Speaker
of influence. What do people find out about you and how does that influence the way in which they engage with you? Another one for me would be to have a look at the candidate experience itself. So having a look at How easy or difficult is it for a candidate to connect with you, engage with you, find you, have a conversation with you and look at that process with with really genuine outside eyes, you know, go ahead and apply for a job to your company and see just how difficult it is, how many friction points there are, how many forms they've got to fill in We're still in 2026 creating processes that in some cases are so unnecessary And just create that friction for a candidate to say, I can't be bothered with this. And it's always the good candidates that will do that. um You know, the candidates who haven't got a job are often the ones that will sit there and go through all of those, you know, hoops, jump through the hoops. Not always the case, but often. ah So have a look at your process. Use this time to map out what that looks like and remove the friction points.