Life After GDP: Tim Jackson Returns to 1968 to Excavate a Post-Capitalist Future

“The Gross National Product measures everything except that which makes life worthwhile.” — Robert F. Kennedy, University of Kansas, March 18, 1968

It is June 5, 1968. An eleven-year-old English boy is watching the assassination of Bobby Kennedy on his black and white television. That little boy is Tim Jackson — now one of Britain’s most influential critics of capitalism. He had no idea then that RFK would change his life. It happened years later, when Jackson discovered a speech Kennedy gave in Kansas in the spring of 1968. It was a speech that changed the way Tim Jackson thought about economics.

The March 1968 speech, one of the first of RFK’s presidential campaign, was delivered at Phog Allen Fieldhouse, University of Kansas. It opened with a joke at the expense of rival Kansas State University. Then Bobby turned deadly serious. For the first time (at least for a Presidential candidate), he attacked the very idea of the Gross National Product itself. RFK argued that GDP quantifies all the worst stuff including air pollution, cigarette advertising and jails. But it doesn’t measure the health of our children, the quality of their education, or the joy of their play. It quantifies everything except that which makes life worthwhile. Then fetishizes the data. Worse than wrong, Bobby Kennedy suggested, GDP makes data evil.

For Jackson, who has spent his career mulling over the idea of economic growth, RFK’s Phog Allen Fieldhouse speech came as a revelation. Indeed much of his later thinking, including his 2021 award-winning book Post Growth: Life After Capitalism, is indebted to this March 1968 speech. Almost sixty years later, in our ever-more-quantifiable age of data-centres, it’s a speech that appears uncannily prescient. Both Tim Jackson and Bobby Kennedy are right to remind us that there is an alternative to quantifying progress. There is, indeed, life after GDP. And it can’t be measured.

Five Takeaways

•       An 11-Year-Old Watching the Assassination on His Birthday: Tim Jackson was born on June 4. On the night of June 4–5, 1968, after the California primary, RFK was shot at the Ambassador Hotel in Los Angeles. Jackson — watching on a black and white television in the UK — remembers thinking: oh no, not again. His aunt had just sailed for America from Southampton. Is this the country she is going to? Two high-profile assassinations. Violence as a condition of American political life. He had no idea then that RFK would become important to him professionally two or three decades later.

•       The Kansas Speech: GDP Measures Everything Except What Makes Life Worthwhile: The speech RFK gave at Phog Allen Fieldhouse, University of Kansas, March 1968 — one of the first of his presidential campaign — opened with a joke at the expense of rival Kansas State University and became one of the most prescient political speeches of the 20th century. Kennedy attacked GDP directly: it counts air pollution, cigarette advertising, and the jails for the people who break the law. It does not count the health of our children, the quality of their education, or the joy of their play. It measures everything, in short, except that which makes life worthwhile.

•       The Two Wrong Turns of Post-War Capitalism: Jackson’s account: fossil fuels made mass production possible; the Great Depression revealed the danger of overproduction; the post-war solution was to persuade people that having more stuff is what matters. Two big mistakes were embedded in that solution. First: material consumption is not all we are — we have social, relational, spiritual needs that GDP ignores. Second: more production does more environmental damage. Both wrong t