaker
but my most watched video was like a sonic VOD that I did when I started out and I genuinely don't get it because there was nothing special about it. It wasn't edited, it wasn't and that I have to admit is quite demoralizing you know it's like you spend hours like putting in like memes and things and edits for a compilation video and then when you post it like it gets like 80s to 100 maybe on a good day and yeah just this unedited VOD is like 200 plus views
00:37:56
Speaker
And it's like, how? People love the Sonic. Yeah, they love it. Yeah, but it was that one video. The rest of them didn't get views. So I'm like, what makes this particular one? I genuinely didn't get it. I was like, I do not get what is going on here. But again, that's really the roulette, isn't it?
00:38:14
Speaker
So kind of just like a question for you. What are your views and see the good and the bad side of content creation and your own personal experiences. Basically what times have you had where you've thought oh this is great and everything and you're really enjoying it and then what other times where you thought maybe it's not as good.
00:38:34
Speaker
From a good point of view, I just really enjoy putting stuff out there and seeing what other people are putting out there as well. That's such a motivational thing for me. One of my big things as a wrestler is I have to go to the gym five days a week. Someone said five times a day. Then I was like, wow. That was weird. We both did the same.
00:38:56
Speaker
five days a week and like social media is really cool for that because I'm able to like see other people doing the same thing or like you know getting motivation from different people you know the gyms people just pushing harder whatever they do it's like so cool to me like people are just giving it their all whether it's when it's at the gym whether it's whatever sport they do where they're streaming whatever as a matter the point is social media content creation connecting has really made it really easy to sort of talk about this
00:39:18
Speaker
I think another thing for me that I really really enjoy consuming content in terms of like especially things like I work from home now I think a lot of people have found that and it's quite difficult to work a long time from home especially depending on what kind of office you had my office was quite noisy and I'm happy for a bit of peace and quiet but I like the noise I like kind of chat you know what I mean and I did try those like YouTube channels but it's like
00:39:43
Speaker
coffee shop ambience it's like a bunch of random conversations about I thought it was terrible I get it was like looping so I got really confused so I started listening to a lot of streams and listened to a lot of streams so I'm not even consuming it like properly I'm not watching it I'm just letting the noise play but like that kind of community that comes out of that and you get to know these people personally and I think that kind of comes back to what we're talking about being genuine
00:40:08
Speaker
the thing that I think appeals to me the most on social media is getting that friendship with people, getting that kind of genuine experience out of people. People can tell but also it's cool when you're a fan and you can get that connection with someone you've never met. It would tell you I always think it's so incredible. Especially listening to like podcasts and stuff and Twitch streams where it's like you get these raw moments people of like they're reacting to stuff, it's not choreographed.
00:40:32
Speaker
I don't know what the word would be. I mean like the stage. Unless you're sitting out of the whole script for this entire podcast, which case would the image protect all my answers? Excuse me. What can I describe? Next you're going to say... None.
00:40:48
Speaker
Yeah, Giorgio from Sir, I got it. I know, but I was actually surprised, I was like, who's been teaching you Giorgio references? I've watched the show! Oh god! Who's been teaching you Giorgio references? It's like, listen you little shit. Don't you quote the ancient scripters at me, I was there when they were written.
00:41:13
Speaker
That was like a really nice delivery of that line as well. It was like, man, that props to you. It was so overwhelming. Liam Neeson was like, just polite. So, I don't even know what was going on. So yeah, that kind of reaction was like genuine creation. The other hand, the worst side, the negative side, I think it's like, for me, my only negative is when I get writer's block.
00:41:37
Speaker
or like essentially content blog everyone to call that because of what I kind of do like both the podcast and the wrestling that you get I get quite conscious because if you're not you you'll probably find this if you're not in people's minds you do get forgotten because there's a million people like you out there and not so much that I'm desperate for attention
00:41:55
Speaker
That's not what I'm trying to say. What I'm trying to say is, if you don't, if I was to go off social media for a month, you know, a lot of what the momentum I put up would disappear. But also at the end of the day, I get writer's block. So just now, it's the summer just now. So you're winding down the
Handling Setbacks and Growth
00:42:08
Speaker
summer. A lot less people are using social media in general. Same with Twitch, same with stuff after the world opened up a bit more. And so it's difficult to keep finding stuff to post about, you know, because things are changing. So that's kind of the thing that I quite struggle with sometimes. So it's just about keeping that consistency, I think, is Twit tricky.
00:42:24
Speaker
What about you? So what are you? So you've got your goods and your bad, but what's that with your goods? Well, again, just a matter of what you were saying, like the human connections that come out of it have been fantastic for me as well. I have to say, like, especially for Twitch, because I didn't know what to expect when I actually went into it, but coming out of it and being like, this person's my friend, this person.
00:42:44
Speaker
you know it's like it's really amazing I mean as I said before like if I hadn't met those people I wouldn't have been able to do like again like going back to what I said earlier about the streamer spotlight episodes of Chat Tsunami where I think as of this recording there's only been about five and it's something I really need to get back into but
00:43:04
Speaker
The amount of people I've met through streaming and being able to chat to them, collaborate with them, it's just a lot of fun being able to kind of express yourself in that way and just be like, and especially during times of global pandemics and things, but it's a great feeling to be able to expand your social, I don't want to say social networks because that sounds as if it's like
00:43:33
Speaker
hello i'm mr linton but you know it's like being able to like make new friends and kind of share ideas as well because i think that's a good thing as well a lot of people i feel underestimate networking within especially for streaming and content creation because i have seen a lot of people where they have said oh i want to do you know let's say a podcast or let's play series and i want to be like
00:43:59
Speaker
X group or I want to be like Y group and there's nothing wrong with that. Like if you want to aspire to be like another group that's fine but also it's good to find you know like streamers or content creators on your level if you know what I mean and kind of exchange ideas and see what are they doing. What I'm not like recommending as you go into someone's stream steal their ideas and they go back and be like um hello welcome to Schmatchymami.
00:44:26
Speaker
today we're gonna be here. How did you know my stream idea? That's all the time I have. Being able to share ideas and just, as I said, interact because that as well is very encouraging and I've said that before. So many amazing people and yeah this is the sappy moment with the violins playing you know.
00:44:50
Speaker
Genuinely, it's been an amazing, and as well the community that comes out of it, because that is one of the things I genuinely worry about and I don't know if you've had this worry, like what happens if you blow up or if a post blows up, if there's gonna be any backlash, if there's gonna be any trolls. And I wonder, yesterday, we do not post any controversial stuff.
00:45:16
Speaker
considering what goes on the internet nowadays, it's relatively mild stuff. For me, as I said, worrying that someone's going to come in and be horrible or do this or that, but for the most part, for me personally, it has been very positive. The community that's come out of it has been quite, basically just lovely.
00:45:37
Speaker
I have to say. So that's been a positive and that's kind of encouraged me personally. But have you ever had anything like that before touching the negatives? Yeah, I did get what you're saying. We had a post, a couple of being chill posts that blew up. One particular one I thought was pretty funny. One blew up on Facebook and one of the comments was just like, it was like a lot of old people started commenting on it.
00:45:58
Speaker
Not that there's anything wrong with old people, but there's a particular style of comment associated with the older generations. I shouldn't have taken that drink when you said that. Up the nose. One of them was just like, good evening, how are you, or something like that. It's like one of those someone who's lost. And then the other one was someone quoting a verse in the Bible.
00:46:23
Speaker
it was gotten to there and then there was a third one as well and it was just like tagging one of their friends like i thought i saw this online and the friend never replied and i was like is this a troll is this like someone laughing at us is this someone getting into us like it was just like yeah but is these three old people i don't know how they found us um this is one of my favorite posts because it was just like really funny again i don't want to i'm not highlighting the fact that old that's not fair
00:46:46
Speaker
Yeah, it's the kind of stereotypical Facebook user moment where it's just like, this isn't the search bar and they start typing in how to find beauty shop, you know, like, which is very, very funny. So like that post blog made just a bunch of weird comments. We've never had anyone be like mean, which is nice. Yeah, no, I've been quite lucky for that. But I think one of the things that Gary V touches on, so take a shot. No, shot number two. I think not too many. You mentioned him as well, so it's free. OK.
00:47:14
Speaker
One of the things he touches on is like if you do get stuff like that it's like you have to kind of empathize with them in a way because they're the ones kind of you know we're talking about oh we create content and we've created this community and we kind of have to like almost sympathize and empathize with people because imagine being that mean that that's something that you want to do is to create better content and create you know negative content in the world
00:47:36
Speaker
when you could be going out and spreading the positivity. It's one of the things we were very keen on when we did Being Chill podcast was like we didn't want to do something that was negative all the time. It's okay to be negative about things. I'm not saying like you should be all sunshine and rainbows. But there's a very difference between this movie's really weird and funny and I hate Star Wars because of this and everyone at least should be ashamed. Like you know what, there's a very different tone there. Also I do like Star Wars before I get messages.
00:48:05
Speaker
Boo, this man. I like all of them, so you can't even complain about that. Except this, except attacking clones.
00:48:17
Speaker
Well, to be fair, you're in safe company there. Yeah, okay. That's the kind of thing, and that's one of the things that Gary Vee always mentions. But yeah, so that's kind of, we've never had anything like that, fortunately. We're quite lucky. But the time will come, unfortunately. It'll only be nice about it. So what about you? What about your negatives, then, if we could look back to you?
00:48:35
Speaker
I have to admit, content creation is a pretty damn draining thing. Which, this is gonna sound really, like there's a lot of negatives. So brace yourself. Get your Gary Vee like tankard. This is gonna be a long one. Nah, I'm looking. Take a shot.
00:48:59
Speaker
I feel as if content creation is one of those things that people severely underestimate. Like, I think I brought this up in past Chatsunami streams, or past episodes rather, but a lot of people seem to think that Twitch in general is just people saying, oh, I'm gonna turn on the camera, I'm gonna play a game.
00:49:19
Speaker
and don't get me wrong sometimes that is what you're gonna get but for a lot of people you do get a lot of people who are like trying their best to put out like their best content it can be a bit demoralizing like i mean you were there for the early days of this channel even before chat tsunami came about everything was in black and white which is really weird yeah there's no there's no audio there's a guy sitting the corner piano for the first few episodes at very strange times yes i mean a lot more antiquated views
00:49:51
Speaker
Now, jokes aside, there was a lot of things where, as I said, I'd have technical issues, I wouldn't have many people coming in except you guys, which I do appreciate. I always feel bad for bringing that up to be like, oh, it's only my friends. I did appreciate it, but it felt as if for a while there was that plateau, if you know what I mean? You're doing something
00:50:14
Speaker
but you almost feel as if the only reason you're getting like responses online is because you're telling your friends oh I'm online or oh I'm doing this kind of thing if you know what I mean. Like again I don't want to come off as if I'm like oh it's only my best friends. I think that's always the first sticking point with any content creation is beating that hurdle. I read a thing on
00:50:38
Speaker
I think it might have been Podbean's website talking about podcasts and they were saying like if you make it to episode 100 or something you've released more episodes than 90% of people that start a podcast. I can't remember exactly what number it was so apologies.
00:50:53
Speaker
Not a numbers guy. And it's that hurdle, it's that first initial, okay my friends are here, but then you're friends, there's interest as well. They're not going to support you forever for no reason. You have to keep, and I think people, that's that first plateau that everyone hits for anything, for any type of content creation, you're always going to hit that plateau at first.
00:51:14
Speaker
And getting through that that moment and sort of figuring out where it comes next, how to actually reach someone you don't know. It's the hardest part, I think, in many ways. And you're always going to go in peaks and valleys and plateaus and stuff as you expand anyway. But that's like one of the hardest moments. I can just give a quick shout out to my wife, because that's something I like to do. She's really successful on Instagram. She kind of started with quite a small core group of people that she knew through the Scouts and her big things like she does a lot of outdoor work, a lot of outdoor adventures. She's like,
00:51:43
Speaker
does these really crazy things. She's like walking different crazy routes and going up mountains and stuff. And she's almost created like, she had the same plateau at one point where she hit like a certain number of falls, it wouldn't go up. And all of a sudden it started going up again, because that's how these social media works. It's like a ball, isn't it? Once it's rolling, it's much harder to stop it. She does amazing work, so I just wanted to show that up.
00:52:06
Speaker
She hit that same plateau quite early on and managed to get over it really quick just by being quite active and I think you kind of had the same thing where you hit that plateau and you hit it. I think you hit it for a good couple of weeks, almost a couple of months didn't you? And then all of a sudden you started getting that momentum again. I won't mention anyone by name.
00:52:24
Speaker
But there was like one streamer that joined it, one of your streams, it was like the first person that hung around. And I was like, I remember when they came and I was like, yes, this is us moving! I knew it as soon as it came in, I was like, this is number one, this is the first, this is the first of many. Yeah, that particular person, awesome, awesome person. Yeah, I always remember, I think they poked into one of the Sonic streams that I did early on, and that was just like a random
00:52:51
Speaker
like completely off. I had time off work so I was just like oh okay I'll just do a stream and I was just playing it. I was kind of like falling into that acceptance of oh um you know like maybe it is just gonna be my friends who check me out and you know that's fine you know and everything and then that person came in
00:53:11
Speaker
and the sape as it sounds because that's the word of the day sape for me. They came in and they gave me a follow and I remember saying to them like oh thanks for the follow and everything and they went oh no problem I really enjoyed your stream and that might seem like really insignificant like you know like somebody saying oh I enjoyed your stuff I enjoyed that but see back then that honestly meant the world like gee.
00:53:35
Speaker
Like, for a content creator just starting out and someone coming in being like, oh no, I really like this. And even when they get compliments about whether it's Chatsunami or whether it's T-posing, you know, people who come in and they say, oh no, I loved your episode or I loved the content.
Competition and Success in Content Creation
00:53:51
Speaker
Like, I'm not saying they're coming in in floods or anything. I'm like, clearly, I'm not.
00:53:56
Speaker
hold the door but yeah it's just like a couple of you know like nice comments they get you through the day and honestly it does mean a lot like if I had so many like whenever they get them through it just means a lot I think that's a really good thing and it's really rewarding but another thing that comes with that on the flip side is the idea of comparing yourself to others
00:54:21
Speaker
and this is the thing especially for Twitch because for Twitch it is really hard. Like as I said when I started out I had like a good couple of weeks maybe a couple of months because I had like a bit of a break during the beginning because I had like a lot of technical issues. I honestly was not making any headway or anything and I was seeing other streamers who just switched on the camera
00:54:47
Speaker
and they were getting like 10 to 15 views like right away and it just it got i don't want to say depressing but it got quite frustrating and this is one of the things that i would advise new streamers like don't go in with that mindset of oh they're just successful because x reason because i feel as if that is quite a bad mentality do you know what i mean
00:55:11
Speaker
100%, it's really easy to compare yourself to someone, especially something like Twitch. Twitch is really bad because everything's listed in numbers, isn't it? It's like, here's the game you're playing, here's the top 20 streamers playing right now, here's their numbers. It just tells you it doesn't hide it. It's not like YouTube, for example, you have to kind of dig around and look for views and stuff. It's a wee bit trickier.
00:55:31
Speaker
this is just like in your face like these are exactly live now this is your competition right at the second he raised a great point though because i think one of the things that people do forget when it comes to people you see for the first time you don't know where they've come from yeah and yeah they might have their first ever stream but they could be a celebrity you know it really like someone could be like a local celebrity we met a guy on the through the podcast and he put a post up on there there's this facebook group for the podcast that we go on
00:55:58
Speaker
and he put a post and said, I got 1000 lessons in my first week. Turns out he was like a local A-list stuff like that. He was like a football player or something. He's had this huge fan base outside of the podcast. And it was like, oh, of course you got 1000 lessons on your foot. We were like, oh my God, how did he do that? That's incredible. It turns out he was just like really famous elsewhere.
00:56:19
Speaker
So I think that's a really important thing, especially for Twitch because it tells you everything in your face, especially when you're live. It's just keep yourself where you've come from and your career exists. There's no rush. Twitch is going to be here unless you go back in time and it ceases to exist. Twitch is still going to be there. We're not getting any younger, but you know, life expectancy is, what, 100? Or something like that. It was like, you know, this is us. We're doing this podcast once a week now to get it.
00:56:49
Speaker
There's the year 2100s, you know what I mean? There's no rush. I just jump on the back of what you said. Don't know if one could pay yourself those, but take your time. One other thing to kind of... Actually, there's two things. You've said a lot and I've really want to get on this. Yeah, don't go for it.
00:57:04
Speaker
So there's a lot of things I'm just like, I'm not talking now. You mentioned it looks sometimes what you see from other people, you kind of put your own twist on what they're actually doing. So you mentioned like people think Twitch is really easy because all you do is you turn and play a game or you turn on your chat to your friends over Discord or whatever.
00:57:20
Speaker
and you don't realise the work that goes into it. That's the same for so many things and I think you have to appreciate that people don't appreciate it when you make your content and you don't know what I'm getting at. So people don't appreciate technical issues, so you have to be able to get around that and as you make it, like these things do go wrong and it's okay. Like people might go like, oh, it's actually not happening. Yeah, okay.
00:57:41
Speaker
It sucked, but there's always next week, there's always next time. And just following on, we talk about people who blow up overnight. This is always like, I think, people go viral. This guy, he has a YouTube channel and he suddenly has a billion views on this video and he's now moving now. The truth is, most of the time, not always, there is always that chance of winning the law today. It's another Gary Vee, so take a shot.
00:58:06
Speaker
But the chances are they've probably been grinding away as well. It just might be under different names. It might be a viral video on a channel that's got 1,000 videos already but no one talks about the other 999 because this one... I'll just give you an example. You know the Gangnam Style was like the biggest song on YouTube ever. You know that guy's got like five albums or something?
00:58:29
Speaker
This is an example, and he's been in the music career for years. It wasn't just like he woke up one day and went, I've got this idea for a song, released it, and then it went here. People kind of get mixed up, but you don't see someone before and you think, oh, they just came out of nowhere. The chances are they've been grinding away as well. Maybe not always in front of camera, but you know what I mean? That's kind of something I think people do forget.
00:58:48
Speaker
sometimes if you do see someone who explodes on something overnight well, they didn't. The chances are they were doing tons of other things to get to that point. Yeah, but there's a thingy here quite a lot in the motivational speaker world. There's no such thing as luck. Man, this is getting philosophical. There's no such thing as luck. Luck is just like, what is it? Preparation and opportunity. So you might make a video
00:59:15
Speaker
that could have gone viral but you didn't put the work in. You know I mean the concept might have been great but you didn't put the work in or you didn't get the opportunity to upload it onto a platform that was new for example. So that you have to have both, you have to be able to be good enough, it's something to make it like get explored in the first place. So that was a long-winded answer for what was effective later.
00:59:35
Speaker
But I really like that stuff interesting. So yeah basically what I'm trying to say is if you think someone's blown up overnight the chances are they haven't and also you don't compare yourself to other people for that same reason because you don't know what they're doing. You only see the hour the two hours of videos that they're in front of you for so yeah just keep that in mind as well when you're starting out. Because it has such an easy mindset to fall into especially
00:59:55
Speaker
I mean, especially if you're hitting your head against a brick wall with your own content, you know, and then you see other people who are doing probably, let's face it, they're probably doing exactly the same stuff you're doing. But the only difference is maybe, as you say, maybe it's just they've got lucky or maybe they've brought a following somewhere else. Like, there's always going to be a reason for that, a reason for why somebody's popular.
01:00:19
Speaker
and also it's worth looking like if someone is someone's done something really similar to you and you go why is that why is it different maybe you don't know but also like i'll just pick a example from you from the rest of them yeah i might see someone like how do they how are they so much more successful than me but then you go oh hang on actually they're in better shape than me they've done this they've had this experience you know when you can analyze things as well in a positive way so instead of being like oh why am i not better go find out why why are they
01:00:44
Speaker
Why are they doing well as well? Maybe they've put in the hours, maybe they've got a really interesting set up, maybe they've found a particularly interesting way of engaging with our fans. There's all sorts of different ways, especially Twitch. It's almost unfair how open-ended Twitch is, how modifiable it all is. You've got so many billions of different backgrounds and ways of layout, and so much just jumping on some random person stream, doing it's pretty cool.
01:01:09
Speaker
No, I totally get what you mean. It's so versatile, isn't it? Like being able to jump into like one stream where it's like they're playing, I don't know, playing like Yakuza and then the next stream they're playing or it's like someone watching cooking videos, you know, which is something I have seen in the past and it is amazing in a way the versatility there.
01:01:32
Speaker
As I said before, it's just trying not to fall into those negative mindsets and it's very easy to do. I feel as if, and I don't want to be harsh, so if I'm like, call me or not, but it feels as if it's almost like a lazy attitude sometimes. Like not, I wouldn't say overly lazy, but you know if somebody's saying
01:01:50
Speaker
like as I said rather than taking what you suggested saying or like why are they you know popular or yeah let's take those ideas or let's try something different and instead just sitting there and saying oh that person bad because he got more views than me and it's like thank you random straw man
01:02:09
Speaker
introspection is difficult. This is kind of coming back to something you said earlier, but like how do you get over that initial hump when it's trying to get past your friends? And you do have to do a bit of introspection. Why should someone watch me? Why should someone? What do I suggest that should hook someone? They're not easy questions to ask. They're not easy questions to answer, unfortunately. You don't really know why you like things, you just do. Especially people.
01:02:38
Speaker
I don't know if there was laziness or if it's almost fear because it's a difficult thing to do, to be introspective. So yeah, I don't really know exactly what the word is, but yeah, you're totally right. There's a lack of being able to look in woods and being able to positively look out woods and try learn. And that kind of leads perfectly, so thank you for that segue. And to your right, my next point being the idea of perfection, like whether it's
01:03:03
Speaker
and oh you were right. So I know I've said this to you a lot and you've probably been sick of me bringing it up but there have been so many videos where I've brought it out. I have worked hours and hours especially for the podcast these episodes that I did take
01:03:23
Speaker
hours and hours to go through to cut down the audio to cut it from like a maybe a two hour recording down to like an hour and a half or something you know like trying to get it perfect and then the next day when I release it it might only get like two plays you know like or
01:03:39
Speaker
as I said before, I create a compilation video that I'm really proud of, I thought was really funny, I release it, it gets like a handful of views maybe in comparison to like one of my vods that again, it is not edited or anything, it was just a
01:03:56
Speaker
just a random sonic rod and that that's the thing it's like trying to get that sense of perfection and that is something that i feel as if is very negative in terms of content creation because it's hard trying to get over that hurdle and to convince yourself that what you're producing is it like obviously the whole idea of like self-improvement that's a whole other issue in itself but if you're making stuff that is up to you know like as best as you can do and you're still saying oh it's not perfect
01:04:26
Speaker
There's no real thing of perfect, especially in terms of content creation. This is not quite content creation, but my final year of uni dissertation, the most important document I ever wrote, I had a speller mistake on the front cover. I just wanted to share that. Perfection.
01:04:44
Speaker
I mulled over that document for months writing that essay, writing that dissertation for months, researched it, did everything right. I went through the content of it every day for years, for what felt like years. And then there's a spell mistake on the front page. I guess what I'm trying to say is nothing's ever going to be perfect.
01:05:04
Speaker
But it's really difficult to be perfect and I think you're totally right and there's two parts to what you're talking about because I think people can get like analysis paralysis. I love saying that. It's something the guy talks about quite a lot. Take a shot. He talks about like people sometimes people don't release content because they get it. They might get themselves like.
01:05:23
Speaker
No, this isn't quite funny. This isn't quite edited, right? But you pay so much more attention to your own content than anyone else ever will. Yeah. Which is a horrible thing to say, but it's completely correct, unfortunately. Like, no one's ever gonna read something as much as you've written, put the effort in. No one's ever gonna watch a video with as much detail as you have when you edited it. There's a joke in Futurama.
01:05:46
Speaker
Fry writes a letter and then Leela reads it and she reads it in like 30 seconds and he goes, oh it took me an hour to write. I thought it was going to take an hour to read but I think about that sometimes you think about like perfection but then the other part is you mentioned self-improvement you can't improve on something that's not out there. Yeah.
01:06:03
Speaker
You can't improve on something that's not a finished product, so I think it's pretty healthy to cut off time or to think something's good enough and enroll with it. The chances are it's very difficult to turn someone away from your content forever, I think, unless you do something horrible, which is a different story.
01:06:21
Speaker
If you put out this episode of the podcast and my audio cuts out, people will go, that's a shame. But they might listen next week. They might not, but it's not going to kill your channel.
Balancing Passion and Professionalism
01:06:29
Speaker
You know what I mean? If that's good enough, then that's good enough. And then next week you'll go, OK, OK, his audio will cut out because he's done this. So next time I'll double check and make sure his audio is going to stay in the whole time.
01:06:38
Speaker
Something like that. The point I'm trying to make is perfectionism is such a killer because you want things to be perfect, because everyone does, because you're putting it out there in the world. But it can't be. And you need to get out there and try things. It's the same with when we started doing the podcast. We didn't have great microphones when we started. We upgraded them. I don't think we were as good at choosing topics and writing them, and I think we got better with that over time.
01:07:02
Speaker
And I think it's like, same with yours, podcast as well. You've had the exact same thing between your podcast and streaming. You've got more comfortable with the things, you've got new equipment. It all adds up and you've managed to, like, if someone tunes in and sees an unperfect version, then that's fine. They still saw you, you know? They made you know, they made you know. But as you get better, nothing's ever going to be perfect. So just get the content out there in a good enough form, you know. I totally agree with that.
01:07:26
Speaker
just going back to what you were saying about the analysis paralysis my god that is a fun thing to say yeah it's it is like i've had moments like that where i've thought should i post this should i not and nine times out of ten maybe i'll be like oh it's not worth it like i can't go into what you were saying about that future drama reference
01:07:46
Speaker
I've had moments like that where it's taken me hours to edit a video down and then when I show someone and it's like a 15 minute video and they'll watch it and go, haha, that was funny. And I'm like, I mean, thank you, but nothing else. So it's just like, no, no, it was good. It's like, what do you mean it was good?
01:08:09
Speaker
It's like, it's that too, you're hurting me, please let me go. I think it is, it's trying to overcome that hurdle. See initially, there were a lot of times when I said to myself, oh maybe I'm not good enough for this, or oh maybe I'm not, like have you ever, and again like maybe a bit personal, but
01:08:30
Speaker
Have you ever had moments like that where you've doubted yourself when it came to content creation? Oh yeah, a hundred percent. Like, you know, I've mentioned the wrestling side though, so I'll jump back to that. Part of being a wrestler is like, essentially having to be really comfortable in your own body in terms of like, people see me wrestling. My kit has a vest on it, but you know, sometimes I'll be talkless. Having to post stuff like that on social media is quite difficult. This is what I talk about being honest with yourself. Yeah.
01:08:56
Speaker
because sometimes it's okay. There's a line here between seeking perfection but also being honest with yourself. Just as an example, I've got scars across my stomach from when I gained all the weight and I don't want to post them a lot because I'm uncomfortable with that. But at the same time, I try not to stress it if they make their way into photo.
01:09:16
Speaker
So if I've got a really good photo and it's like, oh, I can see that in that edge, they're not just posters like, ah, you just have to like, there's like a certain amount of being honest with yourself, like, ah, is anyone going to notice? Probably not. Or am I just, am I overthinking this? Probably. Oh, you know, it's kind of all tied in. I think that kind of perfection versus like being honest with yourself and all that kind of stuff, I think it's all tied together. I mean, there's a times when you question, but I kind of, I kind of went off on a tangent.
01:09:43
Speaker
I mean that's a fine line though isn't it? It's like you want to do the best you can but at the same time you don't want to because this is the thing sometimes like I've been quite obsessive when I'm editing like either videos or
01:10:02
Speaker
especially the podcast because there's some moments where I think, oh I made this weird noise, let me cut this out, or oh I turned this, you know like I get very kind of worked up, well not worked up, that's definite with the wrong word, but you know I get worried you know that how I'm presenting what I'm saying is gonna maybe turn people off of like something or
01:10:22
Speaker
you know I'll look at old episodes or old videos and I think oh are they going to be turned off by that but honestly like going back to what I was saying like I have had lots of thoughts about that thinking am I good enough to shoot and again this isn't like me asking everyone to break out the violins and be like you're tiny as violin please but it's that idea of that worry that you think am I good enough to be in this medium
01:10:46
Speaker
The thing that gets me through that though is seeing a lot of like, and this is because I'm bad, but you know how you get all those shitposts or you know you get like a low effort content and you get people that have like thousands or millions of views or you get people like robbing other content or you know things like that or the weirdest one I've seen and honestly I still don't get this but it's like people on Facebook that stream
01:11:14
Speaker
but they never stream anything. Like they always stream something really bizarre. Usually it's like modded GTA. But it's always modded GTA. I don't know why though. It's like I saw one of a guy walking above the city as a cow. I saw another one of him as like, I don't know if he was Superman or Peppa Pig or something like punching someone. You know it was all this like bizarre stuff but somehow that's popular.
01:11:38
Speaker
And that's the thing, though. Like, I could sit here saying, oh, that's weird, why is that popular? But at the same time, that has found its niche, and somehow it's found its niche in the internet. And there is a place, I suppose, for all kinds of content creation on Twitch. And that's the kind of thing that
01:11:58
Speaker
although i have to admit at the very beginning it's hard to kind of come to terms with to be like i can do this because it is it's easy enough to try something i'm very terrible at this by the way to say like oh i'm gonna take up a new hobby and then immediately i'm not good at it there's like a perfect image i think i sent to you where it's a guy who decides to take up knitting and he's like i love knitting and he's got like the t-shirt that says it and then it's like he finds out that he's terrible at it and he's like
01:12:26
Speaker
His t-shirt in the next panel just says, like, if knitting and he's like, I hate knitting. Because I've done that before with like a lot of things. I've tried it. I've not been very good at it. I've kind of moved on. I feel as if this is probably the longest I've kind of stuck.
01:12:41
Speaker
like with content creation consistently. As I said before, I have done content creation, but it's kind of been like maybe a couple of months at a time, you know, like a flash in the pan and that's it, you know, it's gone. But with this, it's been like a year and nearly five months.
01:13:16
Speaker
I think.
01:13:29
Speaker
I'm curious, how do you keep that momentum up? See, this is a weird thing because initially when I started streaming, I had a set schedule. It would be Monday, Wednesday, Friday at about 7 or 8pm. But because I've taken on these new projects like with Chatsunami, which
01:13:49
Speaker
I have to admit I've been absolutely loving doing these. T-posing as well, T-posing has taken a lot of effort to like produce and again it's like there's nothing wrong with like the recording but I think I think this is like the main thing about like I don't know how you feel about this but like you know that way but it's like it's easy to take like the picture or like record something but it's the editing that gets you down
01:14:14
Speaker
That's why I let Jan do it for the podcast. I have the easiest job in the world. He does all the hard work and I take 50% of the credit. No wonder. Because the way my schedule usually looks is I haven't been streaming as much gaming content, which again, I really need to get back into because I love doing that.
01:14:38
Speaker
but it has been like a hot while since I've started like getting back into it. The only thing that's really consistent are these Chatsunami episodes live every Wednesday at 8 p.m. BST. And the editing for like T-Posing is, I mean it's three episodes a week. One of which technically I have started replacing with like I've started kind of a sub-series in it called T-Posing Archive and basically it's
01:15:05
Speaker
just like old streams that I did with friends and I kind of like cut it up and like repurpose it that way. Again it's like a lot of fun to like look back in those streams and think oh that was amazing when we did this, it was amazing when we did that but I will admit it takes a lot of effort. Sometimes it's alright, sometimes it's alright to be like right okay less edits or more edits here or it's a bit of a learning curve to see what works or what doesn't but
01:15:33
Speaker
like it probably takes a couple of hours an episode to do like the T-pose in ones it doesn't take that long but what does take long is the yeah the chat tsunami ones to cages because it's like going through the audio and again there's not really anything like obviously the topic itself is interesting but having to like
01:15:52
Speaker
sift through the audio waves and things and be like is that is that a pause oh that's a pause okay take that out or is that a bit would i make a weird noise for no reason okay let's take that you know it's like having to kind of crawl through that and that takes a lot of time again it's that idea of like
01:16:08
Speaker
I don't want to say pressure but you know that way you want to keep a deadline because this is what somebody or you know that's what people always say they're like you have to keep your content consistent you have to keep a schedule and you do like that does help if you want to grow but it can be hard sometimes because let's face it life
01:16:25
Speaker
it's like again I don't want to get too philosophical but you know it's like life can throw things at you you know where it's like you're not always going to be able to stream or you're not going to get that video out on time and that's okay like just because you miss a day or you have to push it back like that that is the worry that you can get maybe two into it if you know what I mean yeah like you kind of forget oh
01:16:50
Speaker
like all I would say is for anyone listening like try and set time aside you know you're throwing yourself into editing like try and set time aside to like play games with your friends or go out and things because obviously unless it's your job that's all different things
01:17:05
Speaker
Yeah, ruining the moral of my story there. But, you know, it's trying to get that balance as well. Because you can. You can get, like, obsessed with the numbers. You can get obsessed with what are they doing that I'm not doing. You can then get obsessed with being perfect and things. And it just looks back to what you were saying, Rick. Just that you have to kind of recognize those things, approach it in a more questioning way.
01:17:29
Speaker
Like, not come at it and be like, oh, well, I've done, you know, that Samson's reference was like, well, we've done all we can do. You know, it's like that. It's like, take it slow. That's what I'm trying to say. I think as well, ultimately have fun. I don't think we've ever said this. If you're enjoying something, it's so much easier to do.
01:17:52
Speaker
Gary Vee, take a shot, spoke about why you're doing it and are you enjoying it? Because if you're not, you probably won't be able to keep a consistent schedule. You're not even consistent, you just won't be able to do it. Like I said, some of these things take work and sometimes you don't get anything out of it and that's okay. Because if you enjoyed the process or you enjoyed people's reactions or you enjoyed whatever, I think that's the important part.
01:18:15
Speaker
to always keep in mind as well like why are you doing this and sometimes if you're not enjoying it then that's okay take a break it's always going to be there don't don't stress it just like i was saying at the start of the episode i've kind of i've not been posting as much we're currently taking on a break for being chill starting back soon hopefully
01:18:31
Speaker
So I won't, no details yet, so I can't talk too much about that. And on my own account, I've not had as much content to put out, so I've just kind of stepped back and that's also okay. You know, keep things taking over with easy stuff when I get a chance, but you know, it's okay. Like, have fun. I wasn't having fun because I hadn't caught any stuff, so take a break and that's fine. Right.
01:18:52
Speaker
I think it's always important to have fun and think about why you're doing it. One thing that Gary Vee also mentioned, take another shot because I did it twice, he said that what was really cool to him is thinking about what you create as a whole timeline. Imagine what it would have been like to see your dad or your mum or your grandparents, but I didn't get the chance to see something that they created across a year, across two years.
01:19:17
Speaker
what they thought was important, what they felt mattered in a sense of like, we don't have that historical document for any sort of other generation, and there are generations creating things that can exist forever, which is also quite scary. But in terms of like, I'm starting to freak out, I'm just streaming again. But in terms of like, documenting like, what's cool, and that's something that really interests me as well. Like, when I get, when it's all said and done for me the rest and I can look back and then go,
01:19:43
Speaker
Oh yeah, I put a lot of effort in. These things all mattered. And I thought these things were cool enough to share at the time. Maybe they look stupid now, but it was important once upon a time. So that was a bit of a tangent. But what I was trying to say was, you know, enjoy yourself and if the fun stops, stop, as they say in the UK.
01:20:05
Speaker
They do, but in the most serious years, I'm just going to say. See, this is one of the things though after that I was actually looking back on. Remember I was talking about the T-posing archive series there and the one that I have been like roasting recently is for, I think it was the last stream that I did before 2020 ended.
01:20:31
Speaker
And it was basically myself, Gudrend, Adam, S. Banks and Green Shield, we all played Halo 4 together. And although we didn't have as many views, like as, you know that way when it's like when people come in and they'd expect like, you know, 20 or 30 views, you know, it was like more of an intimate crowd watching us, but going back and just listening to how happy we were, it's just amazing, as you said, it's amazing going back and hearing how happy we were.
01:20:59
Speaker
playing those games, and even when they listen back to, because I think, hmm, I'm just trying to think, I can't remember if it was you and I, remember when you and I played Fall Guys together, and I started streaming, oh, good times.
01:21:14
Speaker
that I made a compilation video for that and it is amazing going back and just listening to all the best bits of it and listening to like the time we just lost that laughing or we started celebrating and even the fact now that we have stuff to talk about with it and it's like we can talk about it and then as good University students as we were, you know, go back and source it.
01:21:39
Speaker
Satinami42 on YouTube. Fall Guys compilation. You know, it is amazing. It is almost like a digital, like, I don't want to say photobook, because clearly it's not, but you know what I mean, it's like, as you said, yeah, being able to go back and just see those great times and I'm not gonna lie, like, see going back and watching them.
01:22:01
Speaker
Yeah, there have been a lot of moments where I've just lost my, you know, what, just listening to them. But that's the thing though, that's what makes content creation so great. You know, it's those like small moments where, you know, either you're interacting with your friends, you're interacting with the chat. It's just, it's amazing. It's an amazing experience.
01:22:21
Speaker
And don't get me wrong, here's one thing I want to quickly point out if that's okay. I mean, have you seen those people who give the tips and tricks and things on YouTube? Yeah, just in general, yeah. On social media saying like, oh, here's how you boost your followers for this and that. The one thing I would advise, anybody listening who wants to get into content creation, I wouldn't say take their advice with a pinch of salt because usually they know what they're talking about.
01:22:50
Speaker
you'll get obviously some people who just don't. But not every single, ugh, not action, but you know what I mean, not every single plan is gonna fit like every streamer, every YouTuber, every, you know, there is like a basic plan there, you know, as you were saying about the pyramid of content and things, there is like validity to that, but you might get someone who's like, oh, you have to get out there and do crazy things and this and that, and that might not
01:23:17
Speaker
that in to someone who is a bit more reserved like take me for example like somebody saying oh you should get out there and you know wear a red panda suit on stream and it's like well it's kind of wasted because i don't use a camera it would just be me sitting behind the mic awkward looking like i swear to god guys i do have to sit but you know i mean like no oh i've sent
01:23:39
Speaker
Like not every plan or suggestion is gonna fit everyone. It's more like a jigsaw than it is like a rule of thumb. You know, because you'll get people coming back angry saying, I did this, I did that. And it's more probably, like personally for me I would say it just doesn't fit their style rather than just flat out saying, oh it doesn't work.
01:24:02
Speaker
Like, what do you think about that? Totally agree. One thing I think, we've had conversations in the past where we chatted once upon a time about YouTube titles, like the title of a video on YouTube for about 10 minutes. And we both went, why are we talking about this? Because it was like, oh, I've received advice that it should be this. And I was like, well, I will see this. And it's like, who cares?
01:24:22
Speaker
Not only, you're totally right in the sense of not all advice fits, but also the opposite. Not all advice, there's no such thing as correctly, entirely correct advice on social media. You could do all the wrong things and still win.
01:24:37
Speaker
so to speak, quote unquote, when you can still get what your goal is, regardless of what you do. You might do everything wrong and it still works out because it's what you are comfortable with. It's what you... Yeah, I was talking a bit early about being honest with yourself and kind of, you know, being genuine. Like, you know, we've been friends for a long time. I know you wouldn't like want to sit in front of a button of the camera and do the stream as some kind of out there crazy character.
01:24:59
Speaker
and you wouldn't be able to maintain that and people would know and I think like there's so many people out there like one of the streamers I really like a guy called Picaspray does a lot of pokemon stuff he's never shown his face on his streams his streams are very just the background and the the video of the game and he has a full-time career streaming and as far as I can tell he does everything wrong in terms of like the always the advice it's got given out you know he doesn't
01:25:24
Speaker
If you're on stream, he titles his videos in a weird way on YouTube and, you know, his thumbnails are kind of okay. You know, I came across him by a complete accident. But the guy, he makes enough money to not have to work a boarding day job. He doesn't have to work the 9-5. And so, like, yeah, I just want to add to that. So not only does the plan always work for you, the plan doesn't always work.
01:25:46
Speaker
You can get so far doing everything wrong as long as you. Can I just point something out very quickly? So, this is going to sound so bizarre but today I was on YouTube and I got recommended this video from someone who is, I don't know, it must be because I was watching language videos and one of my YouTube things and I started recommending videos from this particular channel.
01:26:14
Speaker
One of the videos, I kid you not, I'm looking at it now, was a video just titled W. And basically, I watched part of it, and it was actually very interesting, but I watched part of it and there was literally this guy talking about the history of the letter W. And this is the thing, there's no flashy title, there's no saying you'll never believe what W came from.
01:26:40
Speaker
or what, W did, you know, it's like, it's just called W. So I looked it up there quickly just as you were talking. It was posted two years ago and it has 1.1 million views.
01:26:53
Speaker
And let me tell you, I've looked to the guy's channel, he has 146,000 subscribers. Now that's not, I mean you got me wrong, that's fantastic, good for him, but it's not something you would associate with a channel that usually would expect people to have more followers, to have the proportion of views to followers.
01:27:16
Speaker
And this is something, this is one more thing, but I think it is very important to point out that followers will not equal success. Like numbers, I mean, I don't get me wrong, I love all... This is the official chat tsunami stance. I love all my followers. But yeah, like...
01:27:38
Speaker
especially person who hears this that's me but i do feel as if it's very important like it is important like to engage with your community and things but at the same time just because like somebody has you know let's say someone has 500 followers and someone else has like a thousand the person who has a thousand isn't automatically guaranteed to have like a
01:28:02
Speaker
thousand people tuning into their streams every night. I mean they might not even have you know like 10 people whereas the other person who has 500 followers might have like 50 views a day and it feels like a lot of people kind of conflict that in a way.
01:28:19
Speaker
like people will say oh you need the followers to get the views and don't get me wrong like the followers are kind of important or not important but it's good like if you want to make like progress and grow on the platform but at the same time it's like you're gonna take a step back and think numbers aren't everything and like you know put down the switch the switch calculator app yeah sponsor of the show exactly
01:28:44
Speaker
Now you're totally right, because there's all these stats and stuff, but one of the things that's really interesting to me is the percentage of people that follow you versus the percentage of people that interact with you. Again, just to compare the two examples that I've got, so being chill, because it's coming from more of a business point of view, follow for following podcasts, something like that, up up in post, and we'll get likes equal to 5%
01:29:07
Speaker
sometimes less between 2 and 5% of our total number of followers. While Martin McAllister, the wrestler, I've built that community from the people I know and people I've met and people that have seen me perform and they're much more interested in me. So then I often hit 20% of my followers and likes. And it's the same way that you say on Twitch. It's the exact same thing. It's if you can get followers who actually are engaged, they'll keep coming back.
01:29:34
Speaker
Just as an example of Tom Ed, you get people that do super specific things that may be speedrunners or they might be Formula One enthusiasts, I don't know, I'm still thinking something random. Or they only watch Gordon Ramsay's kicking shows over and over again. I was going to say, there is that one streamer, so I'll give him a quick shout out, but I think he's called Mayor Quimby on Twitch.
01:29:54
Speaker
And I remember he popped into one of my streams when I was playing Samson's Hit and Run, and what I realised was he actually exclusively does speedruns of Samson's Hit and Run. Like that's all he plays. Like every so often they'll pop up and they'll be like, my god, he's still streaming it. And good for him, like genuinely. But yeah, sorry. His follow-up count, his watch count quality made really, really good because people know what they're getting, so they're just like...
01:30:18
Speaker
Yes, I want more of this guy shaving off a second of his bb since he's hit and run once a week because I'll follow him as well and I'll check out his clips because he put up clips where he's like beat my bb like 0.2 seconds, incredible work. Top, top, top man. But yeah, something like that, he's put up a good community, he's quite niche and you can convert that very easily.
01:30:41
Speaker
I think it's an important thing. You're totally right. So yeah, if you focus on one number, which is just the number of people that can see your thing. Yeah. That's cool. But why should they come see it? Is the question to then get that number, whether that's the live numbers, whether that's your merchandise, whether that's your subscribers, whether that's your people that comment on your blog versus the people that read it. Plus everything. But yeah, that's kind of the big thing. I think it's like try create
Networking and Genuine Connections
01:31:07
Speaker
an engagement rather than just create like for likes. Totally agree.
01:31:11
Speaker
Because that's the thing, and kind of a final point before we wind down, but it is the idea of, at the very beginning when I started streaming, I put out a lot of posts trying to be like, oh, I'm going live, oh, hi, I'm Satsu, blah, blah, blah. And I was not getting any engagement because, let's face it, going back to what you were saying, why would someone randomly click? Maybe they would, out of morbid curiosity. But back then, why would someone click
01:31:37
Speaker
on an unknown streamer's channel and be like, oh, right, okay, I guess they're playing a very weird Pokemon game, you know, like, or why they, you know. No one's gonna really interact with that. So what I started doing was I started going into people's streams and not self-promoting. So again, I'm gonna reiterate, I did not, and that's not something you should do. But I did start talking to them and chatting away and everything.
01:32:04
Speaker
and as I said before I've made amazing friends through that and I mean there's so many of them. I was going to list them but I am genuinely what I do with that. You're missing one out. Yeah and I don't want to be like oh this person that person because genuinely like you'll either see them on the discord you'll see me like shouting them out in you know twitter and things. You guys know who you are if you're listening but they are all amazing people and
01:32:31
Speaker
that has been one of the best things to come out of just this saga.
01:32:36
Speaker
You know, like, let's face it, I went into not knowing what to expect, thinking, oh, this is just gonna be, you know, a couple of months thing, then I'm gonna go back and, you know, binge Netflix, which I still do. But this time I've got, like, people that now I can talk to, I can share ideas with, I can, you know, get them on the podcast or vice versa if they ask me onto the stream, you know. It's things like that and it's just amazing to get to know them.
01:33:04
Speaker
And again, that's looking back to what we were saying earlier, but yeah, it's just a wonderful world, isn't it? It's amazing to think of the scope of all people you would never have met in a million years. You've never would have been in the same place as some of these people physically, but to be able to reach them this way is such an amazing, amazing thing, I think.
01:33:23
Speaker
oh I think about that a lot like genuinely I think if I didn't log into twitch that day and I didn't bump into you know so and so because that's the thing like some people who either return to my streams or you know like you've interacted with and you think if I hadn't like going back like very quickly going back to what
01:33:44
Speaker
you were saying about that you know the sonic stream where that one guy popped up to me and said like no problem i enjoyed your stream and i was like really taking it back in a good way but the the fact that that was just a random stream that wasn't planned or anything that wasn't like a
01:34:00
Speaker
you know oh I'm gonna plan it I'm gonna that that was just pure chance and that guy has been with the channel for like probably a year now give or take and it is it's crazy but that's the thing it's just it's all chance going back to and it's my turn to mention Gary Vee
01:34:17
Speaker
But was it him that was talking about viral content that like a lot of... I can't remember for a time or someone else but I'm sure it was him that said like a lot of companies try to get or not companies but you know content creators as well try to get the idea of oh they want viral content
01:34:36
Speaker
You know, they want to artificially manufacture viral content and that's kind of like contradiction, contradicting, sorry, the idea of what viral content is. Because viral content isn't something that you put out there and all of a sudden like millions of people are going to latch onto it and make it the next meme or whatever. Yes, I know it's meme.
01:34:58
Speaker
For legal reasons I used to work with someone who said meh meh or me meh no sorry they said meh meh and it was like how could you mess it up so bad but anyway so we're not here to talk about it
01:35:14
Speaker
But you know, it's like, if something's going to go viral, it's going to go viral. I mean, look at it. I don't know if you've seen Grady under it. Have you heard of him before? Like, I can't comment on the person himself because I think he got into a bit of like, just being a bit argumentative and things like that. You know, the usual YouTube drama.
01:35:39
Speaker
like nothing nothing substantial but anyway he apparently he used to draw like really bad like stick figures with like it was like a face with a big chin and his gimmick role is he would record his audio on like a really bad phone and he would just record it and
01:35:55
Speaker
overlap it on top of these stick figures complaining about, you know, just like mundane stuff like about job interviews, about sports, about certain numbers, you know. Like just really silly stuff but apparently he posted it on Reddit and someone shared like one of his videos and then he got blasted into fame and that's the thing, that's the point I'm getting at. Like whether you like him or not the point is that's the power of the internet, the fact that
01:36:22
Speaker
a guy goes from a relatively small channel to one of the most well-known names on the platform for a while. And I think he stopped creating content. Like, he's one of these YouTubers that went away for a while, then came back and said, oh, I'm gonna create content again, and then he never did it. You know, like the, oh god, I can't even think of a show that ended in a bad cliffhanger, but you know what I mean. Why would you bring that up?
01:36:49
Speaker
Oh Dragon Ball, Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh Dragon Ball Z. Oh
01:37:14
Speaker
Yeah, he does great content outside. So yeah, kinda just to wrap up, is there any tips? I wouldn't say last minute tips, but you know what? Are there any tips that you would leave for people who either are wanting to get into content creation or are already just started out? What advice would you give them?
01:37:36
Speaker
two things we've kind of mentioned but enjoy yourself have fun that's what you're here for don't do it and you're not enjoying it and then the other thing about like take a look at what other people are doing but take that seriously if you are if you're being serious about it take it seriously no one is finding it easy people look like it's easy because they make it look like it's easy you know just for an example turn my head you know something like an instagram or a twitter it's like hey man these people's tweets get so many memories of likes
01:38:03
Speaker
Well, have a quick look at what hashtags to use. Are those hashtags useful? Are they not? Are they something you can use? And it's not copying, that's what they're there for. They're there to be used. Pictures, you know, what kind of style of pictures get more interaction, what don't. You know, take time to reflect on what other people do also, what your own success is. But yeah, that's important. It's important to analyze. If you want to do it seriously, take it seriously. You know what I mean? It's a difficult thing to have asked and I think
01:38:28
Speaker
I'll be the first to admit this, like, part of the reason I never... I'm not sitting on your side of the screen doing the screaming because I couldn't get beyond half-assing Twitch and stuff like that. I just couldn't ever get that commitment to it. You can tell. You can tell with these things. And I'd never make it beyond Twitch because I couldn't get past the half-assing stage.
01:38:51
Speaker
But yeah, and part of that was because also I wasn't enjoying it in the same way. So yeah, just try and do it yourself. But, you know, keep in mind that if you are just a professional, then you need to be a professional. Does that make sense? That sounded quite mean. You know what I mean? A bunch of amateurs. Yeah, a bunch of amateurs. Don't be a amateur.
01:39:09
Speaker
No. Dress for the job you want. Is that the quote? Yeah. Is that the one where it's all the bummer images of people dressing up as Batman? Yeah. Yeah. I know the one you mean. Dress for the job you want. Is that why you dressed up as a wrestler for tonight's room? I'm sitting here in my kit right now. Nah, of course.
01:39:28
Speaker
yeah I would totally agree with that kind of like adding on to that like just a little bit yeah like you said before and I know we kind of laughed about it but you said like when the fun stops stop that is the other worry like I would say definitely if you're wanting to get into like content creation whether it be youtube whether it be twitch whatever it is
01:39:50
Speaker
diversify your content because that's the thing I've started doing and I have to admit I've seen like a rapid kind of slowdown of my growth on Twitch because I've not really been focusing as much on it if you know what I mean I've been like focusing on doing like the T-posing Let's Plays on YouTube I've been doing like the podcast as well and that's the thing though like as you said like if it's fun have fun with it and while like Chat Tsunami might not get the same numbers as like
01:40:19
Speaker
Sat Tsunami plays like Wonderwall with a goose. Which, okay, I'm gonna be honest, that video does not have as many likes as I would like it.
01:40:29
Speaker
Yeah, for reference I played Untitled Goose Game and I played Wonderwall when the bell... Oh, I know. Oh yeah, you know, you were there. Don't speak. I was there when they were written. I would never miss a good honk. Yes, the honking is indeed the best part of the month. Anyway, I had no idea what was going on. Yeah, that was... This is what I was talking about, not being an affectionate. You'd never would have made that joke if you were an affectionate.
01:40:58
Speaker
See that's the thing as well, it's like yeah I actually said like have fun with the content and yeah just don't stress too much about like other people like again don't compare yourself like if you need to take a step back please take a step back like don't spiral if you know what I mean like going back to what was saying before like there have been times where and
01:41:21
Speaker
This is a Satsuo Open that we're seeing. But, you know, it's like you have to take a step back sometimes. And I have had times where I thought, oh, maybe I'm not great. I'm not suited for streaming or this video rubbish or, you know, all the stereotypical negative thoughts you would associate with this. But you just have to take a step back. If you need to take a break, take a break. Don't feel ashamed to take a break because I think that's what people think.
01:41:50
Speaker
Obviously the basic advice is like, oh, keep to schedule and everything, which is a good idea, but don't push yourself over what you can handle, if that makes sense. Don't think. Because I have seen that. A lot of people do stream seven times a week maybe, sometimes more than once a day, and it's like, I could not do that. I mean, I could technically, but you know what I mean?
01:42:16
Speaker
That would mean that I would have to then sacrifice other things, and I'm not even talking about editing or content creation socially. I would have to be like, oh no, I can't go out because I'm streaming part 80 of Bloodborne or something.
01:42:31
Speaker
I'm still on the first level. Things like that. You have to find the right balance if you're just starting out. If things are going well on one platform, then definitely diversify on what platforms you use to advertise. Insta, as we both said,
01:42:52
Speaker
a great platform once you get into it. Same with TikTok, same with... I don't know about YouTube and Facebook. It depends on your content as well. Yeah, I think so. If you were doing blogs and stuff, Facebook was nothing better for Facebook than that kind of content, you know what I mean? So this is what we've done earlier. Every bit of advice is triple edged. So yeah, take anything with a pinch of soap. Oh yeah, absolutely. Learn to use everything that you can.
01:43:20
Speaker
LinkedIn, put your Twitter on LinkedIn. I don't know if you can do that. You can, but I don't know. Well, people keep saying that. Oh, you can advertise your Twitter on LinkedIn and things. I'm like, why? Not why. OK, that's bad. But you know what I mean? I'm like, I don't get why.
01:43:37
Speaker
Why? Yeah, why is that your first choice? Yeah, why LinkedIn? Because I think Gary Vee, again, take the shot. I don't know why he's recommended LinkedIn and obviously he's not thinking of Twitch but you know he's probably thinking of like YouTube or content creation and that sense but I don't know maybe it's just like a niche. Maybe there is some validity there and again I can't say because I don't use LinkedIn so if you ever see a red panda there either on LinkedIn or Tinder apparently, yeah.
01:44:07
Speaker
no wait oh we didn't speak about the content creation site i couldn't so step one uh download a photo from google and step that ultra chard guy yeah ultra the one with the big chin that's black and white yeah
01:44:24
Speaker
Yeah, just download a photo of that, you'll be fine. Step two, draw the arrow. That's the next week's chat, so I'll be back on for that one to give you advice on that. I thought you were coming back next week to do Turkish Star Wars.
01:44:47
Speaker
Oh, pass. That's actually my time to go, would you believe? Oh, of course. Yeah, that's a shame. I'll never be back on. That's a shame. Well, before you run off, would you like to tell these lovely people where you can actually be found so we can hunt you down and, you know, spam you with Watch Turkish Star Wars? No,
Humor and Future Content
01:45:09
Speaker
I haven't watched Turkish Star Wars. I've just never watched it again.
01:45:12
Speaker
Oh, I know. I was there. So, yeah. Where? Yeah. You know the worst thing about Turkish Star Wars? I made you guys watch that and I thought it was going to be good. See, in all honesty, I was the same. As one of these cult films, people say, oh, it's so bad, it's good. And then you watch it and you think, what the hell was this?
01:45:29
Speaker
It was just bad. I think it was just boring more than anything. And that is definitely a topic you have to come back on for to talk about what makes a bad film good. Because we have been talking about that idea for a while but that would definitely be a fantastic episode. But on that note, why have the recent episodes been ending on Turkish Star Wars damn this film? I think it's just ingrained into the brain.
01:45:57
Speaker
Yeah, it's like once you see it, it's like a movie equivalent of a car crash. Once you've seen it, it just never leaves your head. It's horrible.
01:46:09
Speaker
Yeah, I cannot understate or overstate how much I hated her. But not as much as you alone. Yeah, it changed my life for the worse. Yeah. Yeah, how many hours were you like lying? Let's wrap up. Let's go to the bit where I get to pitch my plug my stuff and get out of here before we... I'm not willing to talk about this anymore. And on that note, yeah, where can these amazing listeners find your content?
01:46:37
Speaker
I actually haven't done this in a while when we were doing this. I know. Let's go. If you enjoyed hearing my voice on here, you can hear more of it on the Be It And Chill podcast. We're across all sorts of social media. That's your Instagrams, your Facebooks, your Twitter. You can find us at Be It And Chill Pod and all those. You can download the podcast on Spotify, Apple Podcasts, dairy podcast apps, all the good ones.
01:46:59
Speaker
at least and we are currently on a break but you can go back and listen to all episodes of season one i think there's about 30 something episodes there's some incredible stuff your boy chat so yeah he makes a debut as well not appearances and more than appearance i suppose several yeah and we are hopefully we've got stuff in the works to hopefully be coming back in the future as well um not too long we're working behind the scenes i'm trying to
01:47:22
Speaker
make plans make make ideas basically make things as comfortable as possible when we come back so we can go for the best the best services uh so to speak and if you want to see more about me in the world of professional wrestling you can follow me at martin mccattelster which is a funny spelling so it's martin as you probably expect and then m-a-c-a-l-i-s-t-a-i-r mostly gem pictures at the moment if i'm being totally honest um thankfully some is out the way so i'll have my top one more so that's uh
01:47:51
Speaker
you know some people ye ate some people booed who knows yeah did you hear that out there i'm just just my one neighbor boo what the
01:48:07
Speaker
And yeah, that's kind of where you can find me. As I said, I'm hoping to kind of expand the different social medias for the Matt McAllister stuff, but that's kind of where I am. I'm also on Twitter actually, it's mMcAllister. But so far I've made two tweets and retweeted John Cena a bunch, so that's kind of not really happening for me.
01:48:24
Speaker
Nice. I don't have as much to say because like I said, I love pictures. Yeah, I think that's everything for me. Take a shot, go follow Gary Vee. I don't even need to plug him, he's like a marina. Plug yourself and that's everything for me. Yeah, that would be terrifying if you'd just beetle-dressed him until this call.
01:48:43
Speaker
Well Beatrice was like three times. Like this has been like, I'd like someone to go back and take their account. If someone's bored, please do account. Otherwise we might have to start again. And just like, oh, oh chat. So if you could do a compilation video every time. I was just thinking that.
01:49:04
Speaker
I'm thinking of like, it's just like, hello, everybody, and welcome to Gary Vee, Gary Vee, Gary Vee! It's in the box, guys, don't worry. It's all brought to you guys. Oh, for me, it's my, I have plugged all my stuff, I think. So I'll throw it back to you, mate, to see us, see us out.
01:49:22
Speaker
If you want to check out more of my content, you can check me on Twitter as well, Instagram, YouTube, TikTok and of course Twitch under the name Satsanami42. If you want to see more of the podcast itself, you can check us out on Anchor, Spotify, YouTube as well and of course all good podcast distributors. Love saying that. If you want to check out our Let's Play series, Tea Posing, there is a new episode released every
01:49:49
Speaker
Tuesday, Thursday and Saturday over on Satsunami 42. And yeah, that is all from me I have to say. So once again Craig, thank you so much for returning to Satsunami. Glad the Pokémonia episode didn't scare you off. Always a pleasure, always a pleasure. I'm looking forward to coming back on to see whatever disgusting thing we talk about next. He said with trepidation.
01:50:15
Speaker
Honestly, if we do get to a certain milestone, then maybe I'll consider it. I'll consult the council, and by that I mean myself and Adam, as to whether or not... If we do Turkish style words, I won't be joking about taking shots if we don't make them carry me. I'll take a shot for that please. It's like, so Craig, tell us about the plot. I don't think I'm going to carry me.
01:50:41
Speaker
and speaking of staying hydrated so yeah guys stay safe stay awesome and yeah most importantly stay hydrated bye guys