![Episode 42: Jessica Jordana - Moving Beyond a Client Profile image](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/5a4bf7c0515b1a001a06affc/8175ad6c-79fa-45e6-a4db-b0fe561e2eb5.jpg)
![](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/5a4bf7c0515b1a001a06affc/8175ad6c-79fa-45e6-a4db-b0fe561e2eb5.jpg)
Jess and I chat about moving beyond a client profile and actually writing copy designed to convert visitors into clients. I appreciate the practical questions that Jessica outlines in this episode to help people think through the their copywriting.
Jess Jordana is a copywriter (a.k.a. heart-translator) who helps creative business owners turn their passionate mumblings into words people actually "get." She is a 24/7 iced coffee drinker, and firmly believes if date night isn't tacos, you're doing it wrong. She builds her tribe through the motto: "We don't do shallow friendships"; and she wouldn't survive a day in business without her cute husband (Presley) and pup (Joey Tribbiani). You can follow her adventures on Instagram @jessjordana.
![](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/5a4bf7c0515b1a001a06affc/8175ad6c-79fa-45e6-a4db-b0fe561e2eb5.jpg)
Jess and I chat about moving beyond a client profile and actually writing copy designed to convert visitors into clients. I appreciate the practical questions that Jessica outlines in this episode to help people think through the their copywriting.
Jess Jordana is a copywriter (a.k.a. heart-translator) who helps creative business owners turn their passionate mumblings into words people actually "get." She is a 24/7 iced coffee drinker, and firmly believes if date night isn't tacos, you're doing it wrong. She builds her tribe through the motto: "We don't do shallow friendships"; and she wouldn't survive a day in business without her cute husband (Presley) and pup (Joey Tribbiani). You can follow her adventures on Instagram @jessjordana.