Should You Make Your Pricing Public?
This week, I’m tackling one of the most hotly debated topics in the photography industry: Should you make your pricing public on your website? It’s a conversation that’s been going strong for over a decade—and I’m here to tell you exactly where I stand. Spoiler alert: I believe your pricing should absolutely be visible. In this short and powerful episode, I’ll share the hard truths, the mindset shifts, and the strategy behind public pricing—and why it can actually elevate your brand.
Key Takeaways:
1. Hiding Your Pricing Doesn’t Make You High-End
- Your prices being a mystery doesn’t make your brand more premium.
- If you’re not booking, it’s likely a value issue—not a money issue.
2. Public Pricing Respects Everyone’s Time
- Clients want clarity, not confusion or a sales pitch.
- If someone can’t or won’t pay your rates, they’ll self-select out—and that’s a good thing.
- Transparency builds trust and filters in dream clients.
3. Strong Brands Don’t Rely on Price Secrecy
- Focus on building a consistent, meaningful body of work and an incredible experience.
- If your business feels luxury and professional, your pricing becomes a non-issue.
- Simplicity is a mark of expertise. Don’t make it complicated.
Final Thoughts:
You don’t need to hide your prices to book more clients. If anything, it may be hurting your inquiries and wasting your time. Trust in your value, simplify your client process, and let your website do some of the work for you. Yes, your pricing should be public. Period.
Resources & Links:
👉 Download my FREE Pricing Guide – Learn how to price for profit and stop second-guessing your rates.
👉 Follow me on Instagram for more mindset + business tips
