How the Democrats Screwed Bernie: Tad Devine on the 2016 Campaign, the Rigged Economy, and What’s at Stake in 2028

“America has a rigged economy held in place by a corrupt system of campaign finance.” — the message Tad Devine and Ben Tulchin developed for Bernie Sanders, which tested highest in Iowa and New Hampshire in 2015

How the Democrats Screwed Bernie. It could have been coined by Donald Trump. That was Tad Devine’s first objection when his editor floated it. But as Devine, Bernie Sanders’ chief strategist on his 2016 Presidential campaign, worked on the book about the 2016 campaign, he realised it most accurately expressed how he felt about what actually happened. And so the new tell-all — the inside account of the historic Sanders campaign — is, indeed, entitled How the Democrats Screwed Bernie.

Devine was never an outsider. He worked on Al Gore’s 2000 and John Kerry’s 2004 presidential campaigns. He first met Bernie Sanders in 1996, when Peter DeFazio — the Oregon congressman for whom Devine and his partner Mike Donilon had just run a near-miraculous campaign — suggested they meet. Sanders had almost lost his House seat in 1994. Devine’s campaign won it back by 26 points. Ten years later, Devine ran Sanders’ successful Senate campaign against a free-spending billionaire. They won by 30 points. Devine schooled Bernie in the insider-politics of the Democratic party. But he didn’t transform him into an insider. Bernie was and is always Bernie. The consummate outsider.

So how, exactly, did the Dems screw Bernie? According to Devine, it was a coordinated campaign by the Clinton Machine, the DNC, and a network of Super PACs to stop a wildly popular outsider through dark money, dirty tricks, and deliberately structured primary rules. The unHillary candidate who, Devine argues, may well have been the people’s choice — and could have beaten Donald Trump in November 2016.

But Bernie’s real legacy, Devine insists, is not what was done to him. It’s his campaign message. “America has a rigged economy held in place by a corrupt system of campaign finance.” That outsider language — which Devine developed with pollster Ben Tulchin — captures how America is screwing itself. The consummate insider Trump stole Bernie’s language. And if the Democrats want to screw the MAGA crowd in 2028, they need to seize back this outsider message.

Five Takeaways

•       The Title That Sounded Like Trump: Devine’s first reaction when his Simon & Schuster editor proposed the title: I don’t want to be anything like Trump. But as he worked through the process of writing the book, he came to see that the title most accurately expressed how he felt about what happened in 2016. The Democratic establishment — the Clinton Machine, the DNC, the network of Super PACs and media allies — used dark money, dirty tricks, opposition research, and deliberately structured primary rules to stop a wildly popular outsider candidate. A candidate who, the book argues, may well have been the people’s choice and may well have defeated Donald Trump.

•       How Devine Met Bernie: 1996, Peter DeFazio, and 26 Points: Devine was already a Democratic establishment figure when Peter DeFazio — a progressive Oregon congressman — introduced him to Sanders in early 1996. Sanders had almost lost his House seat in 1994; Devine’s firm came in a month before the 1996 election and reversed the trajectory. Sanders won by 26 points. Ten years later, Devine ran Sanders’ Senate campaign against a billionaire who spent the equivalent of $350 million in California, and they won by 30 points. A bond of trust formed between the establishment consultant and the independent socialist, though it was a relatio