eCommerce Advertising Beyond Clicks

Most eCommerce merchants start off advertising through platforms like Google Ads and Facebook Ads, but those are pretty saturated networks. In this episode, we talk about opportunities to make direct media buys with audio and video streaming services, podcasts, and other highly-targeted platforms. If you've wondered where else you could or should be advertising your online store, this episode will help you understand how you can pay less to market to your audience while catching the right consumers at the right time and place. Guest: Adam Casole-Buchanan, BriefBid.com Host: Robert Rand, JetRails.com Companies Adam mentioned in this episode include: - Cluep - Vengo - iHeart Radio - Spotify - Brave - OceanHero