Tom Martin on 2024 Sales Trends, the Gen Z Buyer's Journey, Neuroscience, and a 13-Hour Brunch

In this episode, Dan Farkas, host of 'The Strategic Communicator', talks to Tom Martin of Converse Digital about sales trends in 2024. Martin highlights the shifting sales landscape and the need for meaningful and quality interactions over high output. He underscores the new influence of Gen Z and millennials due to their self-educating tendencies and digitally-driven expectations. Noting the recent surge in spam emails and detrimental activity to productivity, he calls for a higher standard of sales techniques and a more profound integration of marketing and sales departments.

The conversation also covers the importance of training salespeople effectively, the changing attitudes towards content, and the impact of a seller's knowledge about the product.

Martin recommends Corporate Visions for their work on neuroscience and salesmanship and suggests a less popular but excellent seafood-focused restaurant in New Orleans, Station Six. To finish, he recommends an underrated bourbon brand, Stellum.

00:00 Introduction to the Podcast

00:09 Discussing Sales Trends for 2024

00:48 Guest Introduction and Personal Stories

02:08 The Impact of Economic Changes on Sales

04:57 The Shift in Sales Approach and Strategy

06:49 The Role of Agencies in Sales

13:47 The Influence of Gen Z and Millennials on Sales

23:29 The Importance of Training and Quality in Sales

27:06 Bourbon Recommendations and Closing Remarks

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