Revolutionizing Brand Storytelling with Superplastic

On this episode of On Brand, Jennifer van Dijk, CEO of Superplastic, shares how the company is redefining entertainment by turning animated characters into cultural icons. With 23+ million social media followers, Superplastic blends storytelling, commerce, and AI to create innovative experiences. Jennifer also reflects on her career leading brands like Dapper Labs, Hoonigan, the NBA, and more.

About Jennifer van Dijk

Jennifer van Dijk is the CEO of Superplastic, a leading entertainment company renowned for transforming animated characters into engaging content, immersive experiences, and innovative products. With over 23 million social media followers and counting, Superplastic successfully monetizes across digital media, gaming, television, and experiential platforms. Jennifer excels in next-gen entertainment, seamlessly merging content and commerce through beloved intellectual properties, AI, and pioneering revenue streams. Before Superplastic, Jennifer was President of Dapper Labs North America, CEO of Hoonigan, and roles as EVP of Digital & Content Partnerships at Wasserman, Chief Strategy Officer for the LA Clippers, and VP of Team Marketing & Business Operations at the NBA.

From the Show

What brand has made Jennifer smile recently? Jennifer pointed to a recent Gap ad that represents a throwback to the brand's iconic OG ”dance ads.”

Connect with Jennifer on LinkedIn and learn more about Superplastic on their website and YouTube.

As We Wrap …

• Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
• Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
• Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices