From Startup to Standout: Winning in CPG

Dr. James Richardson, founder of Premium Growth Solutions, returns to On Brand to share more insights on scaling CPG brands. A cultural anthropologist turned business strategist, he has advised over 150 brands, including Dude Wipes and Dr. Squatch. He also hosts Startup Confidential and writes Homo Imaginari on Substack. With work featured in Inc. and Business Insider, James brings his sharp perspective on brand growth and strategy.

About James Richardson

Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG brands with their strategic planning, including: Dude Wipes, Once Upon a Farm, Dr. Squatch Soap, Trü Frü, Earth Breeze, Dr. Bronner’s, Happy Egg, Made Good and many others. James also hosts his own business podcast—Startup Confidential —on YouTube, Apple, Spotify, and most major podcast platforms. And he writes a Substack publication on contemporary social issue—Homo Imaginari — every week. His thoughts have appeared in Inc Magazine, Business Insider, Food Business News, and numerous business podcasts.

From the Show

What brand has made James smile recently? James pointed us to the festive holiday smile he got from Dude Wipes for their Dingle Bells holiday balsam fur wipes.

Connect with James on LinkedIn and check out the website for his book Ramping Your Brand. 

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Until next week, I’ll see you on the Internet!

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