Communicating the Highs and Lows of space

Communicating the Highs and Lows of space

Insights on Storytelling, News Releases, and Building Trust in the Commercial Space Industry

Izzy chats with Audra Mitchell, Assistant Director of Marketing & Communications at Astrobotic to discuss the good days and bad days and how to talk about both of them.

And be sure to see Steve Clarke Vice President for Space Programs at SpaceCom Jan 28-30 in Orlando!

Chapters:

01:45 Meet Audra Mitchell, Assistant Director of Marketing & Communications at Astrobotic

06:47 Commercial Space needs non-space skills

09:15 Astrobotic

11:13 What is a news release and why is it important

12:53 Telling your story to the media

15:54 AI finding good information

17:11 See Steve Clarke at SpaceCom

18:05 Finding your company

19:50 Importance of a news release

23:53 What is in a news release - 3 pillars of content - technology, local interest, and fun content

25:41 Who, what, when, why, and how

26:04 Building trust

26:33 When the news is not good news

29:50 The danger of silence

29:59 The hard days - Peregrine Moon Lander

37:20 Taking the public with you

39:18 Marketing the Moon by David Meerman Scott

39:59 Educating the future workforce - Moonshot Museum

47:01 Final Thoughts

Astrobotics

https://www.astrobotic.com/lunar-delivery/manifest/

Workforce development

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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Purchase Date: 6/3/22

Cue Sheet Track Name: Inspiring Hip Hop

Composer: Two Mountains

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