Jess and I chat about moving beyond a client profile and actually writing copy designed to convert visitors into clients. I appreciate the practical questions that Jessica outlines in this episode to help people think through the their copywriting.

Jess Jordana is a copywriter (a.k.a. heart-translator) who helps creative business owners turn their passionate mumblings into words people actually "get." She is a 24/7 iced coffee drinker, and firmly believes if date night isn't tacos, you're doing it wrong. She builds her tribe through the motto: "We don't do shallow friendships"; and she wouldn't survive a day in business without her cute husband (Presley) and pup (Joey Tribbiani). You can follow her adventures on Instagram @jessjordana.