The guys are back with a fresh episode on another important topic within the field: what tangible value do research and design professionals bring to businesses? Chris says that the macro-level logic of UX can be viewed as a business philosophy and operating model that creates revenue and market separation by fostering usage and adoption via human-centered design principles. Mustafa thinks that influencing and convincing stakeholders and product owners and making them fall in love with our processes and methods project by project helps demonstrate UX’s value and builds business buy-in. 

UX is a burgeoning field and understanding the ROI of research and design in business terms and metrics is as important as ever and vital to a healthy and maturing field. We all know that customers respond to killer UX but why do business people still fail to see value in the work we do? Are we responsible for this confusion and need to own up and course correct? Stay tuned for the second part of this conversation where the guys discuss these and other critical questions regarding the business value of UX. 

 

 Tony Fadell, Build [https://www.amazon.com/Build-Unorthodox-Guide-Making-Things/dp/0063046067/ref=sr_1_1_sspa?hvadid=598659134374&hvdev=c&hvlocphy=9028776&hvnetw=g&hvqmt=e&hvrand=2757798673746857224&hvtargid=kwd-1657174442875&hydadcr=21900_13365920&keywords=build+by+tony+fadell&qid=1685400876&sr=8-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEzQThZTE1aMkpDUEJKJmVuY3J5cHRlZElkPUEwMDMyNTIxM0FORFBBM0FOU01CNSZlbmNyeXB0ZWRBZElkPUEwNTU5MzU0MVNJUDBHSlVUMDRIQiZ3aWRnZXROYW1lPXNwX2F0ZiZhY3Rpb249Y2xpY2tSZWRpcmVjdCZkb05vdExvZ0NsaWNrPXRydWU=]

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The Business Value of UX, Part 1

In this episode the Chris & Mustafa are focused on the very buzzwordy topic of research democratization.  Not surprisingly, the guys first do a conceptual analysis of ‘democratization’ and try to elucidate its meaning. To help facilitate the conversation Chris & Mustafa reference an article that outlines four levels of research democratization: access, participants, facilitation, and ownership. Before the guys get into debating democratization they talk about how underappreciated and ill-understood research is in some organizations and why. They also compare and contrast applied and academic research. Chris thinks that applied work should attempt to achieve peer review quality even if business stakeholders or desingers may not expect or even require that level of rigor. After walking through the four levels of research democratization, Chris and Mustafa end the show by asking if letting non-researchers own research projects is ever merited. Mustafa believes once an organization hits a certain level of research and UX maturity the option is on the table and Chris is much more skeptical. Chris thinks research expertise challenges the basic premise of research democratization. Sit back and enjoy another episode of YouX!

 

https://blog.logrocket.com/product-management/what-is-user-research-democratization-why-does-it-matter/

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Unpacking Research Democratization

In this episode, Chris & Mustafa sit down to discuss topics around UX teams. They begin the conversation by revising a question from the last show: what is UX? Chris thinks the significant differences between UX and Product are empiricism and big-picture thinking. Mustafa thinks Uxers differ from business folks because they are trained and experienced at empathizing. The conversation then jumps to a quick debate about the end of design: simplicity or functionality. After those brief tangents, Chris & Mustafa spend the rest of the show discussing topics about teams including structure and flexibility, agency vs. embedded models, the differences between research and design on teams, what ideal teams look like, norms and standards, and end by asking if a universal framework can be achieved. Sit back and enjoy this episode of YouX!

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Building Successful UX Teams

Hosts Chris & Mustafa live worlds apart but are brought together by their mutual interest in topics at the intersection of research, design, and development. Every episode Chris & Mustafa use their experience and knowledge to discuss current trends and best practices in technology development and user experience design. Raised in different parts of the world and with completely different backgrounds (Chris is from the US and has background in philosophy and Mustafa lives in Dubai and was trained in computer science) YouX is truly a global podcast offering a unique take on the field. Whether you're a product designer, researcher, developer, entrepreneur, or simply interested in the nuts and bolts of R&D, join Chris & Mustafa as they explore and discuss the ever-evolving field of UX and the methods, tools, and principles that support it.

Chris Kovel

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