In this episode, Paris interviews Garrett Caudle, CEO of Influent, an executive social agency, to discuss  the untapped potential of LinkedIn for B2B marketing. The episode discusses common misconceptions about LinkedIn, the importance of quality over quantity, and strategies for building a successful marketing presence. Paris and Garret also explore the evolving landscape of social media marketing, highlighting the shift from company-centric to people-centric approaches, the impact of founder-led marketing, and effective audience engagement tactics. 

Tune in to gather practical advice on maximizing LinkedIn's potential for your personal or business brand.