Bill Shory on Mass Shootings, Broadcast News, and Using Communication to Help Foster Hope

Bill Shory works two blocks from where a mass shooting occurred in Louisville Kentucky. In this episode, he talks about how this tragedy impacted his strategic communication firm, clients, and community. Bill also discusses his experience as a news director and how strategic communicators can help journalists tell more accurate and impactful stories in times of crisis.

There's no upbeat musical open, no five questions, no chuckles and old TV news stories. There are practical ways any communicator can help their clients and community during a time of need.

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