On this very special edition of YouX the guys are talking with their first guest! Springboarding off of their recent conversations on the business value of UX and transforming organizations around the principles and practices of UX and product design, we have on Joseph Boston to talk about his presentation "Becoming Product Led" he gave at Product Tank Dubai. The guys and Joe dig into his ideas and touch on many points like starting projects by discovering customer pain, the importance of using research across the product lifecycle, OKRs vs. KPIs, why legacy organizations resist being product led, product-market fit, the divisions and convergence between product and design, and other topics.
Joseph Boston is Product Director at Eat App based in Dubai, UAE. Starting his career in London, he has been building digital products and services for nearly 15 years. He holds a BSc in Creative Computing from Goldsmith University of London.
