From startup to stardom - Marketing to space

I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, customer comms and sales enablement.

Duro helps disruptive hardware teams design and build products faster. It is no wonder that space is part of their playground.

CHAPTERS

01:08 Introducing Aphrodite Brimsmead from Duro

02:45 About Duro

04:10 From engineering to marketing

05:14 Customer experience

06:13 Starting up

07:26 Scrappy developing creative results

10:28 How has Duro grown? 

11:11 Having a marketing person on staff

12:08 Working with an agency

14:06 Creating assets and finding the right audience

14:43 SmallSat

16:08 AD

17:16 Preparing your team for conferences

19:09 Other marketing challenges - AI, a lack of time, and oodles of smarts

20:26 Marketing tools in the toolbox

23:48 Why space

25:59 Duro case study - AstroForge

28:13 Final thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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