In this fresh episode of The YouX Podcast the guys are discussing digital transformations and where and why they go wrong. Chris & Mustafa start the conversation by bringing up a serious problem plaguing the tech industry today: the misguided belief that fully-digitizing customers' experiences is always a good idea. The guys wade into this topic by first challenging some common notions in the feild like thinking that UX is synonymous with digital and that it is possible for designers to digitize all the components of legacy systems. The guys then give some examples of companies that have provided users with great omnichannel experiences and are thinking digital first but not digital only. The conversation then moves to explaining how companies can better update or redesign legacy brick and mortar experiences. They unpack what that entails by discussing topics like: viewing UX teams as human-centered R&D teams, systematically designing solutions following design thinking principles and frameworks, starting with modeling the current state via journey mapping and user research, being technology-agnostic in solving user problems, thinking holistically, and not just jumping into figma to create better user experiences before you first understand the current state and the problem space. 

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