Introduction and Personal Journey
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Welcome to the Solarpreneur Podcast where we teach you to take your solar business to the next level.
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My name is Taylor Armstrong.
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I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
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I teach you to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals.
What is a Solarpreneur?
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What is a Solarpreneur you might ask?
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A Solarpreneur is a new breed of Solar Pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
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What's up, solopreneurs?
Live Presentation Breakdown
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Today, we are going to do a live presentation breakdown.
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We're going to break it down to the nitty gritty and see what we can improve on.
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We've got some great content coming your way.
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Welcome to the podcast.
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My name is Taylor Armstrong.
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If you're new, we're here to help you close more deals, generate more leads and referrals, and have a much better time in the solar industry.
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Hope you're doing awesome.
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Hope you're closing lots of deals.
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Hope you're ramping up for the summer, building some momentum because now's the time to do it.
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That is if you're listening to this.
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It's almost summer.
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Basically it's summer.
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Time flies so much.
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I'm having so much in solar that I don't even know what month it is anymore.
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Hope you can say the same.
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But whenever you're listening to this, you can build momentum in any month.
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Don't let it be an excuse to not get out there.
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But before we get into the content today, just a couple things.
Technical Challenges Discussed
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Wanted to apologize if you were expecting a podcast last Tuesday.
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We actually had some technical difficulties.
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We're supposed to drop a podcast with the one, the only Zane Jan.
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But I went, pulled up the audio on it and was completely shot.
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So we are seeing what we're going to do to improve that and possibly make some edits.
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I'm hoping we can edit enough.
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It's not going to be great audio, but I'm hoping we can make it at least listenable for the next podcast.
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You'll be hearing that later down the road.
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But hey, I'm human and I was trying some new equipment.
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We actually recorded that podcast at SolarCon.
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Was on some new equipment that I obviously did not know how to work it.
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So I apologize to keep
Listener Engagement and Reviews
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And second, just wanted to give a quick shout out to two new reviews that we had.
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As always, it's much appreciated if you go and leave us a review on iTunes, Spotify, Apple.
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I think Apple is the only place where you can actually write your review that I know of.
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But you can leave, I think, stars on Spotify.
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So wherever you're listening, it would be much appreciated.
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So the most recent ones, we had one on May 4th from Oneness Saint.
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She said, being brand new to solar, this has been an education for me.
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I know that by continuing to listen, I'll quickly work my way to success.
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I guess I said she said, could be he or they, whoever said it.
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Thank you so much.
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And may the 4th be with you.
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They left it on May 4th.
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And the second one, we had my man Landon Black.
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He says, Solarpreneur has provided an unreal amount of value to me over the last year and a half in the industry.
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Coming from a small company where most of us haven't been in solar for too long, it has been phenomenal to have access to this content.
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Taylor does a great job of getting the right people at the right time to help us all out.
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Easily the best sales podcast ever made.
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Thank you so much.
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And that is high praise.
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Best sales podcast ever made.
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Wow, I'll take it.
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Thank you, Landon.
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Means a ton to me.
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And hopefully if you have not had the chance to share the podcast or leave a review, would love that.
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And thanks for listening.
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Thanks for sharing.
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It's been awesome.
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This journey can definitely definitely can relate to what Landon's saying.
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I came from a small company myself.
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And really, this podcast is just what I wish I would have had when I would have started in the industry or when I started in the industry.
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So thank you guys a lot.
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And with that being said, let's jump straight into the content
Tool Highlight: Ciro App
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We're going to bring it at you.
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And as always, we get these recordings from the Ciro app.
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If you are not using Ciro, what are you doing?
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Ciro is a recording app, makes it super easy to record your presentations at the door in the home.
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I personally try to record as much as possible, not only so I can use it in the podcasts and content for social media, stuff like that, but also for my own learning, for my own understanding.
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Helps so much going back, listening to the play-by-play of what's going on.
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And Ciro is the easiest way to do this as a team.
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No more recording on voice memos.
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No more having to listen to these clunky recordings.
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Ciro just makes it possible to go skip section by section and hear what's going on and easily give your team and people feedback.
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And we also use it in our coaching program over here at Solopreneur.
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So if you would like to be involved in that, hit me up.
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We got a few spots just opening up for that where we give you all the feedback you need to double yourselves.
Feedback and First Deal Celebration
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So this is from my man, Logan.
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He's my friend out here that we've been working together for about a month now, month or so.
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Logan, he's been making steady improvements.
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He's super motivated.
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He's got the right attitude and actually just closed his first deal yesterday at the time of this recording.
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So I know there's going to be many more
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Um, uh, many more deals to come from this guy, but we're going to listen to a conversation he had on the doors.
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We're going to give some feedback, see when, see what went down and see if we can help him improve a little
Engagement Techniques in Presentations
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So let's jump right into this.
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I usually listen to these at 1.5 speed.
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I'm going to tone it down just a little bit in case you don't like hearing speedy talking.
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Okay, taking it from the top here.
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We're just going around.
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My job is just to collect some data and really educate the homeowners on the program.
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So I like what he's doing.
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This is one of my favorite ways to break preoccupation out here in California.
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And there's probably similar things going on in other states.
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California, we know it's super green state.
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They're always making all these green energy pushes.
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So what Logan is doing, he's going straight into the Senate Bill 100, just diving into how the state needs more renewables.
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It usually gets people's attention out here.
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Hey, that is, I guess, until everyone hears this podcast and starts using it.
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So don't be still in our lines.
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Okay, but a great way to build it to capture the attention right off the bat.
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So some feedback I gave Logan is to just get the customer involved as much as possible.
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Okay, he's going through the information.
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But the truth is people have like seven seconds of attention.
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We got less attention than goldfish,
Creating Urgency and Problem Identification
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So you got to be super involving in your presentation.
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So as he's going through this, I like to throw in just some, you know, tie down statements, get some agreements.
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You guys probably heard about that.
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You know, all the green green energy stuff going on in the state.
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Yeah, you heard about that.
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So as you know, it's just they require the state to have 50 percent of energy coming from renewables by 2030.
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So just all the windmills, dams, stuff like that and solar panels.
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So what's going on is they're just trying to bring more of that into the neighborhoods.
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OK, get them going.
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But another big thing here is whatever presentation you're using, you need to create some type of problem.
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Hey, and this is probably my fault for not because I shared a lot of these lines, shared my script with Logan.
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But something that I think I made the mistake of and I'm trying to tweak in my presentation is just really digging deeper into the problem, pressing on that wound.
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You think if someone has their arm chopped off, they're going to take action.
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They're going to go see a doctor right away.
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So hypothetically, we want to chop their arm off.
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We want to create that pain.
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So they have the desire to do something about it, to take action.
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So for Logan, maybe it's tying in, hey, because of all the green stuff where there's a huge power shortage.
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So we're actually buying a lot of energy from out of state, which you saw the bills go up lately.
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So that's why, because we have a huge power shortage.
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So just getting them to agree that the rates have gone up
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that costs have gone up and anyone can use these lines wherever whatever market you're in.
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I'm sure every pretty much every place I would imagine is getting power from different locations from that's not local.
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So you can tie that in wherever you're at.
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Hey, you guys saw some increases.
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The thing is, we have a power shortage.
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So we have to get our power from different utilities, from different towns, different cities, different states, whatever.
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You can throw that line in
Utility Bills and Rate Plan Strategies
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Okay, but overall, Logan does a good job of getting the customer involved, getting the homeowner rather involved, and the guy obviously is curious to what's going on.
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Okay, do you guys get your bill in the mail electronically, you know?
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Do we have the SDG thingy online?
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We have an account.
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because that's going to determine us completing the survey and seeing if your guys' house actually qualifies.
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Unfortunately, not every house qualifies.
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It's like one in four right now, so that's why they send this out here.
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If you wouldn't mind... Okay, love what he's doing right there.
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One in four homes actually qualify.
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And you can throw a number.
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I like the idea of throwing out a specific number that, hey, only two out of five.
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Usually, it's about two out of five people that actually end up qualifying for this.
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Or maybe a lot more homes qualify here.
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Yeah, you don't have to.
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We're not lying to people out there, right?
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But you can say something like, hey, it's only actually two and five homes that end up being able to do this.
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If that's you're not going to lie to them, but that's probably true, right?
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You're not doing every home on the street, but you're probably have a good shot at doing every two out of every five, right?
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So I think that's a good line.
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He's doing the takeaway, which is awesome.
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And then something as far as getting the bill here, he's requesting the chart for the QI usage.
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But as we know, a lot of people get pushback to this once we pull up or once we bring up, hey, we need to copy the bill.
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A lot of times people are pushing it off.
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They're saying, oh, we're busy.
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Come back or I'll give that to you next time.
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And Logan, he does end up getting it here, which is awesome.
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But a line that I have been using is, hey, one of the qualifications, we actually just need to see what rate plan you're on.
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I actually got this from my buddy, Jerem.
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He used to work with him.
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So if you're listening, thank you, Jerem.
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But you're asking what rate plan they're on.
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Do people know what rate plan they're on?
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No, no one knows what rate plan they're on.
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So you say, do you know if you're on like TOU1, TOU2, DR1, DR2, do you know what rate plan you're on?
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Just throw out whatever random, you know, the rate plans, they all have their little acronyms for the rate plans they're on.
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No one knows what they're on.
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So if you throw that out, I've been seeing a lot more success in getting the actual bill for it.
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Okay, but number two, and just in general, if Logan made the attempts to get inside the home, all this is going to be way easier.
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Okay, so something I'm learning and just recently from Mike Brand, you guys probably heard the podcast with Mike Brand we did recently.
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Something he taught me is that he doesn't even try to get information.
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People hate giving out stuff.
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So he just first says, hey, all I do today is I just jot down a couple of the details for you, leave you with some of the notes, and then I'll come back when we have the full breakdown.
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So he's not even asking for information.
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He's not asking for anything because a lot of times people don't want to give anything.
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He's first attempting to get inside the home, get in neutral ground, become a guest in the house.
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Then he's going for that other stuff.
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So keep that in mind just in general.
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So this guy's going to get his bill.
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Logan, I'm sure, was sweating right there.
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The guy's like, uh, is he going to say yes?
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Is he going to say no?
Storytelling for Emotional Connection
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So Logan, at this point, has got to be stoked.
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He's getting his bill, and the guy's going to grab it.
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Yeah, so what we would do is we would complete our survey.
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You guys qualified, then we would come back through and give you like a full.
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Yeah, we've done a few installs in your area recently.
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to work with a CNG or yeah.
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So basically if you, if your guys has qualified, basically swap your rate with, you know, if you walked in, so, you know, say, you know, you were paying like a hundred, for example, right.
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We got you down to like 110 that rate would get locked in.
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It's not going to go up over time.
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Okay, and then just be careful you're not giving people conflicting information.
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Logan, I think he's explaining that he's still going to get a bill from the utility and it's just going to be lower.
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But we know he's going to get a bill that replaces what he's paying the utility.
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So if you're new, make sure just in general you are giving as little information as possible.
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A lot of people try to just suck all the details out of you on the doors.
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They're just vampires.
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They're sucking them.
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the details out of you, but don't fall for that trap.
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Because if you give all the information, if you just vomit all the details over them, then very likely that they're not going to want to meet
Avoiding Information Overload
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You got to keep the intrigue.
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You got to set that frame of intrigue that they want to see what's going on with it.
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So just be careful about the info you're giving them.
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Speaker
And then just to jump to a couple other sections here.
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Speaker
So, so you were using the renewable, you said?
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Speaker
So, you know, is that an effort?
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What happened there was, so PG&E is, you know, they're the biggest utility in the state, right?
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And they're all over Northern California.
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Speaker
They're even down here in some areas.
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Speaker
What was happening is they have their lines pulling powder, powder, power out of Nevada and Utah to kind of, you know, take the stress off our grid.
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Those lines are getting overloaded and bursting and causing these fires.
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So they're trying to take now more.
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And I just got to say, I love what he's doing right here.
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Hey, Logan killed on this part.
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Speaker
He's getting a story and he's telling a story, right?
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And I love that it's a personal story about what's going on in Northern California.
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Speaker
Lions are getting overloaded, bursting and causing fires.
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And I would say if he can use a story like this more towards the beginning, because right here, he's creating a big problem.
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Speaker
If he can tie that in
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Speaker
To the reason why they're raising rates up the wazoo.
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Hey, I'm from Northern California.
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Speaker
And yeah, he's saying they're pulling power from Nevada and Utah because the lines are getting overloaded.
00:15:33
Speaker
That's why rates are going up.
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Speaker
That's super powerful and super intriguing right there.
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Speaker
So love what he's doing.
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Any story you can tie in with this.
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Speaker
If you have a personal story, I think that's great.
00:15:42
Speaker
If you have a story from other people, that's really going to activate emotion, right?
00:15:46
Speaker
We know stories sell, right?
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Speaker
So you got to get the stories going.
00:15:52
Speaker
You got to create that emotion within your customers.
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That's what's going to make them take action.
00:15:57
Speaker
Or stress off that grid.
00:15:59
Speaker
Basically, and getting people to go solar.
00:16:03
Speaker
I mean, there's hydro, there's windmills.
00:16:17
Speaker
So, you know, obviously anyone can just go out, hit up a solar company and be like, Hey, let me pay $30,000, put a system on a house.
00:16:23
Speaker
A lot of people don't want to do that, obviously.
00:16:25
Speaker
So that's why we have these incentive programs through the net metering.
00:16:28
Speaker
Um, it kind of, it's, you know, it's a fully funded project.
00:16:30
Speaker
So it's no cost upfront.
00:16:32
Speaker
Basically that, that swap rate you get that's reduced and locked in that's, it'll be sort of a lease option.
00:16:39
Speaker
Um, and there's a lot of different options and all that kind of stuff.
00:16:45
Speaker
And yeah, right here.
00:16:46
Speaker
But again, he's got to be careful because you don't want, you don't want to give all the details here again.
00:16:52
Speaker
So he's saying it's a lease option.
00:16:54
Speaker
He's obviously kind of, um, going towards like a power purchase agreement, which we do a lot of out here in California.
00:17:01
Speaker
Um, so, you know, you just want to be careful about what you're telling them.
00:17:05
Speaker
A lot of people, if you say lease, that's going to be a bad word for them.
00:17:10
Speaker
A lot of people are just going to instantly be like, no, no, no, no.
00:17:14
Speaker
So just want to be careful about how much information you're given.
00:17:17
Speaker
He could just keep it general here.
00:17:19
Speaker
Just let them know, Hey, it's the redirection program.
00:17:21
Speaker
You're just going to get a bill that's lower and it's going to be redirected.
00:17:24
Speaker
It's going to be paying for power from the panels.
00:17:26
Speaker
Just leave it general.
00:17:27
Speaker
So that way, whether it's you going back or whether you have a closer going back, then they can transition to either a lease,
Appointment Scheduling as a Sales Tool
00:17:35
Speaker
It leaves kind of all the options open.
00:17:37
Speaker
Yeah, but he did do a good thing here saying there's a lot of different options and we figure out what's best for you.
00:17:42
Speaker
I'm just leaving it kind of open-ended.
00:17:46
Speaker
45 so there's a good chance you guys buy um hopefully on your roof roof looks pretty good um so right now you guys are about like number four on our list just in this area alone to be surveyed uh i think we are booked up pretty much this afternoon um if we came back let me look at my calendar real quick let's see so i have so tomorrow i have 11 a.m and then i have one other than that we'd be looking at monday of next week so basically it would just be we would complete our survey
00:18:14
Speaker
And he did a good job.
00:18:15
Speaker
I like what he's doing here.
00:18:16
Speaker
He's pulling up the calendar.
00:18:18
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Whether you're slammed with appointments or not, that's really powerful.
00:18:22
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He's making it seem like he's the prize here.
00:18:24
Speaker
He's the one that's controlling the agenda.
00:18:26
Speaker
And he's the one that's super busy, right?
00:18:29
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So it's kind of like, oh, let me see if we got time for you.
00:18:32
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And that's really powerful.
00:18:33
Speaker
So giving him the little option close at the end.
00:18:35
Speaker
And if I were him, I would just kept it to Saturday 11 or 1, just kind of give him the two options rather than putting Monday on the table.
00:18:43
Speaker
Because we all know when people go through a whole weekend, when three days pass, likelihood that that appointment happens goes down.
00:18:50
Speaker
But yeah, good job in general right there.
Involving Decision-Makers in Appointments
00:19:06
Speaker
engineers end so they'll basically just match your kilowatt usage and then really just make sure that we can actually provide the amount of panels you would need to produce the amount of
00:19:17
Speaker
And then once we have that completed, it doesn't take that long.
00:19:19
Speaker
We just come back through and just kind of give you the breakdown and really just give you the different options and all that kind of stuff.
00:19:26
Speaker
So with Saturday, midday or Saturday, today's Friday, Saturday.
00:19:35
Speaker
We can do one o'clock, I guess.
00:19:36
Speaker
One o'clock tomorrow.
00:19:39
Speaker
Let me put it in my notes.
00:19:41
Speaker
And what was your name?
00:19:42
Speaker
My name is Gunnar.
00:19:46
Speaker
My best friend's name is Gunnar.
00:19:49
Speaker
I got the picture of that.
00:19:50
Speaker
So what I'll do is I'll send you a text just kind of confirming the appointment and then also give you a link in that text to our website so you can kind of get some more information that way too.
00:19:58
Speaker
Okay, so that's basically a wrap there.
00:20:01
Speaker
I'll leave out at the end.
00:20:02
Speaker
Gave me a little chuckle.
00:20:03
Speaker
After he walked away, he captures on the recording a little celebration.
00:20:08
Speaker
Says, let's effing go there at the end.
00:20:10
Speaker
So don't want to upset anyone's mother that's listening to this show.
00:20:12
Speaker
So I'll leave out the vulgarities.
00:20:14
Speaker
But glad he got stoked at the end because he should be.
00:20:17
Speaker
Booked a good appointment.
00:20:19
Speaker
And Logan did tell me after that the wife was there kind of listening in.
00:20:23
Speaker
You can't really hear from this recording.
00:20:26
Speaker
But that's the other thing I would say, make sure you are getting the other spouse, other decision makers involved.
00:20:31
Speaker
If they're not home, you need to be saying, hey, your wife's here at this time too, right?
00:20:35
Speaker
Or is there anyone else that decides on like projects for the home?
00:20:39
Speaker
You need to make sure everyone is involved.
00:20:41
Speaker
Otherwise, you're probably going to get a text later and you're probably going to show up.
00:20:44
Speaker
It's a one-layer appointment.
00:20:46
Speaker
And we all have gotten those texts saying, hey, my wife doesn't want to look into this because you know they're going back and just saying, hey, honey, we want someone coming by and selling a solar.
00:20:54
Speaker
So you need to make every attempt possible to talk to the spouse.
Presentation Recap
00:20:58
Speaker
So solid stuff right there.
00:21:00
Speaker
A couple of things for improvement, but overall, he does a great job.
00:21:03
Speaker
So I hope there's some things you can take away.
00:21:05
Speaker
Remember, a solid presentation is all about creating a problem, giving them the solution, tying in benefits, doing a takeaway, and then transitioning into actually setting the appointments, which I always prefer to get inside the home to do.
00:21:20
Speaker
And again, I apologize for the little lapse in the schedule.
00:21:24
Speaker
I'm hoping we can continue a schedule with the podcast next Tuesday and fix the audio issues we're having on Zane Jan's podcast.
00:21:33
Speaker
But if not, we'll keep coming with more contents.
00:21:35
Speaker
We'll keep it rolling.
00:21:36
Speaker
So get out there, record your presentations today.
00:21:39
Speaker
Go get cereal if you don't have it and hope you have an awesome day.
00:21:43
Speaker
We'll see you next time.
00:21:45
Speaker
What's up, Solopreneurs?
00:21:46
Speaker
Hope you enjoyed the episode.
Cheat Sheet Announcement
00:21:48
Speaker
Before you run out and start selling more solar yourself, wanted to let you know about an exciting new cheat sheet we created specifically for you in mind.
00:21:58
Speaker
One of the top questions I get asked on Instagram, on Facebook, by our listeners is, Taylor, where should I start?
00:22:05
Speaker
What episodes should I listen to in the podcast?
00:22:08
Speaker
You got too many podcasts, man, because now we have over 200 episodes.
00:22:13
Speaker
So what we've done, we created the top 10 most downloaded, most listened to, and I would say widely accepted, most useful podcasts that we've done here on Solopreneur.
00:22:26
Speaker
We put them together all in one sheet so you can go, you can hit the ground running, especially if you're new, you do not want to not have this sheet.
00:22:35
Speaker
So go download it right now.
00:22:37
Speaker
It's going to be at top10.solarpreneurs.com.
00:22:40
Speaker
Again, that's top10, the number 10,.solarpreneurs.com.
00:22:46
Speaker
Don't forget the S on solarpreneurs.
00:22:48
Speaker
We will have that in the show notes.
00:22:50
Speaker
Go download it right now.
00:22:52
Speaker
And especially if you have not listened to them, go listen to them and you can re-listen to them.
00:22:57
Speaker
That's going to show you how.
00:22:58
Speaker
So go download it and we'll see you on the other side.