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Mornington Peninsula - Naomi & Nick - Tipsy Aunt Flo
91 Plays3 years ago
On this week’s episode of Fine Vines and Wine, I chat with Naomi and Nick, the partner duo behind Tipsy Aunt Flo, the wine brand changing the way we talk and think about period poverty.
We learn all about the ideas that sparked the business, Mark getting his head around period talk and educating his mates on the subject, and the amazing charity, The Cova Project, that they work with. We also talk about their two main initiatives; ending period poverty and ending period shame which they are hoping to do through Tipsy Aunt Flo and how females need to speak up to get these issues heard.
We talk about what’s in store for the future of wine, especially when it comes to making wine more accessible for everyone, sustainability approaches and helping consumers drink less but better.
We also discuss their goals for the future when it comes to Tipsy Aunt Flo and this power couple, and their brand, is definitely one to watch.
Head to the @finevinesandwine instagram page for all of the wines discussed on today’s episode.
Links:
https://www.tipsyauntflo.com.au
https://www.thecovaproject.com
https://www.tipsyauntflo.com.au/bleeders
https://www.instagram.com/tipsyauntflo/
https://www.instagram.com/thecovaproject/
https://www.instagram.com/finevinesandwine/
See omnystudio.com/listener for privacy information.
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Transcript
Introduction and Purpose of the Podcast
00:00:07
Speaker
Hi everyone and welcome to Fine Vines and Wine.
00:00:10
Speaker
I'm your host Karis Pixie and each week I'll be giving you all an insight into the behind the scenes of our favourite beverage, wine.
00:00:18
Speaker
I'd love for you to use this podcast platform as a winery guide for your next weekend away, exploring everything Australia has to offer.
00:00:26
Speaker
You never know, you might discover a new spot or two to visit.
00:00:30
Speaker
I acknowledge the Kadigal and the Boonwurrung Boon Wurrung and the Wurundjeri Woi Wurrung peoples, traditional custodians of the land that we recorded today's podcast episode on.
00:00:40
Speaker
I pay my respects to the elders past, present and emerging, for they hold the memories, the traditions, the culture and hopes of Aboriginal and Torres Strait Islander peoples across the nation.
Interview with Naomi Holt and Nick McAvoy
00:00:52
Speaker
On this week's episode of Fine Vines and Wine, I'm joined by Naomi Holt and Nick McAvoy,
00:00:58
Speaker
the founders of Tipsy Aunt Flow, a wine brand who donates a massive 50% of their profits towards ending period poverty, which is incredible.
00:01:07
Speaker
Thank you so much for joining me today.
00:01:09
Speaker
How has the beginning of your week been?
00:01:12
Speaker
It's been good.
00:01:13
Speaker
Thank you for having us, by the way.
00:01:14
Speaker
And yeah, beginning of our week's been great.
00:01:18
Speaker
It's always cool hearing a little intro like that or something.
00:01:21
Speaker
Wow, it sounds so important.
00:01:24
Speaker
Where did the initial idea for Tipsy Aunt Flow come from?
00:01:28
Speaker
My family owns a winery.
00:01:29
Speaker
Yeah, so that's how it all originally started, I guess.
00:01:33
Speaker
Well, I was selling the wine through my own personal wine label, and then I decided to do something for the bushfires we had, which kind of inspired me to do something more socially responsible with that wine label, I guess.
00:01:48
Speaker
That's when I went to Gnomes and said that that's what I wanted to do, and I'd love for her to be part of it.
00:01:56
Speaker
Okay.
00:01:56
Speaker
Well, I think I just bulldozed my way in because he would just bounce off ideas with me and I just became more and more involved.
00:02:03
Speaker
And then he kind of went, oh, I think you should actually be involved.
00:02:08
Speaker
That's the best way.
00:02:12
Speaker
So we knew we wanted to do a wine label that had
00:02:16
Speaker
social aspect and donated to charity and we really thought for a while about what charity and what cause we could pitch our wagon to that actually worked with wine because I think that you don't mental health is a big thing that we both are really passionate about but alcohol can really negatively impact your mental health so I think the relationship there doesn't work as well so there was a lot of
00:02:41
Speaker
time on the drawing board trying to think about something we were passionate about that actually was we could responsibly pair with wine that's when our gnomes came to the conclusion that um periods would be the perfect perfect i guess um way to do that because and i legitimately we were like sitting on a big dining room table it's like a boardroom table but not really and
00:03:04
Speaker
We're walking back and forth and we're just dancing ideas and I just like looked at him and like put my hands in the air and was like, periods.
00:03:12
Speaker
And he just said, what?
00:03:13
Speaker
And I was like, stay with me, stay with me.
00:03:18
Speaker
And he eventually stayed with me.
00:03:21
Speaker
It took me a while and then I guess I went back and did some, I guess, research to get my head around it.
00:03:28
Speaker
But then it was like the perfect pairing, I guess, for
00:03:33
Speaker
pun intended because yeah, I just Googled it.
00:03:36
Speaker
And then there's all this like, I guess, articles and even research about how like the link between wine and women on their periods.
00:03:45
Speaker
And it's just seemed to make so much sense.
00:03:47
Speaker
But like that, once I got over that initial, I guess, like visual aspect of like wine and periods, and it was kind of just perfect.
00:03:57
Speaker
Yeah.
00:03:57
Speaker
The perfect idea.
00:03:58
Speaker
Where to me, the visual on like, yes, I can use that for marketing.
00:04:03
Speaker
Let's push it.
00:04:04
Speaker
And that's the thing as well is like you could also like marketing-wise get that shock kind of value.
00:04:12
Speaker
No, definitely.
00:04:13
Speaker
No, I love that idea and I love how you guys were just brainstorming and it sort of just popped into your head.
00:04:18
Speaker
And, yes, with marketing, you can do so much with marketing for that.
00:04:22
Speaker
So do you work with a specific charity or do you work with lots of different
Partnering with The Cova Project
00:04:27
Speaker
ones?
00:04:27
Speaker
So we've partnered with The Cova Project who are a Sydney-based
00:04:33
Speaker
who are run by Gina and Gina has founded the COVID project maybe three to four years ago now after she spent some time
00:04:43
Speaker
in Africa and saw the effects of period poverty there and the impacts it had on girls' lives in these countries.
00:04:51
Speaker
And she also saw it was a really simple problem to solve, which I think really attracted us to the work they do because they run community-led, so it's very about the community.
00:05:02
Speaker
They don't go in and solve the problems.
00:05:03
Speaker
They work with the community to help educate women or menstruators in general.
00:05:11
Speaker
about menstrual health and periods and then also supply menstrual cups which for us it was really important to work with a charity that we're using a sustainable option yes because as you may know tampons and pads are flooding waste and disposal areas because of the usage and a menstrual cup is reusable for 10 years and
00:05:35
Speaker
Oh, wow.
00:05:35
Speaker
It has that environmental factor and it also solves the problem so simply because you're not having to supply girls every single month with pads and tampons.
00:05:44
Speaker
They're given a solution quite cheaply, easily, that's sustainable and safe to use for long periods of time.
00:05:53
Speaker
That really attracted us to the COVID project.
00:05:55
Speaker
And also period poverty has a massive impact on education in a lot of countries in Africa.
00:06:02
Speaker
Yeah.
00:06:03
Speaker
And education is another thing we're super passionate about.
00:06:06
Speaker
Mm-hmm.
00:06:06
Speaker
No, I definitely think with the menstrual cup, I actually didn't think about it like that, but that would just probably be so much easier to teach people about and so much easier to use and have every day.
00:06:17
Speaker
So, yeah, that's amazing.
00:06:18
Speaker
That didn't even cross my mind.
00:06:21
Speaker
I think in our Australian culture, like that period,
00:06:25
Speaker
menstrual cups are relatively a new thing but they've been in Europe decades and they're just what like once I started using mine at first I was like oh this is weird and now I'm like this is the best thing ever it is so convenient it's so much cheaper because you only need one or two if you want to like cycle through them in between but oh they're running out really yeah I'm not running to the shop soon it's crazy yeah
00:06:52
Speaker
You know, that's amazing.
00:06:53
Speaker
I feel like that's such a great way of looking at it.
00:06:56
Speaker
I love that.
00:06:57
Speaker
So how did you find the COVA project?
00:06:59
Speaker
That was all known.
00:07:01
Speaker
A good old Google.
00:07:02
Speaker
Google, you can find anything on Google, I swear.
00:07:05
Speaker
And we knew we wanted to partner with like a big charity, I guess, because sometimes the money's lost in the running and all that kind of stuff of the charity.
00:07:13
Speaker
So we kind of wanted something that was small where we would have the best, I guess, impact with our money that we were donating.
00:07:20
Speaker
Yeah.
00:07:21
Speaker
And COVID is super transparent about where their money goes and stuff like that, which was important to us.
00:07:27
Speaker
And I think they've been, it's three to four years and they've already donated now 10,400 cups.
00:07:34
Speaker
Oh, wow.
00:07:35
Speaker
Really big impact for a small charity.
00:07:38
Speaker
Oh, my God, that's amazing.
00:07:41
Speaker
That's incredible.
00:07:42
Speaker
Well done for helping out with that as well.
00:07:45
Speaker
Yeah.
00:07:46
Speaker
We cannot take much credit, but we'll claim a few cups.
00:07:49
Speaker
Yeah.
Impact on Consumer Decisions
00:07:50
Speaker
Do you think that initiatives like this help to sell more bottles of wine?
00:07:53
Speaker
Do you think people are more likely to buy from somewhere that is offering sort of a donation aspect?
00:08:01
Speaker
I think it does to some aspect, but not like...
00:08:06
Speaker
a huge amount, I think, especially with wine.
00:08:08
Speaker
I think it's more so they're going to buy a bottle of wine, but then if they see something like this, they would choose this bottle over another kind of.
00:08:17
Speaker
So it's not necessarily making people go out there and buy this wine for that aspect, but if they had a choice between this and another bottle, they would choose this bottle.
00:08:26
Speaker
So in that way, I think it does help with selling wine.
00:08:30
Speaker
And then I somewhat disagree because I think there's a lot of people who would buy our wine purely because of the charity aspect.
00:08:37
Speaker
Because we're only an online business at this point in time, many people don't know what the wine tastes like before they buy it, which is a risk.
00:08:45
Speaker
People aren't always willing to do that.
00:08:48
Speaker
And because up until recently you had to buy three bottles.
00:08:51
Speaker
Now you can buy one, but before then it was more of investment.
00:08:55
Speaker
So I think the charity did push people over the line for buying and bringing them too.
00:09:01
Speaker
But I do, and I think in general, brands having some kind of social construct or content.
00:09:09
Speaker
So I was like, it's some kind of C word and I'm not getting to it.
00:09:13
Speaker
It's a conscious.
00:09:15
Speaker
We'll see in the future be a really big trend in buying and we'll make a difference.
00:09:20
Speaker
Yeah.
00:09:20
Speaker
Consumers are smarter these days and want their money to be going towards something that's not, I guess, detrimental to either the environment or the people living in the world.
00:09:33
Speaker
But as Nick was saying, I think the thing is people don't necessarily go looking for a wine that's donating to charity or they don't necessarily.
00:09:42
Speaker
Yeah, like it helps in some way, but it's not like it's this like big thing that people are just buying because it's charity.
00:09:48
Speaker
If they care about period poverty and they stumble across us, they're more likely to buy.
00:09:55
Speaker
But they're not.
00:09:55
Speaker
I don't think people type in like...
00:09:57
Speaker
I want a charity wine.
00:09:59
Speaker
Which we hope that it will be more like that in the future because it is such a, I guess, interesting and helpful way to run a business, I guess, having this social aspect.
00:10:11
Speaker
No, I kind of think as well, I feel like,
00:10:14
Speaker
with donating to charities and sort of buying a bottle of wine and the proceeds just going straight to the charity for you it's sort of like an easy way of helping out and I feel like people will be like oh well I don't have to do anything I just buy a bottle of wine and I know that my
00:10:29
Speaker
half my money's going to a great place.
00:10:31
Speaker
So I kind of feel like that aspect might come into it as well.
00:10:34
Speaker
Yeah, for sure.
00:10:35
Speaker
It's a win-win.
00:10:36
Speaker
Like you get wine and you're helping someone else.
00:10:39
Speaker
Like a lot of the marketing we do is like raise a glass to yourself because you've just helped somebody.
00:10:44
Speaker
Like you can crack open a bottle of bloody good wine and know that you're positively impacting somebody's life on the other side of the world.
00:10:53
Speaker
And you can't do that a lot with consumer goods.
00:10:57
Speaker
No, I love that.
00:10:58
Speaker
I love that motto as well.
00:10:59
Speaker
That's great.
00:11:00
Speaker
It's very catchy.
Personal Growth and Social Impact
00:11:01
Speaker
What do you think has been your most memorable moment that you've experienced so far during your wine and business journey?
00:11:08
Speaker
I can say like a memorable in a good way and a memorable in a bad way.
00:11:14
Speaker
Oh, yes.
00:11:16
Speaker
A good way, and this is like a bit personal for me and Nick, but seeing the growth of Nick and how far he's come to embracing like conversations around period and menstrual health issues,
00:11:28
Speaker
and being like instrumental in helping tackle the change in that.
00:11:33
Speaker
And I remember we were doing an interview and just sitting and looking at him as he spoke about periods and women's health and how we should be embracing it and celebrating and how it's this natural part of life.
00:11:44
Speaker
And I was like, oh, my God, you're so beautiful.
00:11:49
Speaker
And I just remember that and being like, I don't think that was something I expected to come from this journey.
00:11:54
Speaker
Yeah.
00:11:55
Speaker
Yeah.
00:11:56
Speaker
Because as I was saying, like, to begin with, like, when I, it was like periods and being a male, you can't, like, it's kind of a thing.
00:12:03
Speaker
It's almost like a taboo or kind of subject.
00:12:07
Speaker
And you don't really, yeah, gross.
00:12:08
Speaker
And you don't really talk about it, but it's through that, I guess, talking and just having conversations about it is, it just over time becomes less and less more, I guess, gross.
00:12:20
Speaker
And then you're happy to talk about it around dinner with your mates.
00:12:23
Speaker
Yeah.
00:12:23
Speaker
If they're not happy.
00:12:26
Speaker
Or like educate him on like, like last week I was just having a conversation and I mentioned menstrual cups and he had no idea what that was and he had no idea how it worked.
00:12:36
Speaker
So I had to educate him on how it works.
00:12:39
Speaker
And he was, yeah, he was in like, I guess, the shock that he didn't know, but also kind of, yeah,
00:12:46
Speaker
impressed yeah so yeah that personal growth that has been one good memorable the other it's not a bad memorable but i just i can't tell you exactly where i am but i remember the moment where i like realized that all the hard work is still to come and yeah the business like i remember being like we launched it we got it out there we had our first month we smashed it and then maybe somewhere six weeks in i went oh god i
00:13:14
Speaker
that was the easy part that was the easy part like what do you mean and that was really rememberable rememberable is that memorable memorable I was like that is um for me and like a real salient lesson on business yeah
00:13:33
Speaker
And I would say my most memorable is through doing this, finding, I guess, my passion.
00:13:38
Speaker
Because going through life, you're always told, like, do something that you love or that you're passionate about.
00:13:43
Speaker
I kind of haven't felt that way until, I guess, this came across and realised that this is just such an important, I guess, aspect or important subject in society today for women.
00:13:56
Speaker
But also through having a social kind of conscious business is, I guess, the future, I think.
00:14:03
Speaker
oh definitely i see business going is like more and more businesses will start to have this social aspect towards there so nick you were saying that you had a wine label was that correct yes so um because i wanted to ask if you've both always worked in wine or what your wine background backgrounds are
00:14:23
Speaker
Noam's just drinks it.
00:14:25
Speaker
I'm good at smelling things in the wine.
00:14:27
Speaker
We actually quite, yeah, we do get together and have like little wine tasting.
00:14:31
Speaker
But yeah, I have absolutely no background in wine, if you want to know the truth.
00:14:35
Speaker
But Nick does, so he can tell.
00:14:37
Speaker
So yeah, our family has a winery on the Mornington Peninsula.
00:14:41
Speaker
Yeah, so quite spoiled down there for wines, mainly because of Pinot Noir.
00:14:46
Speaker
Definitely my favourite wine.
00:14:48
Speaker
Yeah, so we do that.
00:14:49
Speaker
And then I, so that's, it's about on five acres of, we've got five acres of grapes vineyards.
00:14:57
Speaker
And then we have a subcontractor who makes our wine.
00:14:59
Speaker
So I helped him for, what was it?
00:15:03
Speaker
Three seasons now making the wine.
00:15:04
Speaker
So yeah, I guess that's my background.
00:15:07
Speaker
No, I guess education or education.
00:15:09
Speaker
A lot of experience.
00:15:10
Speaker
Experience.
00:15:11
Speaker
I think it legitimately worked with a really good winemaker for like a season, making the wines, doing the whole process.
00:15:18
Speaker
If you do know quite a lot about it.
00:15:20
Speaker
Yeah.
00:15:21
Speaker
Learning, yeah, I guess the process of making the wine.
00:15:24
Speaker
Yeah.
00:15:25
Speaker
Do you source the grapes from your family's winery in the Mornington Peninsula?
00:15:31
Speaker
Yes.
00:15:31
Speaker
So our Pinot Noir and our Rosé are sourced from that vineyard and then our Sparkling White is sourced from our bubbles.
00:15:41
Speaker
It's sourced from Adelaide.
00:15:45
Speaker
Oh, amazing.
00:15:47
Speaker
It comes from Tasmania.
00:15:47
Speaker
Oh, and the grapes come from Tasmania, sorry.
00:15:49
Speaker
Yeah, they've grown in Tasmania and it's made by a winemaker in Tasmania.
00:15:54
Speaker
Yeah.
00:15:54
Speaker
Oh, awesome.
00:15:55
Speaker
That's amazing.
00:15:55
Speaker
So I kind of like that your family winery is still involved in this and it's still like quite a close to heart project as well.
00:16:02
Speaker
And I think for us, the wine label really worked because I think privilege is
00:16:09
Speaker
a big word at the moment, it's a hot topic and I think more of us could be using the privilege that we have and the access that we have to help others and I think the wine label really shows that for us.
00:16:22
Speaker
Like we had access to the wines and the winery and it was a good starting point.
00:16:28
Speaker
Like eventually we want to run other businesses with this same model with different products to encourage people to have social enterprises and to adopt this public purpose model.
00:16:38
Speaker
And we wanted to use the privilege and the access we had to why to really start that off.
00:16:43
Speaker
And there'd be so many people around the world who would have similar access and privilege that they could somehow take advantage of to help
Brand Creation and Future Trends
00:16:52
Speaker
others.
00:16:52
Speaker
Where did the name come from?
00:16:54
Speaker
It took a while to get there.
00:16:57
Speaker
It's 50-50.
00:16:59
Speaker
Most people will be like, what does it even mean?
00:17:01
Speaker
And then to us, it just seemed like common, I guess, common.
00:17:05
Speaker
Well, because tipsy aren't flow.
00:17:08
Speaker
At first, we really wanted to do the bottles and the wine and the branding is all bloody good Pinot, bloody good bubbles, bloody good rosé.
00:17:16
Speaker
And originally, we were thinking of something along the lines of bloody good drop.
00:17:21
Speaker
And in the process of doing this, I think a water company maybe took that name before we did or something like that, which kind of sent us back to the drawing board.
00:17:31
Speaker
And we decided that we really wanted to incorporate periods into it.
00:17:35
Speaker
So I just pulled up this long list of all these different slang words that could be like periods like shark week and red rags and blood moon and all these things that everybody knows.
00:17:49
Speaker
Like most people are aware of like, oh, aren't flows in town or aren't flows coming to visit or is aren't flowing here?
00:17:56
Speaker
Meaning periods.
00:17:57
Speaker
but it also is like this persona and this person.
00:18:01
Speaker
Then we were just trying to figure out how to incorporate the alcohol side of it.
00:18:05
Speaker
Nick threw out the word tipsy and it was just there.
00:18:09
Speaker
And then we just imagine like tipsy aunt's always like, you know, your aunt who maybe hasn't had kids yet or may not want to.
00:18:17
Speaker
She was down there fighting for your rights with her big signs.
00:18:20
Speaker
Yeah.
00:18:21
Speaker
raging for women's rights always a little bit drunk at the event too cool traveled the world like she just popped in it's kind of the vibe of the persona yes no I kind of that's that's the image that I kind of got when I heard the name for the first time as well so it's definitely it definitely comes across like that perfect good to hear can you tell me a little bit more about the bleeders club what is it and what does it involve
00:18:47
Speaker
Can do.
00:18:48
Speaker
So the Bleeders Club is Tipsy Outflows initiative because our two main missions are to end period poverty, which we do through our donations, and then end period shame.
00:19:00
Speaker
So the Bleeders Club really tackles that period shame side of things.
00:19:04
Speaker
So it's a club where strong menstruators are invited to speak up about their periods and we have it in a blog form on the website or a video form on the Instagram page.
00:19:16
Speaker
and the administrators are asked questions around their first period um their must-haves an embarrassing story and it's just been so fun doing this because there's just common themes for all these for all the people who talk about their periods but then there's also just some wacky out there stuff that comes up and
00:19:37
Speaker
And it's really about, I guess, empowering the next generation of girls to not feel as shameful about their periods because we're all openly talking about the different experiences and what's similar and different and
00:19:51
Speaker
Yeah, like one of the things I love the most is one of our girls spoke about how her mum and her family, when she got her period for the first time, threw her a moon party.
00:20:04
Speaker
Oh, wow.
00:20:05
Speaker
Yeah, all the menstruators in her family all got together and
00:20:10
Speaker
And they all hung out and talked about what it meant to have the period and to be a woman and celebrating this next stage of her life and all this stuff.
00:20:18
Speaker
And I was like, this is brilliant.
00:20:20
Speaker
Where was one?
00:20:23
Speaker
That sounds amazing.
00:20:24
Speaker
I've never heard of that before.
00:20:26
Speaker
No.
00:20:26
Speaker
So very, very interesting.
00:20:29
Speaker
And then there's common threads like people like leak through stories and,
00:20:34
Speaker
Or being ashamed to tell, embarrassed.
00:20:36
Speaker
And then most girls and most of the menstruators will say, I was so embarrassed then, but now if that happened, I wouldn't even care because they've, like, grown into themselves.
00:20:48
Speaker
So the hope is that by talking about this, we can have it.
00:20:52
Speaker
So younger menstruators aren't embarrassed when it does first happen to them, or if they are embarrassed, it's not as much of a shameful experience.
00:21:02
Speaker
Yeah.
00:21:03
Speaker
Yeah, no, I feel like everyone's had an embarrassing period story as well.
00:21:07
Speaker
So it's good to kind of like talk about it and laugh about it.
00:21:11
Speaker
Yeah.
00:21:12
Speaker
Well, it's so funny.
00:21:13
Speaker
I love watching the videos.
00:21:15
Speaker
I just sit there and cackle like a little witch.
00:21:18
Speaker
It's just so funny.
00:21:21
Speaker
Oh, my God, that's so funny.
00:21:22
Speaker
I feel like as well that Gen Z is very open about talking about all of these sorts of things as well.
00:21:29
Speaker
So that kind of helps.
00:21:30
Speaker
And then if we're talking about it too, it kind of like pushes that more out there.
00:21:35
Speaker
Yeah, yeah.
00:21:36
Speaker
I'm a very strong believer if females can't talk about it with each other and more openly how we're meant to expect our partners to,
00:21:45
Speaker
to be comfortable talking about it.
00:21:47
Speaker
It's one of those issues I think that violence against women is a male issue.
00:21:53
Speaker
Like you guys got to figure that one out.
00:21:55
Speaker
But like female reproductive health and like the shame around those conversations actually starts with females being more comfortable to speak about it so the male counterparts can actually be educated and then feel comfortable.
00:22:09
Speaker
That's how Nick learned.
00:22:10
Speaker
What do you think the wine industry will see more or less of in 2021?
00:22:15
Speaker
I think he's seen this push towards wine in cans.
00:22:20
Speaker
So kind of.
00:22:21
Speaker
Yes.
00:22:23
Speaker
And de-snobbing wine.
00:22:25
Speaker
De-snobbing wine is big thing.
00:22:27
Speaker
Making it accessible to everyone, I guess.
00:22:30
Speaker
Would you guys ever release a wine in a can or a boxed wine?
Challenges and Expansion Plans
00:22:34
Speaker
Well, that's the plan.
00:22:35
Speaker
And Nick just asked me, stop telling everybody who's listening to go put their wine in a can because we're not there yet, but we need to do it.
00:22:45
Speaker
So, yes.
00:22:46
Speaker
So, yes, I just spoiled.
00:22:49
Speaker
And now we're going to have to move up operation plans, which are at current stage zero to like stage 50.
00:22:55
Speaker
So get to work.
00:22:57
Speaker
Yeah, I think you're even seeing wine in like the cartons, I think.
00:23:02
Speaker
Yeah, cask wine coming back, yeah.
00:23:05
Speaker
Kind of like what coconut water comes in.
00:23:07
Speaker
I've kind of seen wine come out in that now.
00:23:10
Speaker
I think it's like a fab idea because most people my age, especially women, like you want a glass of wine.
00:23:17
Speaker
You don't want, and like from a mental health point of view and just a health point of view, it's so much better to be able to have people access just one glass of wine.
00:23:25
Speaker
Because once you open it, you know, you have to drink it within a certain amount of time so then people might be drinking more.
00:23:31
Speaker
Mm-hmm.
00:23:32
Speaker
Yes, well, this week's episode that I'm currently editing is with a glass of and they do the little goon sacks, sort of like the little Capri Sun style pouches and they were great.
00:23:42
Speaker
It's like a glass and a half and I got through the pack of five very quickly.
00:23:46
Speaker
I was like, oh my God, I need more.
00:23:48
Speaker
But it's such, yeah, it's a great way to be able to have a glass and a half of wine.
00:23:52
Speaker
And I guess plays into the whole push for to be more environmental.
00:23:55
Speaker
Yeah.
00:23:56
Speaker
So in my own, I guess, research in doing that, I found that they're even doing like bottles that are made from recycled plastic.
00:24:05
Speaker
They come in like mail-a-size so you can mail them out.
00:24:08
Speaker
Oh, wow.
00:24:09
Speaker
As I guess a glass bottle, a traditional glass bottle.
00:24:13
Speaker
Glass isn't even that easy to recycle anymore.
00:24:16
Speaker
Yeah.
00:24:17
Speaker
And it's quite like an energy-consuming product to make.
00:24:21
Speaker
And to ship.
00:24:22
Speaker
And ship and all that, yeah.
00:24:23
Speaker
So it's good to see that the wine industry as a whole is starting to think, I guess, a bit more sustainably.
00:24:29
Speaker
And I think it's our younger millennial generation who are pushing that.
00:24:33
Speaker
Mm-hmm.
00:24:34
Speaker
Yeah, definitely.
00:24:36
Speaker
So my next question, well, this kind of ties in with my next question, because what's next for Tipsy Aunt Flo?
00:24:41
Speaker
Any new wine releases, any new varieties that you're releasing, any goals that you're hoping to smash?
00:24:48
Speaker
We want to get in stores, into retail, and we just have honestly been a little bit lazy about it, which I probably shouldn't have said that.
00:24:57
Speaker
Well, we thought we could really push the online, I guess, aspect of selling wine, but as it goes on, we realise that people tend to want to taste the wine, will want to taste the wine before they buy it and...
00:25:14
Speaker
Well, I think people want wine when they want wine.
00:25:17
Speaker
So, like, if we want a bottle of wine, we go to the Bottle O at the end of our street and buy the bottle of wine.
00:25:23
Speaker
We don't have the foresight to buy the wine.
00:25:24
Speaker
Where, like, if you buy wine from us, it'll get there in a week.
00:25:28
Speaker
So there's that kind of blockage in the demand.
00:25:31
Speaker
And I also think our labelling and our branding is super strong that we would stand out in a shop.
00:25:37
Speaker
our bottle like i know i buy off the label a lot of the same so if i walked into a bottle and i saw like our big bright pink ones and like yellow and red and it said bloody this and stuff on i'd be like that one i want that one and then i pick up and i'd see the charity aspect back to that you definitely buy it yeah so that's would be our next step yeah
00:25:56
Speaker
And I think that's a big thing in bottle shops is you'd be hard picked to find a bottle of wine that donates to charity.
00:26:05
Speaker
So in that itself would be, I guess, a differentiation factor.
00:26:12
Speaker
oh yes yeah where people would go in and see that and buy for that reason yeah yeah i feel like i'm the same i shop if i'm not sure what i'm buying i definitely shop from the label and your label says your marketing is amazing and your packaging is amazing so i definitely feel like if i saw that i'd be like uh yes this is pretty great and also it works well as a gift as well because i find when i'm looking for a gift for someone and i sort of i'm looking through wine something with like a fun label is always like something nice to give yeah
00:26:42
Speaker
Agreed.
00:26:43
Speaker
I think we do find that a bit that people are buying for gifts as well.
00:26:46
Speaker
Well, I remember I had an auntie who blessed her, but I think one year I got like a goat for a present.
00:26:55
Speaker
I mean like a kid, which I think this is brilliant.
00:26:57
Speaker
Like adult me thinks this is great.
00:26:59
Speaker
But I was like a card like you donated a goat to a kid and I was like, I don't even get this.
00:27:05
Speaker
So like I think it's nice that our wine gives you the opportunity to still give somebody something
00:27:11
Speaker
physical yes yes so a charity aspect to the gifts so you're doing a bit of both which is nice because in the end people do love presents they do no i agree like when you're a child you'd always adopt an orangutan or adopt a donkey at the like donkey sanctuary and then you'd be like but i never see this donkey so like what's the point so yeah everybody probably has the same picture of this donkey in their house it's not even my donkey yeah
00:27:39
Speaker
Oh my God.
00:27:40
Speaker
I know everyone's adopted the same donkeys.
00:27:43
Speaker
But yeah, no, I like, yeah, it's nice to kind of have something to go along with it.
00:27:48
Speaker
No, I really like that.
00:27:49
Speaker
Yeah, definitely.
00:27:50
Speaker
Are there any goals that you're hoping to smash?
00:27:52
Speaker
Is there anything to do with the COVID project that you're hoping to smash out?
00:27:57
Speaker
Just sell as much wine as possible.
00:28:00
Speaker
I guess that's not very specific, but that is probably one area that we do want to focus a little bit more on, figuring out those exact milestone goals because right now we're just kind of like, yeah, we'll sell as much as we can, but it's probably more workable to have measurable goals.
00:28:16
Speaker
We will be moving over to a new vintage for the rosé soon, though.
00:28:20
Speaker
Yes, and a new bottle.
00:28:22
Speaker
And a new bottle.
00:28:23
Speaker
Oh, awesome.
00:28:25
Speaker
A new label or just a new bottle style?
00:28:27
Speaker
New bottle style, same label.
00:28:29
Speaker
Same label, yeah.
00:28:30
Speaker
Maybe with slight tweaks.
00:28:31
Speaker
Yeah.
00:28:33
Speaker
who does your who does your marketing and packaging we do i said there was a weird sound to that because we're looking into expanding by bringing someone in to do marketing because um nick as he said he works in events and i'm actually a provisional psychologist so oh wow we have a lot on our plates so it would be good to now expand a little bit to have somebody focus more on just tasks and growing the label but
00:29:00
Speaker
Up to now, it's been us.
00:29:01
Speaker
It's just been us.
00:29:03
Speaker
And we did have help from a wonderful graphic designer, Emily, who helped us bring our idea actually professionally done as opposed to just the really poor mock-ups I did in Photoshop.
00:29:15
Speaker
And, yeah, bring his yarn flow to life.
00:29:17
Speaker
Yeah.
00:29:18
Speaker
What wines are you both drinking right now?
00:29:21
Speaker
We recently went out to dinner and had a wine from Geelong.
00:29:25
Speaker
It was called Jack and Jill.
00:29:26
Speaker
You just stole my wine.
00:29:28
Speaker
Oh, sorry.
00:29:28
Speaker
That's what I was going to say.
00:29:30
Speaker
You were going to say that French one you don't know how to pronounce.
00:29:33
Speaker
Oh, the French.
00:29:34
Speaker
I'm just making him do it because it's funny.
00:29:39
Speaker
Yeah, so we really enjoyed that one.
00:29:40
Speaker
Yeah, Jack and Jill.
00:29:41
Speaker
Jack and Jill, yeah.
00:29:42
Speaker
I'm actually quite a picky wine drinker.
00:29:44
Speaker
Like I either love it or I'll hate it when I drink it.
00:29:49
Speaker
I just taste certain things really strongly in wine.
00:29:52
Speaker
So that one I thought was really beautiful.
00:29:56
Speaker
For me, I didn't really drink wine, what, three years ago?
00:30:00
Speaker
Oh, what?
00:30:00
Speaker
Yeah, I'll drink anything in front of me.
00:30:04
Speaker
How did you not drink wine when your family owns a vineyard?
00:30:07
Speaker
I don't know.
00:30:09
Speaker
I always thought it was a silly idea that they brought it, but then I don't know.
00:30:14
Speaker
He now owns a wine label.
00:30:16
Speaker
That sounds so funny.
00:30:18
Speaker
But I think that's the, I don't know.
00:30:20
Speaker
I think it's those things that you grow up and you know that you don't, you might taste it, like have a sip of your mum's wine, help her and be like, ew, why would I drink this?
00:30:30
Speaker
And then you never go back to it because you kind of know that you don't like it.
00:30:34
Speaker
So it wasn't until like three years ago I'm like, oh, okay, I'll give it a try.
00:30:38
Speaker
and they liked it yeah whole nother world to me yeah he had a little sip it hit his tongue and his taste buds exploded the neurons in his brain just started firing he's like whoa what is this talking about having a bottle of wine with dinner what's your favorite food and wine pairing if you have one
00:30:56
Speaker
I do reckon I like a red with an Italian meal a lot of the time.
00:31:00
Speaker
Well, that's what we mainly drink red wine with.
00:31:03
Speaker
Yeah, it's like we'll go out and have Italian or something and have red wine.
00:31:07
Speaker
Yeah.
00:31:09
Speaker
But, like, I'm not, again, a very great person to – I own a wine label.
00:31:12
Speaker
I need to be better.
00:31:13
Speaker
But because I'm very particular in my taste, I love a Pinot and I mostly just like reds.
00:31:19
Speaker
So reds only go with so much.
00:31:22
Speaker
Yeah.
00:31:23
Speaker
Yeah, more so enjoy –
00:31:24
Speaker
I guess, deciphering what each wine will smell or taste like.
00:31:28
Speaker
So we kind of treat it as like, I guess, a little experiment.
00:31:31
Speaker
Yeah.
00:31:32
Speaker
We don't normally pair it with food.
00:31:34
Speaker
Yeah, because we find it quite interesting to.
00:31:37
Speaker
I do love a tempranillo.
00:31:40
Speaker
Is tempranillo?
00:31:40
Speaker
Tempranillo, yeah.
00:31:41
Speaker
Yeah, no, me too.
00:31:43
Speaker
And also as well, everyone that I've asked, like even all the winemakers and everything, they all kind of, they either say a classic pairing or they say they don't have one and they just drink it with whatever.
00:31:52
Speaker
I think wine, like we're moving a lot more away from like white wine should be with chicken or this should be with this type.
00:31:59
Speaker
People just drink the wine they like.
00:32:02
Speaker
Like once, if it's been perfectly paired, like you do the Montelto pairing, then you can...
00:32:07
Speaker
really taste the flavours and there's different stuff.
00:32:09
Speaker
I appreciate it.
00:32:09
Speaker
But your normal restaurant wine with a meal is probably not going to do much.
00:32:15
Speaker
Yeah, I agree.
00:32:16
Speaker
You choose a wine that you like kind of thing.
00:32:18
Speaker
Yeah, I just go to the sections I like and I'm like, oh, these sound interesting.
00:32:21
Speaker
And then we sit there and we smell and we pick out what we can smell and what we can taste and stuff.
00:32:27
Speaker
Because we don't do that with our food.
00:32:29
Speaker
We just do it with our wine.
00:32:30
Speaker
Yeah.
Fun Wine Pairings and Conclusion
00:32:31
Speaker
food i'm just kidding me no i'm the same i kind of if i feel like a glass of red and i'm having whatever then i'll just have a glass of red if i feel like something else i have something else i'm very like laid back when it comes to that what's your favorite food and wine pairing
00:32:46
Speaker
I actually tried one recently that someone from BWS said on the podcast, which is champagne or sparkling with fried chicken.
00:32:56
Speaker
And that was really good.
00:32:57
Speaker
And he was like, yeah, it's one of those like unheard of, like sort of people are always like, oh, I don't know.
00:33:03
Speaker
But he's like, that's the best one.
00:33:04
Speaker
So I was like, right, I'll give it a go with, because I said to him, I was like, oh, do you mean like fried chicken you've made or could you just do KFC?
00:33:10
Speaker
And he's like, do KFC.
00:33:11
Speaker
It's the best.
00:33:12
Speaker
And I did it and it was so good.
00:33:14
Speaker
Well,
00:33:15
Speaker
We really like grilled do these.
00:33:17
Speaker
I'm getting off topic, but they do these like nuggets because we don't eat gluten.
00:33:22
Speaker
Like I can eat it.
00:33:24
Speaker
And maybe we can get that and have a glass of our bloody good bubbles.
00:33:30
Speaker
That would be amazing.
00:33:31
Speaker
I can't eat gluten either.
00:33:32
Speaker
Well, those grilled things are delicious.
00:33:38
Speaker
And I guess that plays into the whole thing of like, I guess, making wine less snobby.
00:33:43
Speaker
That is just a perfect example of it.
00:33:44
Speaker
Fried chicken and champagne.
00:33:46
Speaker
It's just that image is just amazing.
00:33:48
Speaker
Yeah.
00:33:50
Speaker
No, definitely.
00:33:50
Speaker
We also said if it's with KFC, then you have more money to spend on a nice amount of money.
00:33:57
Speaker
It's finger-licking bum.
00:33:59
Speaker
Yes.
00:34:01
Speaker
That is so good.
00:34:02
Speaker
I just wanted to say a massive thank you for joining me today.
00:34:05
Speaker
We're coming up to the last question.
00:34:07
Speaker
So from your three different bottles that you currently have at the moment, which would you take to a dinner party, a barbecue, and bring out for a girls' night?
00:34:16
Speaker
Yeah.
00:34:17
Speaker
Or pinot.
00:34:18
Speaker
Pinot for the dinner party.
00:34:19
Speaker
Dinner party, for sure.
00:34:20
Speaker
Yeah.
00:34:21
Speaker
The barbecue, I would take the rosé.
00:34:25
Speaker
Different.
00:34:26
Speaker
Oh.
00:34:27
Speaker
Why the bubbles and why the rosé?
00:34:28
Speaker
Well, I was more so thinking rosé for a girls' night, so process of elimination, bubbles to a barbecue.
00:34:33
Speaker
But all my girls like to drink, I feel, like bubbles more.
00:34:37
Speaker
Like bubbles can be a night thing on the girls' night where I think rosé at a barbecue.
00:34:42
Speaker
I think of a nice sunny day, a nice chilled rosé.
00:34:45
Speaker
kind of pairs better to me.
00:34:47
Speaker
True.
00:34:47
Speaker
Yeah.
00:34:49
Speaker
Bubbles for me is just more, I guess, celebratory with your friends.
00:34:52
Speaker
That's what a girl's not eat.
00:34:53
Speaker
True.
00:34:55
Speaker
Oh, true.
00:34:56
Speaker
There you go.
00:34:57
Speaker
I'm like, what are you doing in your barbecues that you celebrate?
00:35:00
Speaker
Just out in the backyard putting some snags on.
00:35:03
Speaker
You turn it into a party.
00:35:05
Speaker
No, I think that the last two you could really take whatever you wanted, but the Pinot, I'd probably take the Pinot at all.
00:35:15
Speaker
But it's my favourite.
00:35:17
Speaker
I'm biased to my little Pinot baby.
00:35:20
Speaker
So is the Pinot both of your favourites?
00:35:23
Speaker
Ooh.
00:35:23
Speaker
Out of those three?
00:35:25
Speaker
I have no favourites.
00:35:26
Speaker
Out of those three you don't have a favourite?
00:35:27
Speaker
No, it would be toss up between the bubbles and the hot water.
00:35:30
Speaker
I don't know.
00:35:31
Speaker
Because then the rosé is quite unique in itself.
00:35:34
Speaker
I can't choose.
00:35:35
Speaker
But if you, which one would you prefer to drink?
00:35:37
Speaker
If I had to pick one to drink, it would probably be, yeah, the pino.
00:35:41
Speaker
Yeah.
00:35:41
Speaker
The pino.
00:35:42
Speaker
I just forced him into saying that.
00:35:45
Speaker
Yeah, you're like the Pinot.
00:35:47
Speaker
I'll be the mother who can pick my favourite child and he'll be like, no, I love the whole Italy.
00:35:52
Speaker
And I'm like, but really, on the D-low, it's this one.
00:35:57
Speaker
Oh, my God.
00:35:58
Speaker
I know I just said that was the last question, but I just came up with another question.
00:36:01
Speaker
Sorry.
00:36:03
Speaker
You said your rosé was a slightly different style.
00:36:05
Speaker
What sort of – is it more of a French style?
00:36:08
Speaker
Is it more –
00:36:09
Speaker
So it is because on our vineyard, it's quite random.
00:36:13
Speaker
We have cab sav grapes.
00:36:17
Speaker
Yeah.
00:36:18
Speaker
Which is quite bizarre for where we are because it's quite a cool climate area, which is why the Pinot Noir grows well.
00:36:26
Speaker
So it's only like about one in every four years we get a warm enough season that it makes sense to make the cab sav.
00:36:34
Speaker
So in those other years, we use the cab sav grapes to make a rosette.
00:36:40
Speaker
Ah, okay.
00:36:40
Speaker
So it's a little bit of a darker style.
00:36:42
Speaker
Darker style, yeah.
00:36:43
Speaker
You can see that in the colour.
00:36:44
Speaker
It's like a pinky orange colour.
00:36:46
Speaker
Well, at the moment, this year's vintage is almost, yeah, really, it's almost like a, yeah, bright orange.
00:36:52
Speaker
Oh, wow.
00:36:53
Speaker
Yeah, so.
00:36:54
Speaker
That sounds amazing.
00:36:55
Speaker
Well, thank you so much for joining me today.
00:36:58
Speaker
It's been an amazing chat.
00:37:00
Speaker
Thank you so much for listening.
00:37:02
Speaker
Please rate, review, subscribe and share with your friends.
00:37:06
Speaker
I'll see you next week for another closer look into the wine industry.
00:37:09
Speaker
Now go and grab that glass of wine.
00:37:11
Speaker
You deserve it.
00:37:40
Speaker
you