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Jimbo Paris Show #82 – Confidence in Action. (Fred Joyal)
12 Plays3 years ago
“Boldness is taking that confidence, or sometimes even a lack of confidence, going into action, doing stuff, sometimes you may not know how it's going to turn out you, you know, you're risking failure, you're bold enough to step out and try something.”
– Fred Joyal
Welcome to The Jimbo Paris Show #82 – Confidence in Action. (Fred Joyal)
Fred was the co-founder of Futuredontics, the parent company of 1-800-DENTIST, which, over 30 years, generated over $1 billion in revenue. His latest book, Superbold: From Under-Confident to Charismatic in 90 Days, is an Amazon and Wall Street Journal bestseller.
He is also the author of two books for the dental industry, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, published in 2010, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About, published in 2015.
He has acted in, written or directed over 200 television commercials and radio spots.
Catch more about Fred at fredjoyal.com.
The Jimbo Paris Show is also available in ROKU TV!
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#FredJoyal #Boldness #Superpower #BoldnessIsPower
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►Watch Our Previous Episodes:
Jimbo Paris Show #66- Expanding Human Potential (Judy Ryan)
Jimbo Paris Show #74- Your Ticket to Real Estate Success (Kemyana Jones-Bey and Anne Johnson-Bey)
Jimbo Paris Show – (April) Monthly Feedback Episode
Jimbo Paris Show #80- Improve Life with Gratefulness (Benedita Sousa)
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Transcript
Introduction and Guest Overview
00:00:06
Speaker
Hi, I'm Jimbo Paris and you're listening to the Jimbo Paris show. Alright guys, how's it going? This is Jimbo Paris. Welcome to the Jimbo Paris show and today we've got Fred.
Fred's Marketing Journey
00:00:23
Speaker
Big man in the future Dontics and he's focused on kind of helping people out.
00:00:29
Speaker
coaching people, and he's also very deep into the dental industry. So let's hear more about that. Hi, Jimbo. Yeah, had a long career in marketing in the in the dental world and became a public speaker and an author over the course of that time and have a new book out actually on how to cultivate the superpower of boldness. So I'm all over the place.
Founding 1-800-DENTIST
00:01:01
Speaker
So speaking of who you are and the fact that you do all these different things, can you kind of give me a brief summary of who you are, what you're about, and what your message is? Yeah. So I started in the advertising world as a copywriter. That was the first real job I had. And it eventually blossomed into starting my own business, which is 1-800-DENTIST.
00:01:28
Speaker
which I ran for about 30 years and finally sold it about 5 years ago. In that time, we built a really good company. Somebody said, well, how much revenue did you generate over the course of the 30 years you ran it? And I sat down and I figured it out and it was over a billion dollars of revenue.
00:01:47
Speaker
generated in that time. So he said, you're the billion dollar man. I never really thought about it that way. But yeah, we generate a lot of revenue. Spent a lot of it to spent a lot of what I made. But in the course of it, wrote two books on marketing for the dental industry. Everything is marketing was the title of one and then becoming remarkable was the second one.
From Shyness to Boldness
00:02:09
Speaker
Eventually, I started to think about
00:02:12
Speaker
the the impact boldness had on my life when i developed it because i've started off as a very shy underconfident person and i it took me decades to really work through it and get to the point where i could walk on stage with 5 000 people or meet anybody i wanted to and just uh bring my full self out to the world and so that became the impetus to write super bold which is just came out last october and
00:02:40
Speaker
that it's a systematic way that anyone can expand their confidence and boldness to remarkable levels in a very short time. So that's what I've been doing lately is talking a lot about this book, and I'm actually launching a workshop on it as well. So that's that's where I am. And I'm incredibly passionate about teaching people boldness because it's to me, it's a superpower. It affects everything in your life if you can just pause that ability.
Building Boldness as a Skill
00:03:09
Speaker
And it can be learned. What is the definition of bold? Confidence in action. Because a lot of people say, well, I'm really confident. And I say, what do you do? Do you lose it for anything? It's like, no, I just feel really confident in most situations. And so boldness is taking that confidence or sometimes even a lack of confidence.
00:03:31
Speaker
going into action, doing stuff. Sometimes you may not know how it's gonna turn out. You know you're risking failure. You're bold enough to step out and try something. And so boldness is doing stuff. It's a very important distinction because I know people that are very confident and they don't chase their dreams at all. They feel confident, but they're not making a move. Powerful difference.
00:03:59
Speaker
how do you practice boldness the key to it is to think of it as a muscle that you're developing just like you would with exercise you would you know to get stronger you would you would work out on a regular basis with boldness
00:04:14
Speaker
i have people doing exercises every day to just harness that ability to strengthen that muscle and it depends where they they're at some people are you know they they feel shy and under confident a lot of the time in a lot of situations
00:04:31
Speaker
And for them, I just say, start really simply. Just smile at 10 people every day. And if that's too much, then smile at five people. But what happens is you realize, oh, people are going to smile back.
00:04:47
Speaker
And if they don't, I don't have to worry about it. I don't have to take it on. It's just I can assume that something's going wrong with their day or they just don't smile at people. Start to talk to strangers. Just say hi to people. Say hello. Talk to people. Just really simply say something doesn't have to be brilliant. And this is the pressure people put on themselves is to be really clever, to be witty and interesting and everything. It's like, no, you just
00:05:16
Speaker
have to be nice. That's all it really takes. You're expanding your comfort zone. That's the strategy is to just gradually expand it steadily on a daily basis so that when something comes up and it does matter, you have to ask for a promotion. You see somebody really interesting you want to meet, whether it's a famous actor or athlete or business person or attractive person that you want to meet, you can walk up and talk to them.
00:05:44
Speaker
There's going to be times in your life where boldness is going to matter. You're going to need to step up or speak up or stand up for somebody. And the opportunity is going to be a window that closes. And that's what I'm preaching more than anything is don't stack up regrets of things you didn't do, things you didn't say, things you didn't try. That's why you build your boldness muscle. And this is how you do
Impact of Boldness in Creativity
00:06:08
Speaker
it. When did you first discover the value of boldness?
00:06:13
Speaker
When I first got into the advertising business and I had to present my creative material to the client and I realized when I did it with like passion and enthusiasm and just
00:06:29
Speaker
revealed my high energy self, which I have, you know, with my friends and family. But I thought if I'm bringing when I started to bring that in, the clients would go, Oh, yeah, let's do it. And that was that suddenly clicked for me that, you know,
00:06:48
Speaker
that I couldn't just say, oh, here's the creative, here's the ad and reads like this. That lack of enthusiasm, that lack of boldness and confidence about my work would translate to them not accepting the work. And then I just finally said, look, I got to be uncomfortable and clumsy
00:07:08
Speaker
until I'm not. So I'm just going to do it. And all of a sudden, when you start having successes, it creates a whole new feedback loop. And it actually happens on a neurological level, where you're creating these new neural pathways, because you're getting reinforced for new behavior.
00:07:28
Speaker
And gradually, I mean, the goal is for boldness to become your default behavior. But every time you do it, you get this little reinforcement that says, wow, is something interesting happened here? I got a better response than I was looking for or a new opportunity to present itself. Or I feel good for trying even though I failed. And that was a big lesson for me is not trying was making me feel worse than trying and failing.
Living Without Regrets: 'Superbold' Insights
00:07:55
Speaker
And that book to your right and the way to your left, it actually would be super
00:08:02
Speaker
Super bold. That's my book, yeah. So yeah, the subtitle is From Underconfident to Charismatic in 90 Days. That's my bold promise of the book because what I've done is I've compressed what it took me decades to learn and created a systematic way that somebody can just as fast as they want just start to expand their comfort zone and venture daily into their discomfort zone.
00:08:30
Speaker
to discover what's possib bring them their full sel not stack up regrets, not because that's what happen
00:08:44
Speaker
to the point where we get all of these frustrations because if we missed out on something or we wish we had done something and we get older and older and older and the clock keeps ticking and we don't get the stuff or we don't get that chance is a once in a lifetime chance.
00:09:00
Speaker
I tell people think about your life when you actually did speak up or step up or do something. Was that a bad thing or did all sorts of unexpected things flow from that? And most of the time they say, oh yeah, but I can't figure out how to do it again. It was really good. Something really good came from it. I got the job or I got promoted or I met this really interesting person.
00:09:23
Speaker
But I don't know how to get there on a regular basis. That's what the book is about is getting there on a regular basis so that you are all. And when I use the word charismatic, it's all it is, is you wherever you are, you radiate that you belong there.
00:09:44
Speaker
And all that is, is taking your confidence to a greater and greater level so that you're in your mind, wherever you are, you belong.
Charisma and Confidence
00:09:52
Speaker
And that's appealing to people. When you're on stage in front of 10,000 people, you're acting like you belong there. When you walk into a room of 100 people in a party, you don't tell yourself, oh, these people smarter than me, more successful than me, better looking than me. You just say, I belong here. And that draws people in.
00:10:13
Speaker
they are attracted to that. That's all charisma is, is somebody who radiates that they're confident with themselves. And anybody can do it. I like to remind people, anybody, if I can do it, I started off really badly in a bad place and I pulled it off for myself. When you continue to grow this brand and grow more and more, do you understand boldness even more so now? Because
00:10:43
Speaker
From what I understood, you talked about teaching that guy clarity. And funnily enough, you reconnected back by showing that clarity requires boldness.
Evolving Business Focus
00:10:55
Speaker
What happens to anybody who reads the book and anybody that's going to come to my workshop is you actually become a student of boldness. You start to examine yourself and you watch other people and you say,
00:11:10
Speaker
Wow, that was very interesting what they just did. They didn't stop themselves from that situation. And I'm still stopping. You'll catch yourself saying, wow, this is a place where I still stop myself. I tell myself some really useless information, and it stops me.
00:11:29
Speaker
you see somebody else do it differently and you say oh well that's I could do that and that's that's the big shift is you instead of saying I could never be like that you have become somebody who says I could be like that now speaking of your opinions and sort of the advice you give let's take a quick look at your website let's see what that's all about
00:11:55
Speaker
So when did you first make your website and why did you make it? It's been through uh several iterations uh because for many many years it was about me in the dental industry and you know the lectures I was doing the the books I had written uh the blog I was writing so it was much more of
00:12:17
Speaker
about attracting speaking opportunities more than anything. And then it shifted, once I wrote Superbold, I made it, I shifted the whole content about the website to teaching boldness to people and attracting those keynotes
00:12:37
Speaker
putting up lectures that I've done and also letting people know there's workshops becoming available in their area and giving them ways to contact me.
00:12:49
Speaker
And it's ever evolving, because I also do business coaching. So there's a section on that. And if you look at the top, one of the top, the far right button is dental. And so it's everything that used to be my website is now all moved into those separate pages that are behind it. Because people still come there looking for stuff that are related to,
00:13:13
Speaker
the industry or what I can do for them if they have a dental business or a dental practice, but it's become secondary. I notice you also have a lot of options to schedule consultations. What are those? You seem to be very adamant about those things on this website.
00:13:31
Speaker
Yeah, because most of the time for anybody who wants to book me for a keynote or come to a workshop, they want to talk about it. So I just make it easy for them to book 30 minutes with me and just, you know, what's going on? How can I help? What works for you that I do? Or maybe
00:13:49
Speaker
You're not ready. A typical example would be somebody calls me and says, I'm thinking about the workshop. I'm thinking, you know, I'm thinking of coming with my wife. And I'll say, no, don't come with your wife. Have her go to a different one. You're going to be working on yourself. And having your wife there is going to inhibit you. And so it's an important conversation to have before somebody signs up for the workshop.
00:14:19
Speaker
What's interesting is people don't abuse it at all. My schedule is not full of these half hour conversations, which is nice because I only got so much time. If it ever did, I would obviously have to take it off. But right now it's, it's a nice thing to offer.
Advice to Younger Self
00:14:32
Speaker
And if you could go back in time and give your younger self a little bit of advice, what would you give to him?
00:14:39
Speaker
It would be really easy. Stop worrying about what other people think and just act, do stuff, get better, embrace failure as the pathway upward. Worrying is a tough thing to tackle, but from what you are saying here, you've handled it. All right. Yeah. Yeah. When, when do you realize that other people's opinions of you really are none of your business, just let them have them and focus on
00:15:09
Speaker
what you want to be doing, what you feel like you should be doing, what matters to you. It's very powerful when you realize that, one, people aren't thinking about you anywhere near as much as you think they are. They're thinking about themselves and they're thinking about you for 10 or 15 seconds, but you're going, oh, everybody's going to laugh at me or it's going to be so embarrassing. It's like nobody cares.
00:15:33
Speaker
in the long term, it's you that still cares 20 years later, you're still remembering it going, Oh, I can't believe I said that thing. And you talk to the person who was there with you. And they say, I don't remember that. But you're still you can still cringe thinking about it. Let that stuff go. Stop bringing people think and chase your dreams. And that's what you teach to all of your other clients, right? chase your dreams. Yeah.
00:15:57
Speaker
All right. This has been a great interview. And so I have to ask you one more thing. Do you have any final words you would like to say to the audience? Yes.
Concluding Thoughts and Acknowledgments
00:16:07
Speaker
The only person you need permission from to have the life you want. The only person you need permission from to have the most fulfilling, fun-filled, adventurous, love-filled life. The only person you need permission from is you. Excellent. Excellent. All right.
00:16:26
Speaker
Hi, I'm Jimbo Paris. This is the Jimbo Paris show. Thank you again, Fred. This has been a privilege. I love this interview. Thanks again. Thank you, Jim. So we have to do a few shout outs here. So first shout out, it's going to be basically Camiana Jones, six figure university and, and Johnson Bay, uh, on the left is Camiana.
00:16:55
Speaker
to the right, and Johnston Bay, basically the one to the left owns a salon, the one to the right was an engineer. They both came together and now they work with salons, teaching people how to build salons, but additionally showing them how to work in real estate as well. So they're doing some really cool things. Check them out if you want some advice on how to make your own six figures too. Next shout out.
00:17:21
Speaker
is going to be from Life Work Systems. And this is from Judy. And she basically is a super HR woman. She works with big businesses, big corporations, 20 people or more, and helps to grow their infrastructure and their business so that they have a better work culture. And again, better work culture means more things get done, which means bigger business overall in the long run. So then kind of little things subscribe now.
00:17:51
Speaker
But another thing, look at Don Brightman. Don Brightman is a great guy. I think he actually made a few comments on some of Fred's work. I've seen it and again, check him out too. So again, another great podcast, Go North podcast. It's a bit similar to the Jimbo Parish show, but he kind of works with more authors. I work with more coaches, focus on empowerment like Fred here.
00:18:16
Speaker
So again, check them out too. So again, thanks again for listening, guys. I'm Jimbo Parris of the Jimbo Parris Show. Check out our website. Check us out on Roku TV. This will be on the mail on Roku as well. All right. Thanks again, guys.
00:18:52
Speaker
Thank you for listening to the Jimbo Parish Show.