In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia. 

A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team. 

Amanda Hudswell

Head of Marketing Communications and Public Affairs 

Equatorial Launch Australia

https://ela.space

CHAPTERS:

01:17 Importance of a marketing plan

03:01 Eclipse

04:27 Meet Amanda Hudswell

07:54 About ELA

13:59 When to bring in a marketing professional

16:24 The Marketing Plan

19:17 Your audience and crafting a message that resonates

22:25 Strategies and tactics of a marketing plan

24:02 Constructing the plan and getting scrappy

22:37 Measuring and testing

30:24 Non-digital results

32:52 Telling the space story

36:47 Your audience is the hero, your company is the guide

39:53 Marketing challenges

41:59 Marketing successes

44:17 Algorithms - shooting at a moving target

46:34 Bad actors, trolls, and grumpy people

53:59 The future of space

58:57 Final Thoughts

MENTIONS:

GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/

Building a BrandStory by Donald Miller

ITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML.

https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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