Communicating the Value of Space with guest Katie Gibas with Moog

Izzy chats with Katie Gibas, Marketing Communications Manager for Moog about communicating the value of space. They explore how important it is to master the art of speaking, so you can amplify your company’s voice and effectively tell your company’s story in a way that resonates. 

Chapters:

01:07 Communicating the value space

02:20 Meet Katie Gibas

06:33 About Moog

08:29 Anti-space messaging

10:24 Telling your story in front of the camera - working with your staff to prepare them for interviews

14:41 Getting over self-consciousness

16:11 Telling the story

18:22 Pool noodle rockets

19:46 Space is for everyone

20:17 Ad

22:38 Different perspectives 

24:26 Get feedback

25:33 Video series “The faces of Artemis at Moog”

28:24 Current video project about avionics

28:59 Reaching the people outside the space industry bubble

30:30 Unique and powerful networks and audiences

31:35 Telling the company’s story with hands-on activities

32:49 Challenges working in the space industry - can’t talk about it

38:14 Volunteering builds powerful employees and powerful outreach strategies

43:04 Volunteers makes the company human

43:58 Future of space

45:07 Challenge - Tell us a story 

Links:

https://spacemarketingpodcast.com/

https://www.moog.com/

https://www.youtube.com/mooginc

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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