Most people trying to connect with high-profile people make the same mistake: They lead with their goals, their pitch, their calendar. But what if the real strategy… was anchoring yourself in their world? In this short episode, I share the simple (but powerful) tactic that earned me a meeting with OG YouTube star  @shaycarl  [https://studio.youtube.com/channel/UC77WzpPRrYr0W5oeFjVIqwQ] —and turned a cold message into a real collaboration. This isn’t about being sneaky—it’s about showing up with relevance. 👉 Try this strategy and let us know how it goes—we just might feature your story next.



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Want the Meeting? Say You’re in Town.

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda's unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!