Why People Still Buy Rolexes (And Wait Years for a Birkin Bag)

Rolex isn’t selling time. Hermès isn’t selling handbags. And De Beers? They turned shiny rocks into a ritual of forever. This episode is about how the world’s most iconic brands create desire—on purpose. Not through ads. Through identity engineering. You’ll see how: – Rolex broke $10B not by selling accuracy—but achievement – Hermès made waiting the luxury – De Beers scripted scarcity into “forever” These brands don’t just price high. They build meaning. They make you feel like you earned it. So if you're building something premium—ask yourself: What does owning it say about someone? And how do you make that message feel deserved? Because people don’t buy with their wallets. They buy with identity. — Amanda #AmandasPlaybook #InfluenceByDesign #BrandStrategy #LuxuryMarketing #StatusSignals #Rolex #Hermès #birkinbag #DeBeers #PsychologyOfDesire #MarketingThatMoves

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