Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
Dr. Don C. Dequine Jr. PT, DPT, CSCS, Freedom Physical Therapy and Training Center
19 Plays21 days ago
In this episode, Steven sits down with Dr. Don C. Dequine Jr. PT, DPT, CSCS, and President/Owner at Freedom Physical Therapy and Training Center
Learn more about SaRA Health: https://www.sarahealth.com/
Check out Freedom Physical Therapy and Training Center:
https://www.freedompttc.com/
Recommended
Transcript
Introduction to The Disruptors and Guest Don DeKeene
00:00:02
Speaker
Welcome to another episode of The Disruptors, where we're arming you with the tools you need to innovate within the physical therapy space by highlighting those who have come before you. I'm your host, Stephen Cohen. Now, let's get into it.
00:00:15
Speaker
Welcome back to another episode of The Disruptors. We're highlighting innovative folks within the physical therapy industry. Today, I'm blessed to be joined by Don DeKeene, who is the owner of Freedom Physical Therapy and Training Center here in Shawnee, Kansas. Very happy to be live with you today. i you could give a could give your background, but since you're here with me,
00:00:38
Speaker
I'd love for you to give folks just a quick bio on on you and then we'll get into the first question, which is why did you get into PT? Yeah, great. Well, ah before we do that, I just got to say how much I appreciate you and appreciate Sarah Health.
00:00:54
Speaker
I got connected with Steven just on a whim. Honestly, we were a little bit in a crunch and I needed some
Don's Life-Altering Accident and Recovery
00:01:00
Speaker
help. And I just searched RTM. on private practice section and there was a picture of Sarah Hell and I'm like man let's get connected let's see how this is and when we did that first little phone call yeah like where are you at I'm like Kansas City because you always start with Kansas City then it narrowed down you're like no no where you act in Kansas City and I'm like Shawnee And then you're like, hey, I'm in Brookside. So that's how we connected. But just really appreciate you. Love that you're here in Kansas City. You're doing amazing things um in the software tech company or industry, I should say. and it's cool that it's here in Kansas City.
00:01:37
Speaker
Right. Well, I'm from the Bay Area. And so that's what I think of when I think of tech. tip Right. i think a Bay Area. And so I grew up in that world, in that realm.
00:01:47
Speaker
went to a school, Azusa Pacific, to play soccer. And what that wasn't where I was headed initially. I thought I was headed to it bigger, grandiose things. And then I had a big snowboarding accident at 17.
00:02:01
Speaker
And um it broke my neck.
Don's Academic Journey and Career Shift
00:02:03
Speaker
And it was kind of one of those scenarios where the physicians were telling my parents the likelihood that I survived was was relatively high, but for me to walk again was very, very low.
00:02:15
Speaker
And so that's the initiation and the start of the journey that took me to the path that I'm at. So again, I had these big soccer plans. A lot of you know, athletes do tend to get riddled by some form of injury and then your plans change.
00:02:29
Speaker
Those plans took me to a NAIA school. know, But that school changed my life. It was just an incredible opportunity. And it was right about then that I started realizing something about the health industry and the body is so amazing.
00:02:45
Speaker
How could a doctor tell me that I'm not going to walk? But then the next day I wake up from surgery and I'm just like, good to go, you know? yeah And I just was really intrigued by that. And so I always kind of had that in the back of my mind, but I didn't think that I was smart at I didn't think that I was intelligent enough to go into the medical industry.
00:03:05
Speaker
And there's a huge, long history that we can get into about that. But the reality of it is, is I was one of the first of six kids to go to college in my family. So with regards to standardized testing,
00:03:16
Speaker
That was not something that we did as a family. my My dad was a police officer. My mom was an insurance agent. um And so it was very blue collar. It was a very blue collar family.
00:03:27
Speaker
um And again, I have four brothers um and they decided not to go the college route. ah Thankfully, my sister did. But again, that wasn't that wasn't um it wasn't something that I had.
00:03:39
Speaker
And that has preview for my life. was yeah So I didn't think that ah the medical industry was something that I could do. So that's, that's, uh, I'm going into my story, by the way, I'm going into my story. This is also the bio, the and the story. Absolutely. Two questions into one.
00:03:56
Speaker
So, uh, after school, Got a degree in psychology. Again, same kind of story. I applied for marriage and family therapy schools. That was my goal. I was wanting to get into marriage and family therapy just because I wanted to help people. That was really what it is. I'm like, i can get into mental health maybe. you know like I might not be able to do a doctor type thing, but I can get into mental health. No, no.
Influence of Faith and Family on Don's Career Path
00:04:19
Speaker
but They wouldn't accept me. And it was based off of my GRE score. So I literally just kept the same story going. I got accepted into undergrad on academic probation just because I was decent at soccer. yeahp Then I graduated school, which I did really well at, actually.
00:04:35
Speaker
Honestly, and I got great great grades because I actually learned how to study. um But my GRE score was so poor that it just... You know, they're like, we literally cannot take you. Because if we take you, we're going to have to change our our marketing and because of your score. So just go retake it.
00:04:54
Speaker
And at the time, I thought standardized testing was like an IQ type of test. Yep. And I'm like, what do you mean retake it? I'm just going to get the same score. That's my IQ. I cannot, you know, make that yeah better than it is. Yeah.
00:05:09
Speaker
So that's kind of preface of my life of where I've come from. So hard work, achieving blue collar, just grind out kind of the initiation of it.
00:05:22
Speaker
So that's that's how it started. I know I didn't quite get into the bio of our map, but I think laying the foundation, the groundwork is probably probably good start. Oh, that's great start. And I,
00:05:34
Speaker
You know, I worked my way through college. Now, granted it was is for my dad and some oil leases that he owned Southeast Kansas, but that was our deal is I worked four summers and four winters for him and he gave me four years of college. So,
The Role of Trust and Mentorship in Business
00:05:50
Speaker
so that was our deal.
00:05:51
Speaker
And I will tell you that there is no worse title in the oil fields than boss's boy. I learned, I learned a lot there. And so,
00:06:03
Speaker
right When I hear you tell your story and in the blue collar background and all of that, there's so many valuable lessons that that you learn growing up in in that way that you're just brute force willing to grind it out and then also how much your word means to to others. Right. Right.
00:06:22
Speaker
I'm reading a really, I love this book right now, but it's called The the Speed of Trust by Stephen Covey. um And it's really boils down, not through it yet, but boils down to me to if you can show strong character, so integrity, and then that you're you're driven by a series of principles and not just the whims and in waves of the world and that also you have competence and that when you say you're going to do something you actually do it like those two things it creates an immediate trust or not immediate sorry intense trust within folks and um i really like his way of doing it because it's not trust in like a deceiving like slimy type of way it's just like here's
00:07:09
Speaker
how to do it. And for me, get further reinforces our commitment, not only my personal one, but value hit we have ah at Sarah health. It's like we respond within 24 hours, no matter what.
00:07:21
Speaker
Um, and beyond that, like when we say we're going to do something we do, or we tell you like, Hey, sorry, it's not going to be here for a week or whatever it is, but this is not about us. Uh, not about Sarah, not about, uh, that, um,
00:07:35
Speaker
What I would like to transition to now is so real quick. So what's going on I don't feel like you should be reading books on that. You should be writing because it's true. And that's something that attracted, you know, us, my wife and I and freedom to Sarah health and you was you respond quick, right? You're confident with your words and and definitely Sarah health model goes after that. So I'm just really thankful for that. It's really true. It rings true. That's that's very kind. I appreciate it. It's it's good to hear that our our focus and intensity on it is well received. So i I appreciate that very much. And so, you know, you mentioned that the the neck injury, right, was a a big changing, you know, a turning point in your life. And so,
00:08:24
Speaker
I would imagine that's your why behind physical therapy, but is it that? Is it something else? Maybe a little bit of A, a little bit of b Yeah. So, and I mean, I broke my neck and and the truth of the matter was i still thought I was dumb.
00:08:36
Speaker
Right? So it was kind of this this situation of, well, what do I do? yeah and And soccer was my identity. that That was my why. Yeah. And that got completely stripped away very quickly.
00:08:50
Speaker
yeah But... I got a second chance, right? I got redemption that I got to play i'm in college. And that was, that was a big time thing for me, but it was a Christian school. Yep.
00:09:01
Speaker
And I was able to start to put some things together ah from my past that, you know, God was with me the entire time. Yeah. So it was a combination, not only of just the identity of soccer, potentially being stripped away, getting a second chance, having this reality that God's been there the entire time.
00:09:19
Speaker
And going back to my parents, i mean, So what you described as trust, mean, I got the masterclass of that for my dad. Oh, I bet. Yeah. So he was a police officer his whole life. He was in the Navy before that.
00:09:30
Speaker
So he's very much black and white. Right. And he was very much, you know, loving and caring and teaching, but man, it was
Don's Shift to Physical Therapy and Personal Mission
00:09:38
Speaker
black or white. there was So I definitely felt like I got a masterclass in that.
00:09:44
Speaker
and And my mom. Man, she was always so faithful. Just always praying, constantly, you know, taking us to church, giving us this idea that that God is real. And so the culmination of that, that's probably why.
00:09:58
Speaker
getting a second chance, reflecting back on my life, going to a private Christian college where um i got just so much education back by just a belief. yeah And that's where it kind of came to this no blind faith.
00:10:12
Speaker
I think I thought faith was blind before. And then I get there and I started learning about it you know at high field you know theology level yeah with some really amazing professors so i was able to put some some footwork to that as well i'm like oh man this is this incredible so um going into physical therapy this this industry was not something that i felt was possible yeah Because of my abilities and and how smart I was at that point.
00:10:42
Speaker
So it was just a far stretch. But I got to tell you also, I worked as a tech at a physical therapy practice. Really? I did. After I broke my neck, I worked there for three years. Okay.
00:10:52
Speaker
Three summers. What was the practice name? I cannot tell you, and I will not tell you. And the reason why I will not tell you, even though I absolutely love the people that were there. In fact, the people that were there, they really took good care And the truth of the matter is they loved their patients. They really, really did.
00:11:11
Speaker
But the reason I'm not going to say what i'm about to, you know the name of it is because what I experienced, and this was um late 90s, early 2000s, it seemed like they had no idea really what they were doing. And they were like a back office to doctor. Yep.
00:11:31
Speaker
And i was the tech who spent 90% of the time with the patient. And then 90% of that time was setting them up with like 40 heat packs, right? And like stem electrodes everywhere yeah or ice packs or things like that.
00:11:45
Speaker
So the PT would work with them for five minutes doing something manually, right? And then they'd hand me off to the tech to do one or two little exercises. Then I would set them up on that stuff. And there'd be like 20 tables in this clinic.
00:12:01
Speaker
And there'd be 20 people hanging out at the health spa.
00:12:06
Speaker
And at that time, all the PTs were driving Mercedes. I bet. And I'm like, wait a second here. These guys look miserable to you.
00:12:17
Speaker
They love the patient. They love helping. But I don't know that they were getting the results that they were really wanting. yeah And again that's just hindsight what I know now. But mean I just looked at that. and i was I told myself, I will never do this job in my entire life.
00:12:37
Speaker
And that was from 17, 18 and 19 years old. There's a couple of reasons I want to hit on there. Yeah. Yeah. You mentioned the the comment on a blind faith. Then there's a ah great, in my opinion, quote by Craig Groeschel at Life Church. And he says that faith without action is not faith at all.
00:13:00
Speaker
Yeah. And i to me, that's it what you're talking about, the blind faith, blind faith. to me, it feels very passive, right? Like I, something's going to go, it's going happen to me, right? Versus true faith is, I know, again, this is my belief, but I know that I need to continue to serve in a way my heart needs to be in the right place. My mind needs to be the right place to just serve the Lord through the works.
00:13:31
Speaker
And I do see Sarah Health as a way to be able to improve the lives of others. Both and on the clinician, I mean, really three ah places, the practice owner who is up late at night trying to figure out how they're going to make payroll and how they're going to increase revenue per visit and be able to keep the lights on to be able to give care and give the access to care that is going to be it's needed today and it's only going to get worse. right with the silver tsunami that's coming or whatever name they want to put on our aging population and then you take into then you move it into the the clinician themselves which now is coming out of school with three hundred
Vision for Founding Freedom Physical Therapy
00:14:07
Speaker
thousand dollars of debt probably making less than a hundred thousand dollars a year they
00:14:12
Speaker
That's that's it. That's insane. I get it. That's it. Right. It's it's absolutely insane. um And so if there's any way we can drive more profit into the business, then we know the owners that that we work with.
00:14:25
Speaker
I know there's going to be um some amount of that that is pushed down to the clinician. So they get that they get. more data from the patient and the patient gets a better outcome, right? So, um you know, not everyone on our our team you know feels the same way and as I do, at least from a religious standpoint, but I think that's beautiful, right? We have people on team that don't believe, we have people on our team from other religions.
00:14:49
Speaker
I think it's it's actually wonderful to to have that um that the diversity of of thought, but at least for for me, i I do see it as a a work to be able to serve in that manner. Um, and then, uh, the, the other piece is you saw what you didn't want. Yeah. And I know we were talking about the episode with, with Maggie Hincham, uh, who had ah a very similar quote, right. It was like, I saw what i didn't like, and then I went and built my own thing. So, uh, how did you get over that, that, that mental block of like, I don't want to do this.
00:15:31
Speaker
and And probably looking at it like PT holistically, like i don't want to do PT um and getting into it. And then, yeah, how how did you get over that? that block Yeah. um So in college, after I broke my neck, I started playing eight weeks after i broke my neck after this. Holy cow. Yeah.
00:15:50
Speaker
Yeah, this was 2001. Not sure what was going on. Now that I know what I know now, I would type in, I just terrified me to take it back to that. but there's also some pros of not knowing what you don't know. Yeah.
00:16:05
Speaker
Yeah. The neurosurgeon said, Hey, you're good. Your bones fused. Like go. And I'm like, all right, 17 year old kid. Let's go. Yep. My parents, blue collar, trust. dog represent the dog yeah Let's do it.
00:16:20
Speaker
So there's some benefits of that, but, um, I started playing right away. and, uh, What was question I don't know why went through How did get over that mental block of getting into PT?
00:16:33
Speaker
Yeah. So, um again, going back to it, I didn't know what I didn't know. Yeah. Right. But when I got to soccer in college, I realized one of two things.
00:16:45
Speaker
Okay. Either I was a big fish in a small pond before the neck injury when I played soccer, and then I just got to college and everyone better. or which is part of the you know post that i know now when you have a spinal cord injury you lose some competitiveness yeah and like my athleticism almost was gone right i just wasn't athletic i wasn't you know as gifted as i thought it was so um i started working at a gym with a personal trainer yep and i asked him said hey if i wipe your tables
00:17:17
Speaker
If I you know lead some classes or do whatever I can, would you just give me workouts so that I can work out in the summers? And he's like, absolutely, yes. So he became one of the best mentors of my life.
00:17:29
Speaker
But in that season of me working out with him, yu I realized, I'm like, if I put work in in the gym, actually do better on the soccer field. yup And then one year, I tore my hamstring because I always did And I went up to, you know, the guys in this rebel and i'm like, no, I cannot work out today. My hamstring feels like it's going to fall off.
00:17:48
Speaker
And he goes, nope, you're going to work out and we're going to work out together. i'm going to do this with you. He put me through like a three hour workout with my hamstring feeling like it's going fall off. But then all of a sudden it started feeling better.
00:17:59
Speaker
Yeah. Within this three hours. And like, what in the heck? Because everything in my mind was shut it down, shut it down, it hurts. yep And he's like, no, no, no, no we're going work it. yep right And we're going work it until it starts feeling better. And that blew my mind and it actually felt better. and So from that season of really working hard in the gym, I got injured less on soccer field.
00:18:24
Speaker
So I started shifting towards like, ah everything before was shutting things down. And I just experienced keep going yeah yeah appropriately and strength training, you know, do that.
00:18:37
Speaker
And then she blew my world. So that's how it started to shift was this idea, this concept of Holy cow, I strength. If actually use the muscles appropriately, I actually might heal versus shut it down, shut it down, shut it down, wait, wait, wait until it feels better.
00:18:54
Speaker
So that's how it started shifting. And that's the, like, that's, that's the, the Louie Simmons, right? Like competition prep playbook. Like that's one of the, you know one of the lines and in his playbook, which is, you know, if there is something that's weak or injured or bothering you,
00:19:14
Speaker
12 weeks out, even four weeks out, like that's the thing you're working on. Oh, your quad hurts? Guess what? You're going to do quad extensions until blue in the face for the next four weeks, and we're just going hammer that area. yeah And so, yeah, well as you're telling that story, like just remember hearing Louie on a podcast, they're talking about that, and it's like,
00:19:33
Speaker
perfect like one-to-one right and the thing is it's one thing to hear it's another thing to experience yeah and i did that at a young age so that's that's how it starts sparking into me this idea of like physical health right strength training using the body appropriately to heal itself yep rather than just sit wait rest and take a listen in Right. So that's where it really was smart.
00:19:58
Speaker
Now, full circle, the belief that I could actually be a physical therapist. Yes. So that's kind of this idea that it, that it could possibly work. I had the history of sitting at that clinic where people were getting hot packs.
00:20:11
Speaker
Yep. That's what I thought physical therapy was. Yep. That was my experience. Right. Why would I want to go do physical therapy when I'm just going put hot packs on people? My experience was that I needed to move and do something, right?
00:20:25
Speaker
I'm stupid, so I can't do anything medically related, right? So this is my narrative. Yeah. Okay. Fast forward into after undergrad, tried to go into American Family Therapy. Yep. That failed miserably, like I said, you know.
00:20:41
Speaker
um And... ah Then I started working as a personal trainer for that guy. Oh, yeah. Yeah, so was actually doing personal training. And then i was a volunteer at my church.
00:20:52
Speaker
And they're like, hey, we've got this sports ministry. would you Would you mind jumping and helping us with it? Like, no problem. was already volunteering at the church. yeah So I started doing that.
00:21:02
Speaker
Started falling in love with the administrative side of it. That ministry started ramping up. And then the guy's like, hey, you're actually pretty good at this. but You know, are you interested in doing full time? Like, yeah, no problem. Full-time ministry. You know, where I'm actually getting paid. Yeah. That sounds great. Yeah. So I can do the personal training stuff on the side. That's easy.
00:21:20
Speaker
Personal training on the side, full-time ministry. Then I went from there to where there was a school attached and they needed an eighth grade Bible teacher. I was 22 years old, 23 years old. Like, would you teach Bible? I'm like, heck, yeah, let's go. So this is how it started, you know, to...
00:21:34
Speaker
giving me the tools that I needed to be where I am today. yup and During that time, there was a church merge. Two churches came together, had a lot pastors on staff. A lot of my friends were getting fired left and right, rightfully so, because you know two things are coming together, yet two pastors are everything. yeah um And they had a high-impact leader come. His name was Chip Ingram.
00:21:53
Speaker
And he was very influential in kind of the Bible movement back in the 90s and into the two early two thousand s And he took the job as the head pastor.
00:22:06
Speaker
Now this dude came to know God through sports. And I was the sports pastor. So you could tell that he had a kinship yeah and just a liking for me as a person and even the role that i was in at the church. yeahp And that guy kind of took me under his wing. And i just I learned so much from him about leadership and mentorship ah and belief, really.
00:22:31
Speaker
So... Real quick, during that time of the animosity of everyone getting fired in a church setting, which if y'all been in some type of merge in a business, guy, just messy in a church, right? Because you put God in anything and it's like, well, you can't do that. Like, we're a church, you know? And you're like, oh, my God. Oh, man.
00:22:52
Speaker
it was It was just messy. I can imagine. Yeah. I was on both sides of it. There was times I'm like, hey, man, you fired my friend. Yeah. Did it horribly. Yeah. Yeah, 43 year old, so what do I know? But no, so bringing the story back together, heat he said, we now have our team.
00:23:11
Speaker
We have to go do team building. So he paid the church, whoever, a ton of money for this really, really high impact executive leadership team to come and teach us how to be a team.
00:23:24
Speaker
And one of these sessions, right? Towards the end, I'll never forget it. The guy says, okay, want you to go home and do ah homework project because I want you to write out your mission statement. Yeah. Like, who are you?
00:23:38
Speaker
Write your mission statement. Yep. So all 26 pastors go home, write their mission statements. They come back. Every single one them start reading off, and it's all our ministry's mission statements. So I'm a sports minister, right? So I can't remember right now, that's not good, but I had a ministry mission statement, this is what it is.
00:23:56
Speaker
And every single one of us failed the the task that he was asking us. It's like, great. Your ministry has one. What about you as a person? Yep. Because if you don't have the why, if you're not driving what's happening and you just have the ministry's mission, it's going to fail 10 out of 10 times. Yep. 100%. Yeah. And so that's when I realized I need to sit down.
00:24:20
Speaker
figure out who I am, which is really hard to do in your 20s, period. I mean, just hard to do, but full stop. at the Actually, yeah, good point. Yeah. So I'm a 23-year-old guy, you know, hanging out with these really, really high-impact leaders who are 60s, 70s, I'm 22, right, just thinking I'm and i'm twenty two right just thinking i'm cool And I had this awesome opportunity to really sit back and f reflect.
00:24:47
Speaker
So some really cool things happened at that. So to answer to your question in a long, narrow form. Really cool things happened at that moment. Oh, absolutely. There's, you one of the pieces that you talked about there that sticks up to me personally is this idea that your self, I guess, labeled identity didn't match with that of a ah physical therapist or like basically that next level that that you wanted to be at. um and And that just resonates with with me for so well, especially, you know, you being from the Bay Area, which is is known for for technology, yeah right? um And me very much not being from the Bay Area yeah for pros and cons, right? And
00:25:32
Speaker
you know Even when I was in business school, you know top 20 business school at UCLA and launching Sarah Health out of that, like even I, even at that point, I still like, don't know.
00:25:45
Speaker
I'm just a a Kansas City grew up in the U.S. Foster syndrome. Oh, absolutely. it is You don't belong there. Yeah, exactly. like It wasn't until...
00:25:56
Speaker
our first investor uh his name is brandon child from the the bay area um and it was a classmate and saw the from the very start very first class that sarah was like a german of an idea and saw it progress all the way through up and until graduation and um he as i said you know i'm gonna launch this thing and uh we were we take where we just gotten into tech stars, Kansas city.
00:26:26
Speaker
And it's like, want to write a check. And was like, what do you mean? Uh, so he had a startup that got acquired, and during business school. And like, I wouldn't bet on you. Yeah. And just like, okay. ah why Like why? Uh, cause I, I, I believe in you.
00:26:46
Speaker
and And that's when my mind actually finally opened up to like, you can do this too. But it took someone to be able to like open that for me.
00:26:59
Speaker
And that one conversation, and and you know that one check like that that one moment was so pivotal. And it doesn't need to be, it's in my mind, right it doesn't need to be that exact story for everybody else. But um for for those listening that have the opportunity to to mentor and to coach people you never know what that one iota of effort from you will cause, right? It's a butterfly effect. yeah right And so, yeah, I love that, that story. So let's, let's fast forward a little bit. Right. Um, so we're, we're here at Freedom Physical Therapy and Drating Center.
00:27:41
Speaker
Um, what, how did you start? How did start freedom? Yeah. Yeah. So I went into PT school with 100% mindset that I was going to start my own practice. Yeah.
00:27:52
Speaker
And again, you know, ah part of that part of that leadership that I learned was that direction, not intention leads to destination. yeah You have to have a roadmap of where it is that you want to go. And be part of that, you know, this is the Andy Stan, this is the other pastor's, you know, thought process here.
00:28:09
Speaker
In order to know where you're going, leave you need to look in the rearview rear view mirror of where you've come from. That's really how you can direct the roadmap. And so when i look in my rear view mirror, I realize, okay, broke my neck.
00:28:22
Speaker
Doing something physically that I absolutely loved. Right. Just absolutely loved it. Got into personal training, had that experience of my hamstring and realizing that the body works for itself rather than resting. So that's physical.
00:28:35
Speaker
So I'm like, God put something in my heart and my head. Yeah. That's physical nature. I was a psychology major and really loved helping people. That was something that I just absolutely loved.
00:28:47
Speaker
I loved listening to people. yep And I loved coming up with ideas and strategies to help them so that they can improve. So that was another one. So mental. Okay, so physical mental. Man, my belief is strong. we talked about the no blind faith. yep God had captured my heart early when I was a child and he walked me through it, saved my life, gave me a second second chance. listening So the mission of the same ended up riding was I belong on this planet and it to help people from where they are to where they should and could be physically, mentally, and spiritually.
00:29:21
Speaker
I like that. What industry gives you the opportunity to do that outside of physical therapy? We're in the medical industry where we get to build relationships with patients. yeahp Six, eight weeks, maybe eight months, maybe a year.
00:29:35
Speaker
And you build those relationships. You pour into people. ye right And they're physically comfortable. They pour into you. Yeah. And they're physically hurt. Yeah. Right? Vulnerable. But they're emotionally vulnerable. Yeah.
00:29:45
Speaker
Because they won't do the things that they want to do. yeah Right? And just the spiritual side, we talked about that. Man, when you have the Holy Spirit living through you and your purpose, dude,
00:29:56
Speaker
Everything goes up. So kind of talking about Maggie's podcast. Yeah. I'm talking about Maggie. She could not find anything out there. And so what I tell young PTs, because again, lot of physical therapists come to freedom, right?
00:30:10
Speaker
in As college kids wanting to go into PT school and people that are in PT school and even just PTs now, they'll come to freedom and like, Donnie, I want to do what you do.
Innovative Approaches in Physical Therapy
00:30:21
Speaker
I want own something like this.
00:30:24
Speaker
And look at him and I go, hey, if you can't find anything out there where you could go be a part of their team and help them be successful like a huge coach on it yeah if you can't find it with you know you gotta start own thing yeah but if you can find something and learn and learn right if you find something where you can fit it and grow and do well tell start your own thing yeah go go fit into the culture in the in the company that's there and then go be an entrepreneur where you blow that thing up yep and you'll you'll be very successful
00:30:56
Speaker
And you'll do really well because you found the clinic, you found the visit, you found the home that's going to allow for you to be you and be prosperous. So when i started in the PT, I had all those experiences with hot packs and things like that.
00:31:11
Speaker
I realized I don't know that I'm going to find anything that I want to where I'm going to fit in and I can do that. I also felt very, very strong within the leadership skills that I had acquired as a pastor.
00:31:25
Speaker
I felt gifted with communicating with people. um And then honestly, I just had the right people at the right time help me and mentor me as I was going to PT school. And there's quite a there's quite an interesting story at that point as well, because I started Freedom right out of PT school, very much like you with UCLA.
00:31:44
Speaker
You started, Sarah, as a business model yeah in business school. yep i started physical therapy I started Freedom. in PT school as a business model and I started right after that I just launched it I'm full in that's 10 years in ten years in That's so cool. And describing it, we've talked about this at length, but describe what you built here at Freedom and how it's it's different than what you might find at at other clinics.
00:32:15
Speaker
Yeah. So it is the story. I fully believe that physical therapists belong in the fitness industry. I really do. um i have a strong, strong sense ah that as a business, we need to have cash-based services. yu We can't just rely on insurance based off of basically what you said.
00:32:36
Speaker
yeah you You defined it really well. I have never heard that silver tsunami in my life. I have no idea what that is in the sense of terms. But in reality, it makes sense. yeah Because we're going have a lot of insurance money here soon.
00:32:53
Speaker
And so I see the writing on the wall, just like you described, and we've got to do something different. So not only from the patient's better health, meaning we don't just help them walk better.
00:33:08
Speaker
We help them walk better and change their habits and their beliefs yeah if we can so that they can exercise for the rest of their life. And if we can give them the right tools to actually exercise for the rest of their life,
00:33:23
Speaker
Little changes over a long period of time have the greatest results. Right? James Clear. I'm going to add Tom McCabick's. I knew you were going to call me. I was like, this poor guy's pulling out books. I'm going to get it before you. Tom McCabick's James Clear. Small little changes over a long period of time have the greatest results.
00:33:39
Speaker
Thank you for listening to this episode. This would not be possible without sponsorship of Sarah Health. Sarah is the relationship operating system for physical therapy practices, driving better patient outcomes, improved arrival rate, and improved financial margins. If you'd like to learn more, check them out at Sarah, S-A-R-A health.com.
00:34:01
Speaker
Sarah health.com. And if you'd be interested in advertising with us and helping us produce even more great stories, please let us know at Steven at Sarah health.com. Now back to the episode.
00:34:16
Speaker
I love your thoughts on this question. A physical therapist yeah is in my mind, a movement health expert yeah and a behavioral change expert. Great.
00:34:29
Speaker
They struggle with the behavioral change. i think Sorry, what was your question? So which one do you think the best PT, like how would you fill those buckets? Is it 50-50? Is it sixty forty Is it 40-60? Like how?
00:34:45
Speaker
Oh, man. Great question. um Is 100-100? Yeah. yeah Yeah. You've got to know what you're doing, you know, from that doctor to move it. And we have direct access now. So, I mean, differential diagnosis is important. need make sure that we know what we're doing. Yeah.
00:35:02
Speaker
And when you put the big D in front of your name, this is something that i loved about my doctoral program. They always said, hey, if you put the big D in front of your name, you better know when hold when to fold them, right? You need to know what you're doing. Yeah. That's a really good one. So, let's think about that on that side of it. you Okay.
00:35:17
Speaker
ah And then the behavioral change one, I think that's becoming more apparent. Now, yeah, maybe because of the direct access, I'm not sure, but it seems to be from when I was in the clinic a long, long time ago, that was not a thing.
00:35:32
Speaker
There was no behavioral change because it was just do this thing, do this hot pack, do this little thing. We'll get you out of some pain for a little bit. You'll be good. You know, that's how it felt as a 17 year old in that clinic. Yeah.
00:35:43
Speaker
Fast forward now, almost 40 years old. Then in this industry, the behavioral change thing is is becoming that I'd do say I have a theory oh yeah if you want to hear it um and I love your your thoughts on it so 20 years ago there the thought that if doctor prescribes it it'll fix what else me eat was that was it right and doctor has time to spend with you so please that was another piece of it um Now, I think there is so much distrust in this medical industrial complex that we find ourselves in Like, hey, here, take this pill, do this thing. like you and if people are starting to question that. im like, wait, wait, wait.
00:36:25
Speaker
What if I just got some extra sleep? What if I just cleaned up my diet? What if I just was able to move more? right like What about these things that I have within my control? like i want agency management. back and it feels like people whether and then you look at okay well okay that's a great theory steven like bring some data in it to be able to support that and i think you can see the rise of direct primary care as a major indicator of this and people are just opting out completely and saying no i want to go to somebody who's going to spend some time with me and actually give me some non-farm pharmaceutical tools in order to be able to manage my own health. Right. So I see that rise as a major data point.
00:37:05
Speaker
And where I think physical therapists have a massive opportunity is alongside direct primary care. And I think there's like, you have your direct primary care and like direct movement care. like I don't know what it is yet, but I, if you can look at what's happening to the market and get so bummed out by the the graph that shows that the Medicare RBU is less today than it was in 1994 you could look at the debt to income ratio for for a PT coming out of school you have plenty of reasons to be bummed but I think there's I think it's closer to a tipping point than people want to be optimistic about yeah kind of that's a double-edged sword yeah
00:37:53
Speaker
You know, that that's a really devilish. Because I want to know that you want people to still trust. Right. Right. We still want people to trust. Okay. And so that's one side it. The other side, too, is we have to understand our roles. Yeah.
00:38:05
Speaker
Right. We just need to understand our roles. Physicians with medicine, they are not bad. It's not bad. No. It's not bad. And I know you weren't necessarily scripting it that way.
00:38:17
Speaker
They have a job to keep you alive. And they're doing a better job at their job than we are with what our roles are. That's what I'm going to say. yeah I really believe it. They're doing a better job of keeping people alive than we are doing of providing.
00:38:36
Speaker
the tools they need, behavioral change, yeah right? And resources to keep them having a higher quality of life. You know, and so, you know, Peter Atiyah's information on Outlive describes that, right? And he's the first person that's come out really that's described it with not only this contextual, like theoretical idea, but now he's bringing right hard evidence yeahs to it.
00:39:03
Speaker
So he used the four deadly horsemen as his outline for his book to say, Hey, these are the ways that we're keeping people alive through medicine brain. We need this now to keep them functional through their life. yeahp So I think that's something to where freedom, physical therapists belong in the fitness industry as they continue to get better at behavioral change because they are the doctor's movement.
00:39:28
Speaker
It
Challenges and Opportunities in the Fitness Industry
00:39:29
Speaker
is very well known that no other medical practitioner or anyone on the planet has the knowledge, the education, and the ability to impact and affect someone's ability to move better.
00:39:44
Speaker
But it got to go further than that. It can't stop there. you You need to get them to move better and more effectively. But then you need to take them to those next steps. Get them the tools so that they can have the simple way have higher quality of life.
00:40:01
Speaker
And since you're allowing me to be on this podcast right and share the thoughts that are happening in my head, yeah the fitness industry is going crazy. It really is. yeah And they need to, to survive.
00:40:13
Speaker
The fitness the industry needs to go crazy because the CDC, I just looked it up. Okay. I just wrote an article to the private practice section. So that all this is right fresh in my brain. The CDC says that there's about 22% of Americans that actually exercise within the confines of what they believe to be enough.
00:40:33
Speaker
Right. Well, that's almost the exact opposite of the estimated like 80% of people that are metabolically ill, right? So. Exactly. It makes sense. You got it.
00:40:45
Speaker
Yeah. Right? So the CDC is going to have those guidelines to do that. So we have 22% of Americans that actually exercise. So let's say that that's the, you know, the pool that the exercise industry has to go after. I know that they hypothetically say that they're going after the 80%.
00:41:02
Speaker
oh No. That information's too hard. yeah Yeah. They're going after the 22% of people that exercise. and And here's a case study of that, right? My wife, when we started the fitness side of this, was constantly telling me, you have to get people in here that look fit.
00:41:21
Speaker
If you don't, it's not going to work. And she's a young, fit mom who exercises and does all that stuff. So she's trying to get all of young, fit moms to come here. And I'm sitting there, i'm like,
00:41:32
Speaker
Yo, Jesus didn't come here for the healthy. He came here for the sick. yeah like I'm not going after that 22%. So not to go into that side, but the reality is is she was wanting to get into that 22% to fight for them. yeah Because that's where she kind of fit in. yeah yeah yeah She's like, you need to fit into that. I'm like, no, no, no, I'm going after the 80%.
00:41:52
Speaker
I'm going after the 80%. So going back to why the fitness industry is a little destructive in that sense, they have to make themselves... a little bit better than the next person in order to differentiate themselves out so that they can attract one of those 22%. Yeah.
00:42:11
Speaker
That is a, uh, is this a, a slip like a, what's the word? A cycle for disaster. Yeah. Because you're just having to one up, one up, one up, one up. It's commoditization. And then just like basically competing on who's cheaper or something. whatever nice And it's, it also makes it seem like a,
00:42:28
Speaker
you would enter that very much a a mindset of scarcity because it feels scarce, right? Versus an abundance, which going after the 80% would be able to give it. There's always going to be more.
00:42:40
Speaker
Yeah, and you know what loved about that as well? When I first moved to Kansas City, there was a physical therapist that actually took me under the wing, right? His name was Biagio. He owned Elite PT. I think he's still he's still out there, Elite PT.
00:42:53
Speaker
And finally, after like two or three times of him meeting with me, I looked at him like, why are you helping me? Why are you helping me? And I'll never forget you what he said. He's like, first of all, I've been doing this for 10 years, 15 years or something. You don't scare me. Like, you don't even know what you're doing. You know, like, you're no threat to me. yeah But that wasn't really all that he was saying.
00:43:16
Speaker
He was also trying to say, dude, the the the ocean's vast yeah of people we can help. Right. Then, you know, their ah report came out recently, you know, Heidi with WebPT kind of posted this report and she said, our the report said, im not sure. Maybe this. Yeah. Yeah. I think she said that there's 90% of people that would benefit from physical therapy services no yeah that never come. Yeah.
00:43:41
Speaker
So the physical therapy industry is doing the same thing as the fitness industry. We're fighting for the 10% of people that actually would come to us and and work with us. So, We have passion about that, but the scarcity mindset, why am I fighting with the, all the other PT clinics in the area when there's 90% of people that we can help? Yep.
00:44:00
Speaker
Why would I go fight against the fitness industry to help the 22% of people that already believe in fitness? Yep. When there's an emotion of people that we can help, physical therapy is starting to go down that same track of the fitness industry.
00:44:17
Speaker
And you can see it on social media. Oh, absolutely. Absolutely. Scarcity mindset. Are we cheaper than the next person? Do we have a fancier tool than the next person?
00:44:30
Speaker
Do we have, uh, you, you name it. Yeah. How are we differentiating ourselves from the other clinics? That's where I'm telling people it's the wrong mindset.
00:44:42
Speaker
would I would agree. There's a book called a hundred million dollar offers by Alex Ramosey. And he has this, I guess, called a framework of a niche slapping somebody.
00:44:57
Speaker
So, right. like yeah Yeah. So like, don't be afraid to get hyper, hyper niche. Like so niche down, niche down, niche down. and And I think that that, it seems like, Oh, like, well then I'm going to wall myself off from all these. aht No, you were always walled off from these ah other things. Like in you, I think there's so much opportunity for physical therapy, you know groups or individuals to be able to get after that 90% by actually going in and niching down. Right. Like, Hey, I only want to see postpartum moms.
00:45:32
Speaker
Hmm. Okay. Like in seeing them locally and figure that out. Like if you just focused on that, creating a good relationship with three or four OBs, like you probably have a fully functional clinic within, you know, right? Like you yeah you can see that. Or like, i want to focus solely on senior living communities and not even, i'm not even looking at the AL assisted living, like only those with independent living. And I want to get those folks better. Yeah. Like, and,
00:46:02
Speaker
I think as I've come in for physical therapy here, my, myself, yeah um, and and also for, for a couple of the, the fitness classes, right? like Like who you're bringing in.
00:46:13
Speaker
And I think that, uh, Dr. T if he ever were to visit, he would be thrilled to see the health span that, that you're driving. Yeah. but But yes. Yeah. Yeah. So, and the the thing that I pushed back on that though, is, you know, all the marketing books, right?
00:46:30
Speaker
The marketing books say that if you're selling to everybody, you're selling to nobody. I mean, do you know that better than i do, but those are some of the things that I picked up. And that that is hard yeah when you've got the masses.
00:46:40
Speaker
You know, it is really difficult with that. and But it kind of goes back to, well, ah can you reach a wider scope of person? And if you can, how can you? Because it does become a very difficult marketing tool because you're like, well, we've got all these avatars, right? Because we see geriatrics. We see middle age. We see young athletes. We see, you know, little guys. We see pelvic floor. We see post-op. We see, you know, professional athletes. Like you put the whole span out there. We see stroke. We see cardiac. Like, you know what i mean? Like it's really hard to to do that. And then you go niche, right? yep Oh, well, we have a running assessment. We have a throwing assessment.
00:47:18
Speaker
We do dry needling. right we do strength training for runners we do strength training for baseball players. I just kind of, in essence, just mapped out freedom. yeah And one of the struggles we do have is how we market each of those avatars, right? We just started pulling in soccer or we're partnering with you know local soccer clubs because we've got a PT that was a soccer player. and i happen to love soccer. yeahp And I'm like, let's go. So we use the network of people that we have, but it's one more avatar and that's hard to market. So you you you understand that from that business sense.
00:47:50
Speaker
But what I'm getting at is is the reality is that's not what you're marketing. Right. I'm not marketing soccer. I'm not marketing throwing a system. I'm not marketing straight training for runners at freedom.
00:48:02
Speaker
What I'm marketing is what you said. This healthspan idea yup of I'm going to take you, whoever you are, from where you are, and I'm going to help set you up to where you can move efficiently effectively and and be stronger so that you are less likely to be in pain.
00:48:17
Speaker
Okay, because the body does some amazing things. We have the DNA to heal ourselves. yeahp We just need to put you in the right environment. And physical therapists can do that, right? Very educated. yup We put you there.
00:48:28
Speaker
Okay, now what do we do to help push the boundaries so that not only are you less likely to get injured, okay, now now you're healthier for the long run. That's what we're selling. So that's that's the thing. So it's soccer, avatar, whatever, running this.
00:48:43
Speaker
We're going to set you up to where you can have behavioral change. Yeah. So that you can be the most effective with exercise. Right. Not nutrition, not supplements, not medication. Okay. Those aren't our specialties.
00:48:58
Speaker
We are exercise, which is the lowest hanging fruit. That's the lowest hanging fruit. I say even that, that is... Even that in itself is hyper specific.
00:49:08
Speaker
Right got it now.
Physical Therapy's Role in Longevity and Quality of Life
00:49:10
Speaker
Yes. i did You talk about the breadth of sports and the application of the exercise. Sure. But like you are looking for an individual that wants not just to get back to 80 percent. Right. That insurance will pay for, but is invested to get back to 100 110 percent and something.
00:49:27
Speaker
Like once a facility that they can do that in one fell. And that's everybody. Everybody wants that. Okay. Here's the problem. Right. And this is what I tell my PTs. Okay. Everybody wants that so bad. Nobody wants to be 70, 80, 90 and, you know, decrepit and crippled and sick.
00:49:44
Speaker
No one wants that. In fact, we're starting to see a generation of 60 and 70 year olds that watch their parents do that. Yeah. Because we think about medicine. Medicine hit its stride just recently.
00:49:56
Speaker
Right. It really did. And so we're about the third generation, you know, fourth generation or so that is living this long. Yeah. We really are. Right. So two generations ago, they had no idea. They didn't know what they didn't know. Yeah. so they just kind of did their thing and died and they just figured that I was old age. Yeah. And the next generation did the same kind of thing, but they have a little bit more information. So they're trying to figure it out. out The third generation, which is your, my parents, your parents, they're like, I don't want to die like that. Yeah. I wish I could die like the people, but like my great grandparents or my grandparents.
00:50:33
Speaker
would have done like that. 67 years old, just all of a sudden I'm out working. but You know what I'm saying? Rather than this comatose state of 40 medications a day to just keep my body pumping, yeah but I can barely get out of my house, right? have to conserve my energy and I need to decide when I want to go to the mailbox or not.
00:50:54
Speaker
That's what people don't want. Here's the problem, right? There is a disconnect between people's goals and where they're at right now. And they don't know how to get there, right?
00:51:08
Speaker
They don't know how to get there. They need a guy. They need someone to help them get there. 90% of people that would benefit from physical therapy services never go. Those people are looking to the 22% fitness industry yep for help. yeah They're looking for help to get them to these things.
00:51:26
Speaker
But we just talked about the 22% in that fitness industry is continuing one and up to upping people. Which makes it even less accessible. It's probably less accessible, right? But you're more likely to get injured. Yeah. If you're, you know, far behind the ball.
00:51:40
Speaker
You're going to go in there. You're gonna survive three or four weeks. You're to fail. You're to think it's your fault. You're going walk out of there completely demoralized, dejected, and you're going to back to this idea that it just sucks to get old. Yeah.
00:51:53
Speaker
Right? Because you no longer can actually achieve fitness and health. And that's what drives people crazy is this understanding of where I'm at right now is not where I want to be, but I don't know how to get there.
00:52:09
Speaker
And I don't have anyone to help me. Well, there's a speaking of Dr. ti He actually just had a doctor. I think it's Luke fan loom talking about some of their research that they've done on protein so synthesis and muscle activation. And basically they found that a 90 year old's muscle,
00:52:30
Speaker
actually responded in the same way to stimulus as an 18 year old. Sure. Which was wild. So I think there's, there's not only anecdotal or anecdata, right. And then I'm sure you supplied your patients for reasons for hope, but even just down to the actual mechanisms of muscle and creation it's ah and protein synthesis, like there's data there too, like an entire way.
Balancing Mental Health and Physical Performance
00:52:54
Speaker
Yeah. and And again, as we continue to understand the body, yeah more and more will challenge this thought process of you know the body slowing down and things like that like I know that we will yeah it's a fact um because again that was very much pushed in the ninety s even in the early 2000s like as you get older you're like
00:53:13
Speaker
slowing down your muscles can't build. and And again, there's some realities that treat that, but how much of is it is it the reality of the DNA that's in our system yeah or the lifestyles and the habits of what yeah eventually gets there. So I think that's what PD and PRT is trying to challenge this thought process of how much of it is actual, you know, cells, right ah physiology, mechanisms, anatomicals, or all that. yeah <unk> yeah And he's challenging that.
00:53:41
Speaker
And again, what we what we tell people, right, it is if you put yourself in the right environment and you do small little things for a long period of time, you will see the greatest of life change. yup That's the idea.
00:53:53
Speaker
And therefore, it kind of goes back to that behavioral habit change. That's almost the most important part. What are you doing now? Right. And with that said, I work in the physical therapy industry where we are very much physically minded.
00:54:07
Speaker
and We are not experts in mental health. Yeah. But I think what's killing us faster than anything is our anxiety over trying to be physically perfect. And therefore, because we cannot make it happen or we don't have the guide to help us, we get anxious. Right.
00:54:25
Speaker
wearing this Garmin watch right now. So. All right. We're Kansas City. Yeah. I'm headquarters right here. Love this thing. Love it to death. But I hate it at the same time. but but Right. Yeah.
00:54:37
Speaker
I get home every day. i have a stress day yeah every day. Right. How is it that every day I'm stressed out? My, well, reality is I'm probably stressed. I'm stressed. Yep.
00:54:48
Speaker
am i I got a major knee status. Oh my gosh. this' go how it better ah It's 5. It's 6 p.m. like dude i I got up at 5.30 and I ran like with my buddies. like I had good fellowship. I did all that. I ate oatmeal and I did all the right things. I had a cup of coffee. I got myself going. Then I had a protein thing because that's what I was supposed to do at at the right time.
00:55:07
Speaker
Then I went to work. had a stressful day at work, but I tried to take some mental time to where I could do some breathing. like I did all that stuff and I do all the right things. Then I get home. Body battery is dead.
00:55:18
Speaker
I'm stressed out on the pill. HRV is down. And I know it. And it's all that. And it's there. And so sometimes I think that that is a blessing, but it also is a curse. So I know that we've been talking about this physical change and how people need to do better and they could do these things. But sometimes, man, we just need to breathe. Yeah.
00:55:36
Speaker
And just be okay. And that's why going back to the broken neck thing, like if we're really putting this into context, what a blessing it was that the neurosurgeon's like, Yeah. yeah Like eight weeks. Yeah, you're good.
00:55:49
Speaker
Right. Because if having not done that. Right? Because I broke my neck in December. Yeah. Right? I was playing soccer in February with my high-level club soccer team at the time. Right? You know, I lost 30 pounds or whatever it was in the hospital in that week that I was there. So, I was a gangly little, like, s flopping, no-muscle guy out there.
00:56:07
Speaker
But I still had to drive. I still had a little bit of the skills. And after that, right, I realized, I'm like, man, I'm not moving like I used to. Like, I'm not as fast. I'm not as strong. I'm not as athletic. And that's all I based my skills on. Yeah.
00:56:20
Speaker
I got was a coach and I said, dude, I need some help. He started training me on like little skills that I had not really relied on before. And so for months and months and months, I started doing skills training, right? I go five yard passes, little touches, little juggling, things like that, that I never relied on before, but now I need it because I didn't have the athleticism. yeah I went on to college to actually play at a really high level a couple of months later.
00:56:45
Speaker
That wouldn't happen to me today. Right? Right. It wouldn't happened. I wouldn't have had that journey. I wouldn't have had that narrative because we have way too much potential information. Yeah. And therefore I would have had 13 doctors telling me like, whoa.
00:56:58
Speaker
Right. Yeah. So I was one of the lucky ones back then that did well with less information.
00:57:08
Speaker
Nowadays I get concerned that we get in the rat race a little bit with too much information and people suffer because of that. And it's mostly anxiety driven or something even physical.
00:57:20
Speaker
It knowing what we know now, there is no doubt in my mind that it would have probably been better for me to rehab a little bit harder. Right. But at your point, it hurts us bliss. It's that scenario. Um, yeah, I, this has been plus. It's been a plus. Yeah, I know. How much are we going for another two hours? We could, we could, um,
00:57:39
Speaker
the The final question that I want to ask everybody and and yeah
Conclusion and Reflections on Mentorship
00:57:44
Speaker
I will will ask you as well is if you had a magic wand to change one thing about the PT industry, what would you change? Gosh, that's hard because i don't why I've been so like tunnel vision on freedom for the last 10 years. Yeah.
00:57:59
Speaker
So I've been to one conference, right? And I know that's horrible, right? But I just worked so hard on and building this thing up that I haven't seen entirely what's out there So I don't know that that's a fair question to ask me because I've been so tunnel vision on what what's happening. But maybe that's, maybe that's your magic wand. Maybe it is. Right. Cause you're not the only person, you're not the only owner like that.
00:58:23
Speaker
Yeah. I think you just answered the question. I think maybe the magic wand that I can change is that I was a little bit more available to learn what's happening outside here.
00:58:37
Speaker
Yeah. Of these, you know, four walls. That's probably a good one. Yeah. Well, we'll end on that. Yeah. I guess, I guess you're right. I'm pretty driven with what we have. though Yeah.
00:58:49
Speaker
um But to sit there and say that I had the ability to, to know exactly what's going on. Yeah.
00:58:57
Speaker
which is ironic because our mission here is to revolutionize the rehab and fitness industry. Um, so maybe that's a little challenging point for me to, to take away is let's go out there and see what's, see what's happening.
00:59:09
Speaker
I love it. I love it. Well, uh, for those that would like to find you, um, so, uh, where can they, they find you on social media? Uh, so at freedom, PT, he isn't Paul, he isn't Tom TC for training center. Uh,
00:59:26
Speaker
That's our Instagram handle. So at freedom, PT, TC, or you can email us info at freedom, PT, TC.com. That's also our www.freedom. All the freedom, easy that that there are there, but um appreciate you man. I really do. ah Kind of like your buddy said at UCLA, I feel the same way, man. I just am thankful for you as a human, as a person.
00:59:53
Speaker
And dude, I would invest in you. day no matter what it is um but sarah health because of you and the extensions that you have the police that you have you really are going after something that's pretty special i feel like it's a race right and i'm just on your team rooting for you right just cheering you on excited watch it from the you know from the sidelines but just super grateful for you well thank you very much and uh went on that so thank you everybody appreciate it Thank you for listening to another episode of The Disruptors.
01:00:24
Speaker
I hope that you were able to take one or two things away that you can apply immediately to your own innovation journey. As always, I'm your host, Stephen Cohen, sponsored by Sarah Health. Let's keep moving.