Why Authentic Brands Question Assumptions

Katie Cabanas has been called the Bilingual Brand Builder. In a career spanning diverse organizations such as AT&T, Coca-Cola and the University of Miami, Katie specializes in strategic planning and implementation of branding, marketing, and philanthropic campaigns. We discussed all of this and more this week on the On Brand podcast.

About Katie Cabanas

Katie Cabanas is the founder of Cabanas Consulting and has a rich history of connecting people to brands and causes, creating lasting value. Her journey includes pivotal roles at AT&T, Coca-Cola, the University of Miami, and A-ROD CORP., where she served as Vice President of Operations, overseeing strategic planning and implementation of branding, marketing, and philanthropy. Katie's experience also encompasses major fundraising initiatives, such as launching the University of Miami's $1.6 billion Momentum campaign, and working with global marketing firm Golin, specializing in U.S. Hispanic accounts and crisis management.  Fluent in Spanish and holding an MBA from Florida International University, Katie is a seasoned professional whose expertise continues to drive impactful results.

From the Show

What brand has made Katie smile recently? Katie pointed us to Martha Stewart — the person and the brand that was authentically revealed in the new documentary on Netflix.

Connect with Katie on LinkedIn and the Cabanas Consulting website.

As We Wrap …

• Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
• Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
• Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices