Here are some of the key topics that Jessie and Paris discussed in this episode:
• The approach of BDEX for cleaner and more privacy-compliant data
• Transitioning past third-party data to marketing with quality first-party data
• Ethical marketing and why it's profitable to do what's right in business
• Leveraging Dark Social
• Balancing personal branding and company branding
Here are some of the key topics that Jessie and Paris discussed in this episode:
• The approach of BDEX for cleaner and more privacy-compliant data
• Transitioning past third-party data to marketing with quality first-party data
• Ethical marketing and why it's profitable to do what's right in business
• Leveraging Dark Social
• Balancing personal branding and company branding
