eCommerce merchant FOMO - Where are your competitor's ad budgets going?

As an eCommerce merchant, you want to focus on your business plan. At the same time, there's a fear of missing out on the successes your competitors are having. The last thing you want is to overlook marketing strategies that are leading consumers to other web stores instead of yours. However, some data may be hard to come by, and there's just so much time you can put into researching your competitors. This led us to ask if there was a better way to learn about the digital advertising campaigns of your eCommerce competitors. Guest: John Readman, AskBOSCO.io Host: Robert Rand, JetRails