![Be Bold! Embracing a Modern Cyber Sales and GTM Strategy with CRO Jessica Crytzer! image](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/6322f03255d97a700020586e/b4f3aeea-ceed-42b4-b90d-d81c94829165.png)
![](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/6322f03255d97a700020586e/b4f3aeea-ceed-42b4-b90d-d81c94829165.png)
✊ The sales revolution will not be televised. Jessica Crytzer, CRO at LimaCharlie, jumps into the ring to give the sales leader perspective on what’s changing in cyber!
George K and George A talk to Jessica about:
💥 Her recipe for being bold in sales leadership, and why the models of the past do not work well for startups today.
🎯 Why the CISO is probably not your target, and how to engage buyers effectively.
💡Her advice to aspiring sellers and CRO peers.
🤖 Why she requires so much research on prospects and why you can’t AI your way to success.
Follow Jessica on LinkedIn
👊⚡️ Become a Bare Knuckles and Brass Tacks member!
🔔 Follow our LinkedIn page for news, updates, and contests!
![](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/6322f03255d97a700020586e/b4f3aeea-ceed-42b4-b90d-d81c94829165.png)
✊ The sales revolution will not be televised. Jessica Crytzer, CRO at LimaCharlie, jumps into the ring to give the sales leader perspective on what’s changing in cyber!
George K and George A talk to Jessica about:
💥 Her recipe for being bold in sales leadership, and why the models of the past do not work well for startups today.
🎯 Why the CISO is probably not your target, and how to engage buyers effectively.
💡Her advice to aspiring sellers and CRO peers.
🤖 Why she requires so much research on prospects and why you can’t AI your way to success.
Follow Jessica on LinkedIn
👊⚡️ Become a Bare Knuckles and Brass Tacks member!
🔔 Follow our LinkedIn page for news, updates, and contests!