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Jessica Broome On Good Surveys, Great Research, The Peace Corps, and Southpaws image

Jessica Broome On Good Surveys, Great Research, The Peace Corps, and Southpaws

S3 E1 · The Strategic Communicator Podcast with Dan Farkas
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83 Plays1 year ago

Jessica Broome owns Southpaw Insights, a leading team of women-led researchers who have worked with some of the world's top brands. Jessica has a Ph.D. from Michigan. She's also worked in the Peace Corps and interviewed people ranging from prison inmates to soccer moms.

In this episode, Jessie explains why strategic communicators need to dig better, how to make survey people want to take, and how to overcome the rift between budget and baseline data collection. We also discuss children's books that still resonate, the best place to find oxtail ravioli, and how Michigan ended up on in the Eastern Time Zone.

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