Longtime listener Sarah Breathnach jumps in the hot seat! Sarah shares her unique (and refreshing) perspective on cybersecurity marketing.
George K and George A talk to Sarah about:
🌐 The critical balance between being thought-provoking and respectful in content creation
👥 Building an audience and the importance of credibility and authenticity
🔮 How to stand out in the traditional, lead-gen heavy cybersecurity landscape
🤝 The shift towards value-driven content over conventional marketing tactics like whitepapers and tradeshows
🛍️The BKBT Merch Store is NOW OPEN!
Get 25% off! Use code: RSAC25SWAG
Expires May 24, 2024. $25 minimum order required.
Longtime listener Sarah Breathnach jumps in the hot seat! Sarah shares her unique (and refreshing) perspective on cybersecurity marketing.
George K and George A talk to Sarah about:
🌐 The critical balance between being thought-provoking and respectful in content creation
👥 Building an audience and the importance of credibility and authenticity
🔮 How to stand out in the traditional, lead-gen heavy cybersecurity landscape
🤝 The shift towards value-driven content over conventional marketing tactics like whitepapers and tradeshows
🛍️The BKBT Merch Store is NOW OPEN!
Get 25% off! Use code: RSAC25SWAG
Expires May 24, 2024. $25 minimum order required.
