First-Party Data and the Cookiepocalypse with Jessie Lizak of BDEX

Here are some of the key topics that Jessie and Paris discussed in this episode:

• The approach of BDEX for cleaner and more privacy-compliant data

• Transitioning past third-party data to marketing with quality first-party data

• Ethical marketing and why it's profitable to do what's right in business

• Leveraging Dark Social

• Balancing personal branding and company branding

Guest:
LinkedIn
BDEX

See more:
Hop Online
Paris Childress
LinkedIn PTM Page