You Can No Longer Rely On Email Marketing Open Rates

Apple's iOS15 is going to severely limit the amount of data marketers receive regarding if emails are opened by their recipients. Digital marketers need to be prepared for this shift in data availability. More importantly, they'll need to consider which metrics to look at in order to best optimize campaigns, including campaigns for eCommerce merchants that rely on e-mail to keep shoppers engaged with their brands. Guest: Jon Pruitt, Omnisend.com Host: Robert Rand, JetRails.com Resources mentioned in this episode: https://opensaredead.com/ https://lp.wizarddigital.com/corewebvitalsebook