We often treat our attention like a machine to be controlled, focusing only on the metrics that drive immediate results. But we have an attentional health problem. We are starving our organizations of the relational connection they need to truly thrive. Today, the author of The Culture Code, Daniel Coyle, joins us to discuss his new book, Flourish. We are moving beyond the boardroom to explore how we can design environments of belonging, joy, and vitality by shifting our focus from narrow control to deep, human connection.

What You’ll Learn in This Episode How to balance narrow focus with relational attention to improve your attentional health Why embracing a certain level of friction and annoyance is the essential price of building real community The leadership play of framing horizons and guardrails rather than dictating specific answers How to move from a culture of coercion to one of curiosity by asking the simple question what is your story Why the most effective leaders act as designers who spotlight and celebrate organic growth Episode Chapters (00:00) Intro (01:18) The Westergaard Code and guiding attention (03:53) Understanding the two systems of attention (06:49) Attentional health and the blueprint for flourishing (09:11) Creating connective energy and mattering (13:28) Why we are terrible at predicting social joy (18:54) Designing community through the longest lunch in Paris (23:13) Leadership as a design function and the power of small groups (25:31) Practicing patience and spotlighting what works (27:47) Brand that makes Daniel Coyle smile About Daniel Coyle Daniel Coyle is the New York Times bestselling author of The Culture Code, which was named Best Business Book of the Year by Bloomberg, BookPal, and Business Insider. He has served as an advisor to many high-performing organizations, including the Navy SEALs, Microsoft, Google, and the Cleveland Guardians. His extensive body of work includes The Talent Code, The Secret Race, The Little Book of Talent, and Hardball, which was adapted into a major motion picture. In his latest work, Flourish, Coyle draws from rigorous reporting and scientific research to offer a practical blueprint for cultivating a life of belonging, joy, and vitality. What Brand Has Made Daniel Smile Recently? Daniel Coyle recently found himself smiling at Martin Guitars. After acquiring his first one, he was struck by the brand's deep interweaving with the fabric of American music, noting how even the lyrics to the classic song “The Weight” were inspired by the brand's Nazareth, Pennsylvania, roots. For Coyle, the way people care for these instruments and their storied history makes being around the brand feel genuinely good.



Resources & Links

 * Connect with Daniel on LinkedIn [https://www.linkedin.com/in/daniel-coyle-32830310/].
 * Check out his new book, Flourish: The Art of Building Meaning, Joy, and Fulfillment [https://www.amazon.com/Flourish-Art-Building-Meaning-Fulfillment/dp/0525620702/ref=sr_1_4?adgrpid=192124363131&dib=eyJ2IjoiMSJ9.2ZM50ukEdaQZTCqADUs-vRK-r5BOFQv7gKWHSIZMGQfXOaXTWfkbtXCnpXyfcGgcChLkvjDLvSX-j586ten46Dn2C3hQ8nCVyF9nWq4XjugTnGxtaLsa8syGqoDteFEWpNnUzly-Z_Y9opOeJySTiQ.bCsHSSLr0d7smQYInqbT5bZ_oBnpS8LcPz4TFbHUW1k&dib_tag=se&hvadid=779539951623&hvdev=c&hvexpln=0&hvlocphy=9018506&hvnetw=g&hvocijid=4689796875186594741--&hvqmt=e&hvrand=4689796875186594741&hvtargid=kwd-2460100344938&hydadcr=22561_13821208_8196&keywords=daniel+coyle+flourish&mcid=0fdd248d30613ccbab675aa84f8c8c38&qid=1774475172&sr=8-4].

Listen & Support the Show

 * Watch or listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2], 

We Have an Attentional Health Problem

We spend most of our lives working, yet so many of us have been taught that “ambition” has to come at the cost of our health and our weekends. On this episode of On Brand, I’m joined by Amy Leneker, a leadership consultant who has helped over 100,000 leaders move from soul-crushing burnout to what she calls “The Un-Stressing Method.” We’re diving into her upcoming book, Cheers to Monday, to discuss why finding joy is actually a high-performance business strategy and how leaders can finally break the cycle of exhaustion to connect more authentically with their teams and their brands.



What You’ll Learn in This Episode

Why modern culture gets the definition of resilience unequivocally wrong and how overusing work ethic can become a leadership weakness

How to navigate the Un-Stressing Method by seeing stress through the lens of importance and control before sorting it into actionable categories

The specific reason celebration is a non-negotiable step for high-achieving leaders and why it is a leading driver of joy at work

The results of a national workforce study revealing the startling gap between the number of executives who need joy to perform and those who actually feel it

How to apply the ABCs of Joy—Awareness, Breath, and Connection—to build a buffer against future stress and improve team performance



Episode Chapters

(00:00) Intro

(01:23) Surviving burnout twice

(02:13) Why culture gets resilience wrong

(04:33) The Un-Stressing Method framework

(05:55) Celebrating small wins

(08:55) Confetti cannons and authentic appreciation

(11:26) Joy as a smart business strategy

(13:52) The ABCs of Joy: Awareness, Breath, Connection

(17:38) Communicating stress to your team

(19:52) Managing the Sunday night dread

(22:30) Why "loving your job" is a myth

(23:51) A brand that made her smile

(25:20) Where to find Amy



About Amy Leneker

Amy Leneker is a leadership consultant and the author of Cheers to Monday. Having helped over 100,000 leaders and teams—including those at Fortune 100 companies—she specializes in science-backed roadmaps to break free from burnout. With over 25 years of leadership experience and a decade in the C-suite, Amy’s work is deeply informed by her own personal journey of surviving burnout twice. She has studied at Yale, the NeuroLeadership Institute, and Harvard Medical School to help others succeed without sacrificing their health or their weekends.



What Brand Has Made Amy Smile Recently?

Amy shared her love for Costco, a brand she actually worked for during her college years before the era of scanners. She highlighted how the company’s core values show up in everything they do, making it one of her favorite places to shop today.



Resources & Links

 * Connect with Amy on LinkedIn [https://www.linkedin.com/in/joannabadamo/].
 * Check out her website [https://www.amyleneker.com/] and new book, Cheers to Monday [https://www.amazon.com/Cheers-Monday-Surprisingly-Simple-Method/dp/1394388802].

Listen & Support the Show

 * Watch or listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2], Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk], YouTube [https://www.youtube.com/hashtag/onbrandpodcast], Amazon/Audible [https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784&], 

The Leadership Joy Gap

A creative vision is only as good as its execution. As the Vice President of Creative at Agency EA, Joanna Badamo leads the teams behind major experiential programs for brands like Samsung, Hilton, and Molson Coors. Joanna joins the show to discuss how to lead creative teams in fast-moving environments and the art of translating high-level brand strategy into physical experiences that actually work.



What You’ll Learn in This Episode

How software-based companies can create tactile connections with an audience separated by screens

The essential building blocks for moving a digital-first brand into a physical environment

Why small curated moments are often more impactful than grand spectacles

How to leverage AI as a wheel greaser for creative teams rather than an end result

The shift from monologue-centered branding to creating multidimensional ecosystems of interaction



Episode Chapters

(00:00) Intro

(01:36) Moving from sports marketing to the experiential side

(03:24) Making intangible software brands feel real

(05:17) The building blocks of a physical brand presence

(08:12) Creating environments that transport and immerse

(12:52) Measuring success and collecting strategic data

(16:19) Finding creativity within real-world constraints

(21:34) AI as an ally and facilitator for creative teams

(25:11) A brand that made Joanna smile



About Joanna Badamo

Joanna Badamo is the Vice President of Creative at Agency EA, where she leads teams responsible for developing creative concepts and digital solutions for major experiential brand programs. With over a decade of experience spanning creative strategy and event account management, she brings a balanced approach to designing experiences for global brands including Samsung, Hilton, and Molson Coors. Her work focuses on the belief that the best brand moments thoughtfully balance high-level vision with functional, real-world execution.



What Brand Has Made Joanna Smile Recently?

Joanna highlighted the unhinged brilliance of Duolingo, noting how the brand’s "mind sorcery" and relatable TikTok presence create a deep sense of connection and obligation. She also pointed to a clever, cheeky Super Bowl activation by Aldi featuring Lewis Capaldi, which proved that an experience doesn’t need to be over-produced to be special and memorable.



Resources & Links

 * Connect with Joanna on LinkedIn [https://www.linkedin.com/in/joannabadamo/].
 * Check out the Agency EA [https://agencyea.com/] website.

Listen & Support the Show

 * Watch or listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2], Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk], YouTube [https://www.youtube.com/hashtag/onbrandpodcast], Amazon/Audible [https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784&], TuneIn [https://tunein.com/radio/On-Brand-p967623/], and iHeart [https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/].
 * Rate and review on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2] and Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk] to help others find the show.
 * Share this episode —

Making Intangible Brands Tangible

We often hear that you shouldn’t judge a book by its cover, but NéAndré Broussard knows that the cover is exactly where the story begins. After a career leading in the financial services industry, NéAndré founded Black Menswear and BMW Digital to do more than just change clothes—he’s changing the conversation around the African American male consumer. By moving from life insurance to life-changing narratives, he is building a brand rooted in community, economic growth, and the quiet power of a well-tailored story. What You’ll Learn in This Episode How the science of enclothed cognition can increase your cognitive ability and performance Why your brand story should always cast the consumer as the hero rather than the product The strategy of using traveling flash mobs to move digital communities into real-world connections How to navigate the "no, maybe not now" moments in high-level brand consulting Why long-term creator partnerships outperform one-off endorsements for authentic brand recognition Episode Chapters (00:00) Intro (01:44) Elevating the Perception of Black Men (04:11) The Community-First Approach to Agency Work (05:55) The Science of Enclothed Cognition (10:30) The Suit as a Superhero Costume (13:57) Finding Brands Ready for Purposeful Storytelling (17:14) Case Study: Woodford Reserve and the Black Jockey History (22:52) Prioritizing Creator Value and Economic Growth About NéAndré Broussard NéAndré Broussard is the CEO of BMW Digital and the founder of Black Menswear, a cultural impact agency focused on shaping positive narratives for Black creators. By leveraging the power of “enclothed cognition,” NeAndre helps men find their tribe and walk with greater confidence through real-world “traveling flash mobs” and digital storytelling. A former financial services leader, he now hosts The Check-In With Black Menswear on the Revolt Network and consults for major brands like Woodford Reserve and Spectrum to create authentic community connections. What Brand Has Made NéAndré Smile Recently? NéAndré recently found inspiration in Spectrum for their commitment to a five-part series highlighting Black-owned businesses in Dallas. He was particularly impressed by the brand’s willingness to tell real, authentic stories of underrepresented groups during a time when many organizations are pulling back from representative campaigns.



Resources & Links

 * Connect with NéAndré on LinkedIn [https://www.linkedin.com/in/nbroussard/].
 * Check out the Black Menswear [https://blackmenswear.com/] website.

Listen & Support the Show

 * Watch or listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2], Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk], YouTube [https://www.youtube.com/hashtag/onbrandpodcast], Amazon/Audible [https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784&], TuneIn [https://tunein.com/radio/On-Brand-p967623/], and iHeart [https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/].
 * Rate and review on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2] and Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk] to help others find the show.
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Changing Narratives for Cultural Impact

Building a brand is about more than just what happens in the marketplace—it’s about what happens in the hallway. On this episode of On Brand, I’m joined by Josh Block, President of Block Imaging and author of People Matter @ Work, to explore why the health of your internal culture is the ultimate predictor of your brand’s external strength. Josh shares his journey of taking over a family business at 29 and the hard lessons he learned about how “responsible” decisions can fracture trust, and how he ultimately scaled a global organization by operationalizing the belief that people truly matter. What You’ll Learn in This Episode How to identify the small well-intentioned decisions that quietly erode trust before performance slips The difference between unearthing authentic values and picking generic ones off a poster Why the shift from me leadership to we leadership requires the humility to democratize capabilities How to use the laughter test as a rapid diagnostic for the health and safety of your culture The internal work required to move from healthcare business to a mission-driven second chance at life Episode Chapters (00:00) Intro (01:41) Why Culture is the Ultimate Predictor of Brand Strength (02:41) The Erosion of Trust in Well-Intentioned Decisions (04:22) Why Culture Collapses Quietly Long Before Performance (07:34) Moving Beyond Soft Skills to Cultural Systems (09:15) The Shift from Me Leadership to We Leadership (12:46) When Correct Decisions are Culturally Costly (14:52) How to Operationalize Values Without the Posters (16:53) Building Brand from the Inside Out Through Storytelling (22:17) The Laughter Test for Cultural Health (24:30) A Brand That Made the Guest Smile About Josh Block Josh Block is the President of Block Imaging and the author of People Matter @ Work. With nearly three decades of experience, Josh has navigated the complexities of scaling a global organization while maintaining a deep focus on the transformative power of workplace communities. After being handed the presidency of his family’s company at age 29, he learned firsthand how leadership pressure can fracture trust and spent the subsequent years refining a system of transparency and shared ownership. Today, he leads a team dedicated to providing a second chance at life through medical imaging services, proving that organizational growth and human connection are inextricably linked. What Brand Has Made Josh Smile Recently? Josh recently found himself smiling during his buying experience at a Tesla dealership. Comparing the typical dread of a car dealership to a visit to the dentist, he was impressed by the smooth user interface and the high level of service orientation throughout the process. The seamless connection and modern approach to the traditional car-buying journey left a lasting positive impression on him.



Resources & Links

 * Connect with Josh on LinkedIn [https://www.linkedin.com/in/joshblock1/].
 * Check out his book, People Matter @ Work [https://www.amazon.com/People-Matter-Work-Fostering-Everyone/dp/1637635044].
 * Learn more about his family business, Block Imaging [https://www.blockimaging.com/], where the ideas in the book were forged.

Listen & Support the Show

 * Watch or listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2], Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk], YouTube [https://www.youtube.com/hashtag/onbrandpodcast], Amazon/Audible [https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784&], 

When People Matter at Work the Brand Follows

We’ve all been told to just be yourself. But psychologist and author Tomas Chamorro-Premuzic—Chief Innovation Officer at ManpowerGroup and professor at UCL and Columbia—says that’s the worst advice you can take. In his new book, Don’t Be Yourself: Why Authenticity Is Overrated (and What to Do Instead), he reveals why our obsession with authenticity is holding us back—and what actually leads to success. What You’ll Learn in This Episode Why "just being yourself" is often the worst professional advice you can receive The coffee drinker model for balancing your raw personality with social expectations How to use emotional intelligence as a strategic filter for better leadership Why high-performing leaders often act more like method actors than authentic versions of themselves How to navigate the tension between human authenticity and AI-generated content Episode Chapters (00:00) Intro (01:21) The Myth of Objective Authenticity (02:50) Leaders as Method Actors (04:01) Comparing Personal and Restaurant Brands (05:53) The Rigidity of "Telling It Like It Is" (07:06) Understanding Authenticity Traps (10:11) Emotional Intelligence vs. Authenticity (13:22) The Coffee Drinker Model Explained (15:35) Adaptability in the Workplace (18:14) Cultural Differences in Authenticity (22:27) Authenticity in the Age of AI (26:43) Why Benetton Made Him Smile About Tomas Chamorro-Premuzic Tomas Chamorro-Premuzic is the Chief Innovation Officer at ManpowerGroup, a professor of business psychology at University College London and at Columbia University, a cofounder of Deeper Signals, and an associate at Harvard's Entrepreneurial Finance Lab. He is the author of several books, including Why Do So Many Incompetent Men Become Leaders? (and How to Fix It), upon which his popular TEDx talk was based, and I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique. What Brand Has Made Tomas Smile Recently? Tomas recently found inspiration in the history of the Italian fashion brand Benetton. He was fascinated by the brand's founder, Luciano Benetton, who pioneered fast fashion and used provocative, moral-driven advertising campaigns to address diversity and inclusion long before they were mainstream corporate pillars. Resources & Links

 * Connect with Tomas on LinkedIn [https://www.linkedin.com/in/drtomaschamorro/].
 * Check out his book, Don't Be Yourself [https://www.amazon.com/Dont-Be-Yourself-Authenticity-Overrated/dp/1647829836], the Manpower website [https://www.manpowergroup.com], and his own Dr. Tomas website [https://www.drtomas.com/].

 * Watch or listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2], Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk], YouTube [https://www.youtube.com/hashtag/onbrandpodcast], Amazon/Audible [https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784&], TuneIn [https://tunein.com/radio/On-Brand-p967623/], and iHeart [https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/].
 * Rate and review on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2] and Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk] to help others find the show.
 * Share this episode — email a friend or colleague [?subject=Check%20out%20this%20podcast%20episode&body=I%20thought%20you%20might%20like%20this%20podcast] this episode.
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Being Yourself Is Bad Advice

Design is about more than just how something looks—it’s about how it works for the people using it. On this episode of On Brand, I’m joined by Lee Hoddy, Executive Creative Director at Conran Design Group, to discuss how experience-led design can solve complex brand problems. We’ll dive into how he leads multi-disciplinary teams to create meaningful work for global names like Sofitel and AstraZeneca, and why every great brand starts with a deep understanding of human needs, wants, and motivations. What You’ll Learn in This Episode - How to map emotional friction points to find the gold in a brand experience - Why the pursuit of human endeavor is the key to branding functional industries like pharma - The reason storytelling acts as a sticky DNA thread across physical and digital touchpoints - How to conduct a multidisciplinary orchestra by surfacing the ambition in every brief - Why original ideas are the only way to escape the sea of sameness in an AI-driven world Episode Chapters (00:00) Intro (01:22) Getting to the heart of human motivations (02:43) Mapping emotional micro-moments (04:54) Humanizing corporate and functional brands (06:39) Using storytelling as a brand DNA thread (10:53) Leading multidisciplinary creative teams (14:35) Creating the Brief 2.0 (17:31) AI and the currency of original ideas (24:14) A brand that made him smile (27:41) Outro About Lee Hoddy Lee Hoddy is the Executive Creative Director at Conran Design Group, where he is responsible for maintaining creative standards and solving brand problems through experience-led design. With a career spanning decades, Lee has lived through major industry shifts, enabling him to lead diverse teams of designers, strategists, and experience experts like a conducted orchestra. He has spearheaded major rebranding programs for global names such as Sofitel, AstraZeneca, and Bicester Motion, always focusing on the deep understanding of human needs to create meaningful, strategically grounded work. What Brand Has Made Lee Smile Recently? Lee recently found joy in the "Venture Beyond" campaign by Hermes, noting its use of evocative illustrations and artisanal craft that respects the audience's intelligence. He also highlighted Apple’s "Critter Carol" for its charming, deeply human approach to technology, using puppets and physical craft rather than CGI to celebrate creativity. Resources & Links Check out the Conrad Design Group website [https://www.conrandesigngroup.com/].

Connect with Lee on LinkedIn [//www.linkedin.com/in/lee-hoddy-6524262a/].



Listen & Support the Show

Watch or listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2], Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk], YouTube [https://www.youtube.com/hashtag/onbrandpodcast], Amazon/Audible [https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784&], TuneIn [https://tunein.com/radio/On-Brand-p967623/], and iHeart [https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/].

 * Rate and review on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2] and Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk] to help others find the show.
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Designing with Emotional Friction

The strongest brands don’t shout—they earn trust over time. That’s how Nikki Little approaches her work. She’s the CMO and co-owner at Franco, a women-owned, Detroit-based integrated communications agency with more than 60 years of history. After a full-circle career that took her from early agency life to leading social and communications teams, Nikki now helps shape Franco’s future with a purpose-driven, human-first approach to brand building, storytelling, and leadership. What You’ll Learn in This Episode Why modern brand builders must accept that total control is a myth and focus on reputation monitoring instead The difference between consistent storytelling and repetitive messaging across integrated channels How to apply Brené Brown’s Strong Ground principles to build a solid brand foundation Why employee alignment is the first step in closing the authenticity gap with your customers How to treat AI as an overzealous intern rather than a replacement for strategic relationships Episode Chapters (00:00) Intro (01:34) Authenticity in the Age of Unpolished Content (03:37) Understanding Your Audience and the Brand Core (05:22) The Myth of Total Brand Control (07:25) Navigating Critics and the Crisis Plan (10:10) Storytelling as a Tool for Trust Building (12:45) Internal Culture and the Authenticity Gap (15:12) Leadership Examples: Brené Brown and Liz Plosser (19:51) Rumbling with AI in a Human Business (25:30) Brands That Make Us Smile (28:33) Where to Find Nikki Little About Nikki Little Nikki Little is the CMO and co-owner at Franco, a Detroit-based, women-owned integrated communications agency with a 60-year legacy. With a career spanning early agency life to leading complex social and communications teams, Nikki specializes in a purpose-driven, human-first approach to brand building and leadership. She is a recognized expert in navigating the intersection of PR, digital strategy, and authentic storytelling, helping brands find their "core" to build lasting trust in a critical and fast-moving digital environment. What Brand Has Made Nike Smile Recently? Nikki shared two brands that recently stood out: Chevy, for their deeply authentic "Memory Lane" holiday commercial that mastered the art of non-cheesy storytelling, and Mabel’s Labels, for their proactive customer service that turned a lost shipment into a "customer for life" experience. Resources & Links

 * Check out the ⁠Franco website⁠ [https://franco.com/].
 * Connect with Nikki Little on ⁠LinkedIn.⁠ [https://www.linkedin.com/in/nikkilittle/]

Listen & Support the Show

 * Watch or listen on ⁠Apple Podcasts⁠ [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2], ⁠Spotify⁠ [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk], ⁠YouTube⁠ [https://www.youtube.com/hashtag/onbrandpodcast], ⁠Amazon/Audible⁠ [https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784&], ⁠TuneIn⁠ [https://tunein.com/radio/On-Brand-p967623/], and ⁠iHeart⁠ [https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/].
 * Rate and review on ⁠Apple Podcasts⁠ [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2] and ⁠Spotify⁠ [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk] to help others find the show.
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The Myth of Brand Control

Today is a major milestone—Episode 600. My journey behind the mic began in 2012, and since then, this conversation has evolved from simple marketing tactics into the deeper pillars of leadership, communication, and storytelling. To celebrate, I’m flipping the script. I’ve invited my longtime friend and fellow 2012 podcasting pioneer, Mike Gerholdt, to take over the host’s chair. We’re going behind the scenes on everything I’ve learned over 600 episodes—from the origin story and terrestrial radio to the move to full video—to talk about what it really takes to build a podcast brand that lasts. What You’ll Learn in This Episode - Why curiosity is the most important trait for a long-running podcast host - How to pivot your content from marketing tactics to leadership and storytelling - The evolution of media from terrestrial radio to short-form and full-length video - Why every modern brand needs an evangelist to foster two-way conversations - Strategic lessons learned from 13 years and 600 episodes in the podcasting trenches Episode Chapters (00:00) Flipping the Script for Episode 600 (01:29) Introducing Guest Host Mike Gerholdt (02:54) Why Every Brand Needs an Evangelist (05:55) The 2013 Podcasting Pioneers (08:27) The Evolution from The Work Talk Show to On Brand (09:38) Pioneering the Remote Work Conversation (12:45) Standing Out in a Saturated Market (15:33) From Radio Production to Personal Voice (17:21) Why Audio Conveys More Than Text (20:15) Curiosity: The Trait That Drives 600 Episodes (23:46) The Reality of Guest Pitches and PR Intermediaries (27:10) Avoiding the "Game of Dodgeball" with Multiple Guests (30:22) Why Real Conversations Don't Need Prep Calls (33:40) The Leap to Full Video and Short-Form Content (38:15) The "Human Element" in Modern Communication (42:30) Closing Thoughts on the Future of On Brand About Mike Gerholdt Mike Gerholt is the Senior Director of Salesforce Admin Evangelism at Salesforce. He leads a group of world-class Admin Evangelists who are helping Salesforce Admins realize their dreams by being technology leaders and advancing their careers. He’s also the host of the Salesforce Admins podcast and someone I’ve been in the podcasting trenches with since day one. What Brand Has Made Mike Smile Recently? Mike highlighted HelloFresh as the brand that made him smile recently. He noted that the meal delivery service stood out during the pandemic and continues to impress him with small touches of appreciation, clear care in delivery, and a non-intrusive approach that never feels like a "used car salesman" pitch. He described the experience as receiving a "little smile in every box."

Resources & Links

 * Check out the Salesforce Admins Podcast [https://admin.salesforce.com/salesforce-admin-podcast].
 * Connect with Mike Gerholdt on LinkedIn [https://www.linkedin.com/in/mikegerholdt/] and (for fun) Instagram [https://www.instagram.com/mikegerholdt/?hl=en]

Listen & Support the Show

 * Watch or listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2], Spotify [https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk], YouTube [https://www.youtube.com/hashtag/onbrandpodcast], Amazon/Audible [https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784&], TuneIn [https://tunein.com/radio/On-Brand-p967623/], and iHeart [https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/].
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Episode 600: Flipping the Script

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

On Brand with Nick Westergaard