The guys are back with a fresh episode on another important topic within the field: what tangible value do research and design professionals bring to businesses? Chris says that the macro-level logic of UX can be viewed as a business philosophy and operating model that creates revenue and market separation by fostering usage and adoption via human-centered design principles. Mustafa thinks that influencing and convincing stakeholders and product owners and making them fall in love with our processes and methods project by project helps demonstrate UX’s value and builds business buy-in.
UX is a burgeoning field and understanding the ROI of research and design in business terms and metrics is as important as ever and vital to a healthy and maturing field. We all know that customers respond to killer UX but why do business people still fail to see value in the work we do? Are we responsible for this confusion and need to own up and course correct? Stay tuned for the second part of this conversation where the guys discuss these and other critical questions regarding the business value of UX.
