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Protect and Grow Your Business with Cybersecurity Expert Curphy Smith image

Protect and Grow Your Business with Cybersecurity Expert Curphy Smith

E149 · Paris Talks Marketing
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33 Plays2 months ago

In this episode Paris hosts  Curphy Smith, the  Business Development Manager at Century Solutions Group. Curphy has a rich background in managed services and understands  the evolving cyber threat landscape.

In this conversation, Curphy  provides listeners with a roadmap to safeguard businesses. He also shows how to utilize cybersecurity as a catalyst for brand  growth. Tune in to know how to enhance your brand’s resilience against cyber threats while driving growth.

00:00 Introduction 
02:13 -AI in Cybersecurity and Marketing 
07:12- Lead Generation Strategies 
13:11- How Fear Influences Cybersecurity Sales 
18:22- AI-Driven Cybersecurity Solutions 
21:10- The Human Element in Cybersecurity 
26:11- Marketing Hooks and Conversion Funnels 
38:01 -The Role of Social Engineering Training
39:21 -Balancing AI and Genuine Content (39:21)
48:00 -Conclusion

Connect with Us:
1. Curphy Smith
2. Paris Childress

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