Building Brands That Move People Emotionally

Jim Pietruszynsk is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. His work with global giants like Kraft Heinz, Coca-Cola, and Pfizer has earned recognition in the industry and beyond. We discussed all of this and more this week on the On Brand podcast.

About Jim Pietruszynsk

Jim Pietruszynsk is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. Jim’s work spans iconic brands and channels, driven by creativity and a deep understanding of human needs. He’s fostered breakthrough innovation through collaboration and honesty. Jim draws inspiration from human truths and an empathetic approach, offering compelling creative thinking. He’s worked with global giants like Kraft Heinz, Coca-Cola, and Pfizer, earning recognition from prestigious awards.

From the Show

What brand has made Jim smile recently? Jim shared his love of the Manscaped brand for their creative and engaging copy which moved him.

Connect with Jim on LinkedIn and the Soulsight website.

As We Wrap …

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Until next week, I’ll see you on the Internet!

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