eCommerce Brands Choosing SMS over Email

Consumers open their text messages. Their e-mails... maybe... maybe not. This leads eCommerce merchants toward a crossroads. Treat SMS like the 3rd rail, or embrace it while making sure to treat this communication channel with the respect that shoppers demand. Most of us get text messages or push notifications from major brands regarding our order/delivery status, along with other valuable info. What if you added dimensionality to SMS, allowing shoppers to respond to your texts and get answers, delivering conversational commerce experiences? Catch the episode to learn what the future of eCommerce communications looks like. Guest: Rev Reddy, VoyageSMS.com Host: Robert Rand, JetRails.com