Dr. Nicole Santee on Harnessing Influence

In this episode of 'Strategic Communicator with Dan Farkas' on the Marketing Podcast Network, host Dan Farkas sits down with Dr. Nicole Santee, a professor at the University of Texas at Arlington, to explore the impact of influence and pop culture on leadership and education. Dr. Santiee discusses the parallels between social media influencers and educators, highlighting the importance of authenticity, transparency, and engagement in both realms. She shares practical strategies for meeting students where they are, using storytelling, short-form content, and interactive activities to enhance learning and maintain attention.

We then delve into the significance of feedback and reflection, not only in academic settings but also in business environments, emphasizing the need for ongoing self-regulation and adaptability. Dr. Santee also touches on the evolution of traditional teaching methods to incorporate modern communication theories, making them more relevant and effective for today's generation. 01:41 The Power of Influencers in Education 03:31 Engaging Students with Pop Culture 05:23 Adapting Teaching Methods for Modern Students 10:58 Evaluating and Improving Teaching Strategies 16:17 The Importance of Authenticity and Transparency 23:13 Five Questions with Dr. Nicole Santee

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