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Miranda and Julian Alcaraz, Founders of Street Parking
573 Plays2 years ago
Miranda and Julian started their company, Street Parking in 2016 after establishing themselves in the CrossFit community in their respective roles. Miranda as a Flowmaster for CrossFit seminar staff and CrossFit Games athlete, and Julian as a CrossFit Games athlete. Their story of building the Street Parking community and the commitment to building it, alongside their family and tight-knit staff, is inspiring to say the least. These leaders embrace authenticity, hard work and vulnerability in their work, their family and their relationship with fitness.
Check out the Miranda at @fearlessmiranda
Julian at @009julian
Street Parking @streetparking
Sign up for the DØSE to immerse yourself in the experiences we dive into with our guests or visit our website for more.
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Transcript
Meet Miranda & Julian: Street Parking Founders
00:00:00
Speaker
Welcome to the Between the Ears podcast. This episode, we have Miranda and Julian Alcarrez, co-founders of the online fitness community, Street Parking. Miranda and Julian are truly OGs in the CrossFit space. Miranda was a Flowmaster for Level 1 staff. She was actually one of my
00:00:19
Speaker
level one instructors, along with Spencer, who was a previous podcast guest, which is kind of cool. And they were both games athletes, both individually. And Miranda was on a team a few years. And so while they're maybe, I don't know, maybe best known for their, you know, athletic competitor games accolades,
00:00:40
Speaker
Um, and those are certainly impressive. You know, anybody that gets to that level, there's, there's obviously an impressiveness to this. What's truly incredible about Miranda and Julian is just how much of a positive influence they have had on thousands of people or not to like compare, but like, we're probably talking hundreds of thousands of people when you, when you kind of do the math.
00:01:03
Speaker
What they've done is they've armed and equipped regular people, not necessarily where they came from of like games, athletes, and competitors, but like regular people with an approachable, accessible, and effective programming, where all you need is a pair of dumbbells and they'll hook you up with a solid workout through street parking.
00:01:25
Speaker
When they first started street parking, this was before the pandemic. This was years before the pandemic. They were kind of first to scene of saying, Hey, the game stuff and training and competitor stuff is cool, but that's not really where we're going to have the most impact as far as like changing people's lives through fitness.
00:01:44
Speaker
So their promise was if you have a pair of dumbbells, we'll hook you up with some solid workouts and what has grown, um, to what it is today, you know, certainly didn't start there, but what has grown has been just an amazing ecosystem within street parking of very tight knit community that does way more than just a workout and really talks about this notion of fitness freedom for
Origin & Community Building of Street Parking
00:02:05
Speaker
folks. So we dive into that.
00:02:07
Speaker
We talk about how street parking came about, their origin story, and yeah, how they cultivate agency through fitness freedom and strong connections across the world through their various programs and offerings and their employees and their internal team as well.
00:02:26
Speaker
We discussed their dose experience and how intentionally challenging yourself fits into their fitness landscape and how as leaders they're always looking to provide value to their people, which is kind of how we entered the picture. And we were invited graciously into the street parking community and have done some cool things and we discuss kind of what we have going up in a little bit.
00:02:50
Speaker
Brandon Julian story is truly inspirational because they are truly incredible humans. They're leaders, they're business partners, their husband and wife, their parents, and throughout it all. Um, what's, what's clear is their passion and their authenticity rings true. And I think, you know, that has no shortage of, uh, contribution to the massive success that is street parking and where it's truly an honor to sit down, to talk to them,
00:03:19
Speaker
And there are people that it feels good to celebrate their successes. So without further ado, here's the show.
Humorous Introductions & Backgrounds
00:04:01
Speaker
Hello. Hello. Hello. Hello. Hello. Did you know that we start the podcast with hellos? Is this what it, so it started? Yeah. Great. That's our start. We only had one person mess about. Yeah, that's all right though. The hellos? Yeah. Like they just didn't know that they had to say hello. Oh. But you guys passed the test. We can move forward. Great. We can. Mental toughness. Yeah. We have it.
00:04:31
Speaker
Miranda and Julian, welcome to the show. Well, actually, we're in your home. We're in your backyard. That's right. We're here at street parking. Very cool. So with this episode, we're hoping to get a little bit of background on how we know each other, what your story is, all of that. You guys are obviously like titans in the fitness space. You're titans.
00:04:59
Speaker
And yeah, just have a good chat. We obviously have done some, we're doing some cool stuff while we're out here. And just yeah, gotta dive in.
00:05:10
Speaker
So we like to ask people, who are you? Who are you?
Julian's Journey: From Actor to Entrepreneur
00:05:15
Speaker
And you can answer that. And maybe the most deepest, the most deep answer you can possibly come up with. Is that what you want? Is the deepest? No, I'm just kidding. But I think what's really interesting is just your story. And so sharing kind of what you're doing, but how you got here.
00:05:33
Speaker
Who were both of you before street park? Before you were sort of together with street parking? Oh, we'll let you start. If you want. I mean, it sounds like you have a, we should tell each that we should explain the other person. Yeah. No, I won't do that because I'll be, no, no, no, no. I don't want to do that.
00:05:52
Speaker
No, it wasn't like, I would have, I would have been nicer about him than he will be. That's what I'm trying to say. Oh, nice. Okay. So before we met each other, I was, um, uh, I was trying to be an actor in LA and moved to LA from a small town to a Mac Oregon, which was 4,000 people. And there's no regrets to be honest, but going from there, one extreme to the other was in LA for 10 years. I wanted to pursue acting and then throughout that.
00:06:21
Speaker
journey I stumbled upon CrossFit at the age of 22 and then really fell in love. Fitness has always been something that I've always been a fan of. So naturally that kind of took me away from my interest in acting because acting was just something that I was doing I feel like for other people and if it was something that I felt gave me a purpose or an identity because I didn't know what I wanted to do especially at
00:06:47
Speaker
18, 19, where everybody wanted to go to school. I went to college for like two weeks, and I knew immediately that at that point, I just walked out of class. I just stopped caring. I put no value in education, the school education. And so I felt like in the course of living in LA before I met Miranda, I learned a lot about the real world. A lot, and that's to put it kindly.
00:07:17
Speaker
So there's a lot of benefits from that, but also, you know, it presented a lot of challenges. It didn't numb me up a little bit to being a little bit more cold-blooded, less empathetic. But like I said, on the bright side, it did teach me a lot about social skills, how to have conversations in any room, because with acting, you just go in.
00:07:40
Speaker
You're just hearing constant nos, but the constant like, you're like a Phoenix in this scenario. You're just being reborn every day because you're like, okay, I got to start over and keep going and be consistent. And so all that was just kind of helping me become the entrepreneur that I am today. And so that's kind of who I was before I met Miranda.
Miranda's Fitness Evolution & Personal Growth
00:08:05
Speaker
Then when I met Miranda,
00:08:06
Speaker
at 26, then that was a big, and we had a conversation about this recently, how meeting her definitely changed my life. There's certain moments in individuals' lives that you definitely remember, that is one of them, because it changed the course of history for not only us, but I guess people all around the world.
00:08:28
Speaker
And through that came its challenges in growing for me as an individual, because she saw something in me that I did not. And then it led to me rising up to the challenge, then becoming a husband, a father of three, a business owner.
00:08:44
Speaker
And so that's who I am today to summarize it. Beautiful. What did she see in you? You didn't see anything. I think that I was around an environment of people that not only people, but also myself, that I was capped on how much I could grow because the individuals that I was around, it felt like they didn't want others to grow past them.
00:09:06
Speaker
You know, and I think that because of that you're in that environment that you were younger You just kind of accept that you don't want to surpass that where it takes I would say good coaches and good and mature people Actually identify individuals that can grow past them and that's exciting. You actually push them to reach that level of growth and not turn it into a jealousy thing and
00:09:28
Speaker
You definitely, it becomes selfless at that point. And you see what, you know, at some point it's like, hey, I've given you the most that I can, being able to have those conversations. It's like, you need to untap this, go try this now without us.
00:09:44
Speaker
I think it just put a lot, in just that environment, a lot of self-doubt. I didn't put a lot of value in my, the ability that I had to learn for myself as an individual. So I
Love Story & Founding of Street Parking
00:09:56
Speaker
never jumped into reading, I never jumped into educating myself and excelling in that manner, which, you know,
00:10:05
Speaker
I think she saw how smart I was because I put a lot of value in my looks being in that I was in LA and in the industry of entertainment also in fitness culture out there. There's a lot of value in how someone looks, you know, and then so they kind of put a persona on you. She saw a different persona who I really was and then it took a lot for me to shape that away and to until this day we still
00:10:30
Speaker
that have moments that, you know, wow, I didn't realize this was still affecting me. But it's easier to have those conversations now to go back and identify, I guess this thing was still lingering from back in the day. And we've had multiple of those actually within the last month. And it's just become, it's still uncomfortable to discuss, but it's a lot easier to know that, okay,
00:10:51
Speaker
you know, let's have this conversation. I'm not scared to go back and dive deep into insecurities. Yeah. So I think he was acting in his day to day life. And he had been cast as a role by the people around him in his real life. And that was the role that they were comfortable with him being and it was a role that he was really good at and like,
00:11:13
Speaker
So used to playing that it just was the also the easiest like For him to just live his life as this character of the like I mean he had great friends and people that Really enjoyed being around him and a really great training crew But he was this character in the training crew and it's like well you can't be the smart guy like you're the like
00:11:37
Speaker
fit, funny, good looking guy, you know, the super charismatic, like, you're not the like serious talks guy, you're not the like, I'm trying to grow and be a, you know, kind of pigeonholed. Yeah, and all the people around him. And I would say to a certain extent, even his family had pigeonholed him into that, that was his character and, and like even like the sponsors that he would work with and ever like the stuff that they would pitch him to do. I was like,
00:12:01
Speaker
And I came in and I met him completely on accident. Immediately was like confused by how everybody around him would talk to him and treat him. Because I was just like, what? But you're smarter than that person. Like, I can see it. Like, how can you not? So I think it was just like a day to day. He had found the role that really worked for him in
Foundation & Growth: Community & Authenticity
00:12:22
Speaker
that in that environment. Yes. Which we which we all do. Yeah.
00:12:28
Speaker
not living, not being the role in someone else's script. Right. Yeah. Wow. That's awesome. So Miranda, what led you to having that vision and clarity?
00:12:45
Speaker
Yeah, so I guess it would make the most sense since we're here with you guys to go back and talk about how I know you and what I was doing before. I grew up in a big family with brothers, four brothers and a sister, and grew up in very many ways like the complete opposite of him. I was like the high achiever, always doing all the extra things, student government, like all of it. Like imagine that
00:13:11
Speaker
kid and I was that kid like I was in the high school or in the plays and the musicals and the cheerleader and just too much.
00:13:19
Speaker
And, um, the reason that I was that way is because my three older brothers were always in trouble, all had problems with drugs, always were getting sent home from school and bad grades. And so I wanted to be the opposite of them in every way that I possibly could. So I took anything that they did and did the opposite of it, um, partially for my parents, but partially because I was like, I just don't want to be like that. Like they're ghetto, you know, like that was my, like.
00:13:43
Speaker
You know, way of thinking. And so I did that. And through that, I found CrossFit in 2000. I fell in love with fitness randomly. My boyfriend in high school, his mom was a spin instructor. And so I would go to her classes and I thought it was really fun. And she encouraged me like, you should teach this. I think you'd be good at it.
00:14:04
Speaker
I didn't play any sports or anything like that growing up. So I never thought of myself as an athlete, but started teaching group fitness and personal training and that sort of thing. I was married to somebody who was prior military. And so through us talking about the type of training in military, I had found CrossFit through Googling like Marine Corps training, because I was kind of bored with the like cable crossover machine and the BOSU balls and all of that, which was really popular.
00:14:32
Speaker
at the time, I don't know, I guess it probably still is, like to stand on one foot and try to do the cable crossover with the others and like bounce a ball on the other hand, like all of that was like the thing at the time and it was boring. And so I found CrossFit and then just a few months later ended up opening the first CrossFit affiliate in Utah, in Salt Lake City, and had that gym with him from 2008 to 2011.
00:14:57
Speaker
And during that time is where I met you, because I started working on the CrossFit seminar team, and competed in CrossFit also by accident. People are like, how did you start? And I was like, well, I just went to the 2008 CrossFit Games and signed up. And then it was fun, so I just kind of kept doing it. And I was good at it only because I started doing it before everybody else. And I rode that wave for as long as possible.
00:15:27
Speaker
And so, um, but I always identified more as on the coaching side and, um, again, like maybe a little bit more of an opposite mindset from, from Julian, like I read everything. Like I wanted to read everything and I was such a perfectionist, especially with what we did. Like that was the culture of the seminar team. It was the, like, I need to know the answer to any possible question that could ever come up and be this perfect lecturer, which is,
00:15:56
Speaker
I mean, I'm super grateful for it because it built just this discipline and confidence to be able to do what we did, but it was also crazy. The travel was insane, and my whole existence was CrossFit. My job, when I was home, all I was doing was training, so I was trying to compete.
00:16:19
Speaker
My whole existence was this culture, which in so many ways helped me to grow, but right before we met in 2015, my then husband and I had separated because both of us worked for CrossFit. We never spent any time together because he was the same as I was. He just worked all the time.
00:16:41
Speaker
And we had become complete roommates. And really, we had been the whole time. It was just not a good pairing. But I had basically sacrificed everything in my life to win the CrossFit Games with the 2015 NorCal CrossFit team. And we were making it happen, and then I got injured during the games.
00:17:05
Speaker
And it was like this moment of like, you're, I think it was 31 or 32, 32. And it was like, what? Okay. Like look at the rest of your, like you put everything on, like on hold for this one thing. And now just a quick moment, quick injury. And now like what's left.
00:17:25
Speaker
And so I was like, I've gained everything I can possibly gain from competing. I had a large following. I had a great job. I need to move on. I need to stop and think about what's next. I need to figure out, am I going to have kids? Well, now you're not married anymore. So how is that going to happen? And all of that. So I moved. I was so embarrassed and like,
00:17:51
Speaker
ashamed that I felt like it was my fault that our team didn't win because we definitely would have won that weekend. They still ended up placing 10th with five people for the last two days. Yeah, because I wasn't allowed to compete anymore, but they let the five of them keep going.
00:18:11
Speaker
I felt so embarrassed and like I couldn't even go to and work out at that gym anymore. And it wasn't because of how anyone else on the team talked to me or treated me. It was just like, I need to get out of this environment. I need to move away from all of this. And so I moved to Southern California and met Julian, like on one of the trips where I was looking for a place to live. And it's funny because we both competed in the 2015 games and we had never met.
00:18:39
Speaker
That was with the wheelbarrow? Yes. Hey, that should have been right up your alley. That was a good one. I crushed that one. And then we had both competed in other competitions in California at the same time and the same place before too. But the only thing that I knew of him was that he was one of the two dudes that made it so that Josh Bridges didn't qualify. That was it. That was the entirety of it. And that he wore really bright t-shirts.
00:19:09
Speaker
because of the role that we were playing at the time. Um, and yeah, we met randomly because I was friends with some of his training partners and, uh, visited their gym and also was actually hanging out. Well, I wasn't hanging out. I had become friends with a dude from their gym who had invited me to come. And when this person drove up and I saw their car, I immediately knew that I wasn't attracted to them at all.
00:19:39
Speaker
It was a Prius. It was a Prius. I thought it was... Anyway, it's... I'm just not a... Plus 10 points from Miranda. Okay. Just lost a couple followers on that one, but it's fine if you have a Prius. It's just 15 Prius. Right. It's different than 20.3 Prius.
00:19:58
Speaker
Anyway, and yeah, so we met that day, we ended up going and getting some food together, like super casually, at least in my mind it was, because I was staying at a hotel, I didn't have anywhere to, I was there for a seminar actually, I was going to do a seminar, then I was going to go look for somewhere to live after the seminar.
00:20:16
Speaker
Yeah i mean i was just you know it was cool for me because he was what he was saying with like there was so much value on his looks i think the advantage that i had from coming from the crossfit community is
00:20:30
Speaker
You get a certain level of immune to it, of attractive people. Right. Like I had been working for CrossFit and interviewing CrossFit Games athletes and the people that I worked out with at NorCal, everybody was beautiful. Like so everyone was attractive. And so it's like.
00:20:48
Speaker
When we went to eat, I assumed it was going to be the same conversation that I had with all the CrossFit dude bros. And I had nothing, like I love those guys, right? They're great. But it was a completely different experience where he's talking about salsa dancing and the cupcakes that he likes to make and all of this stuff. And he was just so interesting.
00:21:08
Speaker
It was the exact opposite of what I had expected. So yeah, then we have gone through a lot and grown together over the last. It's so crazy that we've only known each other for, I guess, not even eight years with what has transpired since then.
00:21:26
Speaker
Because when did then street parking, when was that birth? 2016. 2016, like a year later. A year later. Wow. Yeah, we found out we were pregnant with Knox, who wasn't planned. We moved in, found out we were pregnant, and started street parking all within like a 30-day window. Of course. There's a lot, of course. And his mom moved in with us at that time also. There we go. It was like a very, it was a lot all at once. Yes.
00:21:53
Speaker
But here you are. But here we are. So in the last five years, you've had three children and street parking has grown exponentially on your team and everything. So what's that five year? What's that been like? I guess so. It's more like seven, six, six years, because Knox will be six in August.
00:22:17
Speaker
Right. So we're on year six now of the business. This will be seven. This will be, are we on seventh year already? When we get to this fall, it'll be seven.
Challenges & Community Engagement
00:22:25
Speaker
Wow. I know. Oh my gosh. Okay. Um, well, the first couple of years was really difficult, but you kind of already know that when it comes to, you know, when we start businesses and stuff, you just have the energy to kind of stick in it. And then, um, seeing the growth of it,
00:22:43
Speaker
really shocked us actually, because we weren't expecting it to be what it is today. It was very much like, hey, we should just like create an Instagram page and like set up a Spotify account so people can log their scores like that's as far as yeah, so for real quick, what is street parking? Street parking is an online program and community.
00:23:04
Speaker
Um, committed to helping real people take control of their fitness. That's like an abbreviated version, but yeah, it's basically, it started out as like, Hey, I've traveled a lot. You work out at home a lot there. People can do workouts without all of this stuff. We should just post some of those workouts and then show people maybe if they don't, I can't afford a CrossFit gym or they travel a lot like we do. It was 0% parents in our mind because we weren't parents at the time.
00:23:29
Speaker
Um, which is so funny. Yeah, it was a barrier. Yeah. And street parking is cool because it's like park in the street. Right. Use your garage for the gym, which is funny because recently my dad's like, you know, if you move that gym out of your garage, you could park in there. And I'm like,
00:23:44
Speaker
What? Why would you park in the garage? That's dumb. People asked us too, what about your driveway? And I was like, we lived in California at the time. People can't afford driveways, OK? That's a big expense. One of the things I thought was really interesting when we met up with you guys last time, when you were talking about starting street parking, was obviously you both had a following from your experience at CrossFit.
00:24:08
Speaker
But, you know, the initial interest, you felt like, okay, we could get some people interested initially. I think it's a misconception that like, oh, it's just easy because you were on the cross with staff or like, of course, now it's, do you get that a lot where people don't understand maybe like you're saying the first two years are really hard or beyond that first initial hit, like what it really takes to build
00:24:33
Speaker
Do you think that sometimes people misunderstand how hard it has really been? Yeah, well, I think one of the things that we bring up often to individuals is it's not us just the launch of the business. It was also who we were as individuals, like the story of each one of us growing up, you know, getting to the point of we want to start a business. It's our experience. We've had our failures that allowed us to continue to overcome.
00:25:01
Speaker
And we've learned a lot from those mistakes to get us to a point to them approach street parking very differently, very conservatively, very in an approach that was super sustainable because she was still working for a progenics at the time. I had a meal prep business at the time.
00:25:16
Speaker
And so having one source of income really just wasn't in our cards. We were like to do multiple things. But then we realized, oh, this is an opportunity to really zone in on one thing and focus and make it the best thing. Because we both had skin in the game. We gave away, we let go of our other jobs.
00:25:38
Speaker
Then comes the commitment to what you're going to do, like staying focused and consistent. It's no different than the message that we preach to fitness. You have to apply that same mindset to what you do for work as well. And so the first two years was definitely very difficult. You got to stay patient. That's the biggest thing, is patient. And then there comes a tipping point. You continue to do your best and understand that things are,
00:26:07
Speaker
Something's gonna have to give so in that scene was when we moved to Washington I got excited because I had friends that were gonna live in the area realizing that we were now parents and
00:26:18
Speaker
And then realizing what you have to give up to be the best parent you can be, to be the best partner you can still be, and now a business owner. So like all those things took priority over anything that you want to do on a personal note. But then people start feeling the panic because they feel like they're losing their identity. So yeah, that's the mental aspect of running a business that a lot of people don't really talk about, right? The resilience.
00:26:44
Speaker
given that naturally our lifestyle is fitness, we beat ourselves up on a daily basis with our fitness to make us resilient mentally, physically. And I think that really helped us continue to keep moving forward. And also Miranda's experience too, I think that it was a good blend of both of our life experience because she brought up professionalism.
00:27:07
Speaker
with, as you heard her introduce herself, like I was very read everything, have all this. And that's what she was an amazing seminar flow master. For me, I was very more laid back in the moment, you know, things happen for a reason, it's okay, you know, so blending our approaches as well, and make and applying that towards our business the way we knew how and not trying to copy someone else. I think there's also that when it comes to creating an identity for street parking as well.
00:27:36
Speaker
I think one of the things that you probably remember us talking about is you can get, sure, when you have a big following and all of that, you can get people to join initially. But the problem that people run into that is, okay, but if you're going to have a successful business, they have to stay with a subscription model. That's how it works.
00:27:57
Speaker
I never had any, like we put zero value in, oh, just because we have this big following, like people will, it was always like with a product that we deliver needs to keep people and we need to keep delivering. You can't just have like the initial sell. And then it's always been, if we deliver a good product, then it doesn't really matter how big of a following.
00:28:18
Speaker
we have because those people bring more people and then those people bring like that's a way better funnel than me needing to feel like I need to stay relevant and look a certain way in this and that and same thing for him. It's not about you it's about the product. And it was like one of the reasons like I would never name my product after myself like because then it's like as soon as I'm not relevant like that's just so much to carry and obviously I mean we still feel that huge burden to carry it on our shoulders but
00:28:45
Speaker
We have been able to spread it out to other people. We have other coaches now and other people who can program and be in videos and all of that. There's a difference between being leaders and being the name. Yeah, you still have to lead. Right. But it is...
00:28:59
Speaker
It's really amazing to see the community that you've built, like people feel part of something. And to do that, you know, I think that's common and obviously one of the strengths of CrossFit gyms is like the community piece. But to do that, to your point, not having face to face time with people, but people, it's always cool to go on Instagram and see people with the key logo and like they really feel, I'm sure like they
00:29:25
Speaker
in a good way, like that you are meeting them, that you feel both empowered and led, which is I think
00:29:32
Speaker
Yeah, and it's like a trust thing, too. I remember one of the things that I've said many times about that first initial month, I think we had like 700 people join. And our thought process going into it was that we were going to have like 100 people ever. Oh, wow. And it wasn't about, oh, look how successful we are. Like, this is awesome. It was, oh, shoot, look at all these people we're responsible for now. And I think it's like those little changes in how you look at it.
00:29:59
Speaker
And I think the misconception about how easy it is to have an online program ended in 2020 when everybody tried to have an online program.
Pandemic Challenges & Commitment to Quality
00:30:07
Speaker
And they saw that it's not a set it and forget it. You don't throw a workout onto Wodify and then go work out all day. We do street parking now because that's all the time that we have. We are the customer.
00:30:22
Speaker
Um, and I think a lot of people, you know, that 2020 year was like a really interesting thing because we, I, we saw people, people that I know that we're trying to post at home programming where I'm like, this person doesn't believe in what they're saying. They don't actually believe that this workout that they're showing people in their kitchen. Like it's not. Yeah.
00:30:43
Speaker
They're saying it because that's what people want to hear right now, but they don't actually believe it themselves. I think too that one of the things we've realized over the course of this journey is a lot of people didn't believe like almost the roots of CrossFit, which was essentially your box was your garage, right? And so going back to those roots,
00:31:05
Speaker
And us taking it seriously because we know that it's effective. You can actually, we believed because we were doing it. We were training back in our garage space. Because I think a lot of times people at first were very hesitant to say, oh, that's an at work home program that moms do.
00:31:20
Speaker
And I think it's evolved now to lots, it's gotten the attention of many people and seeing... Yeah, it was definitely like the mom dumbbell program. Yeah, it was the dumbbell program, that's what it was. You know, it's so crazy. Obviously that's how we were able to pitch it because it was so simple as you could do every single workout with a pair of dumbbells.
00:31:38
Speaker
But given our background too, I think that definitely helped with the platform because there's nobody that could question our level of fitness in space.
Programming Philosophy: Structure vs. Adaptability
00:31:45
Speaker
We've hit the toughest level of coaching and also as athletes, as individuals, and now brought it back down to normalizing like, hey, this is all you need for the everyday person. I think one of the nice things about this year, when we did the Open,
00:32:02
Speaker
Cause for the people that do pay attention to that scene still, we do think that street parking is almost a rehab for a lot of people that do train. It was for us. It was for, yeah, it was for us. Yeah. But we've, and in seeing that we're realizing that lots of people need that to understand that life changes. And that's not to take away people from boxes. Cause we love where we came from.
00:32:24
Speaker
However, with everything, things continue to evolve. It's just part of the course of life, right? And so for us, it's been around for 10 years. But for us, we love our roots, but we also realized it was just hard for us to get to a gym and we weren't gonna stop working out. So we made it available to ourselves and to many other people. And so this year, I think what's really cool is now that more and more people have their eyes on it,
00:32:49
Speaker
For the people that really need to have a reality check, even us participating in the open and our performance in it still, we're reaching the audience of people that need it the most. Like, can you see where we're still at if you guys place value in this? But if you do, then street parking is actually really good for you. Because anything above where we're at
00:33:10
Speaker
and you guys are trying to be some kind of a competitor or something, then maybe you want way more longer structure, things like that, go for it. We know what our program is and what our messaging is.
Mental Resilience & Community in Fitness
00:33:24
Speaker
And over the course of the seven years, it's just been solidified more and more as our life changes and how consistent we've been with ourselves and which is street parking.
00:33:35
Speaker
The other thing that's the work that people don't realize is the paying attention to what's actually happening in your community. So one of the things that we've always done and now thank goodness we have a team that helps us is like.
00:33:50
Speaker
We're interacting and reading and watching what our members are saying, what their pain points are, what they're struggling with, what they need, what they wish, you know, you know, all of that stuff. Where again, it's not like I throw a workout onto a platform and then I just go do my thing.
00:34:07
Speaker
and so much of what we've created from challenges to the program that we're doing with you guys to the extra programs to fitness free like all the hashtags that we use that have been is just watching what they're talking about and it's like okay I can see maybe a piece of the messaging that they're still that's still missing yeah and you and it takes time like that's a time commitment to do that to pay attention to all of that stuff so you guys obviously have different for people that don't know what's really unique is
00:34:36
Speaker
have the workout of the day with different variations, depending on their equipment. I like that you also offer the shift option. There's literally something for everyone. And then you have endurance program. You have tactical. You have everything. Yes. You have for prenatal, post-partum. But one of the things that I think is so cool is the hashtag, the fitness freedom piece. And that's something that I
00:35:08
Speaker
encourages people to not feel like we were talking about the other, like, am I, like newer members of yours might say, like, am I allowed to do this or that? And as someone that has been participating in the vault, which is like a, how many weeks is that? 25. 25. And it's every week a new one launches a new workout. And it's really cool to like,
00:35:28
Speaker
just color outside the lines. I'm gonna use this for this or this for that and to feel like that's the norm and I accomplished it. That is the norm. You're not scaling or changing it. It's just a different perspective. And I think that's just awesome. And still, you also encourage people to not shy away from going hard. So it's kind of like you're a full spectrum of trying to meet where people are at.
00:35:58
Speaker
So we're here to do a program that's more on the mindset side of things. What was it about that that kind of was a need that you guys saw in your community that you thought we could?
00:36:10
Speaker
I mean, obviously it's one of the hardest things we've talked about it plenty when you guys have been here on your trips. One of the hardest things to do is to, to be someone's coach, whether it's for movement or for just being able to say the right words at the right time to get them to check into the workout when we're not there with them when they're working out. Um, and there's so many of them. So it's also not like one-on-one.
00:36:35
Speaker
Programming where I'm like, okay, this is a workout and then we talk about how it went and they can send me this whole debrief I mean many of them do that, but we and we read as much of it as we can on Facebook or whatever, but We understand like how important The mind is and how powerful it can be in
00:36:54
Speaker
helping you to improve your fitness, but also how fitness can be a way that you can learn about yourself. Like these really hard, whether it's a workout or a ruck or whatever, like there are these opportunities where you're.
00:37:09
Speaker
The physical discomfort can teach you a lot about yourself that goes out into the rest of your life. And we've tried different different ways of going about that. I think I told you guys like some of the more simple things is hey choose two workouts a week that you're going to do the send it. And that was a big thing for a while where it's like choose one that you're really excited about and go for it.
00:37:30
Speaker
And then choose one workout that you definitely don't want to do and make yourself do that workout and push yourself that way mentally. We've done some, we had some podcasts with like the Jebbin flow when Jeb was still here where he would do like a weekly like, Hey, this is what I want you thinking about during your breathing. Choose one workout and do this kind of like breathing thing.
00:37:51
Speaker
And, you know, what I like about what you guys are doing is you're connecting those two things and you do a really good job of it and not in like a over the top Goggins-y way. Am I allowed to say that? And not in a like
00:38:11
Speaker
You've got to overhaul your whole life and not pay attention to your kids to show your mental toughness type of, you know, like a, like a real, a real way through some of the stuff that you guys are doing. Um, and I've always been of, and I know we've always been of the mind of like, if there's somebody that's doing it better or they can do it better, like let them.
00:38:32
Speaker
Do it. Don't just like try to copycat what they're doing. And it's the same with like the pregnancy and postpartum. I've had three kids. I know what that was like for me, but I'm not a pregnancy and post, I'm not a PT. I'm not, I don't have special training in that for that population as a whole. So I should not be creating that program. We've always, um, brought other people in to help us with stuff that those people have more experience and know more about it than we do. And so I feel like with you guys, it's similar to that.
00:39:02
Speaker
It's really refreshing and I think actually rare though for people to do that.
00:39:09
Speaker
Bringing like there's a scarcity often like the hoarding or
Group Workouts & Personal Growth
00:39:13
Speaker
whatever you want. There's also the like how hard could it be? Element, right? Yeah, like just Yeah, I'll just copy it kind of I'll change a couple things. Yeah, and I'm sure that Your program is like what's there is a name for it where like the tire company doesn't make a
00:39:32
Speaker
it's actually something in marketing or whatever. Just doing what you do really well, and then having other people who do what they do well, and then you end up with just more value. So you guys actually experimented a little bit. I mean, you've experimented with the work program that we're launching for your members, but you recently did one of our dose workouts, which is like a weekly, to your point, I think
00:40:00
Speaker
cool that we kind of do the same thing in making these things approachable for people every day. So it's a weekly workout. And you guys did one that the line set was see it through. And it was like a burpee in the slide for 60 minutes. It was one of our death by workouts. So we like to hear how it went and like kind of hear what came up and what your experience was. And it's cool that everybody usually has a different experience.
00:40:30
Speaker
We ended up having eight people from our staff come and do it with us, um, which was cool. And I do, you know, cariana, we've talked a lot about like, there, uh, there is a difference about if you do something like that completely alone versus with the group. Um,
00:40:47
Speaker
I mean, with the type of people that work here, it's like you throw out that you're going to do that. And of course, everybody's going, I'll do that. Which is awesome. Which is cool. Absolutely. And so it was great. Well, because everybody here had a good experience when you guys came in December and we did one of the workouts that's in the program we're going to release and enjoyed that with you. So when I told them it was from you guys, too, they were more excited about it.
00:41:12
Speaker
Um, so yeah, there were, there were eight of us that did it. And we kind of went on a rotation. It worked really well because it was like an, an e-mom style. Um, and I didn't go into it with like a whole lot of expectation. Did you?
00:41:25
Speaker
Um, no, I didn't. I just kind of knew what was good. The thing is like, given our history, like we know what to expect over a long hour long workout. And you know that you're, we're not afraid to tap into that mental aspect, which I look forward to when given like, it's not every day that we do an hour long workout. So when you, for me, the experience was cool. Like I'm going to check in for an hour. It's not like I do this regularly. This is specifically to for this.
00:41:52
Speaker
Um, and I made it work for me. There's the numbers you guys provided and, um, it was very appropriate because, you know, I liked gradually, you know, I like workouts that gradually.
00:42:05
Speaker
Um, put you in this state of mentally preparing yourself for the next level, the next level, the next level and seeing what that final level looks like. And then to get, before you get rocked and knocked off the horse, and then for
Fitness Freedom & Meeting Members' Needs
00:42:18
Speaker
you to then get back on and stay in it to see it through, which is exactly what, uh, do you want us to say what the workout was? Okay. I didn't know a few of that was like a secret. Um, so yeah, it was the, uh, minute one was this a hundred foot, which.
00:42:31
Speaker
I thought it was a hundred meters at first and I thought you guys were a little crazy. I was like, we're going to have to really sprint with this. Um, a hundred foot sled push and then a death by burpee on the second minute. So the first round is one and two, that second round, whatever. And then the third minute is rest.
00:42:49
Speaker
So, um, you had said make the sled heavy enough that it takes you at least 30 seconds. If it takes you 45 seconds on the first round, you're in trouble. Um, and then really people who are really fit should probably go up by two burpees each time was that was, that was the instruction other than like the writeup that went with the workout. That was kind of what you had explained to me. Yes. And so we kind of said that to everybody and it was interesting.
00:43:15
Speaker
when we were all there, like what people were choosing and choosing the weight on the sled. And it was this also interesting thing because all of us didn't have that we're sharing the sled, especially don't have identical fitness levels or, you know, ability on the sled. Um, so it was like an interesting thing to see who was making what choices for sure. And there's a component of like, we talk about like being a little preference, like you have no preference. So there's that too, when you're in a group, what you're,
00:43:44
Speaker
gaining from the group. Sure, you might lose having it be exactly what you might prefer. Maybe it's a little light, maybe it's a little heavy, but there's value to that as well.
00:43:54
Speaker
I prefer this workout, but I'm going to do this one that I don't prefer to make a point. So there's, it's kind of sometimes like, it's not about don't get hung up in the details. One of the things that I think has, um, that is along those lines. And one of the reasons that I also enjoy, you know, somebody just throwing a workout out there and just being like, all right, I'll do it is, um, when I was training with the team at NorCal,
00:44:19
Speaker
We had no structure, no plan. Most of the time that I was there, we had no coach, no programming that we were following. We would literally show up without having any idea what we were going to do. And whatever came out of Jason's mouth, usually it was Jason. Um, we would just be like, all right, we're going to do it. And I think that one of the reasons that we were as successful as we were is
00:44:41
Speaker
that was our everyday reality and so when the games you don't know the events when you show up they're like you're doing this and we'd just be like okay you know it was just like a normal day where i think the more the sport has grown the less of that they're everybody is so like their warm-up is so structured and their this and that and their knee sleeves at all and it was one of the things when i met him i was like
00:45:04
Speaker
Your guys' training is really boring. When do you ever just go for it with no strategy, no one-to-one work-to-rest ratio? It was all very structured.
00:45:18
Speaker
But yeah, I still really appreciate that. And now both of us are like that. It's like, this is what we're going to do. And you're just like, OK. And it's like, well, my knee's hurting me, so I'm just going to do this. And fitness freedom and street parking has just made that not feel like I'm scaling, or I'm doing something wrong, or it doesn't count, or whatever. And now it's just like, all right, well, I'm going to do the bike instead of box jumps. And it's nothing. It's nothing. And nobody's like, what?
00:45:46
Speaker
But what I found was interesting with this workout was all of the guys that were sharing the sled, Julian and Salvi and DH, chose to go up by two, which was 100% appropriate for Julian, 100% appropriate for Salvi, whether or not it was appropriate for DH. But he wasn't. But I think it was like, well, that's what the bros are doing. So I got to do it, you know what I mean? And then those of us that were sharing the other sled all went up by one.
00:46:16
Speaker
And I had this moment because I am good at burpees and I am pretty fit where I see they're on like 12 burpees and I'm still only doing six and getting tons of rest where I had this moment of like guilt. Like I should be like DH is doing two burpees, you know, adding two and I'm only adding one. Like I'm, I felt like I was doing it wrong or that I should be doing two every single time, you know, adding two. And then it was like that see it through, right?
00:46:41
Speaker
It was that, hey, you chose to do one, so just do one. You don't always need to be doing what they're doing, just because Julian is being, and he wasn't, but sometimes Julian will add a weight vest to a workout and everything, and all of a sudden everybody's wearing a weight vest, and I'm just like, guys, he's the only person that should be wearing this weight vest.
00:47:03
Speaker
I think part of my growth as I've had babies and gotten busier and gotten older is not constantly still feeling like you have to be doing the most extra version of the workout all the time, just cause somebody else is doing it. Even in my friendship with Molly, it's like still this cause we trained together for so long where I hear like if she used 85 pounds, well now I feel like I have to use 80 and I'm still coming out of that. You know what I mean? So I had a moment with that in the, in the dose workout.
00:47:33
Speaker
We did end up adding weight to our sled, though. But I think it was appropriate. We got 20 minutes in, and it was still only taking us just under 30 seconds. And so it was like, this sled's too light. But there's a rigidity to this. That's when you describe the contrasted training of it's a chemistry experiment versus a canvas and an artist. And when we're so rigid and inflexible and fragile,
00:48:03
Speaker
That's something that a lot of people in the fitness space experience, you know, they can't deviate, they can't color outside of the lines. If, if I do this, what does it say about me? And it's like, that kind of to the point, like, that's just the role. Like that's not like be the write your own script kind of situation. It's like, uh, we just have, I think there's freedom within structure. Yeah. And I think, which is a really good.
00:48:29
Speaker
It's worked really well that way. Because then there's the people that just have no structure always constantly. And then those are the ones that tend to sometimes fall off unless you're in a good group. I think one of the potential downsides to fitness freedom, if there is one,
00:48:46
Speaker
is for people like us, it works well because we have that, um, there are days where certainly like, I don't push as hard as I'm capable of pushing for sure. And I think that's fine. But I think that there's also, um,
00:49:01
Speaker
Oh, fitness freedom. I'm going to use the sandbag. And it's like, but you always use the sandbag. Now it's like you're choosing. It's where sometimes you need to be told like, Hey, there's no sandbag in this one. Like you got to use the dumbbells. And we're actually in the middle of a challenge right now where it's an entire month where we're encouraging people to only use their dumbbells. Yeah.
00:49:19
Speaker
And some people really love that. That's what they do year round. But some people it's like, what? I can't use my barbell for the power clean workout. Like how am I going to, it's not as cool. It's not as fun. It's not as whatever. And so we try to build some of that kind of stuff in where we do encourage people to come away from that because fitness freedom can give you the option to always choose what's comfortable. And, and I think people find that in, like, I think that's what's great is there are these options are these invitations.
00:49:47
Speaker
Ultimately, people have to choose for themselves. But there's no shortage of like trying to, like I said, like have the full spectrum.
Future Vision & Community Growth
00:49:55
Speaker
But any one thing could lead to a polarized scenario. We talked about that with even, you know, our gym where
00:50:05
Speaker
There's no set workout for the day. There's programming for the week, depending upon how someone comes in on that day. Like that might be, it might be more appropriate for them to go hard or like maybe not, maybe just do like an easy bike or recovery day or something. But we do kind of have this thing where.
00:50:26
Speaker
We're always checking and us being people who, you know, we'll like to challenge ourselves and feed off of that. But when it, when that, when that empowered approach, the fitness freedom approach bumps up against like, are we just enabling people to avoid doing the thing that let's be honest.
00:50:45
Speaker
Yeah, you're kind of, you know what I mean? Like you gotta go. You gotta like jump into it. Not everything. Too much safety is dangerous at a certain point. And how do you keep a pulse on that? Or can you for your 35,000 members? Like I'm sure that that must be a tough thing to
00:51:05
Speaker
I mean, I think our belief at the end of the day is even if they're comfortable in their workouts and they're choosing the workouts that they like, if they're working out and they're consistent because of that, we've won.
00:51:24
Speaker
When somebody is in the right place and in the right, like whatever you want to call it, like stage or season of life, or maybe they just listen to the podcast at the right time, they'll find those opportunities. Um, and you know, participate in project April or.
00:51:41
Speaker
decide they're going to complete the vault no matter what, even if it's the only workout that they do. We've seen a lot of stories like that. So there are opportunities for that. And I think when people are in the right place for that, they'll find those in the community. But we truly do believe like, hey, if these people, even if they're kind of mailing it in most of the time and they're doing it, like they're doing it, they're doing it. And that's what's missing. Because, you know, one of the other things that we've talked about is with like it being CrossFit Rehab,
00:52:09
Speaker
is, I mean, I've known people who just, if they don't feel like they can do the workout well, they won't work out. And I was like that. Like, I don't want to go to the affiliate where everybody expects me to win the workout when I'm not feeling it or I, you know, it's movements that I know I'm bad at. And so I just, I would rather just not, and I just won't work out. And so, um, you know, I think that that's been a really important thing that we've given our members too, is it's like, it's okay.
00:52:38
Speaker
And I think what's awesome is it doesn't, I'm sure most of your members, they're exclusive street parking members, but it is cool to see affiliates do street parking programming or yeah, having, being a street parking member, maybe it's one or two days a week that you do that workout. Like there's all different, I think right now, like there's so much polarizing, like it's black and white. It's like, it doesn't have to be that, like there's a way to integrate and
00:53:08
Speaker
and yeah, apply it across wherever you are in your season of life. And now you guys just started kids? We're starting to work on some kids stuff, yes. That's awesome.
00:53:21
Speaker
Yeah. Yeah. Yeah. Because that's also like the season. You're like, it's cool to see like, as you develop. Yeah. So like, basically when you're like 80, it's going to be like a full-blown like senior. Just a geriatric program. Miranda's going to be like, help me up to the ring. Oh my gosh. But I, what I really respect about you guys is that there's a, there's such a, um, purity. There's an authenticity. It's authentic.
00:53:45
Speaker
It's like very authentic. And that's, I think, for Kay and I, that's like an attractive sort of force, you know, where it's like these are here, these are two people, your husband, wife, mom and dad.
00:54:04
Speaker
business owner, athlete, all that other stuff is not the role. That's not the matter. You're real people to have the business be an extension of that and doing it authentically.
Toughest Workouts & Personal Growth Reflections
00:54:17
Speaker
And, uh, you know, obviously combined with experience and knowledge and all of that, like that's.
00:54:23
Speaker
Even to the point where you're saying, hey, you're mom of three, and you had a meal prep company. But you can still talk to others about pre-postnatal nutrition, this and that. Not this, every fire hydrant is mine. I'm going to have to pee on every fire hydrant. It's like, hey, chill out. And that's really cool. In all seriousness, where do you see? What do you see is next? Do you have a vision of, or even what are you passionate about at the moment?
00:54:51
Speaker
Yeah. I mean, I think, um, the people, we get asked that question and we've been asked that question a lot since the very beginning. And our goal again is just, we pay attention to the community, both our community and the like world at large, like what's going on? What do people need? What do people need to hear? What are they, how can we help, you know, deliver the message that we think is powerful and important and we'll reach people that need it. Um, so we've never had like, we want to be X number of members or this or that or whatever.
00:55:21
Speaker
Um, to your point about like the kid stuff, we hired somebody who she's a, um, occupational therapist who works on the CrossFit kids seminar team. Like I can get my kids to work out, you know? And so we're really excited about that. We're working on putting together some like corporate wellness stuff, because I think that's a really like potentially really good thing for us, um, because it's needed and, you know,
00:55:49
Speaker
because you can do it anywhere and all you need is a pair of dumbbells and it's every fitness level.
00:55:56
Speaker
It can really bring together corporate, you know, whether it's everybody works remote. And so they don't even really know each other, but maybe they're all doing the vault workout every week. And so they have that shared experience. And you guys obviously have been doing things in person for awhile, but this year it looks like you're doing a lot of like, that's cool. You have an opportunity for people to come together in person and even those are approachable from like a cost and like it's realistic. It's not like.
00:56:24
Speaker
Okay, for $3,000. Right. Come with glamping. Come to Bali with me. And that's just awesome. Because I'm sure people just might, you know, aspire to do that. Or they really mean something also to meet you guys change their life trajectory. Hardest workout you've ever done. Oh, my gosh.
00:56:50
Speaker
Uh, that's tough. Um, honestly, because it's, it's really hard to think about because we do so many of them regularly, like ones that stand out, like the stimulus that we felt through, you know, the first time I did that.
00:57:09
Speaker
20 seconds on, you know, that you made you guys do, but also you, what you guys made me do yesterday, that was again, that stimulus, that was really, really hard, you know, um, doing Murph at the 2015 games with a weight vest under the sun. Like that was really, really hard because of the elements and what it brought. So as far as like hard,
00:57:30
Speaker
Most memorable. I have one. It's very clear in my mind, because we've talked about it, because you were also there, but we didn't know each other. In 2014, at the OC Throwdown, for those of you that remember those days, it was every five minutes for three rounds you do Fran, and your score is your slowest Fran time.
00:57:52
Speaker
And, um, I finished it all three times and I can't remember. I think my slowest time was like around four minutes. And like, I'm not kidding. I think I lost a couple of years of my life that day. Like it, there's no, I mean, it's like, it's a traumatic memory. It was one event. There wasn't many people who finished it. Um, and I think, you know, what happened is I think, um,
00:58:23
Speaker
By the way, it's going to be, we're going to see it on Instagram. Um, I was walking out and I'm, I love Talena Fortunato and she's like an awesome mom and now it's stuff too, but I was, um, walking out, we were, I was not in the top heat. I was like in the like second heat down, but Talena Fortunato had also found herself in this heat and she was an amazing games athlete at the time. And she was like, Oh, I didn't come here to like work out with these people.
00:58:46
Speaker
And maybe she was saying it to me because she thought of me as like an equal. I definitely wasn't, but she was comfortable saying it to me. But I took it as like, oh, this like heat's not good enough for you. So I think that fueled me a little bit. I'm pretty sure she finished all three too. I don't remember cause I blacked out after the first one and who knows, but that was definitely the worst, the worst one for me. But I will say that childbirth three times is like not even, forget it.
00:59:16
Speaker
movie about Miranda's third childbirth. You should definitely take a look at that. Yeah, it's awesome. Yeah. The snatching when you hit yourself in the head. Was that workout? Yeah, I don't know that I have
00:59:35
Speaker
It's hard, right? Because it's like, we, you're not hard in one sense. Yeah, exactly. And then to your point about childhood, you kind of like, not forget, but like, there's probably moments where like, I am Oh, my gosh, that was awful. I'm never gonna forget that. And then of course, you forget it. But yeah, I mean, the fire plunge one that we're doing, because there's like no escape, right? Like any workout where like the numbers or the clock like, because
01:00:03
Speaker
My thing, Miranda and I are very different athletes, but like I will, I'm great at pacing. I'm great at like long and just, but when there's like that punitive element of like the clock and other than just quitting and saying like, I'm not gonna continue, you just have no choice but to just cuddle through. But it's amazing to experience so many different, over the course of your fitness career, like to still have things that come up that
01:00:30
Speaker
Challenging different ways like I I'm like very proud that I finished in Iron Man My heart rate was never elevated through that like it was not it's different. It was just different but like like I have pride for that and I pride for like I
01:00:46
Speaker
still getting on the bike yesterday and trying the 20 and like trying, you know, and it's just like, there's always these new experiences. And that's kind of cool to keep seeking out like, yes, and to have other people that so it's not just you're in your own vacuum exposure.
Future Events & Impact Reflection
01:01:01
Speaker
Yeah, I think that's such a huge part about it too. Like, you know, there's this marketing guy Seth Godin, who says like, people like us do things like this, and to be connected with and, you know, influenced and inspired by people who are like, Hey, there's this wide range of like felt experiences that
01:01:20
Speaker
can be really really hard and it might be not going up by two it might be not getting in the cold plunge it might be like yesterday your your bike test the William bike test was the first time i put my finger down my throat oh you've made yourself throw up myself try to throw up yeah and it's like captured that on film we're no stranger to like doing hard things and stuff like that and it's not like i'm gonna do this so i throw up right because like whoa look at me that's not it's just like
01:01:49
Speaker
being gifted me this opportunity to see it and do it. And I think that's what's your hardest. There was one I do remember when you were in the military and we were down and there was a really actually nice gym on base. And there was like a snatch and a sled involved and I and I think I haven't gotten to the blackout point or to the vomiting point because it's just like so bad at that short hard like I'll just pull back.
01:02:17
Speaker
But you really went there and we, it was, it was a struggle. So yesterday, before it was like hours of him, like not being okay. When you did that in the military, that snatch. So yesterday, before he did like, I'm like,
01:02:33
Speaker
Please do not, I had to seriously be like, please do not render our entire second part of this trip useless. That's why I didn't want you guys to do it before we filmed. It's like, Frank the Tank is long gone, honey. You don't have to worry about it. That's what he said. You don't have to worry about that. But yeah, it's fun to have people that get the, again, not because it's proving something,
01:02:59
Speaker
It takes a unique person to be like, oh, I did this, this workout was brutal. And you're like, what was it? Like, you know what I mean? Like, I'm curious. But yeah, we, we have been like so inspired by you guys, like in all of obviously like what you built as a business, but like who you are as a couple. And like, it's, it's really cool to, um, obviously we have some things in common and it's nice to just be a part of, you know, with each other's communities. So.
01:03:26
Speaker
Memorial Day weekend. Yes. Let's talk about that.
01:03:30
Speaker
Yeah. So we're doing, um, last year we got a really cool opportunity to go, um, to Dave Castro's ranch and do the first ever street parking fitness freedom meetup. And it was just like two and a half days of just, it was more of a fitness festival. There was workouts you could do or not do. And some people tried to do all of it and some people jumped in on one thing and, and, um, it was just like a hangout and, you know, it was a really huge compliment from, um,
01:03:59
Speaker
Some of our members who are very CrossFit OG and even Dave himself was like, this is what the games felt like in 2008, 2009. It was just people just having a good time and not taking anything serious. There was no leaderboard. No one was collecting scores. None of that at all. And so this Memorial Day, we're doing it again. And we have a bunch of members and we're going to go back and do a very similar event.
01:04:23
Speaker
But we are going to do a fun special event for a small group of members on Friday night with you guys to release the program that, um, you guys have gifted to our community and let some of our members that will be there, um, do one of those experiences in person together sessions. What a, what a crazy thing to like, that's like, you know, hallowed ground. Oh, people were just like, like.
01:04:49
Speaker
It was really crazy for me to be there with street parking. Because I lived in Northern California, I did tons of seminars there. And I went to the 2008 games there. I did my level two there. And so when we would stand up on the hill and see these hundreds of street parking members in the street parking logo next to Dave's logo, it was really strange. And to have Dave be so welcoming and tell us how proud he was of us.
01:05:19
Speaker
He had fun. Oh, yeah. He was just actually enjoying his time there. And he wasn't trying to be in charge at all, like zero percent. It was it was very it was all very interesting and pretty cool. Nice. Are there still spots? Yeah, I think so. Not a lot. But there are still at least at the time of this recording. Yeah. Well, thank you guys for the time and I'm sure we'll do another.
01:05:46
Speaker
I think so. The Sphinx, I think we're going to do. Yes. The Sphinx. Number, what about 14? I don't know. Yes, 14. Thanks for the 14, I would say. Awesome. Well, thank you guys so much once again. It's always really great having you out here as well for this. Thanks. All right. That's it. Do we say bye, too? Bye. Bye. Bye. Bye.