A pep talk for small business owners

2025 seems to have been a tough year for small business owners so today on the podcast I am giving us all a little pep-talk and a reminder about why it is absolutely brilliant to keep showing up as best we can in and for our businesses. 

I'd love to know how things are going for you and if any of this has been helpful and encouraging. Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!

Key Takeways

• As small business owners and creatives it’s often when we are under pressure and things feel difficult that creativity grows. Pressure often pushes innovation
• If you’re a small business owner, you’re a problem solver, you are a creative, you will find a solution that will help you and help other people
• As a small business owner, some of the small business magic is that you can be agile and pivot in a way that large companies can’t.
• You have something unqiue to sell or offer as a small business owner because it’s YOU who are doing it and there is no-one else like you
• Where AI is offering us ‘perfect’ and ‘slickness’, showing your audience the messy reality of your humanity within your business will cultivate deeper connections, authenticity and trust in your business.
• Be intentional in the ways that you want to impact the world because you have influence and that impact will grow and spread

Episode Highlights

• 1:30: I talk about how amazing things can happen under when we’re pressure as small business owners
• 3:21: I talk about the magic sauce behind being a small business owner
• 5:25: I talk about the beauty of being uniquley you withint your industry and ways to lean into that
• 7:40: I talk about embracing our humanity as a positive within our small businesses
• 10:25: Final thoughts on the imapct we have on the world