Is Running an Event Worth It? With Paul Ince of Marketed Live

On this week's episode, I chat with Paul Ince, also known as Biz Paul, about his experience running "Marketed Live," an event he started to help build his brand and business and one I attended as a keynote speaker!

We dive into the behind-the-scenes insights of organizing an event, discussing everything from finding a venue and selling tickets to the importance of customer service and food. Paul shares how running an event has significantly boosted his personal brand and offers invaluable advice for anyone considering hosting their own event.

Key Takeaways:

• Running an event can significantly benefit your personal brand and overall business reputation, even if it's not a huge money-maker on its own.
• Prioritize the attendee experience by investing in quality food, excellent customer service, and thoughtful details that surprise and delight.
• Carefully consider your audience and what they would find most valuable. You don't always need big-name speakers if you provide genuine value.
• Explore alternative sponsorship opportunities, such as tapping into a company's Corporate Social Responsibility (CSR) budget to fund initiatives like social ticket funds.
• It's okay to let go of an event or project if it no longer serves your business goals or personal capacity. Sometimes, saying "no" to one thing allows you to focus energy on more profitable or fulfilling ventures

Episode Highlights:

• 03:15: Paul shares the origin story of "Biz Paul" and how his content marketing consultancy, Like Mind Media, came about.
• 05:07: Discover why Paul and his friend Tim decided to create Marketed Live and their vision for the event.
• 09:20: Paul explains how Marketed Live became a valuable asset for Like Mind Media's clients and boosted his personal brand.
• 17:35: We discuss the unexpected challenges of running an event, including the difficulties of selling tickets and venue issues.
• 28:06: Paul reveals a clever strategy for securing sponsorship by aligning with corporate social responsibility (CSR) budgets.
• 37:05: Paul talks a