Context collapse online is a huge reason why people can end up misunderstanding or misinterpreting content that you create; small business owner or not! It's also just so easy and lazy to make a comment without first looking for deeper context ourselves.

On todays's solo episode I am talking about some negative comments that showed up on a video that I made for a brand and how I felt about them and have used them to move forward in my own personal development.

I'd love to know what you think about the comment culture online. Come find me on instagram where I am @‌lizmmosley [https://www.instagram.com/lizmmosley/] or @‌buildingyourbrandpodcast [https://www.instagram.com/buildingyourbrandpodcast/] to let me know and I hope you enjoy the episode!

 

Key Takeways

 * When we are building visable brands we do expose ourselves to other people’s opinions
 * There’s often a context collapse when you post snippets of your life online
 * We don’t need to justify the way we spend our time just to fit other people’s expectations of what holds value or productivity
 * When someone makes a comment bringing you down, it often has more to do with how they are feeling about their own lives than what you’re actually doing.

 

Episode Highlights

 * 1:12 The story of how I got trolled
 * 5:09 The trolling comments
 * 7:04 Talking through my initial response
 * 8:15 The signs of when something is bothering me when I thought it wasn’t
 * 10:32 Challenging myself to not over-explain or justify my decisions
 * 11:58 How being trolled has helped me

 

Mentioned in the episode

 * Jo Hooper - Get Wildly Free Instagram [https://www.instagram.com/getwildlyfree/]
 * My Adobe ad - The Day In The Life [https://www.instagram.com/reel/DL4FKiVxUKP/?utm_source=ig_web_copy_link&igsh=MTgwejR6a2hnbWJmMQ==]

I got trolled for being lazy

On this week's episode, I chat with Paul Ince, also known as Biz Paul, about his experience running "Marketed Live," an event he started to help build his brand and business and one I attended as a keynote speaker!

We dive into the behind-the-scenes insights of organizing an event, discussing everything from finding a venue and selling tickets to the importance of customer service and food. Paul shares how running an event has significantly boosted his personal brand and offers invaluable advice for anyone considering hosting their own event.

 

Key Takeaways:

 * Running an event can significantly benefit your personal brand and overall business reputation, even if it's not a huge money-maker on its own.
 * Prioritize the attendee experience by investing in quality food, excellent customer service, and thoughtful details that surprise and delight.
 * Carefully consider your audience and what they would find most valuable. You don't always need big-name speakers if you provide genuine value.
 * Explore alternative sponsorship opportunities, such as tapping into a company's Corporate Social Responsibility (CSR) budget to fund initiatives like social ticket funds.
 * It's okay to let go of an event or project if it no longer serves your business goals or personal capacity. Sometimes, saying "no" to one thing allows you to focus energy on more profitable or fulfilling ventures

 

Episode Highlights:

 * 03:15: Paul shares the origin story of "Biz Paul" and how his content marketing consultancy, Like Mind Media, came about.
 * 05:07: Discover why Paul and his friend Tim decided to create Marketed Live and their vision for the event.
 * 09:20: Paul explains how Marketed Live became a valuable asset for Like Mind Media's clients and boosted his personal brand.
 * 17:35: We discuss the unexpected challenges of running an event, including the difficulties of selling tickets and venue issues.
 * 28:06: Paul reveals a clever strategy for securing sponsorship by aligning with corporate social responsibility (CSR) budgets.
 * 37:05: Paul talks a

Is Running an Event Worth It? With Paul Ince of Marketed Live

I recently did a Q+A box over on my instagram and today's episode is me answering the questions that came up. It's so great to be able to answer specific questions from listeners and I hope you enjoy discovering the answers to the questions asked too!

If you have any other questions for me, or if the answers sparked more questions come find me on instagram where I am @‌lizmmosley [https://www.instagram.com/lizmmosley/] or @‌buildingyourbrandpodcast [https://www.instagram.com/buildingyourbrandpodcast/] and I'll keep a list for the next Q+A episode. 

Episode Highlights

 * 0:32 Exciting news for the next season of the podcast
 * 3:27 What would have to happen for me to stop podcasting?
 * 5:14 What is your least favourite podcasting task to do?
 * 6:36 You have a client deadline and a podcast deadline clash, which one wins?
 * 10:12 What hasn’t worked that you’ve tried before?
 * 13:30 What’s the kindest thing someone has said about the podcast?
 * 14:24 Why haven’t we had a live podcast recording/show yet?
 * 15:48 Do you sell products with your hand-lettering on?

 

Mentioned in the episode

 * My YouTube Channel (please subscribe if you enjoy YouTube content!) [https://www.youtube.com/@lizmmosley]
 * Waitlist for the Live Podcast Event [https://lizmosley.myflodesk.com/liveeventwaitlist]

If you enjoyed this episode please leave a 5* rating and review!

Answering your questions

It can be hard to know what to invest in and when in your small business. Today I am sharing the recent investments I have made, why I made them and how they have helped me level up in my business.

Have you made some recent upgrades or investments in your business? I'd love to know what has really supported you and given you a good ROI? Come find me on instagram where I am @‌lizmmosley [https://www.instagram.com/lizmmosley/] or @‌buildingyourbrandpodcast [https://www.instagram.com/buildingyourbrandpodcast/] to let me know and I hope you enjoy the episode!

 

Key Takeways

 * Needing hi-tech equipment shouldn’t be a barrier to entry for things in your business: start with what you have and build as you go
 * Upgrading your equipment or spending money on support for your business can remove the friction for you

 

Episode Highlights

 * 0:32 Why it helps to invest in your business
 * 0:56 Leveling up my video tech and why
 * 2:58 The things I have invested in - camera
 * 4:03 The things I have invested in - microphone
 * 5:09 The things I have invested in - teleprompter
 * 7:09 The things I have invested in - coaching
 * 8:53 The things I have invested in - portable camera

 

Mentioned in the episode

 * Sony ZVe10 camera [https://www.sony.co.uk/interchangeable-lens-cameras/products/zv-e10] 
 * Rode podmic USB [https://rode.com/en-au/products/podmic-usb?variant_sku=PODMICUSB] 
 * Elgato teleprompter [https://www.elgato.com/ww/en/p/prompter]
 * Zencastr [https://zencastr.com/?via=kiet&gad_source=1&gad_campaignid=22897730118&gbraid=0AAAABBG5MWgVLx_oA2JXQLZdzFM-FoI8T&gclid=CjwKCAjwlaTGBhANEiwAoRgXBXNn26FGXNjQ-28AEov6BPZHKGlBM_0v5ST5xAyB6UWi_-8ipY_FlRoCew8QAvD_BwE]
 * Paul Ince Business Coaching [https://bizpaul.com]
 * Osmo Pocket 3 [https://store.dji.com/uk/product/osmo-pocket-3?utm_source=google&utm_medium=cpc&gad_source=1&gad_campaignid=20715086848&gbraid=0AAAAADO_H_eSou1RMRFiIXXiCipUHvTeR&gclid=CjwKCAjwlaTGBhANEiwAoRgXBVU2HSZsy9W26b9cPWq4-PkIjctbGBahFMkOL632-9UxNX2Hqm7_2hoCX3EQAvD_BwE&vid=153291]

Recent investments I've made in my business

Want to know one of the most clarifying and helpful things you can do for your small business? Define your mission statement. I've come across many small businesses who are doing great things but don't seem to have a clear direction they are going in simply because they missed a step when starting out, which is to determine their mission statement. 

On today's solo episode I chat through what a mission statement actually is, we look at big companies' mission statements and look at what's needed to define your own mission statement. I think you're going to find this episode helpful even if you already have a mission statement - it's always a good time to check in and make sure all areas of your business are going in the direction you actually want them to!

Let me know if this episode resonated with you. I'd love to know your mission statement too. Come find me on instagram where I am @‌lizmmosley [https://www.instagram.com/lizmmosley/] or @‌buildingyourbrandpodcast [https://www.instagram.com/buildingyourbrandpodcast/] and I hope you enjoy the episode!

 

Key Takeways

 * A mission statement is an achor and a guiding light in your business
 * When you’re clear about your motivation and values it translates well accross in your business and can help you make the right decisions for your business
 * Money as the sole motivator for your business wont help you be clear on the bigger purpose of your business and it will be easy to get lost along the way.

 

Episode Highlights

 * 0:29 The difference between a mission statement and a vision statement
 * 3:30 Big brands’ mission statements
 * 5:56 How to breakdown what a mission statement is so that you can create one
 * 7:56 Making money as your mission statement, is that good or bad?
 * 9:02 My advice for what to think about when writing your mission statement

Coming up with a mission statement for your brand

If you didn't already know, I've been trying to get to 100 Rejections for the last two years. Today I am chatting through the update of how it's all going (spoiler alert - I am failing!!!). I have been learning valuable lessons along the way and as I share them in today's episode I hope you find them helpful too. 

If you want some support in your Rejection Challenge Journey, or simply would like to have a list of ideas of what you could pitch for then you will want to get your hands on my latest resource - The Rejection Challenge Prompts Package [https://lizmosley.thrivecart.com/lets-get-rejected/]; 30 prompts for you to challenge yourself with, daily or at your own pace. 

Let me know how your rejection challenge is going if you're doing one or what the first thing you will pitch for if you're about to start! Come find me on instagram where I am @‌lizmmosley [https://www.instagram.com/lizmmosley/] or @‌buildingyourbrandpodcast [https://www.instagram.com/buildingyourbrandpodcast/] and I hope you enjoy the episode!

 

Key Takeways

 * You have to learn to trust that you will be able to handle the rejection and move on
 * Very rarely is anything a ‘forever’ no
 * Pursuing rejection gets you more comfortable with discomfort and helps you to learn how to move on quicker when rejections do come

 

Episode Highlights

 * 1:00: Let’s get rejected - a new product to help you with your rejection challenge
 * 1:37: the story so far and why I’m failing
 * 3:15: A new challenge to help me get to 100
 * 5:15: Dream clients as a motivitaion
 * 6:44: Things that hold me back in the rejection challange

 

 

Let's Get Rejected - An Update On One Hundred Rejections

Have you ever felt like there's a bit of a blockage between what you're doing now and where you want to be in marketing your business? Are you watching other people show up for their brands and their marketing in ways that just seem beyond what you feel naturally comfortable in doing and you don't even think the content they're producing is that good but they seem to be doing well...? Well today's episode is for you! 

I was having a chat with my friend who works in fundraising for a Charity and our converstation inspired today's episode. Join me as I talk through and encourage us all to lean a bit further into our discomfort and what feels 'cringe' and why that's a great move for your branding, marketing and business in general.

I would love to hear your thoughts on what has helped you overcome the cringe and what you're planning to do to grow your personal discomfort in your business

Come let me know on instagram where you can find me @‌lizmmosley [https://www.instagram.com/lizmmosley/] or @‌buildingyourbrandpodcast [https://www.instagram.com/buildingyourbrandpodcast/] and I hope you enjoy the episode!

 

Key Takeways

 * The most successful people are not necessarily the people who are the best at what they do. It’s often the people who are prepared to put themselves out there.
 * The people who are willing to work through 'the cringe' are the ones who are getting their businesses and products infront of clients and making the sales
 * In order to grow our businesses we need to grow our capacity for discomfort
 * A huge part of success is the willingness to show up and risk failiure

 

Episode Highlights

 * 0:42 The story behind today’s topic
 * 1:53 Who is winning at being successful?
 * 2:46 Being 'cringe' online
 * 3:21 How to grow your business well
 * 4:27 Why people get held back in their businesses
 * 5:25 Things you can do to help you push through the discomfort
 * 7:59 How to stand out in your industry
 * 10:23 A round up of lessons learned

 

Lessons about cringe and discomfort from a chat with a friend

It is so tempting to jump on trends when it feels like 'everyone is doing it', and the creative direction is right in front of you but does it actually help or hinder your business?

Today I chat through my thoughts on whether or not following trends is good for your branding and if you do follow trends how to know which ones work for you and which ones don't.

I would also love to hear your thoughts on how you feel about trends and whether or nott they work for you. 

Come let me know on instagram where you can find me @‌lizmmosley [https://www.instagram.com/lizmmosley/] or @‌buildingyourbrandpodcast [https://www.instagram.com/buildingyourbrandpodcast/] and I hope you enjoy the episode!

 

Key Takeways

 * Trends don’t last for very long; if you create branding based on a trend, within a year the trend will have moved on
 * If you change your branding regularly you risk breaking trust with your audience and clients
 * If you jump on a trend at the right time, it can have a good imapct and work well
 * Some trends can get boring really quickly and become oversaturated

 

Episode Highlights

 * 1:14 Trends in visual branding
 * 2:10 why rebranding frequently causes problems
 * 4:10 Ways to use trends in your small business visual branding
 * 6:41 trends within your visual content
 * 9:35 Questions to ask yourself before jumping on a trend

 

Mentioned in the episode

 * Trending reel with Liz Mosley and Hannah Isted [https://www.instagram.com/p/DKudSLgId1a/]

Should you follow trends in your small business?

Over the last 5 years of running my business I have set myself various creative challenges. I never really went into them thinking about the impact that they might have on my business but every single one of them has had a really significant impact and they have often led me to other very exciting opportunities. 

In this episode I share with 4 of those challenges, what I learnt from doing them and the other opportunities that came my way as a result, and I encourage you to think about the impact creative challenges might have for you. 

I would also love to hear your thoughts on what my next creative challenge should be! 

Come let me know on instagram where you can find me @‌lizmmosley [https://www.instagram.com/lizmmosley/] or @‌buildingyourbrandpodcast [https://www.instagram.com/buildingyourbrandpodcast/] and I hope you enjoy the episode!

 

Key Takeways

 * Creative challenges can speed up your learning process and your progress
 * Creative challenges increase your discipline and consistency
 * Creative challenges exercise your playful creative muscle
 * Trying a different format or limiting yourself on purpose increases creativity

 

Episode Highlights

 * 1:38 My first creative challenge experience
 * 2:03 What I love about a challege
 * 5:15 The Pattern Challenge
 * 7:44 The Rejection Challenge
 * 8:33 Unexpected results and opportunities from challenges
 * 9:26 40 Lessons Challenge

 

Mentioned in the episode

 * Hannah Isted [https://www.hicommunications.co.uk]
 * 30 Day reel challenge final reel [https://www.instagram.com/p/C0QzteFoLAG/]
 * Rejection Challenge Podcast episode [https://buildingyourbrand.net/episode/katie-chappell/]
 * How persuing rejection transformed my business blog [https://buildingyourbrand.net/blog/persuing-rejection/]

Creative Challenges I Did for Fun (That Accidentally Boosted My Business)

This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. Access your free trial here [http://www.lizmosley.net/astutegraphics] (Aff link)

This wasn't an episode that I was planning on recording but I suddenly felt the urge to chat about it as I see more and more of this sort of thing online. There are loads of tools now where you can upload hours of your voice or video content of you and make an AI avatar of yourself that looks pretty realistic. I can see how there might be some benefits to this and I discuss that in the episode but I have decided that this is not for me and I share the reasons why.

I would love to know what you think - is this something you have thought about? I would love to carry on the conversation on social media so come let me know your thoughts. You can find me @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

 

Key Takeaways

 * AI is never going to replace human interaction and authentic connection
 * AI avatar may be usual for helping you show up online for your business, but weigh it up for yourself
 * ‘Perfect’ isn’t as interesting as ‘authentic’

 

Episode Highlights

 * 0:30 why I wanted to cover AI as a subject
 * 1:30 my immediate reaction to having an AI avatar
 * 3:20 Versions of AI tools available
 * 4:56 The pressure to present
 * 6:00 The appeal of an AI Avatar
 * 8:20 A warning for using an AI Avatart

 

Mentioned in the episode

 * Biz Paul [https://bizpaul.com]

Why I’m Saying No to an AI Avatar (and Showing Up as Me Instead)

Graphic Designer Liz Mosley wants all you small business owners to build
businesses that you LOVE and feel confident about promoting. Through her decade
of branding and design experience and with the help of her guests, she shares
top tips to take the fear out of selling and building your brand. Produced by:
Lucy Lucraft (Instagram @lucylucraft Cover illustration: Matt Joyce (Instagram
@mattjoyce_illustrator)

Building your Brand