Beyond "Niching Down": The Power of Strategic Messaging with Kierian Cameron

I am really trying to cover all different aspects of branding and marketing with this podcast so today I'm diving into something I haven't covered much: how to attract your dream clients through your brand messaging. I chatted with Kierian Cameron, a graphic designer, brand consultant, and the founder of the UK's first premium print-only business newspaper for brand-obsessed founders and entrepreneurs, Brand Cult.

Kierian shares her incredible 'squiggly' career journey—from psychiatric nurse to winning the lottery and starting an education company, which eventually led her to graphic design and launching her newspaper. We delve into brand messaging—what it is, how to be strategic and intentional with it, and what tweaks you can make to attract higher-paying clients.

If you've been stuck trying to attract the right clients, this is the episode for you.

  Key Takeaways

• Brand Messaging is Your "Cult Doctrine": It's not just about what you say, but what you stand for, including your brand's vision, mission, and the cause you're behind.
• Be Intentional and Strategic: Instead of throwing spaghetti at a wall to see what sticks, make a conscious decision about what you will and will not talk about before you speak. This prevents you from diluting your brand.
• Attract the Right People: When you show up authentically, unapologetically, and say things with intention, you will attract the people that resonate with your message, which gets you results quicker.
• Develop Branded Soundbites: Create five to eight short, core soundbites or clips of your messaging that you can use over and over again—in your social media, elevator pitch, and all brand touchpoints—to reinforce your message.
• Convey Confidence to Attract Higher-Paying Clients: Higher-paying clients are looking for confidence and expertise.

 

Episode Highlights

• 01:40