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Episode 174: How to Create a Marketing Plan like a CMO
1.8k Plays2 years ago
Do you have a content marketing strategy? Do you create content at all? In this episode, Davey and Krista discuss how to put together a content marketing strategy like you're the CMO of your business.
See more at https://daveyandkrista.com/create-cmo-marketing-plan/
SPONSOR: This podcast episode was made with Zencastr. Use my special link zen.ai/daveyandkrista and use daveyandkrista to save 30% off your first three months of Zencastr professional. #madeonzencastr
Find it Quickly (in the Episode):
0:00 Intro
5:22 How to create a marketing plan like a CMO
5:44 Some people have no problem creating content
5:56 Some people struggle with the overall vision of implementing the content
7:18 Just get started creating content
8:14 Your business will grow and evolve as should your content
8:48 Create a marketing plan in 3 steps
9:25 Step #1 Vision and content planning
9:41 Map out the customer journey in a timeline format
12:15 Create your customer avatar
16:25 What action do you want people to take?
17:06 Step #2 Implementation and create systems
18:02 People want to focus on creating a core piece of content
22:40 Step #3 When thinking about content, you need an idea of the resources you have in place
26:21 Stay consistent and constantly go back to reference customer journey and avatar
Recommended
Transcript
Introduction: Content Marketing Challenges
00:00:05
Speaker
Welcome to the Brands at Book Show, where we help creative, service-based businesses build their brands and find more clients. I'm your host, Davy Jones.
00:00:15
Speaker
Krista is back on the podcast and today she joins me to discuss how to plan your content marketing strategy like you are the CMO, Chief Marketing Officer of your business. What we found is that many businesses struggle with either understanding what a content marketing strategy should consist of, where to start when it comes to planning out your strategy, or just getting started with creating content at all. We try to tackle both of those topics in this two-part episode. Be sure to check out the second part, which will focus on actual content creation that will release next week.
00:00:44
Speaker
As always, be sure to check out the show notes at DaveyandChrista.com for the resources that we mentioned during the
Feedback and Recording with Zencastr
00:00:49
Speaker
episode. We want to hear from you. Let us know what kind of content you'd like to see on the brand set book podcast as we move forward. To leave your feedback, just send us a DM on Instagram at DaveyandChrista.
00:00:59
Speaker
Alright, so before we jump into this episode, I want to share with you the tool that we're using to record, host, and share this podcast because it has made our lives, honestly, so much easier. And that tool is Zencaster. Before switching to Zencaster, I had accrued a ridiculous amount of subscriptions to make this podcast happen. And I finally realized what a nightmare my podcasting workflow had become when I went to train another team member on it and had to walk them through all of these different apps that I use.
00:01:29
Speaker
So finally, I made the switch. I was pretty nervous about doing so, but it ended up being a seamless experience. And the best part? This one tool Zencast has replaced almost every other app that I use for my podcast, which saves me so much money each month.
00:01:45
Speaker
A few things that I really like about Zencaster and were important to me. First, Zencaster has a video component. It's a lot easier to have a conversation with someone when you can see the person that you're chatting with. Plus, if you do have a video podcast, they make it easy to record and distribute the video. Separate tracks was a must. It eliminates chances of audio quality issues. And, you know, honestly, there are just too many features for me to cover here. So check out their website for a full list of features.
00:02:13
Speaker
Go to zencaster.com forward slash pricing and use my code Davey and Krista. You'll get 30% off your first three months of Zencaster Professional. I want you to have the same easy experiences I do for all my podcasting and content needs. It's time to share your story. You can also find more information about Zencaster in the show notes and our blog. And remember, we only ever recommend tools that we know and trust. Now,
00:02:43
Speaker
on the episode.
Halloween and Family Traditions
00:02:48
Speaker
All right, happy Halloween. Except that by the time this comes out, it's going to be a couple of weeks past Halloween. This content, we are actually ahead right now in having recorded content and scheduling it, except for this episode, I think we'll actually go live in the next two weeks. So we won't be too far out. We'll probably be a little bit closer to Thanksgiving. Yeah, than we are to Halloween.
00:03:10
Speaker
Well, I had a pile of candy corn and some coffee recording. I don't like candy corn. And I feel like this is, you know, people either really like it or they don't. Yeah. I can do like a handful, but after like more than that, you just feel like that corn syrup getting to you. But yes, Jack had it for the first time a few weeks ago and he was like, mom, what is this? Can we get this all the time? No, the answer is no. It's awful for you. The answer is no. But he was very excited. He was up at like five 45 this morning. Oh yeah.
00:03:39
Speaker
I think that he says Halloween is his favorite holiday. I don't know if it's, I think he also really loves Christmas, but he just loves everything about Halloween. It's pretty funny. So he was so excited to go trick or treating today to wear his costume to school. He got to go trick or treating at our local high school and he got so much candy on Saturday. I don't know how we're going to deal with more candy today. I'm going to eat a lot of it. I know that for better or worse.
00:04:02
Speaker
Well, last year, pro tip, we say I pulled out a bunch and saved it for gingerbread houses. So I'll probably do that too. I'll go through his candy and pull out anything that would be good like gingerbread house candy.
00:04:11
Speaker
That's good. You also need to just hide it from me. I do. Yeah. But I'm actually excited for tomorrow. So tomorrow, All Saints Day, and everything will flip from being all Halloween focused to Thanksgiving, just holiday, you know, like Thanksgiving, Advent, Christmas. I've seen on Instagram, people are already posting all sorts of Christmas content. I'm like, guys, you should at least wait till Thanksgiving. Halloween is over. Yeah, you gotta wait till November 1st. Yeah.
00:04:34
Speaker
Yeah, I'm with you there. I will say we might break our own rule and put up some Christmas lights earlier than Thanksgiving this year. Is this because you say that you're going to do them every year and you know Thanksgiving? Yeah, we get to that point. We get to Thanksgiving and everything's so busy, especially with kids now. You know, pre-kids, it was, you know, we had a great little routine of setting up our tree afterwards and then, you know, I'd do a bunch of yard work and then I'd set up the lights and things like that.
00:04:58
Speaker
Now with kids, there's just so much more going on. And all fun stuff. Yeah. And that's one of those things they can't do with you. Like Jack's not going to go on the roof with you and help you put up the lights. Bad idea. And we just have more places we can put lights now and the places are harder to get to. Well, our last house was one story and our house is two stories now. So that's a big difference. It's just a little tougher. Yeah. A little more challenging.
Marketing Vision and Strategy
00:05:21
Speaker
Anyways, today what we're talking about is how to create a marketing plan like a CMO.
00:05:25
Speaker
And I want to talk a little bit about why I wanted to record an episode like this. This is actually going to pair really well with another episode that we're recording about creating content. So just getting back to the reason why we wanted to create this content is because I think people really struggle with one of two things, like one or two aspects of when it comes to creating content. Some people have no problem with the actual creating of the content. I'd say,
00:05:48
Speaker
I don't know. I'm not going to guess at which camp most people fall into. But then there's another group of people I think that don't struggle so much with creating the content, but struggle with the overall vision of how the content should work within their marketing plan. And I think that there's a lot of pitfalls that people fall into when they create content and then they feel like,
00:06:10
Speaker
either had no purpose or I'm not getting anything out of this or it's not moving the needle. So I think I wanted to record this episode really to tackle some of those big picture items. Like when you're approaching content, what's the sort of mindset you should go into creating content with? How should you plan it? What is it really supposed to do? So I want to hit on some of these things.
00:06:33
Speaker
Okay. I think that sounds great. All right. Awesome. I will say we're not going to get into in this episode, like a lot of the nitty gritty of creating content. We're recording an episode that I think will either have gone live the episode before this or after this, and it will really focus on content creation.
00:06:52
Speaker
Okay. Yeah. So if somebody is starting to think about content creation, where do you suggest that they begin? Do you think that they start with this overall plan and then that will help them figure out their actual individual content?
00:07:05
Speaker
I think in an ideal world, you would go through this process in sort of a linear fashion, right? You would start with sort of planning the content, and then you move into executing that. I think, though, that really the important thing when it comes to content creation, especially when you're first getting started, is to just get started. And so that might mean that you have an idea of a piece of content you wanna create, and I would encourage you just to go create it. I think sometimes we get so hung up in this part of the process and this sort of vision planning stage that we don't actually move on to the execution phase.
00:07:35
Speaker
And I think at the end of the day, especially when it comes to creating content, you're going to end up creating a lot of not so great content before you get to really great content. And before you start figuring out what your audience really resonates with, but a lot of that comes from just doing. So I would say it's really good to think through these things and have a plan, but I also wouldn't let that stop you from going and creating the content.
00:07:58
Speaker
And would you say that this like vision casting that we're going to talk about today, something that somebody does like once and then they kind of have a plan for their business going forward with content or do you think it's like something you do annually, quarterly or so on?
00:08:11
Speaker
Yeah, that's a great question. I would say it's something that you're going to want to revisit because your business is going to grow and evolve and the type of customer that you work with might change a little bit. And it's something that can always be refined. New platforms are going to come into existence and while that shouldn't really change your overall approach to content on a strategic level, I think it does change it on a tactical level.
Content Creation: From Vision to Execution
00:08:32
Speaker
For instance, creating content for your blog and then appropriating that content for Instagram is different maybe than appropriating it for TikTok.
00:08:41
Speaker
So that kind of stuff will change so it's good to revisit this stuff. But I kind of break down, you know, creating a marketing plan into sort of two or three steps here. The first one is, you know, actually doing the vision and planning the content. The second one is going to be creating a system around that vision. And I think that this is where a lot of content marketing fails is people don't have a system. And so it seems like such a big project.
00:09:09
Speaker
every time you want to create even as something as simple as a blog post. When you really should have a lot of systems in place, that's going to make that process really easy. And then after that, actually executing, which we're going to talk more about in this next episode. So if we're starting with vision and planning content, what is the first thing that people should be thinking about?
00:09:29
Speaker
Yeah, one of my favorite activities that we've once published is the customer journey activity. I don't know if you remember this. It was really a focus on client experience back then. And basically what we encourage people to do was to map out their customer journey in a timeline format. So you would start with when somebody heard about you or what you would be doing to get somebody to hear about you. And then you would sort of map out every touch point you would have with that potential client.
00:09:55
Speaker
through the time they became a client or customer until they used your product or service. So you map all of that out in a timeline. And the way that we had people do it was we were trying to identify high points and low points. For instance, in this customer journey, when somebody decides they want to work with you and they go to pay, paying is never really a fun experience.
00:10:16
Speaker
So the goal of this activity was really to focus on how you can make that low point a bit of a higher point, right? Now I think that activity can have a lot of value when it comes to planning your content as well. Because you could overlay something like the client timeline activity with a marketing funnel, right? And so what should start to come into focus is that you have a group of people who have never heard of you, all right? And you're trying to create content maybe for that group of people to catch their attention.
00:10:46
Speaker
Then you have a group of people who have heard of you and your product or service maybe, and they're in sort of the research phase. And so maybe you have a product that people are comparing against other products. They're doing the, I know when we shop for different software solutions, we often do this. We're comparing this software versus that software trying to figure out which one better meets our needs. And so in that comparison, sort of investigation phase, you can be creating content specifically for those types of questions.
00:11:16
Speaker
And then intent, creating content for people who've really decided, yeah, they most likely want to work with you and thinking through the kind of content you can create there. But as you do that customer journey activity, I think what will start coming into view is the types of questions that people have as they're thinking about your business.
00:11:39
Speaker
And some of these questions might just be ones that you're asked frequently anyways, such as in sales calls or like we have a chat on our website, we could ask questions there or through email and such, right? Yeah, absolutely. And so that's a great place to start thinking about the types of questions and hesitations people have when potentially working with a business like yours.
00:12:00
Speaker
So that's the customer journey side of things. I think a lot of times, just because people sort of have an intuition of how that goes, that's a good place to start. But really, a step before that is creating your customer avatar, basically getting really defined about the audience it is that you're serving.
Niche Marketing and Customer Connection
00:12:21
Speaker
And we've all heard this, and I know people have different views about niching down,
00:12:26
Speaker
But the nice thing about having a defined niche is that you can speak to a specific type of person with a specific kind of problem. And that really will make your marketing efforts stand out when you can speak to a specific type of person with a specific type of problem. Yeah. Do you think you can give an example of how niche a typical business should be?
00:12:47
Speaker
Yeah, I mean, I'm trying to think about, you know, a couple different types of businesses just to give people an idea. I know that a lot of what shows up in my, like as ads in my Instagram, right? Not necessarily ads that we manage or for business coaches, you know? And I just think about the ones that I stop and look at.
00:13:05
Speaker
They're typically the ones that are speaking specifically to agency owners and the types of problems that agency owners face, right? And those stand out compared to the other ones, which are going to be like, do you want to go from six figures to seven figures or seven figures to eight figures, right?
00:13:21
Speaker
those more generic calls to action, like don't get me wrong, I mean, going from seven to eight figures, right, would be awesome, right? Like who doesn't want to do that? But it is also a little bit more generic. Whereas the people who are speaking specifically to agency owners, like they demonstrate in that ad copy that one, they understand the problems that agency owners face. And so it makes you think like, oh, well then maybe they actually have a solution that's made for me versus something that's a little bit more generic
00:13:51
Speaker
you know, may or may not work for everybody. Yeah. And I would say we work with a lot of creatives, a lot of photographers. Like if you're a service based business, you could also do the same thing. Like you can say like, I know that my, like if you're a wedding photographer, you can say my average couple is going to spend probably X amount of money. Maybe they have this type of personality. Maybe they work in this kind of job. And that's probably going to come out of my experience to just figure out what kinds of people and weddings you'd like to work with.
00:14:18
Speaker
Yeah, and if you have any experience working with a customer or client that you feel like was an ideal customer or client, you can sort of create your avatar based on them. And you can go really deep with this and I encourage you to do so, not only getting at like superficial things, but then also just their emotional state. And we call this, we put together these things called a transformation sheet. And really simply, what that is, is we identify,
00:14:42
Speaker
kind of the before and after of a client or customer working with us, right? Or using our product. So what does that look like? What does that reality look like for a client before they work with your business? What does the reality look like after they work with your business? And that will really help you get clear when you start thinking about the type of marketing language that you should be using.
00:15:05
Speaker
So what platforms are they on? What channels do they use to consume content? All of those are important questions too. What are they struggling with? What questions do they have? What are their hopes and dreams? What are their aspirations? What's their current emotional state? What will be their emotional state after they work with you and experience your product or service? All of those are good questions to ask.
00:15:25
Speaker
Is there anything else that we should think about when we're talking about our ideal person or starting to plan the content? No, my goal is to actually do a podcast episode on customer avatars and actually really create a worksheet that people can go through. So maybe I'll have done this by the time this episode comes out. I think I'll be at Spark maybe when that happens. I don't know about that. Yeah, exactly. But I do want to do an episode soon on creating a customer avatar.
00:15:54
Speaker
And I think that this is so important even for different initiatives that you're doing. And I think this is one of those things where people, without really realizing it, you can start falling into just more generic language. Because it is scary to think that some people might not connect with it. But you really want to make sure people should have a strong feeling when they come across your marketing message. They should really understand right away whether it's for them or not.
00:16:23
Speaker
So the last thing I think in that is what action you want people to take for more top of funnel content.
Actionable Content and Consistency
00:16:30
Speaker
When people are just kind of discovering what it is that you offer, that action might be as simple as maybe downloading a guide that's also about that content, or it might be clicking into a related blog post. But you want to think about what actions you want people to take at different stages with different content.
00:16:48
Speaker
When somebody has signed up for your email list, what actions do you want to take after they sign up for your email list? Probably eventually to purchase, but you also might want to get them better acquainted with the different kinds of content you offer in different places. All right, so let's jump into implementation and creating systems.
00:17:06
Speaker
Awesome. And you know that I love systems. You do. I love a good system. And I think that this is one of those things where if you can get this right, creating content is just going to become so easy. It should just be something that's like, you know, really, you just need to come up with the idea and then you have a general line sense of how it's going to be, how that piece of content is going to be created. And does your system include how it gets shared too, or is this just the creation aspect?
00:17:32
Speaker
No, I think having a system for how it gets shared as well. For me, I'm more focused on the creation because you do all of our sharing, right? You know, we're other members of our team, right? So that's more your side of things. Maybe you can speak to that a little bit, but I'm more about, you know, how do we get this piece of content created? I think that in general,
00:17:51
Speaker
And there's a middle step here too in actually planning that content. And that's what we're talking about in this other corresponding episode. But I think in general, people want to focus on creating a core piece of content. What that core piece of content is, is going to vary from business to business.
00:18:09
Speaker
Typically, it's going to fall into one of three categories. It's going to be something written like a blog post, right? It's going to be something recorded like a podcast or it's going to be something recorded like a YouTube video, right? Typically, people are creating core content in one of those three ways. And does this core content come from the questions that we were thinking about that people ask? And can you have, second question, can you have more than one piece of core content?
00:18:35
Speaker
Yeah, absolutely. Like we have a YouTube channel and we also have a blog that we post to regularly and we have the podcast of course as well. But you know, if people are following along for those who have been following along, what you'll notice is that typically our content for that week, you know, we might have a podcast about it, but you know, our blog posts, if we have a blog post that week is going to be about the same content as in the podcast.
00:19:00
Speaker
Same with YouTube, you know, typically it's going to be about related content that was in either the blog or the podcast. And that way we're not trying to come up with three different pieces of content in a given week, right? And we're basically sharing the same content to different channels. Now the content might vary a little bit. Like there's things that are easier to talk to, talk through like this. And then there are things that are easier just to include in a list.
00:19:25
Speaker
For example, one of our more recent podcast episode was on productivity hacks. We probably talked about maybe six to eight of our favorites on the podcast, but in the blog post, we included a list that was longer than that for a video. If we were going to create a YouTube video that was related to this content, we might actually show a part of our system for creating content.
00:19:53
Speaker
it probably wouldn't be quite as effective just to basically record this podcast as a video, right? Because there's not, but like for us, we found that when we're recording like tutorial type videos, that goes a long way. But the idea is we have a core piece of content, all right? So we're not trying to create a thousand different pieces of content in a given month. Typically we're creating a core piece of content each week.
00:20:15
Speaker
And when you say core content, you don't mean the SEO version of core content, correct? You just mean one bit of content that you're creating that week.
00:20:23
Speaker
Yeah, I would say one important piece of content we're sharing that week. Because that's also SEO term, correct? Yeah, sort of. And the different SEO programs and SEOs are going to afford that. You've heard of creating pillar content or cornerstone content. So I'm not trying to confuse it with that. But it is the same concept. Pillar content and cornerstone content should be really content-rich, valuable, helpful pieces of content.
00:20:48
Speaker
And so that's what we're trying to do on a weekly basis is create one of those.
Building a Comprehensive Content Strategy
00:20:52
Speaker
And then from there, you're determining like how you should share it across different platforms. Do you feel like this content always is going to be like a seven tips for kind of cut like that kind of content? Or do you think like a wedding photographer could share blog a wedding and that would be count as this?
00:21:09
Speaker
Yeah, that would count as it as well. And some of our content is going to be, you know, more quote unquote related content than it is the pillar content that I'm talking about. And so there's a place for each of those things. I would say like typically we're going to record, you know, something that's going to look like cornerstone or pillar content, you know, that like kind of in depth guide to something. So as an example, a while back we published a post called the super simple guide to email marketing, right? That to me is like your cornerstone.
00:21:39
Speaker
content for that topic. And then what we do is we create a bunch of content that's related to it. So we've published posts on deliverability, like how to make sure your emails actually end up in people's inbox. We've published posts on lead generation. And just on the topic of lead generation, so we have a post that goes into detail about what lead generation is that was actually published recently.
00:22:01
Speaker
But we also have a free template that has to do with lead generation. We have tips for creating a lead generation offer. We have all this related content to those things.
00:22:16
Speaker
you shouldn't try to tackle all of that at once. Like unless you're a massive company, like a hub spot, right? Where you have probably all these different content writers and you could probably roll out all of that content at once. Like for us, it's, you know, can we create consistently a piece of good content each week? And that's going to go a long way over the course of a year, two years, three years and so on.
00:22:38
Speaker
Yeah, so when you're thinking about content, right, and creating a system, you really have to have an idea of what resources that you have in place, all right? So if you are a solopreneur, then you might decide, I'm gonna create one piece of content every two weeks. And that might be what you can manage, and that's okay.
00:22:59
Speaker
I know that there's a business a while back that I followed and they created one piece of really solid content a month, right? And that's all they did. And then they created a lot of share graphics and infographics and social media videos around that content that they would share through the month. But basically they were gonna share one piece of amazing content each month. And that worked well for them. I would say, I would be hesitant to do anything less than once every two weeks. I think that's a good rhythm.
00:23:29
Speaker
Yeah, and that is because that helps keep your audience more engaged by continuing to deliver fresh content. Yeah, absolutely. I think it's, you know, once you have people's attention, you want to keep people's attention. You know, one of the things that, so we just had Ashlyn Carter on the podcast not too long ago. One of the things that she talked about was how she's sending two weekly emails now, and that's an increase from one weekly email. And she was just talking about how much more noise there is and how much more important it is to keep people's attention more frequently.
00:23:58
Speaker
And she shares some fun things in her email newsletter too. Like it's not just, like she shares like some of her favorite things and like things she's found on the web. And so hopefully that helps keep people engaged as well. Yeah. And she talked about like different deliverability benefits as well, which I thought was interesting. And her episode, I think goes live in December. Okay. So people should, you know, stay on the lookout for that.
00:24:19
Speaker
But I would say on a just a frequency basis, trying to publish at least once a week is probably good, especially if you have helped to do so. And do you mean like help people who work for you or like hire outside people to help you? Both. Yeah. So it might be independent contractors. It might be people on your team. There are plenty of really good content writers out there that will, you know, learn your voice. You might have to do some revision, but, you know, eventually if you give them a good outline, they're going to be able to write a good post. It doesn't take your time up to do so.
00:24:49
Speaker
I would say as the business owner, you should always be part of the planning. Unless you have a CMO in your business, that's specifically... Coming up with your content ideas. Exactly. And most of us don't. Most of us don't have a CMO. I would assume that most of the listeners of this podcast also don't have a CMO that's doing this specifically. But unless you have CMO, I think as a business owner, you should always be part of the planning.
Team Involvement and Strategy Refinement
00:25:11
Speaker
But you can definitely bring people in to help you execute on this.
00:25:15
Speaker
I don't think it takes a ton of effort, right? When you create, so if you brought somebody in to actually help you create that content, then it's a matter of just figuring out how you can cut that content up into different pieces to be able to share it on a relatively frequent basis.
00:25:32
Speaker
So sharing little bits of it on different social media most likely to help get traffic back to it, correct? Yeah, exactly. And so again, one good piece of content can go a long way. And that's where I think most people fail is they do all this work creating the content and then they spend far less time actually promoting and sharing that content.
00:25:54
Speaker
If we create a great piece of content, it's definitely gonna go viral. And that's just not how it works. Sometimes, and hopefully frequently, like if you can figure out how to go viral, that's great. But a lot of times we just have to put in that consistent effort of sharing that content to the different channels that we've decided that our audience shows up on.
00:26:11
Speaker
Right. So is there anything else people should think about as they are planning their content? No, I mean, I would just think about what's feasible. I mean, the most important thing here is to stay consistent, all right, and then to constantly be going back to your customer journey and your client avatar and asking yourself, okay, I'm going to publish this content. Is this going to attract the type of person that I'm looking to attract?
00:26:35
Speaker
And will it truly attract them? Not will they get sort of a lukewarm feeling like, oh, that might be interesting. Or is that gonna stand out to them? And for people that you're not trying to attract, are they going to know right away? That's not for me.
00:26:50
Speaker
And would you say that looking at analytics for your post is going to also help you figure that out? Or do you think this is more like looking at if people are converting? Yeah, I would say that without even getting into analytics or anything like that, it's just a matter of... I mean, analytics is going to help you figure out how content is doing right and for you to be able to make adjustments going forward. So you might think that you have some great topic and
00:27:13
Speaker
people are going to love it and then you publish it and it gets no traction. In that case, then you have to go back and you have to rethink, okay, was it the headline? Was it the way I positioned it? Was the idea good, but execution just poor? Did you share it enough? Yeah, did you share it enough? Or was it actually just a topic that not a lot of people are interested in? But even without getting there, I think if you're constantly going back and looking at your customer journey and figuring out, okay,
00:27:38
Speaker
When I create this piece of content, who is it for within that customer journey? Is it for somebody who has never heard of me before? Is it for people who are considering this product or service and now they're comparing and doing research? Is it that last bit that somebody needs to maybe get over the hump and actually purchase or book? So have clearly defined goals for that piece of content.
00:28:03
Speaker
All right, awesome. Well, what we'll talk about in the next post is we'll get into actually creating, you know, content. And I think content marketing really involves just two steps. Okay. So I'm excited to jump into that. And that'll be sort of like a part two to this episode. Okay. All right. Thanks for joining us, guys. Yeah.
00:28:25
Speaker
Thanks for tuning into the Brands That Book Show. If you enjoyed this episode, please consider subscribing and leaving a review in iTunes. For show notes and other resources, head on over to dvandchrista.com.