Speaker
things, right? A huge amount of gamers and then a huge ah issue around saving the planet from potentially cooking ourselves or whatever, whatever better description of it that you have. And I guess I'm trying to, you know, not necessarily look at all will rise, although you're, you're happy to go through that lens, if that makes sense. But like, how do you connect in your mind or through what, you know all the experiences you had get people to actually want to engage, whether it's politics, maybe it's not even the, ah the climate change issue, but engage in politics in a grassroots way, right? Engender that feeling in gamers that yes, it's okay to take risks and not be afraid of a blowback from some people who may, may view you in a a certain way for, for engaging in this stuff. But how do you, how can video games help unlock that feeling or sentiment or activity in the real world? Or is it,